Our market studies by sector
Clothing, Accessories, Fashion
It is well known that clothing stores are in decline and the clothing sector has been in difficulty for many years. Clothing is no longer a priority for the French. The digital transition is essential if professionals want to continue to prosper and meet the expectations of increasingly demanding consumers. Ethical and eco-responsible products are in fashion. And the trend is towards second-hand products. Many platforms dedicated to the sale between individuals have emerged, and now some brands offer this service via their own website.
Logistics, Transport
In a market subject to numerous cost and time constraints, the pandemic has presented logisticians and transporters with new challenges. Logistics, an essential factor in globalization, is a major challenge for every company. France is considerably well equipped in this field. Thanks to its central position in Europe and its highly structured network of ports and airports, it is at the forefront of competitiveness. The explosion of online commerce has created new logistics needs and a revolution in the sector is already well underway.
Assistance, breakdown service, rental
Digitalization has played a big role in the growth of the breakdown assistance sector. But let's remember that the sector's activity depends on several factors. First, the sales of vehicles recorded by the manufacturers. Second, changes in the price of fuel, which can determine the amount of travel by car. Finally, climatic conditions such as bad weather or heat waves that can cause engines to overheat. As far as leasing is concerned, the user economy sector has continued to grow
Agriculture, Food, Foodstuffs
As the leading industrial sector in France, the agri-food industry is one of the major sectors of our economy and must face many challenges. On the one hand, the ecological transition and the new demands of consumers, who are increasingly picky and concerned about their health. They are concerned about environmental issues and want to give more meaning to their purchases by favoring short circuits and organic products. On the other hand, the modernization of its industrial potential and the digital revolution, notably with AgriTech or Food Science.
Building, Construction, Real Estate
The construction market is made up of three sectors of activity; craftsmen, who represent the largest part of the market; builders and developers. And public works. It is an unstable market that depends on several external parameters. The real estate industry has undergone many changes. Housing has become scalable, modular and mobile to adapt to new uses. For its part, commercial real estate must also reinvent itself. The economic situation and new environmental standards offer both opportunities with new construction materials and difficulties such as the brakes on land artificialisation. All these challenges will eventually lead to a redistribution, fair or not, of the cards in the industry.
Health
Healthcare is a vast sector that brings together many players. The market is already well on its way to becoming digital and must continue to evolve in order to respond to new patient behaviors. From online appointment booking to teleconsultation and the development of medical chatbots, we are witnessing a real dematerialization of exchanges. As in many sectors, artificial intelligence is also playing an important role in the healthcare market. But also, robotics, which is revolutionizing modern medicine. Here is a closer look at some interesting and surprising developments at the cutting edge of technology.
Digital, IT, Technology
The world has changed a lot. Artificial intelligence and automation are revolutionizing the way we use data. Digitization creates immense business opportunities for companies. Technologies are constantly evolving and the pandemic has proven the importance of IT to ensure the sustainability of the company. The revenues of the Internet giants have reached new heights. Social networks continue to occupy an increasingly important part of our daily lives. E-commerce has grown by leaps and bounds. And cyber security has become a major issue. So many exciting topics in an ever-changing market.
Leisure, Tourism
Since the beginning of the health crisis, the tourism economy is going through a worldwide crisis. France, the world's leading tourist destination, has been considerably affected. Cultural tourism, leisure tourism, business tourism... each type of tourism has been affected. The airline industry has also been hit hard by travel restrictions. What will be the future of the sector? Key figures and overview of a sector affected by a crisis without precedent in history.
Hotels, Restaurants
Heavily affected by the health crisis, the hotel and restaurant industry is struggling to recover. The sector lost a good number of employees during the pandemic and is now short of staff. The main objective is to regain its attractiveness. The hotel sector had already begun its technological shift thanks to online booking giants such as Booking or Hotels.com. AirBnB has also entered the hotel segment and wants to compete with these pure players. As for the restaurant sector, the delivery of meals to the home and the creation of automatic order terminals has become essential to continue to attract an increasingly demanding clientele. An overview of a fragile sector, still in the throes of an upcoming crisis.
Distribution, Local trade
The health crisis has accelerated the transformation of the mass retail market. The underlying trend is the development of local commerce and the rise of organic products. Amazon is multiplying its partnerships and continues to gain market share in home delivery to compete with the giants of the sector. Another phenomenon, the sudden appearance of quick commerce and applications to have your groceries delivered to your home in less than 30 minutes. Is this a new jackpot for venture capital funds or just a fad? Analysis and description of an ultra-competitive market.
Industry
The industry is made up of two sectors: the manufacturing industry, the most important sphere, and the extractive industry. The manufacturing industry includes mainly the food industry, the ready-to-wear industry, the wood industry, the metallurgy industry, the automotive industry and the manufacture of computer, electronic and optical components. Industry represents most of French exports. The media regularly report that industry is in a state of disaster in our country. The decrease in the competitiveness of companies is the cause of the weakening of the industry. But the future holds great opportunities, as in the case of automotive equipment. What is the reality? Review and trend of the industry in France.
Banking, Insurance, Finance
The health crisis caused a historic decline in economic activity. The French banking and insurance sectors, with their well-established solvency position, have helped to revive activity. In recent years, the sector has seen the arrival in force of insurtechs and fintechs on the market. These companies want to disrupt the existing offer by proposing innovative solutions. And very quickly, the traditional players started to invest in these startups, then to buy them and finally to integrate them into their structure.
Sports and sports equipment
The individual practice of sport is booming. This is an opportunity for sports equipment and sports nutrition stores that benefit from the French people's enthusiasm for physical exercise. While the health crisis has led to the closure of gyms, sport has become the favorite activity of the French during confinement. Online shopping continues to develop slowly but still represents only a small share of the market. Here is an update on the state of the sports market in France.
Energy, Environment
The energy market is experiencing a new boom. Digital technology and artificial intelligence have not spared the sector, which is in the grip of new business models developed through the exploitation of consumer data. There are many major challenges ahead, including electricity storage and the energy developed for new modes of mobility. Who will succeed in making the most of the ecological transition? The race between the historical players, GAFAM and car manufacturers promises to be thrilling.
Hygiene, well being
The pandemic has shaken the already fragile hygiene sector. Solid cosmetics have taken advantage of this to gain a foothold in the market and have already conquered more than a quarter of French people. But overall, it is a very significant decline. Hygiene-beauty has never represented such a small share in consumer products. The make-up market, which has been in bad shape for many years, has also been strongly affected. And more and more French people are paying attention to the products they choose to put on their skin. New trends have emerged. E-commerce has exploded and this is also the case for organic and natural products. Some French people declare that they make their own hygiene and beauty products. Bulk is also spreading little by little. In conclusion, a market strongly affected, still in full questioning but which promises a beautiful future much more ecoresponsible.
Household equipment
The pandemic has transformed the way French people live, and they are more concerned about their homes. It has become essential for everyone to have a living space that can reconcile family and professional life, all in a pleasant, cozy and friendly setting. This new way of living has had a strong impact on purchasing behavior, with a particular revival of interest in the home equipment market. Although it currently represents only a tiny share of the home furnishings market, e-commerce is the big winner. The digital transformation of players has become a strategic priority. However, these transformations require significant investment and a global economic crisis that will inevitably increase inequalities between brands.
Training, Education
Never before has the education sector attracted as much interest as in recent years. On the one hand, the numerous recent acquisitions in the education sector demonstrate the appetite of investors for the private education market in France. On the other hand, the number of specialized schools opening is increasing. And this market has everything to appeal to: dynamic demand, significant visibility on future revenues, high profitability, as well as significant synergy potential. As for the training market, the introduction of the Personal Training Account and the growing investment of companies in the skills of their employees have had a considerable impact on the sector.
