The musical instruments market - France

1.2 The world market for musical instruments: a growth market

in the figures given below, we have also taken into account electronic instruments such as electric guitars, synthesizer pianos, etc.

Sales of the global musical instruments market World, **** - ****, in billions of dollars CAGR: +*.* Source: ****

Sales in the global musical instruments market amounted to $*.** billion in ****, with a CAGR (***) of *.*% over the period **** to ****.

Musical instruments market share by region France, ****, in Source: ****

the chart above shows that in ****, the Asia-Pacific region will account for **.*% of the global musical instruments market, followed by North America with **.*%, Europe with **.*% and the rest of the world with *%.

Breakdown of demand for musical instruments World, ****, in Source: ****

Worldwide, demand for musical instruments is dominated by stringed instruments (***).

1.3 The French musical instruments market is on the rise, despite a complicated 2020

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The figures in the chart above are an estimate based on the average annual sales figures for NAF code **.**Z - musical instrument manufacturing - and our reference sales figure: *** million euros in ****. This figure takes into account sales of musical instruments, which amounted to *** million euros, as well as sales of related accessories, which totaled *** million euros.

Estimated sales for years after ****: (***)/***; example for ****: ***,***,**** *.**** = ***,***,*** approx

Estimated sales for years less than ****: (***)****; example for ****: ***,***,*** / *.*** = approx. ***,***,***.

Between **** and ****, the French musical instruments market grew steadily, reaching its highest sales figure in **** at ***.* million euros, with growth of +*.**% compared to ****. Unfortunately, **** was marked by the global pandemic, confinements and curfews, causing the domestic market to shrink by €***.* million to sales of €***.* million.

Average annual sales index for musical instrument manufacturing France, ****-****, base *** in **** Source: ****

NAF code: **.**Z

The average annual sales index rose steadily between **** and ****, peaking in **** at ***.**. However, **** is marked by a sharp drop in this index, as it loses **.** points (***), with an evolution of -**.**% compared to ****.

1.4 France's balance of trade in musical instruments is in deficit

Sales of international trade in musical instruments between France and foreign countries, by value France, ****, in Source : Uncomtrade Uncometrade code: ** We can see that imports have only increased between **** and ****, since in **** they reached around ***.* million euros, whereas in **** imports were estimated at ***.* million euros. Exports, on the other hand, have varied considerably between **** and ****: they have sometimes risen, as in ****, when they reached ***.* million, and sometimes fallen, as in ****, when they are estimated at ***.* million euros. The trade deficit in the musical instruments market was quite clear-cut, since when comparing imports and exports in ****, there is a difference of *** million euros (***). This is the biggest trade deficit over the ****-**** period. Share of main importing countries for French musical instruments, by value France, ****, in Source : Uncomtrade The main importers of French musical instruments in **** were Germany, in first place with **.**%, followed by the USA with **.**%, then Japan with **.**%. The chart shows that French musical instruments were not exported to just a few countries, as the share of "other" countries was equivalent to **.*%, giving musical instrument manufacturers a degree of flexibility. According to a **** CSFI report on instrument making, French exports (***) have been growing steadily, and are essentially carried out by ...

1.5 Covid-19 brings musical instrument market to a halt

In ****, CSFI, the French trade association for instrument makers, carried out a survey and obtained *** responses from companies or micro-enterprises in the sector. **.*% of respondents stopped their activity during the first containment period, meaning that these companies saw their sales melt by ** to ***% over the same period.

ZSales index - "Manufacture of musical instruments **.**Z" France, ****-****, Base *** in **** Source: ****

nAF code: **.**Z

The chart above highlights sales indices over two different periods: the first from February **** to February ****, which is the period when there were no confinements or curfews, and the second from February **** to February ****, the period that covers confinements and curfews. There is a clear difference between March **** - May **** and March **** - May ****, particularly when comparing April **** with April ****. There is a difference of **.** (***) in sales index between April **** and April ****. There is a second significant difference, estimated at **.**, when comparing December **** and ****.

2.1 The practice of music in France

Which of these activities could you least do without? First? Second? France, ****, in % Source: ****

we can see that in ****, music was the sector that the French couldn't do without since it was the first cited with **% among all the activities proposed. It was followed by reading with **%, then cinema rounded out the podium with **%.

In the course of your life, have you learned to play one or more musical instruments? France, ****, in Source: ****

In ****, **% of respondents said they had learned to play an instrument, but only *% played from time to time, and **% hardly ever played at all. **% of respondents said they had never learned to play an instrument. However, of these **%, **% said they regretted not knowing how to play an instrument. These people could therefore become potential customers with an offer adapted to their requirements. They could thus become a new, regular source of income for instrument makers.

Which instrument(***) did you learn to play? France, ****, in units Source: ****

overall, the piano tops the list with *** responses among those who have learned to play an instrument, followed by the flute, which garnered *** responses, and finally the guitar with *** responses.

2.2 Musical instrument sales & consumer profiles

Musical instrument sales in France

Breakdown of the French market by instrument family, by value France, ****, in Source: ****

In ****, *,***,*** musical instruments were sold: plucked string instruments led the way with **% of market share, followed by keyboard-accordion instruments with **%, then wind instruments with **%. Finally, the last category on the French market was drum-percussion instruments, which accounted for just *%.

Breakdown of new and used sales, by instrument family, by volume France, ****, in Source: ****

In ****, there were *,***,*** new instruments sold, representing **% of total instruments sold, and ***,*** pre-owned instruments sold, equivalent to **% of the total. Overall, in ****, the proportion of second-hand sales was relatively comparable for the different families, ranging from **% to **%. However, the keyboard-accordion family is an exception, since the second-hand market for this type of product accounted for **%.

Purchases by product range and family, in volume France, ****, in Source: ****

Typology of musical instrument consumers

age of people who have played an instrument France, ****, in number of responses Source: ****

The graph shows that in ****, people aged ** to ** were the most represented category among those who had ever played a musical instrument, with **. The graph also highlights the fact that the older people were, the less they practiced an instrument, as evidenced by the number ...

2.3 The instrument rental and repair market

The musical instrument rental market

In ****, rental represented ***,*** acts per year, equivalent to **% of all acts of purchase (***), we can estimate that, in value terms, the rental market is much smaller than the instrument sales market. It is probably estimated that it represents less than **% of the new market.

Results for rental durations are fairly heterogeneous: while plucked strings and accordion-keyboards are most often rented for less than * months, respectively **% and **% of rental contracts, other instrument families also prefer longer periods of ** to ** months. For bowed strings, this duration (***).

Rentals from retailers, schools/conservatories and manufacturers are fairly evenly balanced for plucked strings and accordion keyboards. The French give preference to retailers (***), as they are for purchases.

The musical instrument repair market

Taking all families together, the number of maintenance acts in **** is estimated at ***,***, and the number of repairs at ***,***. The unit cost of maintenance and repair is well below the cost of buying a new instrument.

The keyboard-accordion family accounts for the highest number of maintenance-repair acts, with ***,***, well ahead of wind instruments and plucked strings. The drum-percussion and bowed string families generate the lowest number of acts, **,*** and **,*** respectively.

On average, repair work accounts for **% of the total ...

3.1 Overview of players in the musical instruments market

growth and number of companies in France France, ****-****, in units and as a % of sales Source: ****

We can see that the total number of musical instrument manufacturing companies varies from year to year, sometimes increasing, sometimes decreasing. In ****, there were *** musical instrument manufacturing companies, compared with *** the previous year. In ****, the total number of musical instrument manufacturing companies was estimated at ***.

Sales by product family of manufacturing companies France, ****, in Source: ****

it can be seen from the graph above that, in ****, manufacturing companies made **% of their sales from the manufacture of wind instruments, with the manufacture of accessories accounting for **%.

Distribution of the number of companies in the sector by size bracket France, ****, in Source: ****

The core business of musical instrument manufacturing was still largely artisanal.

Margins in the instrument manufacturing sector

margin rates (***) for instrument manufacturers France, ****-****, in Source: ****

eBITDA = Earnings Before Interest, Taxes, Depreciation and Amortization

VA = Added Value

The margin rate for all companies reached **% in ****, compared with **.* in ****. The change in margins over the ****-**** period can be partly explained by two factors:

The euro's unfavorable exchange rate against the yen and the dollar weakened the price competitiveness of the most export-oriented French companies, forcing ...

3.2 Musical instrument manufacturers

Geographical distribution of musical instrument manufacturers

Distribution of the number of employees working in the musical instrument production sectorFrance, ****, in number of employees

Source: ****

This map illustrates the geographical distribution of companies corresponding to code **.**Z"Manufacture of musical instruments". The colors vary according to the density of employees in each region.

We note that the PACA region polarizes a portion of the employees (***) offering their services for the organization of trade shows and fairs, since it represents **.**% of the total number of employees. This is followed by the Auvergne-Rhône-Alpes and Île-de-France regions, with *** and *** employees respectively.

3.3 The musical instruments market distribution network

Purchasing channel by instrument family, by volume France, ****, as % of total Source: ****

in ****, for most instrument families, instrument purchases are made primarily in a retail store (***). This proportion is much lower for bowed strings, at just **%. Purchases from manufacturers account for between *% and **% of purchases, depending on the family, except for bowed strings, where this proportion rises to **%. This correlates with the fact that, according to the CSFI report, buyers are more likely to be musicians, and prefer higher-end products than buyers of other instruments.

Internet purchases account for around **% of market share, with the exception of bowed strings, where they represent **%. This proportion is relatively high, as the supply of this distribution channel has grown significantly between **** and ****. In most cases (***) for this same family. The Internet is also present in other market segments, accounting for :

**% in the maintenance-repair market segment ; between *% and *% in the rental market segment, if we exclude the percussion battery family, where the proportion of Internet purchases is estimated at **%; between **% and **% for the musical instrument accessories market segment.

Sales of musical instruments using the internet channel increased during the first confinement in ****: the Michenaud & Co site saw its sales rise by **% to **% compared with ...

4.1 Prices for musical instruments and accessories

The following two tables show a range of prices for products sold on the musical instrument market. The prices shown for musical instruments are the prices for a complete instrument, and therefore do not take into account the price of each individual part used to make an instrument.

Source: ****

4.2 New innovations in instrument making

The start-up phenomenon has had very little impact on the musical instrument market, with only a handful of companies actually entering the market. However, there are some promising projects for the industry, particularly in the musical instrument manufacturing sector.

*D printing takes a first step in instrument making to offer tailor-made sound

Start-up SYOS is working to use *D printing to manufacture unique saxophone mouthpieces to enable users to customize the sound of their instrument according to their wishes. Founded in ****, it hopes to extend its offering to other wind instruments (***) and then to other instrument families.

Instruments transformed into connected loudspeakers

HyVibe develops sound diffusion technologies based on vibratory control, enabling optimal sound quality from any surface, so that the object becomes its own sound diffuser. As an alternative to loudspeakers, the start-up aims to bring sound quality to connected objects. Its first product, HyBridge, transforms acoustic guitars into sound-quality connected speakers, integrating amplifier and effects processor functions, with no external hardware other than a smartphone. The potential market in the guitar segment alone is very high, and the start-up hopes to tackle the sound diffusion market at a later date.

Instrument identification and traceability

ANIPO offers a free ...

5.1 Regulations

The regulation of musical instruments in France is closely linked to that of the rest of the world. These regulations focus mainly on the raw materials used by musical instrument manufacturers.

Ivory

In ****, the Ministry of Ecological Transition published an order banning the trade of ivory on national territory. This material is used in the manufacture of bows and in the restoration of pre-**s piano keyboards.

On May *, ****, this decree was amended, allowing professionals in the above sectors to continue their work. Professionals can now use ivory and sell their products containing it as long as it entered European territory before January **, ****.

Nickel

Nickel is used extensively in the manufacture of instruments, particularly strings, because it gives the instrument excellent tone and protects against corrosion. It therefore guarantees the quality and longevity of the instrument. However, regulations on nickel date back to ****, and were subsequently transcribed into the Reach directive in ****. This regulation stipulates that all objects coming into direct and prolonged contact with the skin must not release more than *.* µg nickel/cm²/week. Instruments are considered a special case, as the contact is not totally direct given that the musician moves his fingers when playing, but they use ...

6.1 Segmentation

• Henri Selmer Paris
• Desevedavy Pianos
• Woodbrass
• Yamaha Music
• Fender
• Paul Beuscher
• Cultura
• Guitarras Manuel Rodríguez
• Buffet - Crampon
• Cavagnolo
• Gibson Guitar
• BaraGnouma
• Korg
• Meinl
• Zildjian
• Sonor
• Ludwig-Musser (Conn-Selmer Steinway)
• Pearl Drums
• Sabian
• Rigoutat (Buffet Crampon)
• Marigaux
• Maugein Accordeons
• Cadence Accordeons
• Antoine Courtois (Buffet Crampon Groupe)
• Besson Instruments (Buffet Crampon Groupe)