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Summary of our market study
The total French market for new and used musical instruments is estimated at between 750 and 800 million euros, and for new instruments at around 550 million euros
The global market for musical instruments is growing at a steady annual rate of around 2%, reaching $10 billion.
Asia-Pacific accounts for over 50% of the market.
The French market for musical instruments presents a wide range of demands, influenced by cultural appreciation of music, craftsmanship and growing interest in learning and practicing music.
A third of the French population say they can't do without music
Between 35% and 40% of people claim to have learned to play an instrument at some point in their lives, although only a small fraction continue to play occasionally or frequently. Around half of those who have never learned to play an instrument regret it.
Around 55% of 18-24 year-olds play or have played a musical instrument.
Pianos, flutes and guitars are the most popular instruments.
The market is dominated by plucked string instruments.
A significant proportion of sales are second-hand transactions. Over 1.7 million instruments are bought or rented each year. used instruments account for 30% of all transactions. Rentals account for around 22% of all transactions.
The distribution network for musical instruments revolves mainly around retail stores, with a substantial shift towards online platforms, which have seen strong growth, particularly during the pandemic. In France, the pandemic led to a contraction of the domestic market to around 500 million euros.
French foreign trade in musical instruments is in deficit, with imports amounting to 460 million euros and exports to 250 million euros.
Players in the French musical instruments market
- Buffet Crampon is an example of excellence in craftsmanship and heritage. Originating in France, the company has been making wooden wind instruments since its creation in 1825. Buffet Crampon's commitment to maintaining high manufacturing standards has earned it an international reputation and a significant share of the world market.
- Selmer, a name that has become almost synonymous with saxophones. Selmer has extended its influence worldwide.
- Vandoren is a major player in wind instrument accessories. Vandoren mouthpieces and other accessories are an integral part of the performances of clarinettists and saxophonists the world over.
- Michenaud & Co, distributor of musical instruments, saw its online sales grow strongly, particularly during the pandemic
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Summary and extracts
1 Market overview
1.1 Definition and scope of study
The musical instruments market is made up of a wide variety of products (around 150), classified into 5 main categories:
- Percussion instruments ;
- Strings ;
- Brass instruments ;
- Keyboards;
- Woodwinds.
The diversity of musical instruments is due to the multitude of their characteristics in the search for a sound. In fact, musical sound is characterized by the instrument's timbre, its pitch (more or less low-pitched or high-pitched) and its intensity (more or less loud).
The global market for musical instruments seems to have been growing in recent years. A large part of the musical instrument market is focused on the Asia-Pacific region, which accounts for 51.2% of market share. The players are multinational, with many international players positioning themselves on the world market, such as Buffet Crampon, Yamaha, Fender...
However, certain general trends can be observed in the French musical instrument market. French production remains predominantly artisanal, and tends to focus on the top end of the market. French know-how in this field is internationally recognized. On the other hand, in the mid-range and entry-level segments, French production is not as well developed and is highly vulnerable to imports, generating a structural trade deficit. In 2018, 1.554 million instruments were sold (1.144 new for 0.4 used).
As a result, several challenges have emerged to boost all segments of this market: adapting to regulations, innovating and finding an effective export strategy for the French know-how mentioned above.
In 2020, the health crisis boosted online sales of musical instruments, with players such as Michenaud & Co increasing their online sales by 30 to 40%. on the other hand, stores suffered greatly due to confinements and curfews.
1.2 The world market for musical instruments: a growth market
in the figures given below, we have also taken into account electronic instruments such as electric guitars, synthesizer pianos, etc.
Sales of the global musical instruments market World, **** - ****, in billions of dollars CAGR: +*.* Source: ****
Sales in the global musical instruments market amounted to $*.** billion in ****, with a CAGR (***) of *.*% over ...
1.3 The French musical instruments market is on the rise, despite a complicated 2020
g
The figures in the chart above are an estimate based on the average annual sales figures for NAF code **.**Z - musical instrument manufacturing - and our reference sales figure: *** million euros in ****. This figure takes into account sales of musical instruments, which amounted to *** million euros, as well as ...
1.4 France's balance of trade in musical instruments is in deficit
Sales of international trade in musical instruments between France and foreign countries, by value France, ****, in Source : Uncomtrade Uncometrade code: ** We can see that imports have only increased between **** and ****, since in **** they reached around ***.* million euros, whereas in **** imports were estimated at ***.* million euros. Exports, on the other hand, have ...
1.5 Covid-19 brings musical instrument market to a halt
In ****, CSFI, the French trade association for instrument makers, carried out a survey and obtained *** responses from companies or micro-enterprises in the sector. **.*% of respondents stopped their activity during the first containment period, meaning that these companies saw their sales melt by ** to ***% over the same period.
ZSales index - "Manufacture ...
2 Demand analysis
2.1 The practice of music in France
Which of these activities could you least do without? First? Second? France, ****, in % Source: ****
we can see that in ****, music was the sector that the French couldn't do without since it was the first cited with **% among all the activities proposed. It was followed by reading with **%, then cinema rounded out ...
2.2 Musical instrument sales & consumer profiles
Musical instrument sales in France
Breakdown of the French market by instrument family, by value France, ****, in Source: ****
In ****, *,***,*** musical instruments were sold: plucked string instruments led the way with **% of market share, followed by keyboard-accordion instruments with **%, then wind instruments with **%. Finally, the last category on the French market was ...
2.3 The instrument rental and repair market
The musical instrument rental market
In ****, rental represented ***,*** acts per year, equivalent to **% of all acts of purchase (***), we can estimate that, in value terms, the rental market is much smaller than the instrument sales market. It is probably estimated that it represents less than **% of the new market.
Results for ...
3 Market structure
3.1 Overview of players in the musical instruments market
growth and number of companies in France France, ****-****, in units and as a % of sales Source: ****
We can see that the total number of musical instrument manufacturing companies varies from year to year, sometimes increasing, sometimes decreasing. In ****, there were *** musical instrument manufacturing companies, compared with *** the previous year. In ...
3.2 Musical instrument manufacturers
Geographical distribution of musical instrument manufacturers
Distribution of the number of employees working in the musical instrument production sectorFrance, ****, in number of employees
Source: ****
This map illustrates the geographical distribution of companies corresponding to code **.**Z"Manufacture of musical instruments". The colors vary according to the density of employees in each ...
3.3 The musical instruments market distribution network
Purchasing channel by instrument family, by volume France, ****, as % of total Source: ****
in ****, for most instrument families, instrument purchases are made primarily in a retail store (***). This proportion is much lower for bowed strings, at just **%. Purchases from manufacturers account for between *% and **% of purchases, depending on the family, except for ...
4 Offer analysis
4.1 Prices for musical instruments and accessories
The following two tables show a range of prices for products sold on the musical instrument market. The prices shown for musical instruments are the prices for a complete instrument, and therefore do not take into account the price of each individual part used to make an instrument.
Source: ****
4.2 New innovations in instrument making
The start-up phenomenon has had very little impact on the musical instrument market, with only a handful of companies actually entering the market. However, there are some promising projects for the industry, particularly in the musical instrument manufacturing sector.
*D printing takes a first step in instrument making to offer ...
5 Regulations
5.1 Regulations
The regulation of musical instruments in France is closely linked to that of the rest of the world. These regulations focus mainly on the raw materials used by musical instrument manufacturers.
Ivory
In ****, the Ministry of Ecological Transition published an order banning the trade of ivory on national territory. This material ...
6 Positioning the players
6.1 Segmentation
- Henri Selmer Paris
- Desevedavy Pianos
- Woodbrass
- Yamaha Music
- Fender
- Paul Beuscher
- Cultura
- Guitarras Manuel Rodríguez
- Buffet - Crampon
- Cavagnolo
- Gibson Guitar
- BaraGnouma
- Korg
- Meinl
- Zildjian
- Sonor
- Ludwig-Musser (Conn-Selmer Steinway)
- Pearl Drums
- Sabian
- Rigoutat (Buffet Crampon)
- Marigaux
- Maugein Accordeons
- Cadence Accordeons
- Antoine Courtois (Buffet Crampon Groupe)
- Besson Instruments (Buffet Crampon Groupe)
List of charts presented in this market study
- Average annual sales index for musical instrument manufacturing
- Musical instruments market sales and trends
- Share of main countries importing French musical instruments, by value
- Share of main countries exporting musical instruments to France, by value
- Foreign trade in musical instruments, instrument parts and related accessories between France and foreign countries, by value
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Latest news
Cultura hires ex-Décathlon man as general manager - 08/02/2024
- Year Cultura was founded: 1998
- Number of employees: 4,500
- Number of stores in France: 109 (including 4 franchises)
- Number of references on e-commerce site: over 4 million.
Plaxtil and Cultura join forces to recycle old schoolbags - 20/08/2023
- Plaxtil was created in 2020.
- The company works with brands such as Lacoste and Kiabi.
- It is collecting non-reusable schoolbags from 110 Cultura stores until September 3.
- Plaxtil employs around twenty people.
- It achieved sales of 850,000 euros and earnings of over 200,000 euros.
- The company is preparing to raise 3 million euros to finance the creation of small recycling plants.
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the musical instruments market | France
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