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Summary of our market study
The coin laundry market in France is estimated at between 250 and 300 million euros.
The global market is worth over 19 billion dollars
retail laundry and dry-cleaning sales exceed 800 million euros, and there are over 10,000 laundries and 4,500 coin laundries in France.
The market is witnessing the historic decline of dry cleaners and the rise of self-service laundries. Laundromats are concentrated in urban areas and student neighborhoods.
Laundromats are increasingly organized into branded networks. The Wash 'n Dry network, for example, has over 750 laundromats in France.
Opening a new laundromat in France requires an investment of between €20,000 and €30,000, excluding set-up costs. The key factors for success are the choice of location, the type and quality of equipment on offer, and the choice of retailer.
Collaborative platforms in the laundromat sector are attempting to provide alternative services to traditional laundromats, but these platforms have not significantly affected the dominance of traditional laundromats.
Market players
- Laundromats
- Lav' Club Laundry is positioned close to student residences and educational establishments.
- Wash, (ME Grouyp) More than 3,000 automatic laundries are installed in France.
- Wash N'Dry
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Summary and extracts
1 Market overview
1.1 Market overview and definition
The market for coin-operated laundries (or self-service laundries) is part of the wider retail laundry market, which also includes dry cleaners. This activity consists of making washing machines and dryers available to the public for occasional use, in return for payment by the kilo or by the piece. Laundromats are therefore distinct from dry cleaners, where one or more people dry-clean and/or iron clothes.
The coin laundry concept owes much of its success to the implementation of full or partial self-service. Laundromat owners are committed to ensuring that their equipment is running smoothly on a weekly basis. One of the keys to success is to rely on durable, solid laundry equipment.
The global coin laundry market was estimated at $17.55 billion in 2022, and is expected to grow at a CAGR of 9.3% to 2030.this growth is mainly due to new alternative electronic payment methods, such as contactless credit cards, or compatible mobile wallets that offer a cost-effective alternative to handling cash. In addition, cashless washing machines avoid the laborious management of cash in laundries, and offer safer solutions than cash-operated machines, which must be carefully monitored to prevent theft.
In France, the coin-operated laundry sector is part of the laundry and dry-cleaning business. Heavily impacted by the health crisis in 2020, its sales are currently enjoying exceptional growth (41.0% in two years). The number of establishments in the sector is declining, while the number of employees has continued to rise since the end of Covid-19. Laundromats achieve extremely varied results depending on their location, with those located in major cities close to universities and schools being the most lucrative.
1.2 The global market
Estimated at $**.** billion in ****, the global coin laundry market is expected to grow at a CAGR of *.*% to ****.
Projected growth of the global coin laundry market World, **** - ****, in $ billions Source: ****
Millennials, graduates and working professionals are the main customers for laundromat services, as are boarding schools and hostels. In developing ...
1.3 The domestic market
In France, laundromat activities are recorded in the INSEE nomenclature under NAF code **.**B: "Retail laundry and dry-cleaning""This code covers the following activities:
Laundry, dry-cleaning, ironing, etc., of all articles of clothing (***) and textile materials, carried out on behalf of private individuals; Retail laundries, including depots; Self-service laundries; Supply of ...
1.4 The impact of the health crisis on the sector
A market heavily impacted by the health crisis
Insee also provides a comparison of sales index trends for activities registered under NAF code **.**B in **** and ****.
sales index trends for retail laundry and dry-cleaning activities France, October **** - September ****, index *** in **** Source: ****
A significant drop in sales is therefore recorded during ...
2 Demand analysis
2.1 French washing machine ownership and frequency of use
Laundromats are mainly aimed at people who don't have a washing machine at home . The French laundromat market is therefore mainly targeting students and young couples(***), **.*% of whom don't have a washing machine at home. conversely, over **% of people aged ** and over own a washing machine in ****, according to the latest ...
2.2 Demand mainly located in highly urbanized areas and student neighborhoods
Every year, the French Ministry of Education publishes a new edition of Repères et Références statistiques, a report on education in France. In ****, the number of students in higher education will reach *.*** million, a drop of *.*% compared to ****.
Number of students enrolled in higher education France, **** - ****, in ...
2.3 Seasonal demand: holidaymakers love laundromats
Seasonality of sales :
As mentioned in the section on the impact of Covid-**, the evolution of the sales index allows us to examine the seasonality of the market. INSEE allows us to make the comparison in the graph below.
sales index trends for retail laundry and dry-cleaning activities France, ****-****, index ...
3 Market structure
3.1 Value chain
Source: ****
The value chain in the coin laundry sector is relatively simple. It consists of purchasing commercial equipment from specialist stores: mainly washing machines, but also cleaning equipment and possibly more, depending on the services offered by the laundromat.
Owners can then decide whether to remain independent or join a ...
3.2 Number of businesses, number of employees for retail laundries - dry cleaners: focus on laundries
Number of companies and employees under NAF code **.**B:
INSEE enables us to study changes in the number of companies and employees registered under NAF code **.**B, which covers laundries and dry cleaners.
change in number of companies and employees for NAF code **.**B (***) France, ****-****, in units Source: ****
Over the ...
3.3 A wide range of profitability levels
The société.com website allows you to establish and compare the financial results of several laundromats in different situations:
Case *: A laundromat located in a sparsely populated area
This laundromat is located in a town with a population of **,***.
Case *: A laundromat in Paris
Case *: a laundromat near a railway ...
3.4 Opening a coin laundry in France
Although opening a laundromat does not require a specific diploma, the operator must ensure not only regular maintenance of the equipment, but also compliance with regulations and the accounting and management of the service on offer. regular maintenance of the equipment, as well as compliance with regulations, accounting and management of ...
3.5 Dry cleaner and laundromat franchises
The dry cleaning and laundromat market offers good profitability opportunities for investors.
Wash'N Dry
Wash'N Dry is a network of laundromat franchises offering both washing machines and dryers. It is also possible to combine the business with other services such as ironing, alterations and sewing. Since its creation in ****, the brand ...
4 Offer analysis
4.1 Example of average rates
In most cases, several types of washing machines and dryers are available, with capacities ranging from * to ** kg. Laundromat prices vary according to washing machine capacity:
Source: ****
To illustrate these ranges, the table below shows the prices charged by Lavomatic in Rouen, with * locations:
Source: ****
4.2 Equipment available
Laundromats are generally equipped with four types of machines:
*. The washing machine
In addition to drum size, the factors that vary when choosing a washing machine are noise and space optimization, especially for residential laundries, as well as spin power.
For residential laundries
These machines can operate free of charge, ...
4.3 Collaborative platforms struggling to take off
La Machine du Voisin:
La Machine du Voisin was a collaborative platform that offered a slightly lower average price for laundry than traditional laundromats: * euros, compared with * euros on average for the latter. But the platform's main focus was on creating social links. The service, which allows private individuals to share ...
5 Regulations
5. Consumer safety framework
According to the DGCCRF (***), operators of coin-operated laundries are legally obliged to check weekly that the safety devices on washing machines and spin-dryers available to the public are working properly. They must record these observations in a register. In addition, they must have a declaration of conformity for each machine installed ...
6 Positioning the players
6. Segmentation
- Lavomatique
- R&O (Baleo Pressing & Matelo Laverie)
- Laverie Lav'Club
- Wash N'Dry (Groupe Armstrong)
- PhotoMe International - La Wash
- Brandt
- Electrolux Laundry Systems
- Cowash
- Miele
- Wash Me- Revolution Laundry
- Alliance Laundry System
- Whirlpool
- LG Electronics
- Superdry
- Pressing 5àsec
List of charts presented in this market study
- Projections for the global coin laundry market
- French household washing machine ownership by age
- Frequency of use of a washing machine at home
- Percentage change in the number of washing machines installed in French households
- Number of students enrolled in higher education
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Latest news
Bosch is considering a bid for Whirlpool - 27/06/2024
- Whirlpool market capitalization: approx. $4.8 billion (€4.49 billion).
- - Whirlpool is one of the world's largest manufacturers of white goods.
- - Integration of Whirlpool's European activities into a new company controlled by its Turkish competitor Arcelik.
- - Disposal of activities in the Middle East and Africa.
Miele, the "Rolls Royce of household appliances", is losing its lustre | Miele: the decline of the household appliance benchmark - 08/02/2024
- - After three years of growth, Miele posted record sales of 5.43 billion euros in 2022.
- - Provisional sales fell by 9% last year.
- - Up to 2,000 of the company's 23,000 employees worldwide could be made redundant.
- - 700 jobs will be transferred from the Gütersloh headquarters to the Ksawerów plant in Poland by 2027.
- - The manufacture of tumble dryers was transferred to the Czech Republic some ten years ago.
- - A new plant in Alabama will begin production of ovens and stoves at the end of 2024, a sector which accounts for 45% of Group sales.
- - Up to now, production in China has been mainly for the local market
Miele to cut or relocate up to 2,700 jobs worldwide - 07/02/2024
- - Miele plans to cut or relocate up to 2,700 jobs worldwide.
- - These cuts represent around 12% of the company's total workforce.
- - Washing machine production to be relocated to Poland
- - Around 700 jobs will be cut at the Gütersloh plant in Germany.
- - 125th anniversary of the founding of Miele in 2023
- - 2023: 9% drop in sales
- - By 2022, Miele had achieved sales of 5.43 billion euros.
Behind the scenes of the production of Whirlpool's flagship dishwasher - 25/07/2023
- Annual production of dishwashers and washing machines at the Radomsko plant in Poland: 3.5 million
- Number of group brands present at the plant: 4 (Whirlpool, Hotpoint, Indesit, Bauknecht)
- Number of Whirlpool group sites in Poland: 3
- Number of Whirlpool group sites in Europe: 10
Miele, the household appliance symbol of "Deutsche Qualität" - 23/06/2023
- Miele is a German brand specializing in household appliances.
- The brand's factory is located in Gütersloh, in Germany's eastern Ruhr region.
- Miele produces around 4,500 washing machines a day, all pre-sold.
- The household appliance sector has not suffered too much from the health crisis, and demand has even increased.
- In 2022, Miele achieved sales of almost 5.5 billion euros.
- The company aims to achieve sales of 8 billion euros by 2030.
Home appliances: Whirlpool withdraws from Europe, Africa and the Middle East - 21/01/2023
- Whirlpool to divest European operations
- Agreement with Turkish rival Arçelik (Beko and Grundig brands)
- Creation of a joint venture for Europe and divestment of its activities in Africa and the Middle East.
- The new entity will be 75% owned by Arçelik, with Whirlpool holding 25%
- By 2021, the European, African and Middle Eastern markets had generated around $5 billion for Whirlpool
- The joint venture will combine Whirlpool's 38 subsidiaries and 9 production sites with Arçelik's 25 subsidiaries and 2 production sites (20,000 employees)
- Annual sales target of 6 billion euros
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the laundromat market | France
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