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Summary of our market study
French online eyewear market valued at €150 million
The global optical market, which includes eyewear, sunglasses and contact lenses, is worth around $200 billion, with an annual growth rate of 8%.
Expansion is mainly driven by demand in the Asia-Pacific region.
Although traditional optical leaders such as Krys, Optic 2000 and Optical Center dominate the market, online pure players such as Direct Optic and Polette.com are significant competitors, the former being part of the Acuitis group.
Consumer trends in the French online eyewear market
In France, over three-quarters of the population is visually impaired. A significant proportion of the population - between 15 and 20 million people - also use contact lenses, combining correction with convenience.
Online eyewear sales account for around 6-7% of total sales. Innovations such as webcam fittings and personalized previews aim to match opticians' in-store service levels and boost consumer confidence in digital eyewear purchasing.
New regulations such as the 100% health law, which aims for full reimbursement of eyewear for the French, are driving changes in pricing and market structure.
Traditional optical market leaders
- Krys
- Optic 2000
- Optical Center online.
Online optical players
- Direct Optic is one of the forerunners in the online optical market.
- Sensee (Acuitis groupe) is following in its footsteps.
- Polette.com is an emerging player
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Summary and extracts
1 Market overview
1.1 Definition and scope of the study
The optical market includes all articles and accessories used for the eyes. Optical products can be used as a fashion accessory, for protection or to improve the user's vision.
The three largest categories in the eyewear industry are the following:
- Eyeglasses (corrective or non-corrective);
- Sunglasses;
- Contact Lenses.
The study on the online eyewear market therefore refers to a very specific distribution channel in the optical market which is e-commerce. This sub-segment is highly dependent on the changes and trends affecting the global optics market, and therefore includes all the players and products involved in the sales of eyewear (including lenses, frames or both).
The worldwide increase in the number of eyewear users (due to several factors such as the aging of the world's population, time spent in front of screens, fashion etc.) coupled with the explosion in online sales makes this distribution channel a particularly promising segment.
In France, three quarters of the population have a visual impairment and 44 million French people wear glasses, which must be renewed on average every two years. [Les Echos] On the other hand 87.5% of Internet users reported having made an online purchase in the first quarter of 2019 alone. [Crédit Agricole] The optics market, which ended 2019 with 1.4% growth in France, should therefore be able to take advantage of these trends to accentuate its growth in e-commerce.
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the online eyewear market | France
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