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1 Market Overview
1.1 Definition and presentation
Veterinarians are responsible for advising professionals and individuals about the health of domestic animals. Veterinary clinics and centers are the main places of work for veterinarians, who perform a variety of activities on companion animals, cattle, and equids, from diagnostics to more complex procedures. Pets, in particular, account for the majority of animals treated. A veterinarian, in many respects, is comparable to a pediatrician: animals, like young children, cannot communicate their ailments directly, so it is essential to get information from the owner, just as a pediatrician would with a child's parents. This requires excellent interpersonal and communication skills, as well as solid academic training.
The role of the veterinarian is also crucial in the agribusiness sector, where animal health has a direct impact on consumer safety. The importance of their contribution is growing amid increasing attention to zoonoses and foodborne diseases.
To become a veterinarian in Italy, it is necessary to earn a degree in veterinary medicine and pass the State Licensing Examination, which allows membership in the FNOVI Veterinary Order. Recent salary data show that a veterinarian in Italy earns an average of 40,000 euros per year, with significant variations depending on experience and job position. A private veterinarian can earn up to 72,000 euros per year, depending on the specialty and region in which he or she works.
1.2 The world market
The global veterinary services market reached a value of $***.* billion in **** and is expected to grow at a compound annual rate (***) of *.* percent between **** and ****. This growth is mainly fueled by the increase in pet ownership, particularly in urban areas, where owners view pets as family members and are willing to ...
1.3 The European market
the market for veterinary services in Europe has experienced significant growth in recent years, driven by an increase in pet adoptions and a growing focus on the welfare of companion and farm animals.
This sector, which includes a wide range of services such as diagnosis, treatment, disease prevention and surgical services, ...
1.4 The Italian market
To provide a more accurate and complete estimate of the Italian veterinary market, we considered not only the value of the market for "veterinary products," but also that for "veterinary services." This approach provides a more accurate view of the breadth and importance of the sector, which includes both the sale ...
2 Demand analysis
2.1 Demand in Italy
Italians' relationship with pets has changed over the past few years.
The graph illustrates how Italians' relationship with pets has changed over the past few years. In ****, **.* percent of respondents said they owned a pet, while **.* percent owned more than one. The percentage of those who did not own pets was ...
2.2 Demand drivers
It is shown that in the case of people living alone, **.*% own an animal, while **% do not. Among couples without children, **.*% have an animal, with a higher percentage of those who do not own one (***). Couples with children show a similar pattern, with **% having an animal and **.*% having none. Single parents ...
2.3 The geographical distribution of demand
To analyze the geographic distribution of the demand for veterinary services, both the number of people who own animals in different macro-regions of Italy and the distribution of the average monthly household expenditure on veterinary services in the same geographic macro-areas will be presented.
Animal ownership:
In the Northwest, ** percent of ...
2.4 Pet owners' reaction to inflation and price increases
The Assiociazione Nazionale Medici Veterinariani Italiani(***) has released the results of a survey that sheds light on pet owners' reaction to recent inflationary phenomena over the past year.
Rejection of overpriced care:
The survey identified a marked propensity to refuse care considered too expensive, observed in **% of facilities.
Response to question: ...
3 Market structure
3.1 The market structure
For the analysis of the market structure of veterinary services, * different quantities are considered:
Trends in the number of enterprises Trend in the number of employees Legal form of enterprises in the last year for which data are available
Number of enterprises:
Between **** and ****, the veterinary services sector experienced significant growth ...
3.2 The value chain
Pets come from three main sources: shelter facilities (***), farms, and private individuals. These actors introduce animals into the service system. Once placed, animals may require a variety of services: veterinary services play a central role in health and medical treatment, while other complementary services include washing and grooming, training, and dog ...
3.3 The typology of structures
Typology:
Also in ****, the predominant type of Italian veterinary facilities is outpatient clinic. There are no significant differences from ****. Compared to previous years, the territorial distribution of facilities is more uniform.
Type of veterinary facilities Italy, ****, % ANMVI
The percentage distribution of the size of veterinary facilities in Italy in ****, divided between ...
3.4 The main market players
The pricipal veterinary service providers in Italy are:
Clinica Veterinaria Privata S. Marco S.r.l.: San Marco Veterinary Clinic was founded in **** by Dr. Marco Caldin with the aim of offering a full range of services for the diagnosis and treatment of pets in one center. Gregorio VII Veterinary Medical ...
4 Supply analysis
4.1 Type of the offer
Veterinary service offerings consist of several services, some of the most common are:[***]
4.2 The prices
Altroconsumo monitored the costs of a general and microchip visit and opening hours on Saturdays and weekends in *** veterinary clinics in * cities. The information is current as of January ** this year.
From the survey, there is a notable difference in costs for the first veterinary visit between cities: normally, southern cities ...
5 Regulations
5.1 The regulation
In Italy, veterinary practice is regulated by a set of laws and regulations that outline professional standards and requirements for veterinary practice. Some of the most important are:
Veterinary Code of Ethics: established by the Veterinary Medical Association, the code of ethics establishes the ethical and professional standards that veterinarians must ...
6 Positioning of actors
6.1 Segmentation
Veterinary clinics:
Veterinary hospitals:
[***]
- Clinica Veterinaria Privata S. Marco S.r.l.
- Centro Medico Chirurgico Veterinario Gregorio VII
- Vet Hospital H24 Firenze Srl
- Clinica Veterinaria Gran Sasso S.r.l.
- Clinica Veterinaria Borghesiana S.r.l.
List of charts presented in this market study
- Value of the global veterinary services market
- Pet population in major markets
- Value of the veterinary health care industry in Europe
- Market value of veterinary products in Italy
- Market value of veterinary services
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