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Summary of our market study
Theeuropean market market for detergents and cleaning products stood at 41.2 billion eurosin 2020,of which 79% will come from the consumer hygiene sector, i.e.32.4 billion eurosand 21% from the professional hygiene sector, i.e.8.8 billion euros.
Hygiene and cleaning market trends in the domestic sphere
There are two main segments: surface care products and specialized hygiene products.
The sale of surface care products, which includes a wide range of items such as laundry detergents, stationery, dishwashing products, general cleaning products and air fresheners, is a vast and varied segment. Households maintain traditional cleaning habits, relying on a wide range of solutions to accomplish daily cleaning tasks.
The market for more specific products, such as hand hygiene products and disinfectants, has received particular attention since the pandemic. Demand for antibacterial and antiviral products has exploded
Hygiene and cleaning players
- Unilever
- Reckitt Benckiser
- Georgia-Pacific
- Ecolab: Global specialist in industrial and institutional cleaning solutions
- Kimberly-Clark (Kleenex and Scott)
- Paredes Orapi
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Summary and extracts
1 Market summary
1.1 Market presentation
Cleanliness is distinct from beauty hygiene, or personal hygiene, which concerns the sale of beauty products or intimate hygiene products (shaving cream, shampoo, make-up...).
It includes two types of contracts :
-the sale of surface care products (laundry, paper, dishes, cleaning, maintenance, deodorant)
-More specific products such as hand hygiene and disinfectant.
The hygiene and cleaning market therefore has different structures depending on the segment in question.
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the detergent & cleaning products market | France
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