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Summary of our market study
Theeuropean market market for detergents and cleaning products stood at 41.2 billion eurosin 2020,of which 79% will come from the consumer hygiene sector, i.e.32.4 billion eurosand 21% from the professional hygiene sector, i.e.8.8 billion euros.
Hygiene and cleaning market trends in the domestic sphere
There are two main segments: surface care products and specialized hygiene products.
The sale of surface care products, which includes a wide range of items such as laundry detergents, stationery, dishwashing products, general cleaning products and air fresheners, is a vast and varied segment. Households maintain traditional cleaning habits, relying on a wide range of solutions to accomplish daily cleaning tasks.
The market for more specific products, such as hand hygiene products and disinfectants, has received particular attention since the pandemic. Demand for antibacterial and antiviral products has exploded
Hygiene and cleaning players
- Unilever
- Reckitt Benckiser
- Georgia-Pacific
- Ecolab: Global specialist in industrial and institutional cleaning solutions
- Kimberly-Clark (Kleenex and Scott)
- Paredes Orapi
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Summary and extracts
1 Market summary
1.1 Market presentation
Cleanliness is distinct from beauty hygiene, or personal hygiene, which concerns the sale of beauty products or intimate hygiene products (shaving cream, shampoo, make-up...).
It includes two types of contracts :
-the sale of surface care products (laundry, paper, dishes, cleaning, maintenance, deodorant)
-More specific products such as hand hygiene and disinfectant.
The hygiene and cleaning market therefore has different structures depending on the segment in question.
List of charts presented in this market study
- Marché européen et variation sur un an dans l'hygiène grand public
- Marché européen et variation sur un an dans l'hygiène professionnelle
- Chiffre d'affaire du secteur de la fabrication de produits d'entretien et détergents
- Chiffre d'affaires et variation sur un an des segments des nettoyants ménagers
- Taux de pénétration des principales marques du secteur entretien de la maison
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Latest news
Procter & Gamble: Optimism - 15/05/2024
- - **Procter & Gamble worldwide sales for fiscal year 2022-2023**: $82 billion, up 2%.
- - A quarter of French people use electric toothbrushes, compared with 45% of Germans and 60% of Scandinavians.
- - Growth in the incontinence protection market: A niche that's growing by 5-10% a year.
- - **Investment in France**: 65 million euros to modernize and expand production capacity at the Amiens and Blois sites, with a total of around 500 million euros over seven years.
Henkel reports 4.2% growth for sales of 21.5 billion euros - 05/03/2024
- Group sales in Düsseldorf to 2023: €21.5 billion
- - Group organic growth rate for 2023: 4.2
- - Consumer business sales in 2023: 10.5 billion euros
- - Adhesive division sales 2023: 10.8 billion euros
Altaïr: Drugstore products, Brunel steps up a gear - 04/07/2023
- The Altaïr Group achieved total sales of 165 million euros.
- The group's main company, Brunel, has recorded sales growth of 22% in three years, reaching 82 million euros in 2022.
- The Altaïr group has 478 employees, 217 of whom work for Brunel.
- The plant produces 179 different product formulations, for a total of 1,640 references.
- The company's Starwax range has a 30% share of the specialized drugstore market.
Henkel invests €120 million to build new plant in China - 29/06/2023
- Planned investment by Henkel for the construction of a production site: 120 million euros
- Production site location: Yantai Industrial Park, Shandong province, China
- Name of new plant: Kunpeng
- Sectors of interest for the Kunpeng plant: Electronics, automotive, healthcare, equipment manufacturing, aerospace
Hygiene: Paredes launches into soap and ozonated water - 28/06/2023
- Supplier of health and hygiene products for communities and industry
- The Paredes plant in Genas currently employs 650 people.
- Ehpad operator Domidep has ordered 150 Paredes Blue Lab devices.
- The company's share of online sales is set to rise from 25% today to over 33% in 2023.
- The industrial part of the business, which includes the Genas plant and the Lucca plant in Tuscany, accounts for a quarter of the company's revenues. The remainder comes from sales.
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the detergent & cleaning products market | France
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