The alarm and video surveillance market - Italy (2023)

1.2 The global market

The global market for video surveillance systems is a rapidly expanding sector, characterized by a growing interest in security in both the private and public sectors. The market size of video surveillance systems is estimated at $**.** billion in **** and is expected to reach $***.* billion by ****, growing at a CAGR of **.** percent during the forecast period (***) Surveillance, which can offer new possibilities for video surveillance by connecting cameras to a wider network of devices and sensors.

In general, the market for video surveillance systems continues to evolve, driven by technological innovation and a growing need for security and surveillance in various sectors.

Global market value in video surveillance systems World, ****-****, US$ billion Mordor Intelligence

Alarms, in all their variations, are crucial tools for safety and security in residential, commercial, and industrial settings. Their main utility lies in their ability to provide instant warning the moment abnormal or dangerous events occur, such as intrusion, theft, fire, or other emergencies. The effectiveness of alarms is not limited to merely reporting emergencies: many modern systems include system integration with smart technology, giving the ability to be remotely controlled via smartphones or other devices. This allows owners to monitor their property in real time, increasing ...

1.3 The domestic market

The Italian market in the security and firefighting sector in **** resumed an expansive path, registering a +**.* percent annual increase in aggregate sales at current values, recording revenues of *.* billion euros. The trend is across the board for all product segments, with faster rates for video surveillance (***); the intrusion segment is also growing.[***]

Annual increase in current values in the security sector Italy, ****, % Ansa

Analysis of ****

In **** (***), there is a significant increase in the segment of services related to surveillance systems compared to ****, the first year taken into analysis. The segment of services related to surveillance systems includes:

the surveillance, including remote surveillance, of electronic security devices, such as burglar and fire alarms (***) the installation, repair, refurbishment and adaptation of mechanical or electronic locking devices, safes and armored rooms related to their subsequent surveillance (***)[***]

From **** to **** there is a percentage growth of **.* points. **** represents the highest value recorded in recent years, standing **% higher than ****.

Value of annual turnover - services related to surveillance systems Italy, ****, € million Istat

1.4 The foreign market

The foreign market for signaling apparatus(***) has seen increasing demand globally. Companies in the industry have adapted to international regulations, creating products that comply with legislation and expanding their presence in foreign markets. Emerging technologies, such as integration with Artificial Intelligence, have redefined the industry landscape, offering competitive and efficient solutions. However, it should be noted that the value of Italian exports in the signaling and security equipment sector has gone through a phase of decline; specifically, compared to **** , a **.* percent decrease is noted. This decline is attributable to various factors, such as competition from international players, changes in trade challenges, and logistical challenges. Consequentially, there is a ** percent growth in the value of imports , which suggests an increased dependence on the foreign market to meet domestic demand for advanced security solutions.

Exports, Imports and Coverage Rate Italy, ****, US$ million UNComtrade

The top five supplier countries of Signaling Equipment are shown below; specifically, China (***).

Breakdown of imports among the top * supplier countries Italy, ****, % UNComtrade

The value of exports is by no means concentrated. The markets to which Italy supplies the largest percentage of the product are: France (***).

Distribution of exports among the top * consumer countries Italy, ****, % UNComtrade

2.1 Demand characteristics

The average monthly household expenditure item on Security Services is susceptible to different influences. First, the level of crime in the area where the household resides can have a significant impact: the continuity of higher crime rates can lead to increased demand for security services, directly affecting household spending. However, this also depends on the economic availability of households, so more financial resources lead to a propensity to invest in security systems.

Compared to **** , spending on this service item increased by **.* percent in ****; this positive value indicates the presence of a fast-growing market that will be increasingly in demand by consumers.

Household monthly expenditure item in Security Services Italy, ****-****, in current &euro Istat

The demand for security installations is strongly dependent on the perception of threat in a given context, strongly connected with the number of thefts and robberies that have occurred. Increases in the statistics of such crimes often generate greater awareness in the need for protection, prompting individuals and companies to invest in advanced security systems. Theft and robbery, although both involve the taking of another's property, differ in mode and circumstances.

theft: the act of taking someone else's property fraudulently, without the use of direct force against ...

2.2 The safety of individuals

Citizen security is a pivotal element in building individual and collective well-being, as well as an essential dimension that drives the market for the production and installation of alarm and video surveillance systems. The sense of insecurity and the fear of being subjected to criminal acts can be a factor influencing personal freedoms, quality of life and the development of territories. Indicators, both subjective and objective, measuring the evolution of Italian security show a positive trend over the long term.

An analysis of the population's perceptions shows a positive trend, both with respect to the two-year pandemic period and taking into consideration long-term data. **.* percent of Italians consider themselves very or fairly safe when walking in the dark on the streets in the area where they live (***). In addition, there is a decrease in the perception of degradation in the area where one lives: in **** , *.*% say they have seen people doing drugs or dealing drugs or vandalism against public property in the area where they live. The share of households that say they live in a crime-prone area also continues to decline , registering at around **.* percent.

Perception of safety in the area where you live: people aged ** and older Italy, ****-****, ...

2.3 Geographical distribution of demand

The spending of Italian consumers on safety equipment is proposed below. It can be seen that demand is concentrated in Northern Italy, followed by Central and, finally, Southern Italy. This suggests that the most profitable market where to land is concentrated in the Northern regions of the Peninsula.

In **** , the Lombardy administration allocated **.* million euros to increase video surveillance in regional parks and protected areas. In recent years, the number of cameras installed in Italian public areas has increased considerably. Based on local police activities, there are an estimated two million cameras (***).[***]

3.1 The size of the market

The following is an analysis of enterprises engaged in the retail trade of security systems and services related to security systems. The first item includes security and alarm systems (***).

In the period between **** and **** (***), businesses operating in the retail trade of security systems grew significantly, by **.* percent. These systems include video surveillance cameras, alarms, sensors , and secure access devices. Their utility is evident in the protection of homes, businesses and public spaces, providing a deterrent against intrusion and contributing to the establishment of greater interpersonal security. Growing awareness related to personal security and the availability of advanced technologies have fueled demand, making this a crucial area. Firms active in the retail trade of security systems Italy, ****-****, number of units Istat The distribution of legal forms of enterprises active in the sector reflects an interesting heterogeneity. Sole proprietors, freelancers and self-employed account for **.* percent of enterprises; they can enjoy decision-making flexibility and speed of operations, while experiencing greater responsibility at the individual level. As for Limited Liability Companies - LLCs(***) can benefit from close cooperation while maintaining shared responsibility. Legal form companies active in security systems retailing Italy, ****, % Istat As for the number of employees present in the trade sector, it ...

3.2 Value Chain

The value chain in the alarm and video surveillance market includes several key stages:

Research and Development: phase in which efforts are made for technological innovation, new product development, and integration of advanced technologies such as artificial intelligence and machine learning. Essential stage to maintain competitiveness in the market. Manufacturers of signaling and video surveillance equipment: phase in which alarm and video surveillance devices and systems are produced. It includes the production of hardware such as cameras, sensors, alarm systems, and associated software for control and analysis. Distribution: finished products are distributed through various channels, including direct distributors, resellers, and online sales channels. Logistics and supply chain management are crucial aspects at this stage. Installers of alarm and video surveillance systems: phase of product installation at customers' premises and their integration with other existing security systems. Customers are divided into: companies, public agencies (***).

3.3 Distribution channels

The distribution of security installations reflects a growing awareness of the importance of protection in residential and business settings. Among enterprises active in the installation of electrical and electronic systems, the security sector occupies a significant role. The relative stability in the number of enterprises active in the sector, with a slight decrease of *.* percent from **** to ****, reflects market consolidation and adaptation to economic dynamics. The persistence of a significant number of enterprises suggests a stable domda in the installation of electrical and electronic equipment.

Firms active in the installation of electrical and electronic equipment Italy, ****-****, number of units Istat

The legal form most adopted by enterprises active in the sector is Individual Entrepreneur, freelancer and self-employed(***) are very common.

Number of employees enterprises active in the installation of electrical and electronic equipment Italy, ****, % Istat The stability in the number of enterprises, combined with an increase in the number of employees by**.* percent over the five years analyzed below, suggests a form of efficiency and specialization in the sector. This increase in the workforce is the result of a growing demand for electrical and electronic installation services, prompting enterprises to expand their workforces to meet market demand. Number of employees ...

3.4 The main market players

There are several companies in Italy that stand out in the alarm and video surveillance system manufacturing sector:

4.1 Overview of the Offering

Video surveillance systems

Video surveillance involves surveillance carried out through a system of cameras connected to a control and coordination center. The purpose of a video surveillance system is to capture images of a scene, process them and transmit it to an operator. Therefore, a video surveillance system consists of security cameras, involved in producing images, and video recorders for displaying the images on monitors, via a transmission system. There is no theoretical limit to the number of cameras and monitors that can be employed in the system.

Going to analyze the functional purposes of cameras, they can be schematized as follows:

verification: the camera must enable the operator to obtain information from objects, identification: the camera must enable the identification of an individual beyond reasonable doubt, recognition: the camera must allow the operator to obtain recognition of an individual, observation: the camera must enable the viewing of details characterizing an individual, while allowing the viewing of activities taking place around an incident, detection: the camera must allow the operator to reliably and easily determine whether a target, such as a person, is present, monitoring: the camera must allow the display of a number, direction, and speed of movement of individuals ...

4.2 The prices charged in the market

Video surveillance cameras

There are a variety of camera types on the market, developed for different types of applications.

Cameras with special features

To complete the list of different types of cameras on the market, models with special functions should also be shown:

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Video surveillance system installation

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Complete alarm system installation for dwelling

Alarm composition products

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4.3 Video surveillance and artificial intelligence

One of the most relevant developments of the moment is the combination of Artificial Intelligence with video surveillance systems. These systems combine the ability to capture video in real time with the advanced analytical capabilities offered by AI. One of the keys to this breakthrough lies in facial recognition, which is capable of identifying and tracking people's faces. This can be used for security purposes (***). In addition, one of the most practical aspects that has improved as a result of this increase in AI has certainly been the improvement in the quality of captured images, through the reduction of background noise and the optimization of lighting conditions.

Products on the market

The following are specific examples capable of illustrating how the integration of AI into video surveillance systems is expanding monitoring and analysis capabilities, offering more sophisticated solutions for security and information management:

Arlo Pro*: a video surveillance system consisting of two wireless cameras. The cameras feature *K cideo resolution with HDR, allowing details to be captured with maximum clarity. Designed for both indoor and outdoor use. Systems with Deep Learning capabilities: some advanced video surveillance systems use artificial intelligence software to process the data collected by the cameras. These algorithms ...

5.1 Rules and regulations

Safety installations

Italian regulations governing the installation of security systems are outlined in national standard CEI **-**. Introduced in ****, this standard defines the design, implementation, verification and maintenance characteristics of security systems. It applies to intrusion alarm systems and burglar alarm systems, even when the installation is independent of each other. The regulations include:

risk analysis: reference is made to the intended use of the place, the value of the property to be protected and the dangers to people. Installations are classified into four degrees of risk, from low to high. analysis of the installation site: one must look at the specific characteristics of the installation site, such as the location of the building, accessibility, external lighting, and potential entry routes. component safety: the regulations classify the different degrees of safety of components used in installations, based on a specific table that determines the performance level of each subsystem, depending on the degree of safety and the arrangement of components. performance verification and environmental factors: during implementation, the impact of environmental factors on system operation, such as electromagnetic disturbances and movements that could trigger false alarms, must be assessed. In addition, a CE declaration of conformity is required to ensure that ...

5.2 Bonus Security

The Video Surveillance Bonus **** is part of the building renovation bonus and provides a ** percent tax deduction on the cost of installing security or alarm systems in a home. The tax deduction is claimed through the tax return (***). The works included in the bonus are as follows:

reinforcement, replacement or installation of gates or masonry fences on buildings; affixing grates to windows or replacing them; armored or reinforced doors; affixing or replacing locks, padlocks, deadbolts, peepholes; installation of opening and burglary detectors on windows and doors; affixing of shutters; metal shutters with locks; shatterproof glass; wall safes; cameras or cameras connected with private surveillance centers; anti-theft prevention detector devices and their control units.

The purpose is to prevent unlawful acts (***), whether residents or nonresidents of Italy. Applicants may be:

owners or bare owners; holders of a right in rem of enjoyment (***); tenants or comodatari; members of divided and undivided cooperatives; sole proprietors, for real estate not included among capital or commodity assets; individuals who produce income in an associated form (***) under the same conditions as for individual entrepreneurs.

The requirement for obtaining the **** Security Bonus (***) is the possession of tracked payments of expenses made by a parcel bank, postal or bank ...

6.1 Segmentation of actors

• Vitekna
• Verisure Italia
• Sicuritalia
• Surveye
• RISCO Group