The hairdressing market - France (2024)

1.2 The global market

The global salon services market, which includes hair salon services, is estimated at $*** billion in ****, and is expected to grow at a CAGR of *.**% over the period ****-****, to exceed $*** billion in **** .

According to FortuneBusinessInsights, the salon sub-segment will account for **.**% of the total salon services market in ****. based on this figure and the previous one, it is possible to estimate the global salon market size at $***.* billion in ****.

Global market size for salon services (***) France, **** - ****, in billions of dollars Source: ****

FortuneBusinessInsights identifies several factors that are driving or will drive market growth:

Diversification of professional offerings The rise of home services and mobile salons The transformation of certain salons into "social" venues (***) The return of the "barber" trend The introduction of online booking platforms, which not only enable salons to better manage their resources, but also provide usable consumer data Rising consumer spending on hairdressing services

1.3 The domestic market

Hairdressing market players are listed under NAF code **.**A. This class includes :

washing, cutting, styling, dyeing, coloring, waving, straightening and similar services for men and women shaving and beard trimming

INSEE provides the size of the market in ****, as well as theannual sales indexfor the corresponding NAF code.

This market sizeamounted to *.*** billion euros in ****. This figure can be used to estimate the size of the market in **** in France, by multiplying it by the sales index for the year ****, also indicated by INSEE,then divided by the sales index for ****.note that the sales index is given here by month by INSEE, and that an average has therefore been taken to obtain the annual sales index.

Calculation details :

Market size **** = market size **** x (***)

Market size **** = *.*** billion euros x *** .*/***.* = *.* billion euros

And the same applies to the other years:

Hairdressing market size in France France, **** - ****, in billions of euros Source: ****

Sales have been growing structurally for a decade, with the exception of ****, when the market was hit hard by the health crisis (***).

Indeed, between **** and ****, the sector's sales rose by **%, before falling radically in **** (***). In ****, the market is up *.*% on the previous year, and has been above its pre-covid level ...

1.4 Impact of Covid-19 and seasonality of demand

Impact of Covid-**

The graph below details the monthly sales index for the hairdressing sector in ****, the year of the health crisis. We can see the drop in business revenues in March-April (***). Indeed, during these two confinements, hairdressing salons were forced to close their doors. [***]

Monthly sales index for the hairdressing sector in **** France, ****, in index points (***) Source: ****

Seasonality of demand

If we analyze the sales index for years other than ****, which is particularly impacted by Covid-**, we can observe a seasonality of demand in August before the start of the school year, and to a lesser extent in December for the end-of-year festivities. conversely, July is the quietest month for hair salons.

Monthly sales index for the hairdressing sector France, **** - ****, in index points (***) Source: ****

2.1 Hairstyling as part of French spending on physical appearance

The following graph shows the evolution of the breakdown of spending on personal care and goods. We can see that in ****, the proportion of spending on hairdressing, although similar to ****, fell by *.* points. This can, however, be partially explained by the closure of salons for several months. Months during which the French spent nothing at the hairdressers.

Breakdown of French people's budgets for personal care and goods France, **** - ****, in Source: ****

Thus, in ****, the ** billion euros spent on personal care and goods will break down as follows according to the different categories:[***]

Care performed by a third party: hairdresser = *.* billion Self-care: electric toiletries = *.* billion Self-care: perfumes and toiletries = **.* billion Other: *.* billion

2.2 Frequency of visits to the hairdresser

The majority of French people (***). In addition, **% of French people did not use the services of a hairdresser in ****.

Frequency of hair salon visits France, ****, in Source: ****

2.3 Medium-sized sheets

The average plug is the money spent by the customer during a visit to the hairdresser. It is the equivalent of the "average basket" or "average ticket" for this profession. In ****, this will amount to **.* euros for men and **.* euros for women. We can see from the following table that the average charge is higher for chain hairdressers (***) than for independent or home hairdressers. Similarly, rates are much higher in the Île-de-France region than in the rest of France .

Source: ****

2.4 Important criteria when choosing a hairdresser for women

There are a number of reasons why customers choose a hairdresser or salon. The most important is the price of the services offered (***). [***]

Two other criteria emerge from the study, notably the salon's reputation, which is decisive for **% of customers, and the ease of booking a last-minute appointment for **% of customers.

On what criteria do you choose a hairdresser? France, ****, in Source: ****

One of the key characteristics of this business-to-consumer market is theimportance of customer loyalty. A dissatisfied customer will change business (***) until he or she is satisfied. [***] This loyalty is very important, since a loyal customer :

Buys more than others Becomes an ambassador for the company through word-of-mouth

What's more, it's possible to establish that customers are just as loyal to a hairdresser as they are to a salon. Loyalty increases with age (***). Only **% of customers say they are loyal to a salon chain. When customers go to a hairdressing salon, they are looking for geographical proximity as well as a link with a hairdresser. [***]

Hairdresser loyalty France, ****, in % [Opinion Way Source: ****

2.5 France's favourite hair salons

The graph below is based on OpinionWay's survey of French people's favorite brands in February ****. These are respondents' answers to the question "Do you like this or that hairdressing salon?" for each brand, with the percentage corresponding to the proportion of respondents who answered "yes".

Dessange Paris is the favorite hair salon of the French, with **% of those surveyed saying they liked it. Intermède Coiffure is the salon least appreciated by the French, with only *.*% of respondents saying they liked it.

The gap between the approval ratings of the three salons preferred by the French and those of the others is explained by the - even greater - gap in brand awareness. In fact, over **% of respondents know the top three salons, while this figure is no higher than **% for the other salons.

France's favorite hair salons France, March ****, in Source: ****

The graph below shows a comparison of the level of appreciation of the * hair salons preferred by the French according to the gender of respondents. Predictably, female respondents' ratings are higher than their male counterparts, with a difference of around ten points.

Comparison of the level of appreciation of * hairdressing salons according to gender France, March ****, in Source: Opinionway ...

2.6 Demand trends

Fashion and choice

Customer demand for haircuts from hairdressers is highly fashionable, especially among younger customers. Every year, new trends emerge or make a comeback, whether for women or men. These new trends are often relayed by the fashion, beauty and lifestyle press, but also increasingly by influencers on the various social networks.

Hairdressers therefore have an interest in keeping up and adapting to be able to provide services that respond to the latest trends and fashions.

Do-it-yourself: a threat to hairdressers?

There's also a growing trend among consumers to do their own haircuts. Without taking on the services of a hairdresser, these people have their hair cut by friends or relatives. Some recently created websites even offer instructional videos and advice for people wanting to cut or style their own hair[***]

Similarly, hair coloring is becoming more and more common, but consumers aren't turning to hairdressers to do it. Some brands offer the items needed to do it themselves. [***]

The success of barber shops with men

Barber shops are on the increase. For hairdressers, they are a way of standing out in a relatively closed market for the women's segment. [***] Their offer is generally limited to :

Beard trimming A ...

3.1 An increase in the number of establishments

Number of establishments

In ****, the sector will have ***,*** establishments, compared with ***,*** in ****, an increase of *.*%. In ****, during the health crisis, the number of establishments also rose by *% compared to ****, showing that the confinements caused by covid-**, which prevented hairdressers from carrying on their business for several months, did not lead to a decline in the number of establishments in the sector.

Number of establishments in the sector France, **** - ****, in units Source: ****

Geographical distribution

The map below shows the distribution of the ***,*** establishments in the hairdressing sector in ****. We can see a greater number inthe south of France and in the Paris region.

Source: ****

However, it is interesting to compare the proportion of the profession's establishments by region with the proportion of the French population by region. Overall, the proportions are similar, with the exception of the Paris region, Occitania and the PACA region.

Source: ****

Distribution by size of urban unit

Over **% of hairdressing establishments are located in urban areas of over ***,*** inhabitants (***). It is also interesting to note that **.*% of establishments are located in rural communities.

Breakdown of establishments by size of urban unit France, ****, in Source: ****

Breakdown of establishments by number of employees

A major characteristic of the sector's ...

3.2 A decline in the sector's workforce

While the number of companies in the sector is tending to increase (***), the trend is reversed in terms of headcount, as the following graph shows. At December **, ****, there were ***,*** people working in the sector, compared with ***,*** in ****, a decline of *.*% in * years. However, in ****, **** and ****, the number of employees increased by *.*% per year.

Sector headcount trends France, **** - ****, in units Source: ****

Headcount is broken down by type of establishment as follows:

Independent: ***,*** employees, i.e. **% of the workforce Chain: **,***, or **% of the workforce home-based: **,*** employees, i.e. **% of the workforce

Breakdown of workforce by type of establishment France, ****, in Source: ****

If we look at the breakdown of the workforce by status, we can see the high proportion of employees who are not salaried. This is due to the high proportion of hairdressers who own their own salons and employ few or no salaried staff. In fact, more than nine out of ten self-employed hairdressers are managers (***) or collaborating spouses and other non-salaried employees.

Breakdown of working people by status France, ****, in Source: ****

The hairdressing sector is also highly feminine, with **% of employees being women. Nevertheless, this proportion is tending to decrease, since women represented **% of the workforce in ****.

3.3 Hair salon networks

Only *% of establishments are part of a brand network (***), chain salons account for **.*% of employer establishments.

conversely, while home hairdressing establishments account for **.% of total establishments, they represent only *.*% of employer establishments, which shows that the vast majority of home hairdressing establishments are made up of self-employed people.

Breakdown of establishments by type France, ****, in Source: ****

3.4 The weight of different sources of income

Unsurprisingly, hairdressing services account for the vast majority of the sector's sales. The second-largest source of revenue is product sales (***), providing a good ancillary source of income.

Breakdown of sales by activity France, ****, in Source: ****

Moreover, the majority of hairdressing revenues are generated by services for women (***)

Breakdown of sales by service category France, ****, in Source: ****

4.1 Price analysis

Hair salons offer a wide range of services, especially for women. Prices generally vary according to the quality of the service, the region where it is performed (***)

In ****, the average price of a standard shampooing-cutting-styling service for men will be **.* euros, while the average price of a shampooing-cutting-styling service for women will be **.* euros[***]

However, these prices vary from region to region. In particular, prices are much higher in the Île-de-France region than in the rest of France, for both men's and women's services, as shown in the graph below:

Shampoo + haircut prices in Paris and the provinces France, ****, in euros Source: ****

Prices also vary according to salon type. Branded salons are generally more expensive than independent hairdressers, who are in turn more expensive than home hairdressers (***).

Shampoo - cut - style prices France, ****, in euros Source: ****

other services are also available, such as hair straightening, perms, weaves, extensions, wedding and event styling, skin and hair care, and beard trimming in barber shops, for example. Customers can also buy products (***)

4.2 Significant price trends

The following two graphs show price trends for women's and men's and children's hairdressing services over the past decade.

We can see a continuous and similar rise in prices for women's hairdressing and men's and children's hairdressing services (***).

We can also see an acceleration in price rises from **** onwards. (***). In ****, annual growth is *.*% for women's services and *% for men's and children's services.

The rise in **** can be explained by price compensation for losses during confinements. Also, hairdressers had to increase their costs and therefore their final prices during the health crisis, due to the implementation of measures in salons (e.g. hygiene kit, disinfectant, disposable towels and bathrobes, masks, visors.leFigaro].

The rise in **** can be explained by the *.*% inflation in France over the year[***]

Evolution of the annual consumer price index for hairdressing services France, **** - ****, in index points (***) Source: ****

Change in annual consumer price index for hairdressing services for men and children France, **** - ****, in index points (***) Source: ****

4.3 Service diversification

According to UNEC, **% of hair salons will have introduced a new service by ****. In ****, this proportion rose to **%, and to *.*% in ****.

The following graph shows the top * new services introduced by hairdressers in ****, ****, **** and ****. The most frequently cited new services in **** are straightening (***): its rate of citation divided by * in **** perhaps shows that this service is already well established and/or that it is going out of fashion.

The most popular new services France, **** - ****, in Source: ****

Nonetheless, barber services are still very much in evidence among the new services on offer. This is symptomatic of an underlying trend in the French market: the development of offerings for men. The success of the La Barbe à Papa franchise, which has only been in existence since **** and already has over *** salons by ****, shows this too. [***]

In addition, **.*% of salons will offer beauty services such as facials, nails, make-up, etc. in ****, compared with **% in ****.

4.4 Home hairdressing continues to gain ground

The hairdressing profession has gradually evolved with the creation of the auto and micro-entrepreneur status in ****. More and more hairdressers have chosen to set up as home-based hairdressers rather than as salon-based hairdressers (***). Today, home-based hairdressing accounts for **% of the sector's business, up from **.*% in ****.[***]

As a result, in ****, **,*** hairdressing establishments are registered as home hairdressers, a number that has been rising steadily since ****. In this sense, it is very interesting to note that the growth in the number of home hairdressing establishments is more than * times greater than that of the total number of hairdressing establishments (***)

Number of home-based hairdressing establishments France, **** - ****, in units Source: ****

Avise Info explains this phenomenon in part by the crisis in city centers, which has prompted salon-based hairdressers to develop new solutions to meet demand unsatisfied by the absence of a salon. But it's above all the lower costs that can prove particularly attractive, since it's not necessary in this case to own a business.

In addition, applications like Wecasa and platforms like Viadom have been developed to put hairdressing professionals in touch with private individuals.

5. Regulations

Installation conditions

Legal Start lists all the conditions required to set up as a hairdresser. First and foremost, you need to have sufficient professional qualifications to be able to practice the trade:

a professional or master's diploma in hairdressing A professional certification diploma directly related to the field of hairdressing

All recruitment and business start-ups require proof of qualification. An unqualified person may practice this profession, provided they are under the permanent supervision of a qualified person. [***]

The person must also meet the conditions of good repute - not be prohibited from directing, managing or administering a business - and must not have been prohibited from exercising a professional or social activity as a result of an offence. [***]

Installation preparation course (***)

Until ****, anyone applying for registration in the trades register (***) was required to complete a training course to prepare for setting up in business. This provided information on the conditions for setting up, the various financing options available for the business and the different management techniques needed to ensure the survival of the business.

However, since the Pacte Act of May ****, this training course has become optional.

Price and product regulations

Hairdressers may be required to use certain toxic products. Laws ...

6.1 Player segmentation

• Provalliance (Holding)
• Valessio - Coiffeur Paris
• Camilia Coiffure
• La Kage
• Gizzly Barber Shop
• The Haircut
• Wecasa
• Viadom Coiffure Viasphère
• Domicile Beauté
• Frank Provost (Provalliance groupe)
• Dessange International
• John Nollet
• Hairgum Laboratoire Ariland
• Planity
• Planity
• Jean Claude Biguine (Cinderella)