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Summary of our market study
The French hairdressing market is shrinking by around 1% a year. The number of salons is just under 40,000.
Women, who make up the majority of customers, visit salons 4.4 times a year, with an average annual budget of 194.4 euros.
Men visit salons more often, 6.6 times a year, but spend less.
Home hairdressing accounts for 25% of the sector's business.
Hair salons are diversifying their services and adapting to fashion trends, notably the rise of barbershops
Franchised and independent hair salons make significant contributions to the market
Key players in the French hairdressing market
- Provalliance
- Dessange
- Biguine, another key player in the franchise segment
- Independent salons such as Valessio - Hairdresser Paris and Camilia Coiffure
- The Kage and Grizzly Barber Shop soéciakiste des soins pour hommes
- The Haircut introduces its mobile salon concept
- Wecasa digital platform for professionals and customers
- Viadom, Home Beautywell established in the home hairdressing sector
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Summary and extracts
1 Market overview
1.1 Market overview
Hairdressers carry out a range of hygienic and aesthetic hair care operations, either in a salon or directly at the customer's home. This may involve cutting, coloring, perming, etc. However, salons have developed a number of ancillary activities, notably the sale of beauty products and accessories.
The global hair salon market is dynamic, and is expected to continue growing at a CAGR of 7.4% over theperiod 2022-2029. Several factors are fuelling this growth, such as the development of home services and mobile salons, the diversification of professional offerings, and the rise of "barbers".
In France, the market has been growing structurally for a decade, with the exception of 2020, when it was hit hard by the health crisis . Indeed, between 2010 and 2019, sales in the sector rose by 26%, before falling radically in 2020 (-18% vs. 2019). The French market had a good year in 2023, growing over 2022, and has exceeded its pre-void level since 2022. In 2021, the market is up 18% on the previous year, but still below its pre-sanitary crisis level. Hairdressing market players can be segmented into 3 categories: independent salons, chain salons (such as Franck Provost, Pascal Coste, Dessange, etc.), and home-based or itinerant hairdressers. The latter are increasingly numerous, and compete with salons by offering generally lower prices. What's more, the industry's sales are driven by services for women, which account for over two-thirds of revenues.
1.2 The global market
The global salon services market, which includes hair salon services, is estimated at $*** billion in ****, and is expected to grow at a CAGR of *.**% over the period ****-****, to exceed $*** billion in **** .
According to FortuneBusinessInsights, the salon sub-segment will account for **.**% of the total salon services market in ****. based on this ...
1.3 The domestic market
Hairdressing market players are listed under NAF code **.**A. This class includes :
washing, cutting, styling, dyeing, coloring, waving, straightening and similar services for men and women shaving and beard trimming
INSEE provides the size of the market in ****, as well as theannual sales indexfor the corresponding NAF code.
This market sizeamounted ...
1.4 Impact of Covid-19 and seasonality of demand
Impact of Covid-**
The graph below details the monthly sales index for the hairdressing sector in ****, the year of the health crisis. We can see the drop in business revenues in March-April (***). Indeed, during these two confinements, hairdressing salons were forced to close their doors. [***]
Monthly sales index for the hairdressing ...
2 Demand analysis
2.1 Hairstyling as part of French spending on physical appearance
The following graph shows the evolution of the breakdown of spending on personal care and goods. We can see that in ****, the proportion of spending on hairdressing, although similar to ****, fell by *.* points. This can, however, be partially explained by the closure of salons for several months. Months during which the ...
2.2 Frequency of visits to the hairdresser
The majority of French people (***). In addition, **% of French people did not use the services of a hairdresser in ****.
Frequency of hair salon visits France, ****, in Source: ****
2.3 Medium-sized sheets
The average plug is the money spent by the customer during a visit to the hairdresser. It is the equivalent of the "average basket" or "average ticket" for this profession. In ****, this will amount to **.* euros for men and **.* euros for women. We can see from the following table that the ...
2.4 Important criteria when choosing a hairdresser for women
There are a number of reasons why customers choose a hairdresser or salon. The most important is the price of the services offered (***). [***]
Two other criteria emerge from the study, notably the salon's reputation, which is decisive for **% of customers, and the ease of booking a last-minute appointment for **% of ...
2.5 France's favourite hair salons
The graph below is based on OpinionWay's survey of French people's favorite brands in February ****. These are respondents' answers to the question "Do you like this or that hairdressing salon?" for each brand, with the percentage corresponding to the proportion of respondents who answered "yes".
Dessange Paris is the favorite hair ...
2.6 Demand trends
Fashion and choice
Customer demand for haircuts from hairdressers is highly fashionable, especially among younger customers. Every year, new trends emerge or make a comeback, whether for women or men. These new trends are often relayed by the fashion, beauty and lifestyle press, but also increasingly by influencers on the various ...
3 Market structure
3.1 An increase in the number of establishments
Number of establishments
In ****, the sector will have ***,*** establishments, compared with ***,*** in ****, an increase of *.*%. In ****, during the health crisis, the number of establishments also rose by *% compared to ****, showing that the confinements caused by covid-**, which prevented hairdressers from carrying on their business for several months, did not lead to ...
3.2 A decline in the sector's workforce
While the number of companies in the sector is tending to increase (***), the trend is reversed in terms of headcount, as the following graph shows. At December **, ****, there were ***,*** people working in the sector, compared with ***,*** in ****, a decline of *.*% in * years. However, in ****, **** and ****, the number of employees increased by ...
3.3 Hair salon networks
Only *% of establishments are part of a brand network (***), chain salons account for **.*% of employer establishments.
conversely, while home hairdressing establishments account for **.% of total establishments, they represent only *.*% of employer establishments, which shows that the vast majority of home hairdressing establishments are made up of self-employed people.
Breakdown of establishments ...
3.4 The weight of different sources of income
Unsurprisingly, hairdressing services account for the vast majority of the sector's sales. The second-largest source of revenue is product sales (***), providing a good ancillary source of income.
Breakdown of sales by activity France, ****, in Source: ****
Moreover, the majority of hairdressing revenues are generated by services for women (***)
Breakdown of sales by ...
4 Offer analysis
4.1 Price analysis
Hair salons offer a wide range of services, especially for women. Prices generally vary according to the quality of the service, the region where it is performed (***)
In ****, the average price of a standard shampooing-cutting-styling service for men will be **.* euros, while the average price of a shampooing-cutting-styling service for women ...
4.2 Significant price trends
The following two graphs show price trends for women's and men's and children's hairdressing services over the past decade.
We can see a continuous and similar rise in prices for women's hairdressing and men's and children's hairdressing services (***).
We can also see an acceleration in price rises from **** onwards. (***). In ****, annual ...
4.3 Service diversification
According to UNEC, **% of hair salons will have introduced a new service by ****. In ****, this proportion rose to **%, and to *.*% in ****.
The following graph shows the top * new services introduced by hairdressers in ****, ****, **** and ****. The most frequently cited new services in **** are straightening (***): its rate of citation divided by * in **** perhaps ...
4.4 Home hairdressing continues to gain ground
The hairdressing profession has gradually evolved with the creation of the auto and micro-entrepreneur status in ****. More and more hairdressers have chosen to set up as home-based hairdressers rather than as salon-based hairdressers (***). Today, home-based hairdressing accounts for **% of the sector's business, up from **.*% in ****.[***]
As a result, in ****, **,*** hairdressing establishments ...
5 Regulations
5. Regulations
Installation conditions
Legal Start lists all the conditions required to set up as a hairdresser. First and foremost, you need to have sufficient professional qualifications to be able to practice the trade:
a professional or master's diploma in hairdressing A professional certification diploma directly related to the field of hairdressing
All ...
6 Positioning the players
6.1 Player segmentation
- Provalliance (Holding)
- Valessio - Coiffeur Paris
- Camilia Coiffure
- La Kage
- Gizzly Barber Shop
- The Haircut
- Wecasa
- Viadom Coiffure Viasphère
- Domicile Beauté
- Frank Provost (Provalliance groupe)
- Dessange International
- John Nollet
- Hairgum Laboratoire Ariland
- Planity
List of charts presented in this market study
- Global market size for salon services (hair, nails or skin)
- Breakdown of French people's budget for personal care and goods
- Frequency of salon visits
- Prices for shampoo + cut + styling in Paris and the provinces
- Shampoo + cut + style price
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Latest news
Provalliance, leader in hairdressing, launches in India with Franck Provost - 19/02/2024
- Provaliance, created in 2008 from the merger of the Franck Provost group with the continental European activities of the American Regis Corp,
- The group is the world leader in hairdressing with its eighteen brands: Franck Provost, but also Jean Louis David, Saint Algue, Maniatis Paris...
- The group has achieved sales of €500 million in 2023, and sales under its own name, including those of franchisees, are in the region of €1.5 billion.
- Provalliance's goal is to open 200 salons in India over the next ten years.
- Provalliance is present in some 30 countries, with 3,300 locations.
- The group generates 70% of its sales in France.
- The group was created in 2008 following the merger of the Franck Provost group and the continental European activities of the American Regis Corp.
- In 2021, Provalliance was acquired by Belgian fund Core Equity.
- In the United States, 60% of hairdressers have a status comparable to that of an auto-entrepreneur, while in France, this percentage is 15%-20%.
- Provalliance owns a network of 250 Bleu Libellule boutiques, which generate 40% of the Group's sales.
- Provalliance operates and develops NYX boutiques under the L'Oréal brand in France
Several buyers interested in selling Dessange International - 08/03/2021
Date of creation of the first Dessange salon: 1954
Shareholder of Dessange International since 2008: Eurazeo
Number of Dessange and Camille Albane salons: over 1,400
Sales in 2019: 89 million euros
Pre-tax profit in 2019: nearly 3 million euros
estimated takeover price: 150 million euros
Three candidates interested in the takeover: Pascal Coste (with TowerBrook), Provalliance, and LFPI (La Financière patrimoniale d'investissement)
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the hairdressing market | France
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