Summary of our market study

The French workwear market is estimated at between 1.2 and 1.5 billion euros

The industry is highly concentrated, with a few leading companies holding substantial market shares. The COVID-19 pandemic prompted companies to multiply or renew their workwear to protect employees against health risks.

While France specializes in technical textiles, a large part of industrial production has been outsourced, especially to China.

Workwear market trends

The industrial and construction sectors account for three-quarters of total workwear demand. Hotels and healthcare services are also major users of workwear. The public sector, which includes law enforcement, healthcare personnel and utility workers, also constitutes a substantial segment of market demand.

The market for personalized clothing in the service sector, where brand image and communication are becoming increasingly important, is booming. Large organizations such as SNCF and La Poste are investing heavily in workwear contracts worth several million euros a year.

The French workwear market is growing steadily, at between 5.1% and 7.5% a year.

A sharp increase in demand has been observed, mainly due to strict European regulations, particularly in European Regulation 2016/425, which have obliged companies to renew their employees' workwear more frequently.

Workwear market players

  • Cepovett is a prominent figure in the workwear industry's growing demand.
  • The Marck Group is another key player, whose reputation is reinforced by a comprehensive portfolio of uniforms and workwear designed for a variety of sectors.
  • Paul Boyé Technologies focuses its offering on specialized segments, including uniforms and combat gear, to meet the specific needs of the military and law enforcement.
  • Honeywell, a giant on the international scene, extends its reach to the French market with a varied range of personal protective equipment (PPE) for a wide range of industrial applications.

 

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Summary and extracts

1 Market overview

1.1 Market overview and definition

Work clothes are items of clothing designed to be worn in the course of a professional activity, often with the aim of protecting the worker against one or more safety hazards.

There are 4 main categories of workwear:

  • Technical clothing ;

  • Image clothing ;

  • Uniforms;

  • Personal protective equipment (PPE).

However, the distinction between these categories is gradually becoming blurred, as many PPE and technical garments are becoming increasingly personalized, including the notion of image.

note that the workwear sector does not include footwear (such as safety shoes).

The Covid-19 pandemic had an overall positive to very positive impact on this market(see 1.3). This increase in results can be explained by companies' desire to reassure their employees by providing them with more work clothes, or by renewing old clothes to protect them against the health risk. But also to the manufacture of workwear during the health crisis to help combat the pandemic.

Generally speaking, the workwear market is closely linked to the dynamism of the industrial, construction, certain commercial services (hotels/restaurants, transport), healthcare and public service sectors. Their main functions include worker protection, brand or service communication, and employee identification.

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