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Summary of our market study
The French workwear market is estimated at between 1.2 and 1.5 billion euros
The industry is highly concentrated, with a few leading companies holding substantial market shares. The COVID-19 pandemic prompted companies to multiply or renew their workwear to protect employees against health risks.
While France specializes in technical textiles, a large part of industrial production has been outsourced, especially to China.
Workwear market trends
The industrial and construction sectors account for three-quarters of total workwear demand. Hotels and healthcare services are also major users of workwear. The public sector, which includes law enforcement, healthcare personnel and utility workers, also constitutes a substantial segment of market demand.
The market for personalized clothing in the service sector, where brand image and communication are becoming increasingly important, is booming. Large organizations such as SNCF and La Poste are investing heavily in workwear contracts worth several million euros a year.
The French workwear market is growing steadily, at between 5.1% and 7.5% a year.
A sharp increase in demand has been observed, mainly due to strict European regulations, particularly in European Regulation 2016/425, which have obliged companies to renew their employees' workwear more frequently.
Workwear market players
- Cepovett is a prominent figure in the workwear industry's growing demand.
- The Marck Group is another key player, whose reputation is reinforced by a comprehensive portfolio of uniforms and workwear designed for a variety of sectors.
- Paul Boyé Technologies focuses its offering on specialized segments, including uniforms and combat gear, to meet the specific needs of the military and law enforcement.
- Honeywell, a giant on the international scene, extends its reach to the French market with a varied range of personal protective equipment (PPE) for a wide range of industrial applications.
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Summary and extracts
1 Market overview
1.1 Market overview and definition
Work clothes are items of clothing designed to be worn in the course of a professional activity, often with the aim of protecting the worker against one or more safety hazards.
There are 4 main categories of workwear:
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Technical clothing ;
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Image clothing ;
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Uniforms;
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Personal protective equipment (PPE).
However, the distinction between these categories is gradually becoming blurred, as many PPE and technical garments are becoming increasingly personalized, including the notion of image.
note that the workwear sector does not include footwear (such as safety shoes).
The Covid-19 pandemic had an overall positive to very positive impact on this market(see 1.3). This increase in results can be explained by companies' desire to reassure their employees by providing them with more work clothes, or by renewing old clothes to protect them against the health risk. But also to the manufacture of workwear during the health crisis to help combat the pandemic.
Generally speaking, the workwear market is closely linked to the dynamism of the industrial, construction, certain commercial services (hotels/restaurants, transport), healthcare and public service sectors. Their main functions include worker protection, brand or service communication, and employee identification.
List of charts presented in this market study
- Global workwear market size
- Sales trends for NAF code 14.12Z - Manufacture of workwear
- Payroll employment by sector - Q4 2021
- Change in salaried employment by sector since 2014
- Salaried jobs in industry (private)
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Latest news
Centenarian Atelier Tuffery has become an ecommerce whiz - 13/11/2023
- Atelier Tuffery was founded in Lozère in 1892.
- The digital component now accounts for 50% of the company's sales.
- The company's sales total 4 million euros.
- In 2015, Julien Tuffery took over the company.
- The company employs 35 people, three of whom are dedicated to the web.
- According to Julien Tuffery, an e-tailer should invest 15% of its sales in digital.
- Atelier Tuffery sells its products both in its factory outlet in Florac, in a new boutique in Montpellier and on the web.
Birkenstock sandals debut in New York this Wednesday - 11/10/2023
- Birkenstock valuation: $8.6 billion.
- Birkenstock began to be controlled by investment fund L Catterton in 2021.
- L Catterton is associated with LVMH, the world leader in luxury goods.
- Birkenstock was founded in 1774 and is based in Germany.
- Birkenstock's sales grew at an average rate of 20% over the next few years after the arrival of external management in 2013.
Birkenstock intends to raise up to $1.58 billion for its IPO - 03/10/2023
- Birkenstock is headquartered in Linz am Rhein, Germany.
- Birkenstock was founded in 1774 and began selling sandals in 1963.
- The company was valued at around 4 billion euros in 2021 following the acquisition of a majority stake by investment company L Catterton.
- Birkenstock employs around 6,200 people and produces its shoes in Germany.
Birkenstock sandals take their place on Wall Street - 17/09/2023
- Birkenstock is targeting a valuation of $8 billion for its initial public offering on the New York Stock Exchange.
- This valuation is twice as high as two years ago.
- The company is majority-owned by private equity firm L Catterton.
- Christian Birkenstock, one of the two direct heirs, holds 12% of the shares.
- The company's sales have quadrupled over the past eight years, rising from 292 million euros in 2014 to 1.2 billion in 2022.
- Birkenstock made a net profit of 187 million euros in its last financial year, ending September 2022.
- The company produces around 30 million pairs of shoes a year.
- More than half of its customers (54%) are in the USA, compared with 36% in Europe.
- The company plans to inaugurate its largest factory in Germany in December.
MACC: when the Tupperware method works for craftsmen - 05/06/2023
- MACC was set up in 1946, targeting the building trade.
- The company has sales of 52 million euros and employs 200 people
- 75 independent salespeople visit these craftsmen every day to give demonstrations.
- 40,000 demonstrations are given every year.
- MACC products are available exclusively through direct sales.
- MACC counts two-thirds of the 300,000 building professionals in its customer portfolio. 70% of MACC products are manufactured in the Châtellerault or Vienne plants, and 98% in France.
- MACC also has an international presence, accounting for 20% of sales.
Birkenstock and its Boston clogs take luxury up a notch - 30/05/2023
- New Birkenstock factory to open in Pasewalk, near the Polish border.
- The new factory will employ around 1,000 people.
- 50% of Boston clog orders will not be filled this year.
- The Group employs a total of 5,500 people.
- 38 subsidiaries
- 55 directly-operated boutiques
- Two Dior models for 960 euros.
- L Catterton (LVMH and Financière Agache) acquired Birkenstock for around 4 billion euros.
- Sales forecast for 2022: over 750 million euros.
- Annual production: 30 million pairs
- Number of factories in Germany: 5.
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