Buy the full study
Summary of our market study
The French adult diaper market is worth over 320 million euros.
The global market is valued at $12 billion
The adult diaper market in France is booming, driven by an aging population. 3.6 million people suffer from urinary and anal incontinence. The sector is growing by 3% in value.
25% of women aged 60 and 32% of women over 80 suffer from urinary incontinence. 25% of men over 90 face similar problems.
Nearly 40% of French people no longer consider incontinence a taboo subject. Supermarkets are seeing an increase in sales, a sign of growing acceptance on the part of the general public.
Four main companies dominate the French market: Essity, Procter and Gamble, Hartmann and Ontex
Public bodies such as the Caisse Primaire d'Assurance Maladie and other mutual insurance companies offer partial reimbursements for products and treatments, easing the financial burden on patients.
Players in the adult diaper market
- Essity: Market leader with a worldwide presence through its leading Tena brand
- Procter and Gamble: Always brand with 20% market share
- Hartmann: Molicare brand
- Kimberley-Clark: Poise and Depend brands
- Ontex: The Belgian group focuses mainly on the private label market.
to understand this market
Detailed content of our market study
Inforamtion
- Number of pages : ~ 40 pages
- Format : Digital and PDF versions
- Last update :
Summary and extracts
1 Market overview
1.1 Definition and scope of study
The term adult diapers covers all absorbent products worn on the body and designed to combat adult incontinence. There are a number of different product ranges on the market, including full diapers, anatomical diapers, pants and straight diapers or inserts.
Urinary and fecal incontinence problems are generally linked to the aging of the human body, with weakening bladder muscles or prostate disorders. Other pathologies can also cause leakage, such as Crohn's disease or diabetes.
The market includes: manufacturers, leading hygiene companies, supermarkets, pharmacies, hospitals, nursing homes and private individuals.
The global market for adult diapers is growing, in particular due to the aging of the population, and is estimated to reach $10.9 billion in 2021.
The French market is also booming. The range is diversifying, and competition, combined with a communication strategy that plays down the taboo of bladder weakness, seems to be gradually overcoming it. As a result, consumption is on the rise, and sales in supermarkets are taking off. What's more, the Covid-19 crisis has had little impact on the French market.
What's more, with regular controls, brands are moving towards a more responsible offering. Certain chemical substances are being banned in favor of less dangerous ones.
With an ageing population and increasingly high-performance devices adapted to a wide range of needs, the adult diaper segment is enjoying sustained growth, despite the psychological obstacles (embarrassment, embarrassment, degrading image for the wearer) that continue to affect the market.
1.2 A growing global market
The global adult diaper market is valued by transparencymarketresearch at $**.* billion in ****. According to the same source, it should grow at a CAGR of *.*% between **** and ****.
evolution of the global adult diaper market World, ****-****, in billions of dollars CAGR=*.*% Source: ****
The graph below shows the evolution of sales of baby ...
1.3 In France, competition drives up adult diaper sales
A growing market
According to a LSA Conso article published in ****, the size of the mass-market incontinence products market is ***.* million euros, up *% in value terms on ****.
In addition, another LSA Conso article reveals that, in ****, the mass retail market (***) grew by *% in value and *.*% in volume to reach ** million units ...
1.4 International trade in adult diapers
The Harmonized Customs System provides access to French imports and exports of adult diapers. The chart below is based on code ******** entitled "Hygienic articles, e.g. incontinence articles (***)" .
Balance of trade in sanitary products including adult diapers France, ****, in millions of euros Source: ****
With the exception of ****, France's foreign trade balance ...
2 Demand analysis
2.1 Typology of incontinence sufferers
If urinary incontinence and anal incontinence are grouped together, *.* million people are affected by this disease[***]. In fact, *.* million people are affected by urinary incontinence and * million by anal incontinence. However, counting is a tricky business, and varies widely depending on the honesty of respondents (***).
Urinary incontinence
In women, the prevalence ...
2.2 Macro-economic indicators linked to urinary problems
Several factors have been identified as contributing to bladder weakness, including old age, pregnancy and the prevalence of prostate disorders.
Life expectancy and healthy life expectancy
There are two ways of calculating life expectancy.
Firstly, "classical" life expectancy is calculated at birth as the average age of death for people in ...
2.3 Disorders related to wearing adult diapers
In December ****, IFOP conducted a survey of French people on their perception of incontinence. We'll look at the results below.
Do you consider incontinence a taboo subject? France, December ****, in Source: ****
Incontinence is frequently regarded as a taboo subject, with **% of respondents to the IFOP survey considering it to be rather ...
2.4 Comfort and absorption come first
As all the online comparators point out, this product is still taboo, and for many people suffering from incontinence, taking the step of buying protection is quite difficult. That's why the challenge for brands is to succeed in consolidating this growing demand, so that it actually becomes a purchase. Indeed, the ...
3 Market structure
3.1 A highly concentrated market
Few companies are present in the French adult diaper market. Essity, Procter and Gamble, Hartmann, Kimberley-Clark and Ontex are the four main companies in this market, each with their own brand. [***]
Essity;
Essity owns the Tena® brand , global and French market leader, with **.*% of the French market by value in ****, [***]
Procter ...
3.2 Value chain
Manufacturers of major brands
Most of the companies mentioned above (***) have their own production facilities, particularly in France.
Hartmann, for example, produces over *** million adult diapers at its plant in Lièpvre in the Haut-Rhin region of France. The site employs around *** people. Ontex, meanwhile, manufactures its incontinence products in Dourges ...
3.3 Risks related to diaper composition
The health issue
One survey after another warns of the dangers of disposable diapers, and parents are becoming increasingly alarmed. All reveal the presence of toxic residues and worrying quantities of allergenic, reprotoxic and carcinogenic substances. In particular, a report by the French agencyAnses has established that several regulatory levels of ...
4 Offer analysis
4.1 Product ranges
The sphere-sante.com website, a specialist in treatments, solutions and advice for urinary disorders, offers the following range of adult diapers:
Absorbent briefs, which can be worn like panties or briefs to absorb leaks; Complete diapers, also known as adult diapers. The full-face diaper is fastened with two adhesives on the ...
4.2 Prices
By distributor
Prices on the sphere-santé.com website are shown in the table below.
The other product ranges also vary between the same price brackets, with the exception of straight protectors, which are slightly less expensive per unit.
However, there are far fewer different varieties of the latter products. Between ** and ...
4.3 Supply trends
As previously mentioned, ANSES, the French national agency for food, environment and occupational health and safety, has issued a report on the importance of environmental considerations in the manufacture of adult diapers. This report, which in its **** edition highlighted the presence of hazardous substances in products, shows a notable change in ...
5 Regulations
5.1 Social security and mutual insurance reimbursements
Reimbursements for urinary protection
The Caisse Primaire d'Assurance Maladie may reimburse all or part of the purchase of urinary protection in the case of chronic illness or to keep hospitalized patients at home. [***].
The Caisse d'Assurance Retraite et de la Santé au Travail (***), which depends on the beneficiary's income.
Finally, mutual ...
5.2 Production standards
Manufacturers of adult diapers must comply with the European Union's REACH regulation. This requires companies to manage the risks associated with the use of chemical substances in the creation of the product, or the presence of such substances in the article sold. Companies must declare chemical substances in the product ...
6 Positioning the players
6.1 Segmentation
- Essity
- Ontex
- Kimberly-Clark
- Hartmann
- Abena
- Coloplast
- Sanygia
- Triple W (DFree)
- Incontinence Protection
- AMD
- Carrefour Groupe
- Intermarché ITM Les Mousquetaires
- Lidl France
- E.Leclerc
- Casino Groupe
- Wuka Wear
- Petites Culottées
- Dans Ma Culotte
- Love & Green
- Riccobono Groupe Lenglet Imprimeur
List of charts presented in this market study
- Trends in the global adult diaper market
- Sales of baby and adult diapers
- Trends in the size of the supermarket incontinence market
- Additional life expectancy at age 65
- Healthy life expectancy
All our studies are available online in PDF format
Take a look at an example of our research on another market!
Latest news
Intermarché, Auchan and Casino launch central purchasing group with Aura Retail - 25/09/2024
- 1. Completion of an alliance initially announced in April with a planned ten-year term between Intermarché, Auchan, and Casino (including Monoprix, Franprix), which are respectively France's 3rd, 5th and 7th largest food retailers.
- 2. Aura Retail will be organized into five separate entities, two of which will be based outside France. Main activities include the management of three central purchasing units for foodstuffs, run by Intermarché, with two locations in Massy.
- 3. One will operate synergies for nearly 200 national brand manufacturers, and another will aim to improve market access for European food manufacturers.
- 4. Aura Retail International Food Services, based in Brussels, will negotiate with major multinational industrial groups and offer synergies in several European countries (Portugal, Spain, France, Belgium, Luxembourg, Poland, Romania and Hungary).
- 5. Purchases of national-brand non-food products will be managed by entities run by Auchan, including Aura Retail Achats Non Alimentaires based in Villeneuve-d'Ascq, and Aura Retail International Non-Food Services located in Luxembourg.
- 6. France's 4th-largest retailer, Coopérative U, wished to withdraw from the Everest European center, but had no official comment.
Casino CEO Philippe Palazzi takes over Monoprix and Naturalia - 24/09/2024
- Monoprix sales: 4.3 billion euros.
- Total number of Monoprix stores: 861, including 338 integrated.
- Total number of Naturalia stores: 232, including 170 integrated and 62 franchised.
- Share of Monoprix sales in the new Casino: 50% of the total (4.3 billion euros out of 9 billion euros at December 31, 2023).
Agromousquetaires: how Intermarché plans to sharpen its industrial focus - 27/06/2024
- - 4.7 billion euros: industrial sales in 2023
- - 54 plants.
- - 20 logistics sites.
- - 11,000 employees.
- - 40% of Intermarché and Netto private labels are manufactured by Agromousquetaires plants.
- - 15,000 agricultural partners.
- - 200 sailors and 15 ships.
- - 12 supply chains, including beef, processed products, pork, charcuterie, milk, and more.
Food: Intermarché turns its 56 plants to fresh produce and vegetables - 10/06/2024
- Agromousquetaires is France's fourth or fifth-largest agrifood group, focusing on beef and pork with its slaughterhouses.
- 56 plants and sales of 4.7 billion euros, up 7% year-on-year,
- The group owns the last French diaper factory.
- The industrial division produces 75% for Intermarché's own brands (Monique Ranou charcuterie, Jean Rozé meat, Pâturages dairy products, etc.).
- The fishing fleet, the largest in France with 15 boats
How Intermarché intends to achieve a 20% market share - 16/05/2024
- - Reopening of 35 supermarkets under the Intermarché or Netto banners
- - Number of supermarkets and hypermarkets acquired from Casino in the southeast: 65 supermarkets, 10 hypermarkets
- - Number of supermarkets and hypermarkets acquired from Casino in Rhône-Alpes: 56 supermarkets, 4 hypermarkets
- - Current Intermarché market share in 2023: 16.7
- - Intermarché short-term target market share: 18.5
- - Intermarché's medium-term target market share: around 20%
- - Total number of outlets to be transformed: 294, comprising 257 supermarkets and 37 hypermarkets
- - Number of integrated ex-Casino employees: 10,000
Thierry Cotillard (Les Mousquetaires): "We want to become invulnerable" - 29/02/2024
- - 300 integrated Casino stores and 10,000 employees
- - Group sales of €52.9 billion in 2023 (including fuel), up 7.8%
- - Group sales of €39.9 billion in 2023 (excluding fuels), up 10%
- - Intermarché sales of €28.8 bn (excluding fuels), up 8.8%
- - Netto sales of €1.6 billion (excluding fuels), up 15.7%
- - Agromousquetaires sales up 7% to €4.7 billion
- - Sales of €3.4 bn for the DIY division (Bricomarché, Bricorama, Brico Cash, Tridôme, Bricoprivé.com and Racetools), stable
- - Sales of €359m for mobility banners (Roady, Rapid Pare-Brise), up 4.3% (including fuel)
Companies quoted in this study
This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :
Choosing this study means :
Access to more than 35 hours of work
Our studies are the result of over 35 hours of research and analysis. Using our studies allows you to devote more time and added value to your projects.
Benefit from 6 years' experience and over 1,500 industry reports already produced
Our expertise enables us to produce comprehensive studies in all sectors, including niche and emerging markets.
Our know-how and methodology enable us to produce reports that offer unique value for money.
Access to several thousand articles and paid-for data
Businesscoot has access to all the paid economic press as well as exclusive databases to carry out its market research (over 30,000 articles and private sources).
To enhance our research, our analysts also use web indicators (semrush, trends, etc.) to identify market trends and company strategies. (Consult our paying sources)
Guaranteed support after your purchase
A team dedicated to after-sales service, to guarantee you a high level of satisfaction. +44 238 097 0676
A digital format designed for our users
Not only do you have access to a PDF, but also to a digital version designed for our customers. This version gives you access to sources, data in Excel format and graphics. The content of the study can therefore be easily retrieved and adapted for your specific needs.
Our offers :
the adult diaper market | France
- What are the figures on the size and growth of the market?
- What is driving the growth of the market and its evolution?
- What is the positioning of companies in the value chain?
- Data from several dozen databases
Pack 5 études (-15%) France
- 5 études au prix de 75,6€HT par étude à choisir parmi nos 800 titres sur le catalogue France pendant 12 mois
- Conservez -15% sur les études supplémentaires achetées
- Choisissez le remboursement des crédits non consommés au terme des 12 mois (durée du pack)
Consultez les conditions du pack et de remboursement des crédits non consommés.
Our customer references
They have consulted our studies
Discover the opinions (+500)
Malcolm Vincent
Astoria Finance
Gregoire de Castelnau
Stags Participations
Timothé Huignard
PWC
Paul-Alexis Kebabtchieff
BCG
Aymeric Granet
Publicis Consultant
interviews & case studies
All interviews and case studies (45)
