Buy the full study
Summary of our market study
The French market for men's cosmetics is estimated at between €1.6 and €1.8 billion.
The global market for men's cosmetics represents around 27% of the total market, or approximately $55 billion.
France is Europe's leading exporter of cosmetics, with an export rate of almost 50%.
The beard care segment surged by 26% during the pandemic.
The market is dominated by large multinationals such as L'Oréal, Unilever and Procter & Gamble.
We are seeing the emergence of brands specializing in natural, organic and gender-neutral products.
The traditionally limited use of basic hygiene products such as soaps and shampoos has expanded to include cosmetics specifically designed for men.
Men are increasingly adopting more specialized products such as face and body scrubs, as well as light-textured moisturizers.
Facial care products are growing by around 5-6% a year.
Sales of beard care products have jumped by over 20%.
The men's make-up segment is also experiencing strong growth worldwide.
Online retail sales are growing, and this mode of purchase is favored by men. 33% of French consumers prefer this channel.
Key players in the sector.
- L'Oréal: is the leader with its Men Expert range.
- Beiersdorf: NIVEA Men offers moisturizers, shower gels and shaving products.
- Procter & Gamble owns the Gillette brand
- Unilever: owns the Axe and Dove Men+Care brands.
- Shiseido: This Japanese company has made inroads into the men's cosmetics segment.
- Chanel and LVMH offer exclusive lines of men's cosmetics, from fragrances to skincare.
- L'Occitane is renowned for its products based on natural and organic ingredients.
- Challengers like Horace focus on niche markets
to understand this market
Detailed content of our market study
Inforamtion
- Number of pages : ~ 40 pages
- Format : Digital and PDF versions
- Last update :
Summary and extracts
1 Market overview
1.1 Introducing and defining the men's cosmetics market
Cosmetics are defined by the public health code as " any product intended to be placed in contact with the superficial parts of the human body with a view to cleaning them, perfuming them, modifying their appearance, protecting them, maintaining them in good condition or correcting body odors ". Men's cosmetics are adapted to the specific needs of men's skin and bodies.
The men's cosmetics market can be divided into several segments:
- hygiene products (shower gel, shampoo, deodorant) ;
- skincare products (shaving foam, aftershave, body cream);
- beauty products (perfumes, make-up).
In 2023, the European market for men's beauty and personal care products is doing well, and should continue to grow until at least 2032, with a CAGR of 4.4%.
In France, while the cosmetics market is evolving slowly, with a CAGR of 1.39%, the men's cosmetics segment is booming and represents a significant growth driver, driven by changing consumer habits and an ever-expanding product offering.
The types of products used by men are increasingly diverse, and are no longer limited to simple shower gels, deodorants or shampoos. New brands are investing in this buoyant segment, proposing a range of products dedicated to and adapted to male customers, while also benefiting from the rise of digitalization. The product offering is therefore increasingly complex, and the men's cosmetics segment is no exception to the organic trend. We must also include the men's make-up segment, which is growing rapidly worldwide.
1.2 The global market for men's cosmetics is growing
according to Grand View Research, the global market for men's cosmetics is experiencing positive growth. In fact, the global market in **** was estimated at $***.* billion, and is expected to grow at a CAGR of *% between **** and ****:
Sales trends in the global men's cosmetics market World, ****-****, in billions of dollars Source: ...
1.3 The European beauty and skincare market
The overall European market for beauty and skincare products is a dynamic one, which is expected to develop positively over the next few years. Sales in **** are estimated at $***.** billion, and the market is expected to grow at a CAGR of *.**% between **** and ****. These figures enable us to estimate sales for ...
1.4 A French market growing in value and volume
The FEBEA (***) estimates cosmetics manufacturing sales at **.* billion euros in ****.
Cosmetics market size France, ****-****, billions of dollars Source: ****
Over the period ****-****, the cosmetics manufacturing market in France experienced significant growth, as evidenced by the gradual increase in sales. In ****, sales stood at **.* billion euros, rising to **.* billion euros in ...
1.5 French trade balance in cosmetics
Cosmetics market trade balance France, ****-****, in billions of dollars and as a % of sales Source: ****
The trade balance of the cosmetics market in France from **** to **** reveals annual variations in the values of imports, exports and the coverage rate. Despite these fluctuations, the trade balance remains in surplus every year, ...
2 Demand analysis
2.1 Men taking better care of themselves: the groom boom
In the past, a man's beauty routine was limited to a good shower gel and a fresh-smelling aftershave... Since then, they've embraced more sophisticated beauty rituals, and even dare the occasional colored make-up... This trend has a name: the "groom boom".
Today, the majority of men are familiar with the use ...
2.2 Demand for organic and natural products
French consumers are showing a growing trend towards natural and organic cosmetics. This trend reflects a growing interest in products that respect the environment, health and well-being. Increasingly aware of the ingredients contained in the products they use, consumers are looking for formulations that are more transparent and free from controversial ...
2.3 A significant proportion of French people wear a beard
The increasingly common practice of wearing a beard is playing a major role in the boom in cosmetics sales worldwide and in France. According to Boursorama, Australian researchers have estimated that the "beard peak" in the world will be reached in the first half of ****. With this new fashion comes a ...
2.4 Interview with Alexis de Guitaut, director of the Rasage Classique website
As part of an interview with an industry expert, we present an interview we conducted with Alexis de Guitaut, director of the Rasage Classique website.
Cantiane, Businesscoot analyst
Hello and welcome to Vue d'Ensemble, the podcast that gives you a **-minute insight into the challenges facing a market. My name is ...
3 Market structure
3.1 Value chain
In the cosmetics market, production production processes differ depending on the type of product, but cosmetics laboratories have very strict procedures, from the choice of raw materials to human testing in specialized clinics. The trend is even towards ever-higher standards, with brands gradually removing dangerous or controversial substances from their products ...
3.2 Number of companies and number of employees
Change in the number of employees registered in activity ****Z "Manufacture of perfumes and toilet preparations" France, ****-****, in number of employees Source: ****
In France, changes in the number of employees registered under activity ****Z "Manufacture of perfumes and toilet preparations" between **** and **** show a steady growth trend. The number of ...
3.3 Distribution dominated by supermarkets
Men's cosmetics products can be distributed via three modes of distribution:
Exclusive distribution: a single distributor for a given area, allowing control of distribution and brand image; Selective distribution: a limited number of distributors to control brand image; Intensive distribution: the manufacturer chooses maximum distribution, to reach a very wide customer ...
4 Offer analysis
4.1 Product segments
As a result, men are taking over the beauty segment of the market : traditional care products are no longer sufficient, in line with the new desire to take care of oneself. In addition to the major players in the sector and the luxury houses, which offer more products, other players are ...
4.2 Sales prices
Change in the annual consumer price index recorded under the nomenclature "**.*.*.*.* - Make-up and skin care products" France,****-****, index Source: ****
Changes in the annual consumer price index for make-up and skincare products in France between **** and **** show slight but significant variations. Until ****, increases were very slight, with indices never exceeding ...
4.3 Development of beauty tech and digital
The rise of beauty tech in the global cosmetics market
Beauty tech is emerging as a major asset for differentiating brands, both online and in-store, by offering personalized experiences. This trend harnesses technological advances to meet changing consumer needs, notably through virtual trials that enhance the shopping experience by amplifying sensory ...
5 Regulations
5.1 European regulations governing marketing conditions
Regulation (***) N°****/**** repealed the "Cosmetics Directive" **/***/EEC on **/**/****. The aims of this regulation are "to ensure a high level of consumer health protection, to simplify and harmonize notification procedures, to clarify responsibilities, to guarantee the traceability of products, and to promote and protect the health of consumers".claration procedures, clarify responsibilities, ...
5.2 Labeling cosmetic products
Cosmetic product labeling meets regulatory requirements designed to protect consumers and provide them with fair, transparent information.Regulation (***) n°***/**** of July **, ****, which establishes the uniform criteria that claims relating to cosmetic products must meet in order to be used.
The regulations concerning the labeling of cosmetic products stipulate the mandatory information ...
6 Positioning the players
6.1 Segmentation
There are * main types of player in the cosmetics industry, distinguished by their size and positioning:
- Chanel
- Shiseido
- L'Occitane Groupe
- Clinique (Estée LAUDER)
- Clarins Groupe
- Bulldog Skincare
- Horace
- Men-Ü
- Baxter of California
- American Crew
- Jack Black Skin Care
- Anthony Cosmetics
- Aesop (L'Oréal groupe)
- Grown Alchemist (L'Occitane Groupe)
- 66°30
- Bivouak
- Botak
- Into The Beard
- La Crème Libre
- Les Hommes d'abord
- Monsieur Barbier
- Sapiens
- Big Moustache
List of charts presented in this market study
- Sales trends in the global men's cosmetics market
- Sales of the world's leading players
- Breakdown of the global cosmetics market by region
- Cosmetics consumption
- Size of the European beauty and personal care market
All our studies are available online in PDF format
Take a look at an example of our research on another market!
Latest news
Chanel seeks new impetus with the departure of its artistic director - 06/06/2024
- - The Chanel group employs over 36,500 people worldwide.
- - Chanel sales 19.7 billion dollars in 2023
- - Chanel sales rose by +15.8%.
- - In the United States, Chanel sales rose by less than 3% to $3.9 billion.
- - In Asia, Chanel sales rose strongly by 17.7% to $8.4 billion.
- - Chanel's distribution network has doubled over the last five years.
Luxury: Chanel on the right track - 22/05/2024
- - Chanel 2023 annual sales: $19.7 billion (approx. €18.2 billion), an increase of 14.6%.
- - Workforce: 36,500 employees.
- - Number of Chanel boutiques worldwide: over 600.
- - Sales in Asia: $8.4 billion, up 17.7%.
- - Sales in Europe: $4.7 billion.
- - Sales in the United States: $3.9 billion, with growth of less than 3%.
- - Number of Chanel stores in mainland China: 18.
Beauty: L'Occitane valued at 6 billion euros - 30/04/2024
- Austrian billionaire Reinold Geiger, majority shareholder (nearly 70%) in L'Occitane, the southern lavender and olive-tree scented skincare company, is proposing a takeover bid,
- The operation could value L'Occitane at over 6 billion euros, including debt.
- L'Occitane, which sells a hand cream every three minutes under its own brand, has 3,000 sales outlets in over 60 countries.
Clarins relies on its boutiques to grow in the United States and China - 05/04/2024
- - Purchase of the Serraval estate in 2016. - Acquisition in February of 150 hectares of land near Nîmes, including 50 hectares of arable land.
- - Investment of 135 million euros in a new production site in Troyes.
- - Clarins vertically integrates one third of its plant production.
- - Global cosmetics market: 4.5% growth last year.
- - In China (20% of Clarins sales): 11% increase in activity in the last six months of 2023.
- - In the United States (the world's leading beauty market): 15% increase in activity last year.
- - Online activity in China representing 47% of sales.
- - More than fifty physical points of sale in China, representing a third of the global network of Clarins stores.
- - Acquisition of American "clean beauty" brand Ilia for $150 million.
Chanel investe ancora in Italia: nuova giunteria per Gensi Group - 29/02/2024
1. **Investimento Chanel nel Calzaturificio Gensi Group**: - Inaugurazione di un nuovo reparto di giunteria di 3.000 metri quadrati nel sito produttivo di Mosciano Sant'Angelo (Teramo). - Attivazione di 4 nuove linee di produzione da 70 metri ciascuna. - Attualmente, 6 linee di produzione sono in funzione, con un piano di raddoppio nei prossimi 3 anni attraverso l'inserimento di nuove risorse professionali. 2. **Iniziative Aziendali per la Sostenibilità**: - Formazione di 3 gruppi di lavoro dedicati alla sostenibilità ambientale dell'azienda un anno fa. - Riduzione dei consumi energetici e degli scarti di lavorazione. - Avanzamenti nel riciclo e riuso. - Avvio dell'istituto interno di formazione "M'Astri Nascenti" in collaborazione con Arsutoria School, con 60 persone formate fino ad oggi. 3. **Forza Lavoro e Piani di Assunzione**: - Attualmente, l'azienda ha oltre 660 collaboratori, dei quali oltre 120 sono orlatrici. - Sono previste nuove assunzioni per aumentare ulteriormente la forza lavoro. 4. **Produzione Chanel e Supply Chain Italiana**: - Le calzature Chanel sono progettate in Francia ma prodotte in Italia. - Aziende italiane controllate da Chanel implicate nella produzione: Roveda di Parabiago (acquisita nel 1999), Gensi di Giulianova (acquisita nel 2015), e Ballin Shoes (acquisita nel 2020).
Luxury: the Clarins family invests in hotels - 27/02/2024
- - Famille C Participations (FCP) has invested €130 million in Evok Collection.
- - The "experiential luxury" market could reach 2.5 trillion euros by 2030, with annual growth of 4-8%.
- - The French Clarins brand employs 9,000 people and claims to be Europe's number one in high-end skincare.
- - Clarins is forecasting sales growth of 15% to 2022, with a value of 1.75 billion euros.
- - Clarins has around fifty hotel spas worldwide.
- - FCP's objective is to open 15 hotel establishments in five years.
- - Evok Collection has six addresses in Paris and Venice.
Companies quoted in this study
This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :
Choosing this study means :
Access to more than 35 hours of work
Our studies are the result of over 35 hours of research and analysis. Using our studies allows you to devote more time and added value to your projects.
Benefit from 6 years' experience and over 1,500 industry reports already produced
Our expertise enables us to produce comprehensive studies in all sectors, including niche and emerging markets.
Our know-how and methodology enable us to produce reports that offer unique value for money.
Access to several thousand articles and paid-for data
Businesscoot has access to all the paid economic press as well as exclusive databases to carry out its market research (over 30,000 articles and private sources).
To enhance our research, our analysts also use web indicators (semrush, trends, etc.) to identify market trends and company strategies. (Consult our paying sources)
Guaranteed support after your purchase
A team dedicated to after-sales service, to guarantee you a high level of satisfaction. +44 238 097 0676
A digital format designed for our users
Not only do you have access to a PDF, but also to a digital version designed for our customers. This version gives you access to sources, data in Excel format and graphics. The content of the study can therefore be easily retrieved and adapted for your specific needs.
Our offers :
the men's cosmetics market | France
- What are the figures on the size and growth of the market?
- What is driving the growth of the market and its evolution?
- What is the positioning of companies in the value chain?
- Data from several dozen databases
Pack 5 études (-15%) France
- 5 études au prix de 75,6€HT par étude à choisir parmi nos 800 titres sur le catalogue France pendant 12 mois
- Conservez -15% sur les études supplémentaires achetées
- Choisissez le remboursement des crédits non consommés au terme des 12 mois (durée du pack)
Consultez les conditions du pack et de remboursement des crédits non consommés.
Our customer references
They have consulted our studies
Discover the opinions (+500)
Malcolm Vincent
Astoria Finance
Gregoire de Castelnau
Stags Participations
Timothé Huignard
PWC
Paul-Alexis Kebabtchieff
BCG
Aymeric Granet
Publicis Consultant
interviews & case studies
All interviews and case studies (45)
