The lingerie market - Spain (2025)

1.2 The global market

In ****, the global lingerie market was valued at $**.** billion, rising to $**.** billion in ****. from **** onwards, projections indicate steady growth, with a forecast value of ***.** billion in **** and ***.** billion in ****. This growth should continue, reaching ***.** billion in ****, ***.** billion in ****, and ***.** billion in ****. in the longer term, the market is estimated to reach ***.** billion in ****, ***.** billion in ****, and ***.** billion in ****. With an average annual growth rate (***) of *.**% for the period ****-****, these forecasts reflect sustained development of the sector, underpinned by growing global demand for diversified and innovative lingerie products.

Global lingerie market trends World, ****-****, $ million Source: ****

In ****, the United States generated the highest revenues in the lingerie sector, reaching $**.*** billion, followed by China with $**.*** billion and India with $**.*** billion. In Europe, Germany recorded $*.*** billion, just ahead of the UK(***) close the list, testifying to the global distribution of revenues in this fast-growing sector.

Countries with the highest revenues in the lingerie sector World, ****, $ billions Source : Statista Market Insights This market can rely on a number of growth drivers, such as an increase in the number of active women, the multiplication of online offerings and influencer strategies, and product innovation[***]. Share of working women in the population European Union - North America ...

1.3 The European market

In ****, the European lingerie market was valued at $**.* billion. Forecasts for subsequent years point to sustained growth, reaching $**.* billion in **** and $**.** billion in ****. This growth is expected to continue, reaching $**.** billion in ****, $**.** billion in ****, and $**.** billion in ****. in the longer term, the market is estimated to reach $**.** billion in ****, $**.** billion in ****, $**.* billion in ****, and to peak at $**.* billion in ****. With an average annual growth rate (***) of *.*% between **** and ****, these projections underline the dynamism of the sector in Europe, underpinned by growing demand and ongoing innovation in lingerie products.

Growth forecasts for the European lingerie market Europe, ****-****, $ billion Source: ****

1.4 The domestic market

In Spain in ****, segmentation of the fashion market by gender and age showed that women largely dominated purchases, with **.*% of the market share. Men accounted for **.*%, while the children's segment accounted for *.*%.

Fashion market segmentation Spain, ****, % of total Source: ****

So, based on this market share and the data provided byINE, we can estimate the lingerie market. In ****, the market was estimated at ***.** million euros. In ****, it fell by *.**% to **.** million euros. **** saw a significant drop of **.**%, bringing the market down to **.** million euros, due to the impacts of the COVID-** pandemic. In ****, there was a recovery, with an increase of **.**% to **.** million euros. In ****, however, the market declined slightly by *.**% to **.** million euros.

Estimated lingerie market Spain, ****-****, € million Source: ****

1.5 Imports and exports

In order to study Spanish foreign trade in lingerie, we will use the following statistical codes defined by the United Nations:

HS ****: Women's or girls' underwear and nightwear, knitted or crocheted. HS ****: Women's or girls' underwear and nightwear, other than knitted or crocheted. HS ****: Brassieres, girdles, corsets, garters, garter belts, belts and similar articles, and parts thereof.

Foreign trade in women's or girls' underwear and nightwear, knitted or crocheted (***):

Between **** and ****, Spanish foreign trade in women's or girls' knitted underwear and nightwear (***). In ****, exports fell by *.*% to $***.** million.

Imports, meanwhile, fell by **.*% between **** (***). In ****, they fell slightly by *.*% to $***.** million.

The trade balance, largely in deficit over the period, shows a fluctuating but worrying trend. It improved by **.*% between **** (***). By ****, the deficit has narrowed by *.*% to -$***.** million.

Thus, the trade balance remains structurally in deficit, indicating strong import dependence in this segment. Although exports rose in some years, their growth was not sufficient to offset the increase in imports, reflecting the insufficient relative competitiveness of Spanish products on the world market in this sector. The decline in the deficit in ****, while encouraging, is still insufficient to reverse this trend.

Evolution of Spanish foreign trade in "Women's or girls' underwear and ...

1.6 Trend analysis by professionals

In ****, lingerie professionals in Spain overwhelmingly described sales as normal in ****, accounting for **% of responses. However, a notable proportion perceived the situation negatively, with **% of professionals describing sales as poor and *% as very poor. conversely, only *% of respondents felt that sales were good, indicating a generally stable climate but with a mixed outlook for the lingerie market that year.

Lingerie sales behaviour according to industry professionals Spain, ****, % Source: ****

In ****, **% of lingerie industry professionals in Spain rated corsetry sales as the best. Similarly, **% named lingerie as the dominant category in terms of sales in ****. On the other hand, *% of professionals felt that sales were the same in both segments. Finally, only *% attributed this status toother items, such as socks or men's underwear.

Best sales according to professionals Spain, ****, % sales Source: ****

2.1 Typology of demand

In ****, the gender distribution of the Spanish population was almost even. Men represented **.**% of the population, while women constituted a slight majority with **.**% of the Spanish population.

Gender distribution in Spain Spain, ****, %, male/female Source: ****

On January *, ****, Spain's female population was fairly evenly distributed between the different age groups, although women aged ** and over accounted for the largest share at **.**%. The **-**(***) age brackets followed closely behind, illustrating a significant spread across the active and senior age groups. Young women aged **-** made up **.**% of the female population, while girls aged **-** represented **.**%, and those aged *-*, *.**%. This demographic structure highlighted an aging female population, with a significant share in the older age groups.

Breakdown of Spanish female population by age Spain, January * ****, % Source: ****

Between **** and ****, Spain's population is expected to grow steadily, reaching a plateau around ****. In ****, the population is estimated at **.*** million. It gradually increases to reach **.*** million in ****(***). These projections show an upward trend over the first few decades, followed by a stabilization due to population aging and more complex demographic dynamics.

spanish population trends Spain, ****-****, million inhabitants Source: ****

Between **** and ****, demographic forecasts show significant variations in population trends across Spain's different regions. Some autonomous communities, such ...

2.2 Consumer profile

In Spain in ****, lingerie preferences revealed a marked trend towards sexy models, with **% of women surveyed expressing a preference for this type of lingerie. Only *% of those surveyed preferred "comfortable" lingerie.

Sexy or convenient lingerie? Spain, ****, % Source: ****

In Spain in ****, data on women's knowledge of bra sizes revealed significant gaps. Indeed, **% of Spanish women admitted to not knowing their exact bra size, while **% admitted to buying the wrong size. These figures underlined a significant problem of awareness and education about the right lingerie, which could influence not only women's comfort but also their health. This situation highlighted the need to improve the information available on bra sizing, and to promote educational initiatives on this crucial subject.

Spanish women and lingerie Spain, ****, % Source: ****

Also, the most common breast sizes in Spain were as follows:

Most common breast sizes in Spain Band size Cup size ** B ** B ** C Source: ****

Lingerie can have beneficial virtues for a couple, which may explain its popularity among consumers:

Lingerie as a vehicle for intimacy and complicity:

Lingerie helps create an intimate environment conducive to emotional and physical connection. The simple act of choosing and offering lingerie can reinforce complicity within a couple. These gestures reflect attention to ...

2.3 Temporality of demand

analysis of Google Trends indexes for the "Lencería" search in Spain from **** to **** reveals three main trends:

Anomaly linked to COVID-** and Valentine's Day (***). Similarly, on average, the indices between **** and **** are above the normal trend, showing the positive impact that confinement has had on lingerie demand. Gift effect in DecemberThe December months show a clear boost in interest in lingerie, with marked indices such as **.* in December ****, **.** in December ****, and **.* in December ****. This trend indicates that lingerie is a popular choice for gifts, especially during the holiday season. Overall decline in interest over timeDespite some seasonal peaks, overall interest in the "Lencería" search has declined over the period studied. The index for June **** (***). This gradual decline could reflect a drop in interest in lingerie.

Evolution of interest in the search "Lenceria" on Google Trends Spain, ****-****, Google Trends indexes Source: ****

The tradition of red underwear for the New Year:

In Spain, wearing red underwear to ring in the New Year is a deeply rooted tradition. The practice, which dates back to medieval times when red was associated with witchcraft and forbidden, has become a symbol of good luck, passion and vitality. According to custom, red lingerie must be ...

2.4 The fashion industry

Between **** and ****, Spaniards' per capita spending on clothing saw an overall decline, followed by a gradual recovery after a significant drop in ****. In ****, spending was €***.**. They fell steadily in ****(***). This development illustrates a trend towards economic recovery, although spending levels remain lower than in ****.

Spending per capita in Spain on clothing Spain, ****-****, € Source: ****

In ****, Spaniards' per capita spending on clothing differs by gender. Men spent an average of €***.** per person, while women spent more, with an average of €***.** per person. This difference shows that women spend around **% more than men on clothes, which may reflect gender-specific consumption habits, needs or preferences.

Spanish per capita expenditure on clothing by gender Spain, ****, €/per capita Source: ****

In ****, Spaniards' fashion spending will be distributed in a variety of ways across the different categories. Women's clothing accounts for the largest share at **.*%, followed by men's clothing at **.**%. Children's clothing accounts for **.**%, while women's shoes and men's shoes represent **.*% and *.*% respectively. Children's footwear accounts for *.**% of spending, and accessories for *.**%. Less important categories include fabrics and haberdashery(***). These figures illustrate the high priority given to clothing and footwear in fashion spending, with a particular focus on women's clothing.

Breakdown of Spanish fashion spending Spain, ****, % of total Source: ...

2.5 The online fashion industry

Between **** and ****, the number of online buyers of fashion products in Spain grew strongly, from *.*** million in **** to **.* million in ****, an increase of **.*% over this period. From **** to ****, growth was steady, reaching **.*** million in ****(***). This data highlights the boom in online shopping for fashion products in Spain, particularly after the impact of the pandemic.

Trend in the number of online buyers of fashion products Spain, ****-****, millions of people Source: ****

In ****, the main reasons behind Spanish consumers' purchase choices between physical stores and online platforms reflect very distinct preferences. For purchases in physical stores, **% of consumers said they prefer to try on clothes before buying, while **% consider delivery costs a key factor and **% mention delivery times. On the other hand, online shopping is motivated by other benefits: **% of consumers appreciate the convenience of online shopping, **% favor the flexibility offered by being able to shop at any time, and **% are attracted by the offers and promotions available on online platforms. These figures underline the complementary nature of the two channels, each responding to specific consumer needs.

Main reasons for buying physical or online Spain, ****, % of total Source: ****

In ****, the types of products most purchased online in Spain were divided into clearly differentiated ...

2.6 Trends: no Bras & visible lingerie

The trends of no Bras and visible lingerie, which consists in highlighting lingerie as part of one's wardrobe, may at first appear contradictory. However, these two trends are in fact complementary, and reflect the evolution of a society that wants to be more feminist:

A reflection of historical and social transformationsLingerie, far more than a simple functional garment, has always been a mirror of social evolution. From the restrictive corset that symbolized female oppression to the emancipation of the **s, lingerie has accompanied women in their struggles and victories. For decades, women's undergarments were designed to meet the beauty standards imposed by society, often to the detriment of comfort. The corset, for example, compressed bodies to achieve an hourglass figure, at the cost of numerous physical discomforts. The suffragette movements, and later those of the **s and **s, marked a major break. These eras saw the emergence of demands for comfort and bodily freedom, with symbolic gestures such as the famous bra burn. In ****, braless and visible lingerie continue this history, embodying a desire to break free from social expectations. Lingerie is no longer designed to seduce others, but to meet the needs and desires of women themselves. Visible lingerie: between ...

3.1 Value chain

The graph below illustrates the value chain in underwear manufacturing:

*. Research and development (***):

Analysis of global fashion trends. market research to understand Spanish consumer preferences. Research into textile innovations (***).

*. Conception and design:

Creation of lingerie prototypes (***). Selection of raw materials (***). Integration of aesthetic and functional aspects (***).

*. Sourcing of raw materials:

Collaboration with local and international suppliers for quality textiles. Purchase of laces, elastic fabrics and other accessories (***). Increasing use of sustainable materials to meet environmental requirements.

*. Manufacturing :

Fabric cutting and assembly. Sewing process, often outsourced to workshops in Spain or abroad. Quality control to verify product finish, resistance and comfort.

*. Distribution :

Direct sales to consumers via physical boutiques and e-commerce platforms. Collaboration with specialized lingerie distributors and retailers. Export to other European markets (***).

*. Sales and marketing:

Advertising campaigns to promote collections (***). Organization of fashion shows and collaborations with designers. Branding strategies to reinforce brand image.

*. After-sales service:

Management of returns and exchanges. Customer assistance for sizing or product advice. Gather feedback to improve future collections.

3.2 Market magnitudes

Between **** and ****, sales in Spain's underwear manufacturing sector showed significant fluctuations. In ****, the sector recorded sales of ***.** million euros, which fell by -*.**% in ****, reaching ***.** million euros. This negative trend worsened in ****, probably due to the effects of the COVID-** pandemic, with a drop of -**.**%, bringing sales down to ***.** million euros.

However, in ****, a partial recovery was observed, with an increase of +**.**%, taking sales to ***.** million euros. Despite this, in ****, sales again fell slightly by -*.**%, to ***.** million euros. These variations highlight the impact of economic conditions and consumer trends on the sector, with a notable decline during the pandemic and a partial recovery in subsequent years, but without returning to **** levels. Sales trends in the underwear manufacturing sector Spain, ****-****, € million Source: ****

Between **** and ****, the number of companies in the underwear manufacturing sector in Spain has seen notable variations. In ****, the sector counted *** companies, but this figure fell by -**.**% in ****, to *** companies. However, in ****, a recovery was recorded, with an increase of +*.**%, bringing the number of companies to ***.

In ****, the sector continued to grow, posting an increase of +**.**% to *** companies, marking the highest number over this period. Nevertheless, in ****, the number of companies declined slightly by -*.**%, stabilizing ...

3.3 Distribution

In Spain, lingerie distribution channels cover an extensive range, adapted to the varied preferences of consumers:

Specialty boutiques: Shops offering a wide selection of brands and styles, with an emphasis on personalized advice and professional fitting. Department stores: such as El Corte Inglés, which offer a variety of lingerie brands under one roof, combining luxury with more accessible brands. Clothing stores: Chains such as Zara and H&M include lingerie sections in their stores, offering affordable, on-trend options. Supermarkets and hypermarkets: Carrefour and Mercadona, for example, sell low-priced lingerie in their clothing departments. Online boutiques: E-commerce sites specializing exclusively in lingerie, or generalists selling a variety of products, including lingerie. Direct sales: Through brand representatives who sell at home or at special events. Third-party online sales platforms: Amazon and eBay, where various sellers offer a wide range of lingerie products. Outlets and factory outlets: offering past-season products or overstocks at discounted prices.

Online vs. Offline:

In Spain in ****, consumers showed a slight preference for buying clothes online over in physical stores. According to the data, **% of clothing purchases were made via online platforms, compared with **% made in physical stores. It should be noted, however, that only *% of consumers in **** bought ...

3.4 Favourite brands for Spanish women

The table below shows the best-selling lingerie brands in Spain in ****:

Source: ****

4.1 Offer typology

The following table shows the types of lingerie available on the Spanish market:

Source: ****

4.2 Prices

The table opposite shows the ** most popular lingerie products on Amazon in January ****: 

Source: ****

This section presents part of Afibel's range, a lingerie marketplace in Spain: 

Source: ****

On average, panties cost €**.** and bras €**.**. This is a mid-range offering. 

Analyse des prix Afibel Espagne, ****, € Source: ****

Finally, the table below shows Alcampo's offer in January **** in Spain. 

Brand Product Price (***) Type of Product SELENE Underwired bra Nati, earth color, size **C **.** Bra SELENE Underwired bra Blanca, size ***C **.** Bra SELENE Wire-free seamless bra Blanca, white color, size ***C **.** Bra SELENE Underwired bra Mariluz, size ***C **.** Bra SELENE Underwired bra for women Lorea, size ***D **.** Bra SELENE Underwired bra Lorea, pink color, size ***D **.** Bra IN EXTENSO Wire-free bra, size ***E **.** Bra SELENE Wire-free seamless bra Blanca, earth color, size **C **.** Bra SELENE Underwired bra Lorea, pink color, size ***D **.** Bra SELENE Wire-free bra Blanca, white color, size **D **.** Bra SELENE Wire-free bra Blanca, black color, size ***C **.** Bra SELENE Wire-free seamless bra Blanca, white color, size ***C **.** Bra SELENE Wire-free bra Blanca, earth color, size ***D **.** Bra SELENE Underwired bra Lorea, pink color, size ***D **.** Bra SELENE Wire-free bra Blanca, black color, size ***C **.** Bra SELENE Underwired bra Lorea, gray color, size ...

4.3 Segmentation

The lingerie market in Spain is segmented into four main categories, reflecting a wide range of preferences and financial capabilities. Each segment targets specific consumers with adapted products and distribution channels.

*/ Low-end segment (***)

Characteristics:

Average price: Below €** per item. Target audience: Price-sensitive consumers, often young or with limited purchasing power. Distribution channels: Supermarkets, hypermarkets (***). Typical products: Simple cotton or synthetic underwear, without intricate details. Representative brands: Primark, private labels.

*. Mid-range segment (***)

Characteristics:

Average price: Between €** and €** per item. Target audience: Middle classes looking for good value for money. Distribution channels: Specialized chains (***). Typical products: Mix of functionality and aesthetics, simple materials with details such as lace. Representative brands: Women'secret, Oysho, H&M.

*. High-end segment (***)

Characteristics:

Average price: Between €** and €*** per item. Target audience: Consumers looking for quality, elegance and comfort. Distribution channels: Specialized boutiques, major retailers (***). Typical products: Lingerie in lace, silk or satin, high-end finishes. Representative brands: Etam, Chantelle, Simone Pérèle.

*. Luxury segment (***)

Characteristics:

Average price: Over €*** per item. Target audience: Consumers with high purchasing power looking for exclusive pieces. Distribution channels: Luxury boutiques, custom orders. Typical products: Silk pieces, French lace, sophisticated design. Representative brands: La Perla, Aubade, Agent Provocateur.

Source: ****

4.4 Supply trends

Here are ** trends in the Spanish lingerie market:

Nature and sustainabilityLingerie adopts eco-responsible materials such as organic cotton, bamboo and recycled fabrics. Floral and animal prints dominate, accompanied by natural tones, reflecting a connection with nature and heightened environmental awareness. Athleisure StyleThe mix of lingerie and sportswear remains on trend. Elegant sports bras, versatile bodysuits and stretch fabrics combine functionality, comfort and style for everyday wear. Inclusive sizesBrands are expanding their size ranges to cater for all body types. The aim is to offer pieces that celebrate diversity and boost the self-confidence of all women. Lingerie as outerwearVisible lingerie is becoming a strong trend. Modernized corsets, embellished bras and bodysuits are integrated into everyday outfits, affirming an assumed and daring femininity. Color combinationsThe collections mix neutral tones with bright colors such as garnet red or intense orange, creating unique contrasts and original looks. Retro inspirationVintage elements, particularly from the ****s, influence the designs: low waists, precious lace, subtle transparencies and delicate ornaments. Integrated technologyIntelligent fabrics capable of regulating temperature or humidity, as well as magnetic fasteners and innovative printing processes, transform lingerie into a fusion of beauty and functionality. CustomizationBrands are highlighting personalized options, enabling women to choose pieces tailored to ...

5.1 Legislation

Lingerie, as a sub-category of textile products, is subject in Spain to regulations stemming from both national legislation and European directives.

European regulations :

Regulation (***) n°****/****: This regulation concerns textile fiber names and the corresponding labeling of textile products according to their fiber composition. It aims to guarantee transparent and accurate information to consumers on the composition of textile products, including lingerie. REACH Regulation (***): This regulation governs the registration, evaluation, authorization and restriction of chemical substances. It applies to textiles, including lingerie, to ensure that products do not contain substances harmful to human health or the environment. Directive ****/**/EC: This directive, on general product safety, requires all products placed on the EU market, including lingerie, to be safe for consumers. It was recently updated by Regulation (***) ****/**** to strengthen market surveillance and product compliance.

Spanish regulations :

Waste and Contaminated Soil Law (***) obligations for packaging. Companies marketing lingerie in Spain must comply with these requirements, particularly as regards the management of packaging waste. Labeling standards: In addition to European requirements, Spain may impose additional specificities for textile product labeling, notably concerning Spanish-language information, sizing indications, and care instructions. It is essential for lingerie manufacturers and distributors to ensure that their products comply with these ...

6.1 Segmentation

• Selene (Disintex 2021SL)
• Manent Casanovas, S.A.
• Vilaseca SA
• Promise SA
• Van de Velde
• Naturana Ibérica SA