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1 Market overview
1.1 Definition and presentation
Lingerie is all the women's underwear and nightwear worn by women. It is often made of fine fabrics, sometimes embroidered or in lace. In recent years, there has been a growing trend towards comfort in various collections, with comfortable fabrics and more pleasing cuts.
The global lingerie market is dominated by the European continent, followed by the USA and China. The top four European markets are Germany, France, the UK and Spain.
In recent years, the lingerie market has undergone several transformations. The emergence of digital platforms and online development has challenged the 100% physical models of the main operators, who have had to adapt quickly to changing consumer habits. Most major brands have chosen to reduce their physical presence in favor of their online presence.
Among the main companies dedicated to intimate apparel in Spain are Vilaseca, Promise, Ega Textil, Van de Velde, Goher Textil, and Cerlips.
The advent of COVID-19 weakened the Spanish lingerie market, with sales falling due to sanitary closures. Moreover, social distancing and the closure of places like bars and nightclubs have made Spanish women much less incentive to invest in a new wardrobe. However, the reopening of the economy has given companies in the sector a breather, with a significant return in sales.
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