Buy the full study
Summary of our market study
The French decorating market is estimated at 13 billion euros in 2023, and the furniture market at 13 billion euros
The global interior design market, valued at 131 billion dollars
The pandemic had a 'very positive impact on the home furnishings (+9.0%), garden (+10.0%), household appliances (+5.0%) and DIY (+13.0%) sectors
Online sales account for around 50% of the total.
Trends in the French home decoration market and consumer behaviour
The lighting, decorative objects and home textiles sectors represent around 1.9 billion euros, 2.4 billion euros and 2.4 billion euros respectively.
The average annual budget for interior decoration is 532 euros. Men spend an average of 644 euros per year, and women 444 euros.
Traditional furniture superstores account for half the market share.
French furniture production exceeds 8.25 billion euros.
Interior design market players
- Ikea
- Conforama and But were acquired by Austrian company Mobilux and are now market leaders in France
- Maisons du Monde
- Alinéa
- Casa France
- home24 and Vente-unique.com, pure players in e-commerce.
to understand this market
Detailed content of our market study
Inforamtion
- Number of pages : ~ 40 pages
- Format : Digital and PDF versions
- Last update :
Summary and extracts
1 Market overview
1.1 Market overview and definition
The interior decoration market in France encompasses several types of products: lighting, decorative objects, home textiles, table decoration items, table linens... The scope of this study excludes the furniture, carpets, household appliances and wallpaper markets, for which specific Businesscoot studies exist:
France's interior decorating market is therefore vast, encompassing manufacturers, retailers, DIY specialists, furniture specialists, large-scale geit also attracts many new players, some of whom are far from being specialized in home decoration at first glance, such as Zara Home.
The global market is growing and is set to remain so in the years ahead, with an average annual growth rate of around 5.13% over the period 2023-2028. Market growth is driven in particularby rising urbanization rates and global growth driven by developing countries.
In 2022, the French interior decorating market seems to be relatively resilient to less favourable economic conditions, proof of the attachment of the French to their comfort and home furnishings. ais to their comfort and interior design, even if confinement dealt a heavy blow to the entire home sector in 2020.
The market is highly concentrated, and is also characterized by the resilience of consumption in physical outlets, with the multiplication of the latter in many forms, even if the rise of the online sales channel cannot be overlooked, nor its influence in the purchasing decision process. the growth of online purchasing is a significant lever for the sector: by 2022, it is estimated that 50% of sales in the home furnishings and decoration market will be made online.
1.2 A growing global market
The global interior design market is estimated at $***.* billion in ****.
Global interior design market (***) World, ****-****, in billions of dollars Source: ****
It is expected to grow moderately over the next five years, at a rate of *.**% per year. As a result, the market is expected to reach sales of $***.** billion in ...
1.3 French market size
By ****, the decoration and furnishings market in France will be worth almost ** billion euros, divided roughly equally between furnishings and interior decoration, which are worth **.** billion and **.* billion euros respectively. A specific Businesscoot study dedicated to the French furniture market is availablehere.
Breakdown of interior decoration market size by product type France, ...
1.4 Impact of Covid-19
The covid-** pandemic was generally beneficial for home furnishings. In fact, all sectors grew over the period:
The impact of Covid-** was hard felt in the physical distribution network (***). This negative phenomenon was partly offset by a big recovery during the deconfinement, with the prospect of a summer at home for ...
1.5 Foreign trade in home furnishings
Foreign trade in luminaires
To establish the trade balance for lighting fixtures, we use the Harmonized System of Customs and more precisely code ****: Lighting fixtures... The Trademap website allows us to retrieve the data available in the table below.
Balance of trade in interior decorating fixtures France, ****-****, in billions of ...
1.6 The impact of Covid-19
Confinement motivates renovation projects
According to a poll conducted by Opinion Way from May ** to **, **** for renovation design agency Little Worker reported by Le Parisien, **% of French people want to invest in making their homes more pleasant, and **% want to do the same to make them more comfortable.
What kind of ...
2 Demand analysis
2.1 Culturally strong French demand
Interior design is part of French culture, and as such, the sector occupies an important place in the hearts of many French people. In ****, **% of French people said they attach importance to their interior design.
The importance attached to interior design varies greatly depending on the room in the house. For ...
2.2 A sector strongly linked to the real estate market
The interior decorating market is closely linked to the real estate sector, which has been contracting in recent months.
Older homes The number of transactions in older homes rose steadily over the years between **** and ****, then fell by *.*% in **** to reach *.** million transactions in ****. We can see that in ****, at the ...
2.3 Cyclical demand
Demand for decoration appears to be a cyclical phenomenon.
Trends in interest in "decoration" searches France, ****-****, Google index Source: ****
The graph above represents the proportion of searches for the keyword "décoration" in France over the last five years, compared to when the rate of use of this keyword was ...
2.4 Demand for interior luminaires
Overall consumption on the decline
Household consumption of lamps has been falling sharply since **** after a period of steady increase. It fell by **.*% between **** and ****.
Consumption of lighting fixtures rose between **** and ****, before following a downward trend between **** and **** (***). However, the year **** marks a powerful comeback in consumption, with an increase ...
2.6 Les jeunes et les enseignes de décoration d'intérieur
Les enseignes de décoration les plus populaires France, ****, en % Opinionway
Les enseignes de décoration avec le plus d'avis négatifs France, ****, en % Opinionway
Les Français et leur connaissance des enseignes de décoration France, ****, en % Opinionway
Il est indéniable qu'Ikea occupe une place prépondérante dans ...
3 Market structure
3.1 A highly concentrated French market with a large number of players
There are many types of players in the French interior design market:
Home furnishings superstores; Specialized home furnishings and decoration chains; Bazaar and destocking chains; Pure-players: Amazon, La Redoute; Decoration specialists.
Home furnishings superstores account for the largest share of the home decoration market, with **% of sales in ****, followed by home ...
3.2 France's favorite brands
A survey conducted by EY-Parthenon reveals the French people's favorite home furnishings and decoration retailers in ****:
France's favorite home furnishings and decorating chains France, ****, in satisfaction scores Source: ****
In first place is the Ikea brand, appreciated by **. *% of those surveyed. This is followed by Maisons du Monde with **.*%. Amazon (***) rounds out ...
3.3 "Made in France" production and number of companies and employees in the sector
While French furniture production seemed to have been in structural decline for a decade, the years **** and **** saw the sector grow drastically, with manufacturing rising from *.** billion euros in **** to *.** billion in ****.
Value of French furniture production France, ****-****, in billions of euros Source: ****
Share of European consumers who believe local ...
3.4 Distribution still predominantly physical
Physical stores remain the main distribution channel
Physical stores are the primary distribution channel in the interior design sector: **% of French people still prefer to visit a physical store:
Preferred purchasing locations for home furnishings France, ****, in Source: ****
The timid rise of the Internet
In ****, the leading e-commerce sites in the ...
3.5 Online distribution, the new growth driver for retailers
Trend in online furniture sales France, ****-****, in billions of euros SOURCE: l'Ameublement Français
The online furniture segment is experiencing slight but steady growth. Sales have risen from *.** billion euros to *.** billion euros between **** and ****.
Preferred online shopping sites for home decoration France, ****, in Source: ****
Amazon (***).
The online distribution of ...
4 Offer analysis
4.1 Product categories
If we take a look at the websites of the various furniture and decoration chains, we can distinguish several product categories in the interior design market. Take, for example, the website of Maisons du Monde, a major player in the sector:
Decorative objects and home textiles Bed linen Household linen Table ...
4.2 Interior design prices
The great diversity of interior design products on offer, as described above, logically implies a very wide range of prices, depending on the type of item in question. This makes it very difficult to give an overview of prices on the interior design market. Nevertheless, we can consider the major price ...
4.3 Supply trends
DIY (***)
According to LSA conso, **% of French people resorted to DIY in ****, reflecting a trend towards "handmade" consumption.**% have done so for economic reasons, **% to change their way of consuming, and **% to better protect the planet[***]
Connected interiors
Recent technological developments have enabled Ikea to launch an augmented reality (***) app that ...
5 Regulations
5.1 European regulations on general product safety
There are no regulations specific to interior decoration. However, this market is subject to rules that apply to a wide range of products.
The General Product Safety Directive is a European directive whose aim is to guarantee a high level of safety for products distributed on the European market. [***]
According to ...
6 Companies
6.1 Segmentation
- Ikea France
- Conforama France
- BUT International
- Gifi France
- Maisons du Monde
- Casa France
- Centrakor Stores
- home24
- Vente-unique.com
- La Redoute AMPM
- Made.com
- Habitat France
- La Foir'Fouille
- Le Marché aux Affaires
- Action France
- Alinéa
- Castorama France (Kingfisher)
- Leroy Merlin France (Adeo)
- ITM Equipement (Bricorama, Bricomarché, Brico Cash)
- Stokomani (Zouari Groupe)
- Tikamoon
- Gautier Meubles
- Maison Thevenon
- Boconcept
- Roche Bobois Groupe
- Petite Friture
- Poterie de la Madeleine Anduze
- Sarah Lavoine Maison
- Zanotta (Cassina, Haworth Lifestyle Design Group)
- Cassina (Haworth Lifestyle Design Group)
- Knoll
- JJA Groupe
- EK France
- Silvera Design
- Pinton Ateliers
- Tissus des Ursules
- Manufacture de Meubles d'Argentat - Pierre Yovanovitch
- B&M France
- Hema
- Maxi Bazar (Zouari Groupe)
- Normal
- Noz Arrivages
- Roger Pradier
- Madura
List of charts presented in this market study
- World interior design market (estimate)
- Breakdown of interior decoration market size by product type
- Importance of decoration by room
- Criteria for choosing furniture and home furnishings
- Interior design inspiration
All our studies are available online in PDF format
Take a look at an example of our research on another market!
Latest news
In the Mulliez galaxy, Alinea gradually swallows up Zôdio - 15/07/2024
- merger of the two companies
- Alinea is now 60% owned by AFM, 20% by Adeo and 20% by Alexis Mulliez.
- Prior to this takeover, the Zôdio network totalled 20 sites.
- 650 in-store staff were fully integrated into Alinea
- alinea had 18 stores (including 8 franchises) by the end of 2023
- Alinea will have 35 stores under its banner.
Departure of La Redoute's key transformation CEO - 05/07/2024
- Buyout of La Redoute by its two managers, Nathalie Balla and Eric Courteille, in 2017 for a symbolic 1 euro, with 500 million euros in restructuring aid.
- - Resale of La Redoute to Galeries Lafayette in two stages, between 2017 and 2022, for several hundred million euros.
- - Transformation of La Redoute into an e-commerce site with sales in excess of one billion euros.
- - Strategic shift towards furniture and home decoration, notably via the La Redoute Intérieurs and AM.PM brands.
Carrefour: store closures, falling Ebitda... employees are worried | La Redoute: concerns following store closures and falling Ebitda - 05/07/2024
- Galeries Lafayette now owns 100% of La Redoute.
- - Sales volume: from 1.083 billion euros in 2022 to 979 million euros in 2023.
- - Sales: from 889.9 million euros in 2022 to 816.7 million euros in 2023.
- - Fashion accounts for less than a third of sales in 2023
- - The home offer represents 654 million euros in sales, compared with 297 million euros for fashion
- - Stores and corners: 9 directly-operated units and around thirty corners in Galeries Lafayette stores.
- - Store sales: 13.9 million euros in 2023
- - Corner sales: 32.5 million euros
Leroy Merlin stores in Russia to be rebranded Lemana Pro - 28/06/2024
- - Start of Leroy Merlin withdrawal process in Russia: March 2023.
- - Number of Leroy Merlin stores in Russia before the changeover: 113.
- - Number of current stores before the changeover: 112.
- - Number of employees affected: 45,000.
- - Sales before start of withdrawal: Approx. 5 billion euros.
Alinéa is actively leading the takeover of the Zôdio stores. - 07/06/2024
- Double in size to 35 stores by 2024
- - Ultimate sales target: 350 million euros
- - Alinea sales of 189 million euros in 2023
- - Takeover of 19 Zôdio stores to reach a total of 35 by the end of 2024
Why Bricomarché, Bricorama and Bricocash are opening up to franchising - 21/05/2024
- - The number of existing Bricorama franchises: 34
- - The year the Bricorama network was acquired: 2017
- - Sales growth since 2018: 60%
- - Market share in 2018: around 10%
- - Current market share: around 15%
- - Sales in 2023 for ITM Equipement de la maison: 3.4 billion euros
Companies quoted in this study
This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :
Choosing this study means :
Access to more than 35 hours of work
Our studies are the result of over 35 hours of research and analysis. Using our studies allows you to devote more time and added value to your projects.
Benefit from 6 years' experience and over 1,500 industry reports already produced
Our expertise enables us to produce comprehensive studies in all sectors, including niche and emerging markets.
Our know-how and methodology enable us to produce reports that offer unique value for money.
Access to several thousand articles and paid-for data
Businesscoot has access to all the paid economic press as well as exclusive databases to carry out its market research (over 30,000 articles and private sources).
To enhance our research, our analysts also use web indicators (semrush, trends, etc.) to identify market trends and company strategies. (Consult our paying sources)
Guaranteed support after your purchase
A team dedicated to after-sales service, to guarantee you a high level of satisfaction. +44 238 097 0676
A digital format designed for our users
Not only do you have access to a PDF, but also to a digital version designed for our customers. This version gives you access to sources, data in Excel format and graphics. The content of the study can therefore be easily retrieved and adapted for your specific needs.
Our offers :
the interior design market | France
- What are the figures on the size and growth of the market?
- What is driving the growth of the market and its evolution?
- What is the positioning of companies in the value chain?
- Data from several dozen databases
Pack 5 études (-15%) France
- 5 études au prix de 75,6€HT par étude à choisir parmi nos 800 titres sur le catalogue France pendant 12 mois
- Conservez -15% sur les études supplémentaires achetées
- Choisissez le remboursement des crédits non consommés au terme des 12 mois (durée du pack)
Consultez les conditions du pack et de remboursement des crédits non consommés.
Our customer references
They have consulted our studies
Discover the opinions (+500)
Malcolm Vincent
Astoria Finance
Gregoire de Castelnau
Stags Participations
Timothé Huignard
PWC
Paul-Alexis Kebabtchieff
BCG
Aymeric Granet
Publicis Consultant
interviews & case studies
All interviews and case studies (45)
