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Summary of our market study
The French wood and PVC joinery market is valued at between 19 and 20 billion euros.
Since 2020, the wood and PVC joinery sector in France has been going through a period marked by economic challenges, legislative changes, and government subsidies for energy renovation.
The new housing market will see a significant drop in orders for new homes of 32.1% and authorizations of 20% between July 2022 and July 2023.
The sector is highly fragmented, with over 20,000 companies employing around 101,564 people in 2022.
The distribution network comprises some 80 major networks with around 8,720 sales outlets, and DIY superstores have a strong presence in the joinery sector.
Dynamics of the French joinery market
Joinery is an essential component of the construction and renovation industry.
The industry's expansion has been sustained in both private household renovations and new non-residential building construction.
The market is on the up, with sales in the wood and PVC joinery sector reaching between 19 and 20 billion euros.
This dynamism can be partly explained by the government's actions in favor of energy renovation, illustrated by measures such as MaPrimeRénov', which alone has enabled some 670,000 homes to be renovated, thanks to bonuses amounting to over 3 billion euros.
The introduction of compulsory energy audits for homeowners has also boosted the market.
Market players
American leaders
- Jeld-Wen
- Masonite
- Pella
European leaders
- Schueco
- Veka
- Technal
- Deceuninck
French companies
- Lapeyre :
- Fpee/Bouvet
- K par K
- FenetreA
- Mister Menuiserie
- Janneau
to understand this market
Detailed content of our market study
Inforamtion
- Number of pages : ~ 40 pages
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Summary and extracts
1 Market overview
1.1 Definition and scope of study
Wood and PVC joinery work, codified under NAF code 43.32.A, encompasses all activities related to the design, manufacture and installation of structures made from these materials. These include doors, windows, staircases, custom-made furniture and a wide range of other products. It's worth noting that this sector is of vital importance to the construction and renovation industry, making a significant contribution to the functionality, aesthetics and energy efficiency of buildings.
The major players in this sector include a diverse range of companies, from small local entities specializing in artisanal joinery to large national firms offering a complete range of products and services.
It is essential to stress that the joinery market is extremely fragmented, with a multitude of operators spread across the whole of France, numbering over 20,000 companies and involving around 100,000 employees. These industry players use an extensive distribution network, with more than 80 players in addition to DIY superstores (GSB), enabling ubiquitous distribution of their products throughout the country.
However, it should be noted that the joinery sector also has a trade deficit, which is worsening over the years, due to a significant increase in imports.
The years 2022 and 2023 have been particularly challenging for players in this sector, due to the sharp rise in interest rates, the international real estate crisis, and the reduction in household purchasing power. Nonetheless, these players have managed to pass on the increase in their costs to final selling prices.
All in all, the joinery market has enjoyed notable growth in recent years, although major challenges have weighed on its sales. Over the past two years, the sector's sales have risen sustainably thanks to a price effect as well as government regulatory incentives toencourage energy renovation, which has stimulated demand
1.2 The European market: Some countries very active on the foreign market
We examined the "Other joinery and carpentry components" sub-category, which accounts for around a third of France's total exports, to gain a better understanding of the main dynamic European players in the international joinery market.
Among the European players, Germany, Poland and Austria stand out as the main exporters, with market shares of **.*%, **.*% and **.*% respectively in Europe. France, on the other hand, accounts for only around *% of export market share.
Export market share in Europe (***) Europe, ****, % (***) Soruce: Eurostat
1.3 The French market: Growth sustained by inflation and government subsidies
In ****, the wood and PVC joinery sector generated sales of **.** billion euros, marking a steady upward trend since ****. Wood and PVC joinery sales France, ****-****, Million euros ex VAT INSEE between **** and ****, sales in the wood and PVC joinery sector recorded significant growth, reaching a total increase of **.*%. This equates to an average annual growth rate of *.**% over this period. In ****, the sector saw a further *.*% increase in sales, mainly thanks to the dynamism of the energy renovation market. It should be noted that this sector has been relatively less affected by unfavorable fluctuations in the building economy, largely thanks to government support measures.in addition, joiners were able to partially cushion the impact of rising supply costs by passing them on to end-users, thus contributing to overall sales growth.
Sales index: Wood and PVC joinery (***) France, ****-****, Low index *** : **** Source: ****
1.4 A large trade deficit
In order to analyze trends in France's foreign trade with the rest of the world, we have selected product code HS ****, which coversactivities related to wood joinery and carpentry. This includes the manufacture of cellular wood panels, assembled flooring panels, as well as the production of shingles and shakes.
Imports (***) France, ****-****, Thousands of euros Source: ****
over the period from **** to ****, imports into France grew significantly, from ***.* million euros in **** to *** million euros in ****, representing a total increase of **.*% over eight years. The average annual growth rate of imports over this period is *%.
It should be noted that **** saw a substantial upturn in economic activity following the COVID-** crisis, leading to a notable increase in imports of almost **% compared with ****.
In ****, although imports were down *.*% on the record year of ****, they remain well above pre-crisis COVID-** levels, testifying to the resilience and continued recovery of international trade.
Exports (***) France, ****-****, in millions of euros Source: ****
between **** and ****, exports to France grew significantly, from ***.* million euros in **** to ***.* million euros in ****, representing cumulative growth of **.*% over an eight-year period. The average annual growth rate of exports over this period is *%.
It is important to note that in ****, following the COVID-** crisis and ...
2 Demand analysis
2.1 The new-build market:
Business volume in the joinery sector is strongly correlated with
New housing construction Energy renovation work Construction of non-residential buildings
New housing market :
In terms of new housing sales, we can see a significant drop in the number of sales orders and reservations since the beginning of ****, coinciding with the arrival of the pandemic.
from the first quarter of **** through to the second quarter of ****, housing marketing (***) continued to decline significantly, reaching levels lower than those recorded during the COVID crisis.
Between the first quarter (***) of ****, we observed a significant **.*% reduction in new housing reservations, a trend that looks set to continue in the first two quarters of ****. This points toa sharp decline in future revenues for real estate agencies in the new housing sector over the next few years.
Against this backdrop, the stock of available homes at the end of the quarter rose once again (***), reaching a historically high level of ***,*** new homes.
Marketing of new housing (***) France, **** - ****, in thousands Source: ****
over the period from July **** to July ****, we have observed a clear decline in the number of authorized housing units in France. In July ****, the cumulative total of authorized housing units over a **-month period stood at ...
2.2 Demand driven by government subsidies and new regulations for "thermal flats
Demand is stimulated both by government incentives (***) and by the imperative for many homeowners to undertake energy renovation work in response to new regulations.
In ****, MaPrimeRénov' supported the renovation of ***,*** homes in France. All of this work generated the distribution of premiums worth a total of *.* billion euros, underlining the program's significant impact on improving the energy efficiency of French homes.
MaPrimeRénov'
In January ****, the MaPrimeRénov' program was introduced to replace the "Habiter Mieux" programs and the energy transition tax credit (***). This program supports two types of intervention:
Work on heating and domestic hot water, with amounts of up to **,*** euros. Thermal insulation, in particular insulation of walls (***), attics, roofs, glass walls, etc. The bonus can also be applied to double-flow ventilation or the performance of an energy audit.
From *ᵉʳ October ****, MaPrimeRénov' is available to all homeowners, regardless of income, whether they live in the property or rent it out.
MaPrimeRénov', launched in ****, has met with remarkable success, characterized by a clear increase in both the premiums distributed and the number of beneficiary homes...
By ****, MaPrimeRénov' had benefited nearly ***,*** homes, with total premiums distributed reaching *.* billion euros.
MaPrimeRénov' in figures France, ****-****, Million/ number ...
2.3 The home renovation market : One of the main outlets for the joinery sector
Housing maintenance-renovation market France, ****-****, billions of euros Source: ****
The housing maintenance-renovation market, which accounts for the bulk of outlets in the windows and doors sector, recorded steady growth from **** to ****. Average annual growth rates for large-scale home improvement work and small-scale work are *.**% and *.**% respectively in terms of value.
It should be noted that this sector was one of the few to benefit from the health crisis, as part of the spending was redirected towards home improvements
As mentioned above, growth in this sector is mainly due to the impact of inflation and price rises in the industry, as well as new regulations encouraging private individuals to invest in home renovation.
Trend in sales of older homes France, ****-****, by units sold Source: ****
trends in the number of real estate transactions in the older housing segment have a direct influence on activity in the joinery sector. This is due to the fact that, on a fairly regular basis, renovation work is undertaken following these sales.
Between **** and ****, we observed a continuous growth in the volume of sales of older homes, posting an average increase of *.**%. However, from **** onwards, various factors such as rising interest rates and declining household purchasing power, ...
3 Market structure
3.1 Slow but steady growth in the number of companies and employees
in the period from **** to ****, the number of establishments in the wood and PVC joinery sector in France grew from **,*** to **,***. This is equivalent to an average annual growth rate of *.**%.
Number of establishments in the PVC and wood joinery sector France, ****-****, Number of establishments Source: ****
Indeed, over the same period, the number of employees in the woodwork and PVC joinery sector in France has seen more pronounced growth, rising from **,*** in **** to ***,*** in ****, representing an average annual increase of *.**% . this significant increase in the number of employees demonstrates the dynamic growth of the workforce in this sector over the past eight years.
Number of employees in the PVC and wood joinery sector France, ****-****, Number of employees Source: URSSAF The average number of employees per company in the wood and PVC joinery works sector in France has also increased over this period, rising from *.** in **** to *.** in ****.
The region with the highest number of establishments in the wood and PVC joinery works sector is Auvergne-Rhône-Alpes, with a total of *,*** establishments, representing **% of all establishments in the sector. In second place is Île-de-France, with *,*** establishments, closely followed by Nouvelle-Aquitaine, with *,*** establishments in this sector. These data illustrate the geographical ...
3.2 Large-scale, highly diversified distribution networks.
The joinery sector is characterized by highly fragmented distribution networks.
According to information provided by Les Echos de la Baie in their biennial study on distribution networks in the joinery, closure and solar protection sectors in France in ****, there are around ** major distribution networks. Each of these networks has an average of *** sales outlets, for a total of around *,*** outlets nationwide . Average sales per outlet are estimated at *.* million euros.
In addition to distribution networks specializing in joinery, DIY superstores also sell products in this sector.
The main DIY chains
Market share of DIY chains France, ****, in % of sales Source: ****
The market is concentrated, with the top three GBS chains accounting for **% of the market in ****, with Leroy Merlin remaining leader with **.*% market share.
4 Offer analysis
4.1 Product typology
Joinery services :
Source: ****
Average price for a joiner in ****:(***) Carpenter's travel costs in ****: €**.** ex VAT.
Average price of PVC windows [***]
Average price for wood and aluminum windows :
4.2 Sharply rising costs and prices
PVC and wood joinery evolution index France, ****-**** (***), Base *** in **** Source: ****
Indexes are indicators used to revise contracts. In particular, they illustrate supply costs and installer charges.
Between **** and ****, the costs borne by the PVC and wood joinery businesses rose by **.**% and **.**% respectively.
This upward trend in costs looks set to continue in ****, with an increase between **** and July **** of almost *% for PVC and around *% for wood.
Joinery production price index France, ****-****Q* Source: ****
Players in the joinery sector were strongly impacted by inflation in ****, and the rise in their production costs. Despite strong competitive intensity, they have managed to pass on these rising costs to end-customer prices.
Between **** and Q* ****, prices rose by **.*%. Most of this increase occurred in ****, with a rise of almost **%.
In ****, price rises seem to have slowed significantly, with an increase of less than around *% between Q* **** and Q* **** . There is even a slight price decrease of *.*% between Q* and Q* ****.
4.3 Window market stabilizes in 2022/2023
The installation and renovation of windows is a significant component of the joinery sector.
The window market France, ****-****, Thousands of f Source: ****
From **** to ****, the window market grew overall in terms of volume, with estimates for **** and **** exceeding ** million windows. PVC windows will have **% of the market share in ****. Aluminium windows, on the other hand, have seen their market share increase significantly, from **.**% in **** to **.**% in ****.
5 Regulations
5.1 National policy framework
In France, the joinery market is governed by a set of laws and regulations designed to guarantee product safety, consumer protection and industry competitiveness. The main laws and regulations applicable to this sector are as follows:
Code de la Construction et de l'Habitation (***): This code is the cornerstone of regulation in the joinery sector in France. It covers a wide range of subjects, including fire safety, accessibility, thermal and acoustic insulation, and construction standards. For example, article R****-** of the CCH sets out fire safety rules for joinery in residential buildings. Règlement Produits de Construction (***), in accordance with European Regulation ***/****. French construction standards: AFNOR draws up national standards that complement European standards. For example, standard NF P**-*** defines specifications for PVC windows, while standard NF P**-*** deals with metal doors. CE marking and harmonized standards: Joinery products must bear the CE mark, indicating their compliance with harmonized European standards. Failure to comply with this requirement may result in the product being banned from the European market. Conformity certification : Certain products, such as fire-rated doors, must be certified by approved bodies such as the CSTB. Legal warranties and sales contracts: The French Consumer Code frames the legal warranties ...
6 Positioning the players
6.1 Segmentation
On the world market, the undisputed leaders are the American giants Jeld-Wen and Masonite. In Europe,Germany exerts significant dominance thanks to players such as Schueco and Veka. In France,Lapeyre and Fpee/Bouvet are the undisputed leaders.
- Lapeyre
- Ducerf Groupe
- Sepalumic (Valfidus Groupe)
- Arbonis (Vinci)
- CBCI
- Mathis
- FenêtreA
- Mister Menuiserie
- K PAR K
- FPEE / BOUVET
- Janneau Menuiserie
- Pasquet Menuiseries
- Bieber Menuiserie (HPG groupe)
- Technal
- Deceuninck
- Barillet Groupe
- Batiman
- Hunsinger Menuiserie
- Chauvat Portes
- Lorillard groupe
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