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Summary of our market study
The French market for sofas and upholstered products is estimated at 2.7 billion euros
The worldwide market for living-room furniture is estimated at $230 billion.
French consumers spend 60 billion euros on home furnishings.
The French market for "upholstered" products is the third-largest segment of the furniture market, estimated at 14 billion euros.
The French market for met upholstered furniture and sofas represents between 15 and 20% of the French furniture market.
The pandemic period led to a sharp increase in demand for comfortable furniture.
As price is a crucial factor, consumers also take style and quality into account in their purchasing decisions.
The digital market is booming, introducing new competitors.
The second-hand market is undergoing an interesting evolution. Almost 60% of French people make second-hand purchases, compared with 17% before the pandemic.
In France, major manufacturers such asAlpagroup have consolidated their presence against a backdrop of retail concentration, with Ikea France (€3.28 billion in 2022), CONFORAMA (€1.75 billion in 2022) and BUT (€2.12 billion in 2022). Conforama and But are both part of the Austrian Mobiliux group.
Industry players
- IKEA France is a heavyweight in the furniture industry
- Conforama another key market player
- BUT distributor and franchisor
- Maisons du Monde
- Gautier, renowned for its high-quality furniture
- Alpa Groupe: European leader in furniture and home furnishings, 4500. Employees ,18. Plants
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Summary and extracts
1 Market overview
1.1 Introduction
In the nomenclature found on the Internet, sofas in the strict sense are included in a broader category, that of "Stuffed" sofas . in the nomenclature found on the Internet, sofas in the strict sense are included in a broader category, that of "stuffed " sofas, including seats, benches, heaters, fixed sofas, convertibles, poufs, relaxers, corner sofas and meridian sofas. This "upholstered" category is itself part of the "upholstered home furnishings" category."In this study, we will examine the market for "upholstered" products in general terms, firstly because sofas represent the most important part of the home furnishings market.in this study, we'll be looking at the market for "upholstered" products in general, firstly because sofas represent the most important part of their sales market, and secondly because the difference between a sofa in the strict sense and another type of upholstery is relatively blurred.
In the French furniture market, "upholstered" products represent the third largest segment behind furniture and kitchen furniture. The French "upholstered" market is fairly stable, with sofa sales in value terms concentrated on fabric and leather sofas . By 2022, the French sofa market will account for 18% of the total value of the furniture market.
Price is a key criterion for sofa purchases, followed by style and quality. The vast majority of sofa sales are made through supermarkets.
Finally, online distribution is booming, allowing a number of new players to enter the market, even though the sector's traditional players have already invested heavily. They also face the threat of private-to-private sales and, more generally, the threat of second-hand furniture.
1.2 A growing global market to 2028
The USA is the world leader in the living room furniture market, with sales in **** of around ***.** billion USD. This is a growing market, driven by consumers' desire to feel at home. The health crisis has effectively forced us to stay at home, which in economic terms has led to an ...
1.3 The French market returns to growth
In ****, furniture sales will pick up sharply, rising by over **% compared to fiscal ****, stabilizing at **.* billion euros and then rising to **.** billion euros in ****. This is the first time the market has broken the fourteen-billion-euro barrier. Seats & sofas will account for nearly **.*% of the total market value of furniture in France ...
1.4 French foreign trade in seats&sofas
Since ****, the French furniture market has been experiencing a growing trade deficit due to the increasing penetration of foreign products (***) , while at the same time exports by French manufacturers have grown by only *.*% on average per year.
The vast majority of French furniture exports in **** will be destined for the European ...
2 Demand analysis
2.1 Demand analysis: Buying intentions and consumer behavior
In ****, **% of households surveyed planned to buy furniture to improve their interiors. consumers are ready to invest more in their furniture, especially as the sums saved since the start of the first confinement are colossal, with over *** billion euros more put into the bank by households.
During the two confinements, the ...
2.2 The influence of the real estate market on French household demand
Another point is that the sofa market is directly linked to developments in the construction and housing markets. In fact, the sale of sofas is positively correlated with the purchase of real estate and, consequently, the construction of new buildings. Recent figures from the Ministry of Housing put us in perspective ...
2.3 New consumer trends in a constantly evolving market: from cocooning to web-to-store
New consumer trends have emerged in the sofa market in recent years, with the success of affordable design products and the emergence of made-to-measure products, enabling customers to customize their orders (***)
Household demand for sofas is also underpinned by cocooning and hiving trends , which reflect a search for well-being and domestic ...
3 Market structure
3.1 Market structure
The furniture market, made up of manufacturers, distributors and retailers, offers a wide range of products for interior design. The sofa, as a key element of living-room furniture, occupies a central position in this market. The constant demand for sofas with innovative design and customizable features influences competition between manufacturers. Consumers' ...
3.2 Distribution channels in the furniture industry
Taking advantage of a very buoyant French market in ****, the main retail chains owned by furniture manufacturers have continued to densify their territorial coverage in recent months, and most of them intend to continue doing so in the coming years. with ** stores, Gautier aims to have *** outlets in France by ****.
For ...
3.3 Market leaders and their ambitions
The sofa market in France is a concentrated one, owned for the most part by powerful manufacturers who are trying to stay in the European and global race through takeovers and mergers. Alpagroup, for example, has owned IKEA Industry since ****.
Who are the leading manufacturers in the seating and sofa market? France, ...
3.4 Geographical distribution
[***]
Nouvelle-Aquitaine and Île-de-France are the two regions with the most establishments. In Centre-Val de Loire, there will be just * establishments in ****.
3.5 Value chain
[***]
4 Offer analysis
4.1 Price trends in an inflationary context
After a contraction triggered by the health crisis, housing starts rose by **.*% in ****. The appeal of single-family homes to the French and a catch-up effect in the multi-family sector have restored the vitality of the housing market. The rise in housing construction will stimulate demand for seating and home furnishings when ...
4.2 Analysis of product types and supply trends
Leading manufacturers' product ranges have evolved in response to these changes, as well as to changes in demand.
Indeed, the health and economic crisis has not slowed furniture manufacturers in their strategies to modernize their production facilities. In February ****, for example, Fournier announced an investment of €*** million between now and **** in ...
5 Rules and regulations
5.1 Current regulations
According to the Direction Générale de la Concurrence, de la Consommation et de la Répression des Fraudes (***), when selling new furniture, including sofas, it is compulsory to label a certain number of characteristics
Price and list of items offered for that price, such as whether or not delivery ...
6 Positioning the players
6.1 Segmentation
- Ikea France
- Conforama France
- BUT International
- Maisons du Monde
- Gautier Meubles
- Habitat France
- Duvivier Canapés
- And Tradition
- France Canapé
- Inside75
- Roche Bobois Groupe
- DelaMaison
- Boconcept
- Petite Friture
- Muuto
- Moooi
- Zanotta (Cassina, Haworth Lifestyle Design Group)
- Cinna (Ligne Roset)
- PoltroneSofà s.p.a
List of charts presented in this market study
- Estimated furniture market sales
- Estimated Sofas&Seats market sales
- Sales trends in the furniture market
- Sales trend for sofas, armchairs and banquettes
- Trends in the balance of trade in wooden living and dining room furniture
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Latest news
Habitat, the home furnishings chain, placed in liquidation on Thursday - 28/12/2023
- Habitat liquidated by Bobigny court
- Habitat has 25 stores in France, employs 315 people and had generated sales of 65 million euros by 2022.
- In 2020, Habitat was acquired by entrepreneur-investor Thierry Le Guénic, who had also taken over Burton of London, Paule Ka and Maison Lejaby.
Habitat files for bankruptcy. - 19/12/2023
- Habitat was founded in 1964 and specializes in home furnishings and equipment.
- In early December, Habitat was placed in receivership.
- On Wednesday, the receivers will request that the company be placed in liquidation.
- Staff at the 25 French stores exercised their right of withdrawal and closed all outlets.
Habitat furniture chain applies for receivership - 30/11/2023
- Habitat's sales in 2019 were €100 million.
- In 2020, sales fell to 80 million euros.
Meubles Gautier: The real estate crisis affects furniture makers - 25/11/2023
- The company has three factories in France.
- The company has a network of 118 stores, 40 of which are international.
- A new plant capable of manufacturing customized furniture was inaugurated in early 2022.
- Personalization accounts for 10% of sales in their stores.
- There is potential to increase this to 20%.
- 20% of the Gautier range is produced in Italy and Poland by subcontractors.
Ikea lowers its prices, Maisons du monde struggles - 27/10/2023
- Ikea competitor Maisons du Monde saw its sales fall by 9.4% to 252.3 million euros in the third quarter of its 2023 financial year.
- Maisons du Monde sales fell by 13.6% internationally, while in France they were down by only 5.6%.
- Maisons du Monde's sales for the first 9 months of 2023 were 795.7 million euros, a decline of almost 10%. Maisons du Monde forecasts a 10% drop in sales for 2023
- Ikea, the French furniture market leader, has posted record sales of 3.8 billion euros for its 2022-2023 financial year, an increase of 16% on the previous year.
- In 2021, Ikea has raised its prices by an average of 9% worldwide.
- In France, Ikea opened its 34th major store in Nice.
- In 2021-2022, Ikea achieved sales growth of 13.4% in France
- Growth was driven by bedroom (+34%) and kitchen (+14%) sales.
Furniture: But takes over Morin | But takes over Morin - 26/10/2023
- March 2023 - Announcement of the takeover of the Morin group by But.
- 37 stores from the Morin group join the But group.
- But plans to lease these stores out over time.
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