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Summary of our market study
The French market for hotel fixtures and fittings is estimated at nearly 2 billion euros.
The French market for hotel, restaurant and retail fixtures is highly fragmented. The sector counts 1,500 companies involved in some 40,000 interior design operations a year.
One of the main characteristics of the French market is its highly artisanal nature.
Augmented reality and 3D modeling enhance the breadth and depth of offers available to customers.
In France, there are between 18,000 and 20,000 hotels with over 660,000 rooms, and the potential for interior design operations in this niche is vast.
The French interior architecture market also relies on the furniture manufacturing segment, with professional furniture manufacturing accounting for a significant share of business. This positions the market on a dual track where standard products are used alongside bespoke furniture.
Sector players
- Gensler: international architecture, design and planning firm
- HOK : design, architecture, engineering and planning
- Gold Mantis: Originating from China, Gold Mantis has established itself as a benchmark in interior finishing, landscape and architectural decoration.
- HBA (Hirsch Bedner Associates): Specializes in the hotel design sector,
- Perkins+Will
- Jacobs
- Stantec: Canadian giant
- IA Interior Architects
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Summary and extracts
1 Market overview
1.1 Market definition
The hotel interior design market in France refers to the economic activity involved in "arranging volumes and decorative elements in relation to one another" in hotel establishments . The agenceur d'intérieur is qualified to take charge of the design, coordination, manufacture, fitting and installation of a new space.
The interior designer's trade is unique in that it responds to "on-demand" as well as "made-to-measure" requests. Working in partnership with the architect who designs the space and its layout, the interior designer provides technical solutions, fine-tunes the integration of lighting and fluids, suggests materials, proposes surface finishes and tests finishes.
The interior designer brings together a wide range of different skills at every stage of a project: throughout the project, a fitter evolves and can be a project manager, a design office technician, a site supervisor, a manufacturing team, as well as an assembler and installer. All these professions can be brought in-house, or they can be outsourced .One of the market's growth drivers is the development of training in the trade: every year in France, an average of 500 people are trained in the shopfitting industry, which is still relatively low compared to market demand.
Interior design companies are generally SMEs with 20-25 employees, and over the past 10 years, the sector has evolved considerably. Professionals are increasingly integrating new technologies such as 3D design, decision-support tools and digitization of production. On average, 40,000 interior design operations are carried out in France every year, covering leisure areas, retail outlets, offices, hospitals, public spaces, hotels, restaurants and even private homes.
What's more, by 2023, the French furnishings market will be worth almost 21 billion euros, a market heavily impacted by rising raw material and energy prices in France.
1.2 The growing global market
The size of the global furniture market was valued at $*** billion in **** and is expected to grow by *.*% in **** to reach $***.** billion, then at a CAGR of *.*% between **** and ****. [***]
Furniture can be divided into two categories, depending on its end use: residential and commercial. The commercial segment remains very active, thanks ...
1.3 The French market
The furniture market in France France, ****, billions of euros Source: ****
In ****, the French furniture market will be worth ** billion euros. This amounted to **.* billion euros in ****, meaning that the market grew by around **% between **** and ****. However, the market is set to slow down in ****. This market is divided into three ...
2 Demand analysis
2.1 The dynamics of the hotel sector: the main determinant of the hotel fixtures market
Demand is driven not only by the number of hotels, but also by the ratio of openings to closures, and by the rate of renovations.if we take together the construction of new establishments, the refurbishment of existing buildings into hotels, and the necessary renewalif we take into account the construction ...
2.2 Demand driven indirectly by individual customers
The market is driven by the expectations of private individuals themselves in terms of interior design. Customer profiles are varied: French, foreign, tourists, workers, millennials, the elderly...different criteria come into play: hotel guests have different expectations when it comes to flooring in the room, the type of bathroom, and the ...
2.3 Premiumization and personalization to meet customer expectations
Standardization: a bygone trend
A few years ago, standardization was still appreciated, especially by business customers, who traveled the most. In Coach Omnium studies, around **% of travelers in the ****s and early ****s still appreciated this standardized formatting. In ****, only */* of French and European hotel guests do.
This standardization was justified ...
3 Market structure
3.1 The value chain
Interior designers can call on outside suppliers for furniture production. By subcontracting production to equipment manufacturers, they can benefit from special expertise and know-how. Equipment manufacturers are a group of French companies or subsidiaries that supply products, services and components to furniture and fixture manufacturers and specifiers. In some cases, however, ...
3.2 Production: the furniture sector
The layout market is based on the design and manufacture of furniture. Indeed, when fitting out a hotel, it is possible to use existing products, even if in many cases the furniture is custom-made.
According to l'Ameublement Français**% of furniture design and manufacture in France is for fixtures and fittings, ...
3.3 The structure of the fixtures market
Breakdown of France, ****, in
Source: ****
In France, the fixtures market is not very concentrated. According to ameublement Françaiscompanies with over ** employees account for only **% of the fixtures market, while companies with between ** and ** employees account for almost **%.
The cabinetmaking, carpentry and joinery sector is also made up of a multitude ...
4 Offer analysis
4.1 A made-to-measure offer that's still handcrafted
The hotel interior design profession is difficult to standardize. It is not only " made-to-measure", but also "on-demand", as the customer's request is at the heart of the value proposition, and not the interior designer's offer. The fitter must therefore know how to take into account the customer's multiple constraints.
It's an ...
4.2 Digitizing the upstream and downstream offer
The strong trend towards personalization of products and interiors is reflected in increasingly modular, even made-to-measure furniture, and sensor technologies for individualized use and comfort. In order to meet these expectations, digitalization is becoming omnipresent: it is present both upstream of the offer, during production via simulations made possible in particular ...
4.3 Variable pricing
Shopfitters' prices depend mainly on the surface area to be fitted out, but they can also vary considerably according to the quality range required, whether standard or made-to-measure, and the number of constraints to be met.
For a point of sale, Travaux.com estimates that a fitter's rates range from €*** to ...
4.4 A wide range of services for an integrated offering
As a specialist in space planning, the agenceur not only provides his customers with furniture, but also with specific know-how and services. He creates living spaces that meet the functional needs of the location, as well as the aesthetic expectations of the customer.
In the service he provides to his customers, ...
4.5 Alternatives to new fixtures and fittings
According to Le courrier du meuble, there are now new, less rigid and more environmentally-friendly formulas on the shopfitting market. These alternatives can offer multiple advantages: satisfying a demand that is increasingly concerned about its ecological impact, but also anticipating possible future regulations.
Leasing
One example is Ameublys, a company founded ...
5 Regulations
5.1 Regulations built around hygiene, accessibility and safety
In the world of hotels and restaurants, as well as for certain stores, there are a number of regulations that must be respected, and which condition the layout.
First of all, fire safety standards have been mandatory for all ERP (***) since ****, for both new constructions and existing buildings.
In addition, French ...
5.2 Labels and additional features
Beyond the regulatory framework stricto sensu, there are several labels in France guaranteeing provenance and know-how. For example, the Artisans Ébénistes de France label, created in ****, indicates that craftsmen have conformed to a set of rules corresponding to the art of cabinetmaking, thus guaranteeing authenticity and know-how.another example, the ...
6 Companies
6.1 Segmentation
- Swiss Krono
- Porcelanosa France
- Ligne Roset
- Lallier Agencement
- Malvaux Groupe
- B to B Mobilier
List of charts presented in this market study
- World furniture market
- The furniture market in France
- Sales trends in furnishings for fixtures and fittings
- Breakdown of fixtures and fittings sales
- Breakdown of hotel creations in 2016 by type of territory
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Latest news
Ligne Roset, champion of furniture made in France - 16/10/2023
- Covid marks the great comeback of the sofa
- Specializing in sofas and seating in general (60% to 65% of its sales), the Roset Group is one of the unexpected beneficiaries of the pandemic.
- Its order book has grown by a staggering 50% between 2020 and 2021.
- sales of sofas in France rose by 12.5% to 2.64 billion euros over the period 2019-22.
- exports account for two-thirds of sales of 120 million euros
- The US market, where the Group has had a subsidiary since 1982, is doing well
- Fourth and fifth generation de Roset at the helm
- six international subsidiaries
- operating income between 12% and 15%.
- Acquisition of the Saint-Jean-le-Vieux furniture factory in the mid-1970s
- the company now operates around sixty of its 750 own stores, including 300 exclusive ones.
Ligne Roset aims to perpetuate its know-how - 05/07/2023
- Furniture sales growth in 2021: 2% (source: Institut de la Maison - IPEA)
- Increased delivery times due to labor shortage.
- Set up two dedicated training courses, in upholstery and sewing, to cope with staff shortages.
- Founding date of Ligne Roset: 1860
- International reputation of Ligne Roset, with products such as the Togo sofa
Decoration: boating specialist Malvaux invites itself to cruise - 06/04/2023
- Malvaux was founded in 1928.
- - Nautical engineering accounts for a quarter of the company's sales, i.e. 125 million euros.
- - Ganter France, recently acquired by Malvaux, generates sales of 6 million euros and will be renamed Malvaux Naval.
- - Origin and Sylvaco join the group
- - The Malvaux Manufactures subsidiary caters to the marine, camping-caravanning and railway sectors.
- - Malvaux Interior and James 1840 specialize in fittings for luxury hotels and private yachts.
- - International sales account for only 5% of total sales
- - The Malvaux Group employs 500 people.
- - five industrial sites, four wood depots and a showroom in Paris.
How the Roset Group manages continuous demand - 29/06/2022
- The company increased production by 20-22% in 2021, while demand grew by 60%.
- The family-run business, which exports almost 80% of its products, has to contend with lengthening lead times and a shortage of staff
- Extends its upholsterer training school to include furniture sewing
- Roset unveiled its new collection to full-scale distributors from all over the world
- in 2022, the company became a living heritage company
- The group, which employs a total of around 850 people worldwide, estimates a shortage of between 30 and 40 production staff
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