The arrangement of hotels, restaurants and points of sale market - France (2024)

1.2 The growing global market

The size of the global furniture market was valued at $*** billion in **** and is expected to grow by *.*% in **** to reach $***.** billion, then at a CAGR of *.*% between **** and ****. [***]

Furniture can be divided into two categories, depending on its end use: residential and commercial. The commercial segment remains very active, thanks to the many new buildings and renovations taking place in the sector. Demand is particularly strong for desks, office chairs and restaurant chairs. However, the market remains mainly driven by residential construction.

Global furniture market World, ****-****, in billions of dollars Source: ****

1.3 The French market

The furniture market in France France, ****, billions of euros Source: ****

In ****, the French furniture market will be worth ** billion euros. This amounted to **.* billion euros in ****, meaning that the market grew by around **% between **** and ****. However, the market is set to slow down in ****. This market is divided into three segments:

the fixtures market the professional furniture market (***) the home furnishings market (***).

Sales inthe fixtures and fittings segment of the Frenchfurniture market will total *.* billion euros in ****, compared with *.* billion in ****, representing growth of around **% between the two years. [***]

Thanks to the annual figures from Ameublement Français, we can see how sales of fixtures and fittings in France have evolved over the last few years.

furnishings sales trend France, ****-****, in billions of euros Source: ****

On average, **,*** furnishing operations take place in France every year. There are some *,*** companies in France, of all sizes, offering layout services for a variety of spaces.

L'Ameublement Français estimates the total fixtures market in France at *.* billion euros in ****. As thehe furnishings sector finds its customers mainly in retail outlets (***), we can estimate sales of furnishings for retail outlets at *** million euros in ****. [***]

Breakdown of sales for fixtures and fittings France, in ****, in Source: ...

2.1 The dynamics of the hotel sector: the main determinant of the hotel fixtures market

Demand is driven not only by the number of hotels, but also by the ratio of openings to closures, and by the rate of renovations.if we take together the construction of new establishments, the refurbishment of existing buildings into hotels, and the necessary renewalif we take into account the construction of new establishments, the refurbishment of existing hotel buildings, and the necessary renewal of common areas and rooms for reasons of obsolescence and to keep up with decorating trends, we're talking about a very large market.

French hotels

Number of hotels France, ****-****, in number of hotels Source: ****

In ****, **,*** hotels were counted, and the number of hotels in France fell slightly between **** and ****, i.e. in ** years. The number of hotels increased by *% between **** and ****, reaching a peak of **,*** hotels in ****. The decline in the number of hotels was not caused solely by the health crisis, as there was already a slight drop between **** and ****, which was accentuated in **** and ****, and continued into ****. This drop in the number of establishments can be attributed to higher operating and construction costs since the start of the war in Ukraine, which led to the liquidation of many small hotels.

Range

Hotels can be ...

2.2 Demand driven indirectly by individual customers

The market is driven by the expectations of private individuals themselves in terms of interior design. Customer profiles are varied: French, foreign, tourists, workers, millennials, the elderly...different criteria come into play: hotel guests have different expectations when it comes to flooring in the room, the type of bathroom, and the peripheral services offered by the hotel.

In-room flooring

Flooring best suited to the hotel room according to hygiene, comfort and aesthetic concerns France, ****-****, % Source: ****

For the majority of hotel guests surveyed by Coach Omnium, in ****, **** and ****, parquet is the most suitable floor covering in terms of aesthetics, but above all hygiene. Carpet, on the other hand, is the second most popular choice, because it's what guests are used to finding in hotels. Although it provides comfort, it is considered unhygienic. Linos are gaining in popularity thanks to their modernization, with enhancing products that can imitate realistic patterns. Tiles are also appreciated, but considered cold (***) by many.

How important is hotel room decoration to the French? France, ****, in Source: ****

Most respondents to the Coach Omnium survey consider the decoration of their hotel room to be important. If we consider the proportion of respondents who consider it important and those who ...

2.3 Premiumization and personalization to meet customer expectations

Standardization: a bygone trend

A few years ago, standardization was still appreciated, especially by business customers, who traveled the most. In Coach Omnium studies, around **% of travelers in the ****s and early ****s still appreciated this standardized formatting. In ****, only */* of French and European hotel guests do.

This standardization was justified by the savings made when fitting out: buying large quantities of the same material meant obtaining preferential prices from suppliers. Construction costs were also optimized by simply applying an identical design concept.

Customization: a key factor in attracting customers

The emergence of new manufacturing technologies and the advent of computer-aided design have made it possible to personalize fixtures and fittings. Today, to attract customers, the personalization of the customer experience is paramount. Personalization is no longer just a criterion for luxury hotels: it has become an essential part of the experience for customers, who are increasingly rejecting standardized hotels. Hotels are responding to new customer expectations not only by personalizing their spaces, but also by offering differentiated, diversified experiences that enrich their range of services (***). Hotels no longer have to be simply functional[***]: architecture and aesthetics have become central elements. Atypical establishments attract customers looking for additional services: a reception ...

3.1 The value chain

Interior designers can call on outside suppliers for furniture production. By subcontracting production to equipment manufacturers, they can benefit from special expertise and know-how. Equipment manufacturers are a group of French companies or subsidiaries that supply products, services and components to furniture and fixture manufacturers and specifiers. In some cases, however, the same company may be responsible for both production and site design and implementation.

According to Ameublement français, *** fitters in France carry out **,*** fittings operations every year, fitting out hotels, shops, offices, hospitals and even private homes. (***)

ff France, ****, in Source: ****

This graph shows the trades practiced by companies benefiting from the Pro A label. This label covers all layout professionals. The most common trade is furniture fitting, although there is a wide range of expertise among layout professionals.

As forinterior fittings, which includes hotel fittings, Ameublement Français estimates that the total market will generate sales of *.* billion euros in ****, for *** companies whose main activity is fittings. [***]

According to the Chambre Française d'Agencement, a trade association representing all layout trades, there are *,*** layout companies (***) and *,*** places fitted out every year.

3.2 Production: the furniture sector

The layout market is based on the design and manufacture of furniture. Indeed, when fitting out a hotel, it is possible to use existing products, even if in many cases the furniture is custom-made.

According to l'Ameublement Français**% of furniture design and manufacture in France is for fixtures and fittings, representing a total value of *.* billion euros .

French furniture production France, ****, as % of total Source: ****

The furniture industry for the CHRD sector (***)

The CHRD market is a diffuse one, in which many home furnishings manufacturers are present (***), cafés and restaurants, not forgetting furniture for meeting and convention rooms.

Interior design is one of the few professions in the furniture industry capable of responding to excess demand from its client, the specifier. Interior fitters can call on a wide range of skills, either in-house or through their network - project manager, technical design office technician, manufacturing workshop operator, site manager, etc. - to meet the needs of their customers.this enables them to translate the architectural plans entrusted to them into volume, light, materials and finishes. The main markets for interior fittings are: shopfitting, the service sector, the hospitality and catering industry, leisure and culture, not forgetting private individuals.

The ...

3.3 The structure of the fixtures market

Breakdown of France, ****, in

Source: ****

In France, the fixtures market is not very concentrated. According to ameublement Françaiscompanies with over ** employees account for only **% of the fixtures market, while companies with between ** and ** employees account for almost **%.

The cabinetmaking, carpentry and joinery sector is also made up of a multitude of small businesses, scattered throughout the country and by definition carrying out personalized, made-to-measure furnishing projects. According to a study carried out by the Pôle Innovation pour la Seconde Transformation du Bois (***).

4.1 A made-to-measure offer that's still handcrafted

The hotel interior design profession is difficult to standardize. It is not only " made-to-measure", but also "on-demand", as the customer's request is at the heart of the value proposition, and not the interior designer's offer. The fitter must therefore know how to take into account the customer's multiple constraints.

It's an addition to the many skills required (***), the fitter must also constantly adapt to meet customer expectations.

According to Oriane, the interior design and fittings sector in France is still very much a cottage industry . While retaining this craftsmanship, which makes the development of new materials the strength of the French market, it is necessary to specialize in order to provide end customers with as much added value as possible. In particular, it is possible to specialize by sector, for example by developing a dedicated offer for hotels.

Interior designers can operate in a number of different sectors: hotels, restaurants, offices, ERP, coworking spaces, etc. To stand out from the crowd and offer special expertise, they can specialize in one of these segments.

4.2 Digitizing the upstream and downstream offer

The strong trend towards personalization of products and interiors is reflected in increasingly modular, even made-to-measure furniture, and sensor technologies for individualized use and comfort. In order to meet these expectations, digitalization is becoming omnipresent: it is present both upstream of the offer, during production via simulations made possible in particular by virtual reality, and downstream, with digitization of the finished product.

Augmented reality and *D modeling are enriching designers' offerings: according to discussions at the Matinée du digital organized by ameublement Françaisfurther innovations are on the horizon in the fittings sector, thanks in particular to augmented reality and *D modelling, which make it possible to visualize the fittings on offer.in addition, digital manufacturing, which is becoming increasingly robotized, makes it possible to produce unique pieces at market prices, enabling suppliers and manufacturers to meet highly differentiated customer expectations. [***] The integration of connected objects in furnishings: the development of connected objects is already affecting the furnishings of homes and points of sale, but it is also arriving a little late in the hotel sector. According to Orianeaccording to Oriane, the integration of connected furniture into fixtures and fittings requires the use of new materials (***) and the creation of ...

4.3 Variable pricing

Shopfitters' prices depend mainly on the surface area to be fitted out, but they can also vary considerably according to the quality range required, whether standard or made-to-measure, and the number of constraints to be met.

For a point of sale, Travaux.com estimates that a fitter's rates range from €*** to €*,*** per m² for standard fixtures, and from €*,*** to €*,*** per m² for top-of-the-range fixtures.

For a restaurant, Mon Décorateur estimates that a fitter's rates range from €*,*** per m² to €*,*** per m². Once again, costs can vary widely depending on the quality required.

For a hotel, Mon Décorateur estimates that a fitter's rates range from €*,*** to €**,*** per room. Depending on the number of rooms, the cost of a hotel layout can easily approach €***,***.

The table below gives a summary of the prices for a hotel fit-out:

4.4 A wide range of services for an integrated offering

As a specialist in space planning, the agenceur not only provides his customers with furniture, but also with specific know-how and services. He creates living spaces that meet the functional needs of the location, as well as the aesthetic expectations of the customer.

In the service he provides to his customers, the fitter intervenes at a very early stage in the project. He will provide the following services

audit of current spaces ; project audit ; preparation of layout plans ; decoration proposals ; furnishing proposals; custom-made furniture, if required; laying floor coverings ; installation of wall coverings; collateral services : plumbing ; electrical ; insulation ; plastering, etc.

To provide his customer with all the services required to meet his needs, he will set up a team comprising at leasta project manager, a site supervisor, an installer, a design office technician, and if necessary, a manufacturing team.

4.5 Alternatives to new fixtures and fittings

According to Le courrier du meuble, there are now new, less rigid and more environmentally-friendly formulas on the shopfitting market. These alternatives can offer multiple advantages: satisfying a demand that is increasingly concerned about its ecological impact, but also anticipating possible future regulations.

Leasing

One example is Ameublys, a company founded in **** that offers turnkey rental solutions for furniture and accessories for professionals, initially for students and Airbnb rentals, and now for the hotel industry. It's an alternative to purchasing, part of a functionality and circular economy, since the rental company is committed to optimizing the lifespan of each product by giving it a second life or recycling it if it can't be recovered at the end of the rental period. This concept enables hotels to keep in step with decorating trends, as they can regularly change the layout of their premises.

Ameublys has developed a comprehensive package for hotel furnishings that includes :

a design office to draw up the project a product package - furniture, accessories, bedding, appliances, etc. - with complete offers by range and style level a range of services, including delivery and installation of fittings, not forgetting maintenance and renewal of equipment every * or * years, as part ...

5.1 Regulations built around hygiene, accessibility and safety

In the world of hotels and restaurants, as well as for certain stores, there are a number of regulations that must be respected, and which condition the layout.

First of all, fire safety standards have been mandatory for all ERP (***) since ****, for both new constructions and existing buildings.

In addition, French law ****-*** of February **, **** has also established the principle of accessibility, integrating all types of disability (***). This adds new constraints to the design of interior circulation, exterior circulation and lighting.

In the restaurant and hotel sectors, layout is also constrained by hygiene standards. In fact, standards and activities, but also equipment, premises and so on.

The need for ERP establishments to comply with these standards means that, for greater safety, they must call on layout professionals who are familiar with all these constraints.

5.2 Labels and additional features

Beyond the regulatory framework stricto sensu, there are several labels in France guaranteeing provenance and know-how. For example, the Artisans Ébénistes de France label, created in ****, indicates that craftsmen have conformed to a set of rules corresponding to the art of cabinetmaking, thus guaranteeing authenticity and know-how.another example, the Feng Shui label offers the possibility of differentiating oneself through luxury, by highlighting codes and an art of living, defined in a charter (***). In particular, the company highlights the possibility of making the interior of a hotel or spa attractive to Asian clients, who are numerous in France. Finally, there are several training courses offering interior design certificates, such as at Itecom in Paris.

In ****, the Chambre Française de l'Agencement (***) has taken the initiative of launching the " Label Pro A" for interior design professionals. Indeed, the term agenceur is often used abusively or as a substitute for other trades, and this label aims to make it easier to identify layout professionals.

6.1 Segmentation

• Swiss Krono
• Porcelanosa France
• Ligne Roset
• Lallier Agencement
• Malvaux Groupe
• B to B Mobilier
• Lejamtel Agencements
• Pretolani Agencements
• Parisot
• EDM Paris
• Cristal Marbre
• Concept Stone
• Blanc Carrare
• Atecma