The interior design market - Portugal (2023)

The interior decoration market has seen growth globally, and this trend is expected to persist, particularly driven by the increasing urbanization and economic development in emerging countries. In the context of Portugal, the market has been stimulated by a real estate boom, marked by both new constructions and renovations, with properties often transformed into short-term rental accommodations to cater to the tourism surge. Notably, consumer interest is shifting towards eco-friendly materials, reflecting a broader demand for sustainability within the industry. However, since no specific numerical data post-2020 are provided in the text, the summary cannot include more recent figures.

Dynamic Growth in Portugal's Interior Decoration Sector

The interior decoration market in Portugal showcases a robust upward trend, closely interconnected with the nation's thriving real estate sector. With a consistent increase in market activity, a key driver of this boom can be traced to the real estate domain itself—both in terms of new constructions and significant renovations. A noteworthy contributor to this rise is the conversion of properties into short-term rental accommodations such as Airbnb and Booking platforms. This surge aligns with the heightened influx of tourists to Portugal, necessitating a distinct and appealing accommodation offering. Another prevailing trend within the Portuguese interior decoration market is the escalating popularity of sustainable home decor. Consumers are exhibiting a pronounced preference for decor that embodies a reduced environmental footprint, showcasing a broader shift towards eco-consciousness in consumer patterns. Although exact figures are not provided in the text, these broad trends indicate that the interior decoration market in Portugal is not only growing but also evolving with an emphasis on sustainability and tourism-driven demand. The real estate boom also hints at high volume deals and transactions, likely translating to multi-million Euro investments in home decor and furnishings, reflecting a strong and vibrant market poised for further expansion.

Key Market Players in the Booming Interior Decoration Sector

As the interior decoration market expands globally, with a notable boom in spaces like Portugal due to the thriving real estate and tourism sectors, several prominent players have positioned themselves strategically to meet the growing demand. These companies are not only catering to the traditional demand for decorative and functional home items but also incorporating sustainable practices to align with the eco-friendly trends emerging in the market.

• IKEA - Renowned for its cost-effective and modular furniture, IKEA continues to be a household name across the globe. With an extensive range of products covering small and large furniture items, textiles, and decorative objects, IKEA offers an all-encompassing solution for those looking to furnish their homes or rental properties. Their focus on sustainable materials and minimalist design aligns well with the eco-conscious wave sweeping the interior decoration market.
• HomeGoods - As a part of the larger TJX Companies, HomeGoods provides a vast array of home décor items and accessories in the United States. Known for its ever-changing variety of unique products, HomeGoods attracts customers seeking both value and variety. What makes them stand out is their approach to providing high-end designer goods at lower price points, making style affordable.
• Zara Home - As part of the Inditex group, Zara Home specializes in the latest trends in home textiles, serving customers who are looking for modern and fashionable designs. They frequently update their collections to reflect contemporary styles, making them a go-to for customers seeking to keep their homes in vogue.
• H&M Home - H&M, globally recognized for fashion retail, has delved into the world of interior decoration with H&M Home. Offering fashionable décor items and textiles that mirror current fashion trends, they provide stylish yet affordable options for those aiming to update their home's look regularly.
• West Elm - Targeting the higher-end segment of the market, West Elm offers a sophisticated range of furniture and home decor. They emphasize sustainable sourcing and organic materials, appealing to environmentally conscious consumers who are willing to invest in quality and values.
• Pottery Barn - Known for its classic and chic furniture and home accessories, Pottery Barn caters to a clientele looking for timeless design. They are known for their detail-oriented craftsmanship and a wide range of customization options, allowing for a more personal touch in home decoration.

Inforamtion

• Number of pages : ~ 40 pages
• Format : Digital and PDF versions
• Last update : 18/07/2023

Summary and extracts

List of charts presented in this market study

• World interior design market (estimate)
• Taille du marché de la décoration d'intérieur
• Commerce extérieur d'articles de décoration d'intérieur
• Principales destinations des exportations portugaises
• Origine des importations d'articles de décoration d'intérieur
• Taille du marché de l'immobilier
• Nombre d'arrivées d'invités dans les logements Airbnb par pays
• Nombre d'arrivées de voyageurs dans des logements Airbnb par millier d'habitants
• Répartition des ventes de produits de décoration d'intérieur par types de produits
• Répartition des entreprises de décoration d'intérieure par région
• Part des consommateurs pensant que des produits nationaux sont présents dans le secteur de l'ameublement et de la décoration