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Summary of our market study
French baby furniture market valued at over €700 million
The global baby furniture market is expected to grow from $107.54 billion in 2021 to $171.40 billion in 2027. France is faced with a falling birth rate and an increase in purchases of second-hand products, but the market is still growing.
The French baby furniture market: changing needs, declining demographics and the rise of e-commerce
The falling birth rate, which currently stands at around 11.8 per thousand, and the growing preference for second-hand purchases are obstacles to market expansion. However, innovation and a focus on high-end products are driving this market.
Consumers spend around a quarter of their childcare budget on furniture.
Spending tends to drop significantly after the first child. A particular trend is the emphasis on high chairs and cots.
E-commerce is rapidly establishing itself in France, particularly in the baby furniture market. Parents under 35 are the first to shop online. Over 80% of 15 to 44 year-olds shop online.
Furniture accounts for around 31% of children's products purchased online.
The second-hand market is another growing trend, with almost 80% of parents opting for second-hand items.
Traditional sales channels still dominate with over 75% of transactions, and digital platforms account for around 10% of sales.
Players in the French baby furniture market
- Aubert occupies a prominent position among French players.
- Baby9, operates a network of stores across Franceix.
- Natalys boutiques target the high-end segment of the market.
- LeBonCoin has become a reference platform for French parents looking for baby furniture.
- Allobébé is an excellent example of a pure player in online retailing.
- Cdiscount, one of France's leading e-commerce sites.
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Summary and extracts
1 Market Summary
1.1 Presentation
The market for baby furniture in France includes a number of items that can be classified into three main categories
- Repos (bed, chest of drawers, wardrobe, sleeping bag, pacifiers)
- Toys (cuddly toys, rugs, porch, baby couch...)
- Safety and security (Stair gates, baby monitors, playpen...)
All over the world, baby furniture is growing because parents want (and can) spend more on their children, and the product offering continues to evolve. At the forefront of baby furniture is the safety aspect, which is an integral part of every product sold
In France, the market was disrupted by a number of factors, including the drop in the birth rate in France and the purchase of second-hand products Taken together, these aspects will be an impediment to future growth. Nevertheless, players continue to seek innovative solutions to prosper
The baby furniture market is a mature and diversified market, characterised by strong competition between specialised distributors and supermarkets Specialists are faced with increased competition as well as a threat related to the arrival of "pure players" who are starting to stand out. Brand loyalty remains strong and most parents say they prefer to buy their baby products directly from the stores. This is indeed the most common distribution channel, although online sales are rapidly gaining ground, and poses the greatest threat to traditional sales channels in the future
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the baby furniture market | France
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