The market for event decoration - France

1.2 The American B2B trade show market.

U.S. market size estimates

The events and exhibitions market is expected to register a CAGR of *. *% over the ****-**** forecast period. The events and exhibitions market includes B*B, B*C and mixed/hybrid models. The market scope includes events and exhibitions held in major countries, such as the USA, Canada, the UK, Germany, France, Italy, China, Japan and South Korea. [***]

According to UFI global, North America had the highest number of exhibitors(***) in ****. In addition, the US B*B trade show market, worth USD **.* billion in ****, reached USD **.* billion in ****. This significantly maintains market value over the forecast period. [***]

US B*B trade show market size United States, ****-****, in billions of USD Source: ****

The events and exhibitions market is fragmented as there are different players, including a large number of regional and global companies. Further mergers and acquisitions have increased competition, fuelling intense rivalry in the market. The main players are Fiera Milano SpA and Deutsche Messe AG. [***]

1.3 INSEE estimate of the size of the French market: hit hard by the health crisis

According to UNIMEV (***). Before the health crisis, all these events welcomed nearly ** million participants, including nearly * million foreigners, and generated €** billion in economic spin-offs for the events industry. [***]

In ****, over *,*** trade fairs and exhibitions will be held in France, welcoming ** million participants, including ***,*** exhibiting companies[***]

Estimated size of the French market and forecasts for ****

Most event organizers fall under NAF code ****Z "Organisation de foires, salons professionnels et congrès". To better understand the figures below, here is the detailed content of this NAF code. [***]

NAF code ****Z includes: the organization, promotion and/or management of events, such as trade shows, conventions, conferences and meetings, whether or not including the management and provision of personnel to operate the facilities where these events take place

organization of flea markets organization of trade shows for private individuals

This NAF code also includes weeding planners and event agencies, the real players in our study. In ****, the sector's sales excluding VAT amounted to *.** billion euros. This sales figure corresponds to the base *** index for ****. So, thanks to the evolution of the index, which you can find[***], we can calculate the size of the market between **** and **** (***).

Sales trend for NAF code **.**Z between **** and **** (***) France, ...

1.4 The impact of the health crisis on the events sector

A drastic drop in business

The crisis caused by the Covid-** epidemic was particularly severe, bringing companies in the professional events sector to a standstill for almost ** months, with a **% drop in sales. However, the government aid that began at the end of **** saved many companies: by spring ****, "only" **% of companies had gone bankrupt, compared to the **% expected * months earlier.in the absence of major export participants and due to economic uncertainties, **** event production this year only reached **% of its **** level. [***]

Outcome of events signed and scheduled in **** France, ****, % of total Source: ****

In ****, **% of events were postponed and **.*% were cancelled. In other words, over **.*% of activity was frozen due to COVID. The **.*% of events that did take place involved strict adherence to barrier procedures, which nonetheless upset the habits of the various parties involved.

Impact of the Covid-** crisis on MICE (***) budgets in **** France, ****, %, % Source: ****

In ****, the events industry has taken the brunt of the crisis, with over **% of companies and agencies forced to cut their budgets by **% , according to the graph. **% managed to cut their budgets by "only" **%, and **% withstood the crisis by maintaining their budgets. All in all, **% of players had to undergo budget cuts and other economic and ...

2.1 Professional events: the primary determinant of demand

The return of corporate confidence in events

According to the HBAA survey in ****, **% of event professionals are seeing an increase in corporate confidence in events. Demand is then more driven to book dates, venues, logistics and planners. [***]

In this return to confidence, **% of planners confirm a "significant increase" in confidence. For **%, it would be a "slight increase". Finally, again according to the HBAA survey, **% of respondents reported "no impact", while *% said confidence had declined.

Do you see an increase in confidence in the companies that use your services? France, ****, % Source: ****

Taken as a whole, these figures reflect a desire to return to events, and in particular to in-person events, and also demonstrate a growing commitment by companies to the industry's recovery. According to Juliet Price, Executive Director of the HBAA, these results are encouraging[***].

Every year in France, (***). Events remain a marketing tool for companies: **,*** attend a trade show at least * times a year; **% of ETIs and **% of SMEs say they visit at least * shows a year[***]

Distribution of trade events in France

The chart below shows the number of trade events held in France in ****.

Distribution of events in France ****, France, % of total Source: ****

**% of events held in France ...

2.2 Organizing events for individuals: the case of weddings

Evolution of the number of weddings in France between **** and ****

Between **** and ****, there was a **. *% drop in the number of marriages due to the health crisis. The rebound is marked in ****, with the number of marriages almost back to pre-crisis levels at ***,***, compared with ***,*** in ****.

number of marriages in France France, ****-****, in thousands of marriages Source: ****

Do you plan to get married one day? France, May ****, % Source: ****

In other words, **% of French people are not planning to get married, which is relevant information for the weeding planner profession. In total, **% of French people are planning a wedding, **% don't know when, and **% think it won't happen. The diagram below gives us more details on the reasons why French people don't get married.

Average wedding budget in ****: evolution since **** France, ****, in € euros Source : Opinion Way There has been a general decline in the average French wedding budget. Between **** and ****, the budget fell by *.**% . Between **** and ****, the budget falls by *.*%. Between **** and ****, the budget continues to fall, by *.**%. As a result, the **** budget is *.**% below its pre-crisis level, reaching an average of €*,***.

And if you were planning a wedding, on which of the following expenditure items would you be tempted to make savings? France, ...

2.3 Seasonality of demand

Seasonality of demand

Note:The graph above represents the proportion of searches for a given keyword in a given country and for a specific period, compared with the time when the rate of use of this keyword was highest (***). Thus, a value of ** means that the keyword was used half as much over the period, and a value of * means that the data for this keyword is insufficient.

Evolution of interest in the search "décoration événementielle" between **** and October **** France, October **** - September **** Source: ****

There's a strong seasonal pattern to the demand for"event decoration". Demand is most pronounced in March and April, when it peaks in ****, and at the end of the year, around November. The health crisis has obviously contributed to a general drop in demand, and interest in the search will not really pick up again until March ****. Since the beginning of ****, however, there has been a downward trend, which can be partly explained by the drop in the number of weddings, or the inflation that is weighing on the French budget to hire a decorator.

2.4 Demand trends in the event decoration market

Uncluttered decor, between curves and curved shapes

From January ** to **, ****, Maison et Objets took place in Paris, the must-attend event where decoration and furniture professionals meet. [***]

Event decoration stays with shapes and curves

This trend, inherited from art nouveau, creates a soft ambience and blends perfectly with all other decorating styles. The choice of colors can also help create a certain mood, thanks to the emotions they express.

Nature

Rattan armchairs, wooden tables, bamboo hanging baskets - furniture made from natural materials is a popular choice. With their neutral colors, these materials adapt to a variety of styles, while adding a softness to the decor. There is also a strong demand for stands inspired by this trend, with plant walls to create a very "zen" and "responsible" atmosphere, while adding a touch of color.

Scandicraft, a new trend in event decoration

This new style, called Scandicraft, is making its way into our interiors, highlighting the mix of genres, styles and materials, particularly natural materials such as raw wood, straw and rattan. Soft, pastel shades also go well with this style.

Paper for lamps

Japanese-inspired, paper lamps and pendants are the latest trend in lighting. They create a soft, refined ambience, depending ...

2.5 Events, a job for the future?

A study by Sandrine Christon-Pain, founder of Shape Your Com, looks at the future of the event industry. *** future event industry professionals completed the survey between December **** and February ****. They come from ** different schools and universities. [***]

The survey results clearly show that **% of future pros still think it's a sector with a future. However, **% of respondents were undecided.

Is the events industry a sector for the future? France, ****-****, % (***) Source: ****

As for the obstacles that could prevent them from following this path, the pace of work tops the list. This is the opinion of **% of students. Not far behind, **% might change sector because of the salaries in this field. Only **% see no obstacles to professionalization in this sector. [***]

What would be the potential obstacles preventing you from continuing down this path? France, ****-****, % Source : evenement.com For their future specializations, **% of these event professionals would like to join an agency. **% would like to work for advertisers, **% for event sites, **% for associations and *% for service providers. [***] In which field would you like to specialize? France, ****-****, % Source: ****

3.1 Value chain and sector breakdown (establishments, employees)

Industry value chain:

Below is a simplified event organization value chain, including event decoration. it should be noted that many of the services offered by external service providers are sometimes internalized by event organizers who have a diversified offering, and this may also apply to decoration.

Source: ****

Growth in the number of establishments

Growth in the number of establishments registered under NAF code ****Z France, ****-****, number of establishments Source: ****

Between **** and ****, the sector experienced almost continuous growth. The number of establishments rose from **** in **** to **** in ****, an increase of **.*%. The Covid crisis caused ** establishments to close in ****, equivalent to a *.**% decline. However, the sector is returning to its pre-crisis level and has even surpassed it in terms of store openings, with a **% rebound in **** to **** establishments.

Growth in the number of employees

it is also interesting to look at the evolution of the number of employees, to understand how the crisis has impacted this sector in terms of layoffs and hiring.

Number of employees registered under NAF code ****Z France, ****-****, number of employees Source: ****

Compared with the number of establishments, the number of employees has also risen sharply between **** and ****. From a workforce of ***** in **** to ***** in ****, the number ...

3.2 The main players in event decoration on the French market

The main players in the "Foires et Salons" and "Congrès" segments in France in ****

There are some very powerful players on the French events scene. This chart shows their importance in France. GL Events is the leader in the Foires et Salons sector, with sales in France of *** million euros in ****. This is *.** times more than its competitor Comexposium and *.* times more than Relx Group.

Sales (***) of the main event industry players, in the Fairs & Exhibitions and Conventions segments France, ****, in millions of euros Source: ****

The main event decoration specialists on the French market

Source: ****

4.1 French offer typology

In the French event decoration market, it would seem that the price of interior decoration services varies according to several factors, and also according to an offer segmented according to customer expectations. [***]

Professional decorators are available both for private events with a small number of guests and for festivals, for example, with several hundred people. The cost of decorating an event generally ranges from €** to €*,*** on average. Finally, there are corporate events. Here budgets can be very substantial. Some events can easily exceed tens of thousands of euros for decoration alone. [***] To find out how much it costs to organize a corporate event, you need to take into account the cost of renting the hall. These generally depend on the services provided by the venue. In addition, the number of guests, the equipment rented and the quality of the catering service will influence the final bill. A corporate evening with few guests and a simple buffet will cost around €*,***. For a champagne and petits fours evening with *** guests, you'll need to calculate €*,*** + room hire. [***] Don't forget to hire a professional photographer or videographer to immortalize the memories of this event and use them either for your corporate image or to promote ...

4.2 Trends in event supply

For Vaibhav Jain, CEO of Hubilo, the pandemic represents the realization of the limits and inflexibility of physical events and event supply.[***]

Digitalization, the future of events Digital events already existed, but they were rarely favored by companies. [***] With health measures, restrictions and telecommuting, they've realized the value of digital for events. As a result, event professionals have developed creative ideas to capitalize on this opportunity. New offers have emerged to bring employees together with virtual events to keep the social link between them. The benefits of hybrid events In ****, we saw the development and rise of the hybrid context in the digitalization of events, the concept being to mix the physical meeting with a digital experience simultaneously. This makes it possible to offer a digital event format with greater reach, as it can accommodate a large, even unlimited, number of guests. Indeed, with this type of format, there are no longer any geographical limits, as participants can take part virtually. It also ensures a higher participation rate, as people can choose between physical and virtual participation. It's an effective lever for organizing events and reinforcing corporate communication and sustainability. After a successful edition ofIMEX America, Carina Bauer, CEO of the ...

5.1 Current regulations in the event decoration market: what you need to know

Declaration of commercial events

The system for declaring commercial events was introduced in ****.Article R***-* reads as follows

"The application for registration of an exhibition centre is sent electronically by its operator to the prefect of the département in which its facilities are located. If the exhibition centre and its outbuildings extend over several départements, registration is made with the département where the main access to the exhibition centre is located. A separate application is made for each park that constitutes an enclosed complex with no direct, private access to another exhibition park The registration application file includes a declaration and supporting documents defined by an order of the Minister of Commerce.

Certification of figures declared by trade show organizers

The OJS (***) through partnerships.

Site and event safety and security

Since January ****, UNIMEV(***) has been working to inform its members about safety and provide them with useful tools tailored to their issues.

Economic, legal and social regulations

UNIMEV has recently been particularly active on issues such as the employer's duty of vigilance, regulations governing seconded workers, fixed-term contracts of use, and the distribution of alcohol.uNIMEV has recently been particularly active on issues such as the ...

6.1 Segmentation of players in the event decoration market

• GL Events
• Comexposium France
• Infopro Digital Groupe
• Chateauform'
• Capdel (Hopscotch Groupe)
• HOPSCOTCH Groupe
• Europa Group
• Blachère Illuminations
• Stand 2B
• Media Product
• DS EVENTS
• BK Event (GD Com Groupe)
• Artea Events
• Wenes Stand
• Etienne Lacroix Ruggieri
• Alive Groupe