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Summary of our market study
French event decoration market estimated at 4 billion euros
The global market for event decoration, a crucial aspect of event communication, has been heavily impacted by the COVID-19 pandemic.
The US B2B trade show sector, a subset of the broader market, is estimated at $16.8 billion.
The event decoration market in France
The event decoration business covers three types of event:festive events (weddings, gala evenings, concerts),corporate communication (congresses, seminars), event-drivenevents (product launches, other exhibitions).
The market coversbanners and kakemonos,entertainment activities andgoodies for guests.
Nearly 80millionparticipants, including nearly7 million foreigners
More than 1,200 trade fairs and exhibitions organized in France welcome 23 million participants and 230,000 exhibiting companies.
The market also includes weddings. The average wedding budget is around €8,000.
Demand for event decoration services is seasonal, peaking in spring, in March and April, and at the end of the year, around November.
Most events bring together between 51 and 150 people, or between 251 and 500.
Key players in the event decoration market
- fiera Milano SpA - Crafting Italian Elegance in Event Presentation Fiera Milano Spa is one of Italy's and the market's most prestigious event facilitators.
- France's GL Events is a global player in the events sector
- Deutsche Messe AG, managing some of the world's most important fairs and exhibitions.
- Maison et Objets - Innovators in design and decoration trends Maison et Objets exerts great influence on the market as the benchmark event for decoration and furnishing professionals.
- UFI, the global exhibition industry association, plays an essential role in charting the course of the global events industry through its research and analysis.
- Specialists in "phygital" events: A new category of companies specializing in "phygital" events - a blend of physical presence and digital technology - has emerged. These companies played a vital role in keeping the event industry alive during the pandemic.
- Wedding planners and event agencies are major consumers of event decoration.
- Wedding and trade show equipment rental companies
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Summary and extracts
1 Market overview
1.1 Definition and presentation
Event decoration is one of the pillars of event communication, a tool used by a company, institution or individual to promote a product, idea or project through an event.
The event is designed by a specialized communications agency, known as an agence événementielle. It is responsible for imagining and planning a project right through to its completion. Given the wide range of skills required for this mission, the agency usually calls on other specialized service providers, such as caterers, lighting designers, sound engineers, entertainers and decorators, with whom it works closely.
Event decoration is unique in that it is ephemeral. It aims to transform a space by creating an atmosphere that will last for the duration of the event.
This activity can be applied to three types of event:
- Festive events, such as weddings, gala evenings or concerts;
- Corporate communication, such as conventions or seminars
- Events, such as product launches or exhibitions.
The decorator's role will be to enliven these gatherings, stimulating the senses of participants with a play of color, light and sound, while adapting to the constraints of the chosen venue.
More concretely, the market covers the placement of festive decorations, including :
- Banners and kakemonos;
- Entertainment activities;
- Or goodies for guests.
From a global standpoint, the market is growing, with a CAGR of 8.2% over the period 2021-2028, which should take it to over $20 billion in sales worldwide. The challenge over the next few years will be to reduce the environmental impact of this activity, notably through the deployment of reusable and/or biodegradable products.
France is one of the most advanced countries in the events market, and the one whose players are most likely to take care of decoration, since they favor storytelling and experience, whereas their English competitors are more expert in logistics, and the Americans in marketing.
1.2 The American B2B trade show market.
U.S. market size estimates
The events and exhibitions market is expected to register a CAGR of *. *% over the ****-**** forecast period. The events and exhibitions market includes B*B, B*C and mixed/hybrid models. The market scope includes events and exhibitions held in major countries, such as the USA, ...
1.3 INSEE estimate of the size of the French market: hit hard by the health crisis
According to UNIMEV (***). Before the health crisis, all these events welcomed nearly ** million participants, including nearly * million foreigners, and generated €** billion in economic spin-offs for the events industry. [***]
In ****, over *,*** trade fairs and exhibitions will be held in France, welcoming ** million participants, including ***,*** exhibiting companies[***]
Estimated size of the French market ...
1.4 The impact of the health crisis on the events sector
A drastic drop in business
The crisis caused by the Covid-** epidemic was particularly severe, bringing companies in the professional events sector to a standstill for almost ** months, with a **% drop in sales. However, the government aid that began at the end of **** saved many companies: by spring ****, "only" **% of companies ...
2 Demand analysis
2.1 Professional events: the primary determinant of demand
The return of corporate confidence in events
According to the HBAA survey in ****, **% of event professionals are seeing an increase in corporate confidence in events. Demand is then more driven to book dates, venues, logistics and planners. [***]
In this return to confidence, **% of planners confirm a "significant increase" in confidence. For ...
2.2 Organizing events for individuals: the case of weddings
Evolution of the number of weddings in France between **** and ****
Between **** and ****, there was a **. *% drop in the number of marriages due to the health crisis. The rebound is marked in ****, with the number of marriages almost back to pre-crisis levels at ***,***, compared with ***,*** in ****.
number of marriages in France France, ...
2.3 Seasonality of demand
Seasonality of demand
Note:The graph above represents the proportion of searches for a given keyword in a given country and for a specific period, compared with the time when the rate of use of this keyword was highest (***). Thus, a value of ** means that the keyword was used half as ...
2.4 Demand trends in the event decoration market
Uncluttered decor, between curves and curved shapes
From January ** to **, ****, Maison et Objets took place in Paris, the must-attend event where decoration and furniture professionals meet. [***]
Event decoration stays with shapes and curves
This trend, inherited from art nouveau, creates a soft ambience and blends perfectly with all other decorating styles. ...
2.5 Events, a job for the future?
A study by Sandrine Christon-Pain, founder of Shape Your Com, looks at the future of the event industry. *** future event industry professionals completed the survey between December **** and February ****. They come from ** different schools and universities. [***]
The survey results clearly show that **% of future pros still think it's a sector with ...
3 Market structure
3.1 Value chain and sector breakdown (establishments, employees)
Industry value chain:
Below is a simplified event organization value chain, including event decoration. it should be noted that many of the services offered by external service providers are sometimes internalized by event organizers who have a diversified offering, and this may also apply to decoration.
Source: ****
Growth in the number ...
3.2 The main players in event decoration on the French market
The main players in the "Foires et Salons" and "Congrès" segments in France in ****
There are some very powerful players on the French events scene. This chart shows their importance in France. GL Events is the leader in the Foires et Salons sector, with sales in France of *** million euros ...
4 Offer analysis
4.1 French offer typology
In the French event decoration market, it would seem that the price of interior decoration services varies according to several factors, and also according to an offer segmented according to customer expectations. [***]
Professional decorators are available both for private events with a small number of guests and for festivals, for example, ...
4.2 Trends in event supply
For Vaibhav Jain, CEO of Hubilo, the pandemic represents the realization of the limits and inflexibility of physical events and event supply.[***]
Digitalization, the future of events Digital events already existed, but they were rarely favored by companies. [***] With health measures, restrictions and telecommuting, they've realized the value of digital for ...
5 Regulations
5.1 Current regulations in the event decoration market: what you need to know
Declaration of commercial events
The system for declaring commercial events was introduced in ****.Article R***-* reads as follows
"The application for registration of an exhibition centre is sent electronically by its operator to the prefect of the département in which its facilities are located. If the exhibition centre ...
6 Positioning the players
6.1 Segmentation of players in the event decoration market
- GL Events
- Comexposium France
- Infopro Digital Groupe
- Chateauform'
- Capdel (Hopscotch Groupe)
- HOPSCOTCH Groupe
- Europa Group
- Blachère Illuminations
- Stand 2B
- Media Product
- DS EVENTS
- BK Event (GD Com Groupe)
- Artea Events
- Wenes Stand
- Etienne Lacroix Ruggieri
- Alive Groupe
List of charts presented in this market study
- Size of the US B2B trade show market
- Sales trends for NAF code 82.30Z
- Impact of the Covid-19 crisis on MICE budgets
- Outcome of events signed and scheduled in 2020
- What actions has the industry identified to help the events business bounce back from the health crisis?
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Latest news
Olympic Games, Stade de France, Grand Palais Ephémère: GL events' hot projects - 07/03/2024
- GL Events was founded 46 years ago
- In 2023, GL Events has sales of over 1.4 billion euros, up 9%.
- Sales in the Exhibitions division jumped 51% to 210 million euros.
- Venues sales rose by 21 points to 393 million euros.
- Sales in the Live division stagnated at 824 million euros.
- GL Events has subsidiaries in 20 countries.
- France accounts for more than half of GL Events' sales.
- Several projects linked to the 2024 Olympic and Paralympic Games will generate sales of 300 million euros.
- GL Events manages a number of venues, including Lyon's 35,000-seat Matmut Stadium, Rio's 18,000-seat Arena, those in Reims and Orléans, and the Zeniths in Clermont-Ferrand and Orléans.
Events: Alive diversifies with Butterfly caterer - 28/01/2024
- Alive, with 500 employees and sales of 80 million euros in 2023, up from 70 million in 2022, specializes in technical services for the event industry
- Number three in its sector in France, behind GL Events and Novelti
- Sales target of 100 million euros
- Takeover of Butterfly, a caterer with sales of 4.5 million euros and 30 employees, based in La Madeleine near Lille.
- Alive offers services in six sectors: fashion & luxury, culture & entertainment, corporate & conventions, television, trade fairs & exhibitions, sports & e-sports
Cannes: Hopscotch reinvents the International Music Fair - 23/01/2024
- In 2022, the RX France group will withdraw from the organization of Midem.
- Midem has been an international meeting place for music professionals in Cannes since 1967.
- The Hopscotch group has taken over the organization of this event.
- The event offers some thirty concerts and DJ sets to the general public.
- A total of 10,000 tickets are on sale for these concerts and DJ sets.
- MID3M + will welcome 500 professionals from the cultural and creative industries, 60% of whom are from abroad.
Seminar expert Chateauform' wants to take advantage of telecommuting - 10/10/2023
- Chateauform' is a provider of top-of-the-range seminar venues with an extensive catering offer.
- With the advent of telecommuting, companies are looking to offer their teams a differentiating experience to get together and stay connected.
- Chateauform' recently secured a prestigious address, 14 rue Royale in Paris, which will be the headquarters of L'Oréal, dedicated to the transmission of know-how, innovation and creation.
- The new space, Le Visionnaire - Espace François Dalle, will feature 20 rooms spread over 5 floors and more than 4,000 square meters for workshops, seminars and events.
- In May 2020, Celio was the first to ask Chateauform' to refurbish and enliven the offices of 250 employees on 1,600 square meters in Saint-Ouen.
- By the end of the year, Chateauform' will open a Deloitte University in Marne-la-Vallée to train employees from the Europe, Middle East and Africa zone.
- The site will accommodate up to 500 people and offer 260 rooms, 52 meeting rooms and an event space on 13 hectares of land.
- For the HEC Campus in the Bièvre Valley, Chateauform' is assisting with the operational management of the new project: 2,000 square meters dedicated to apprentices and external participants, and 60 to 80 rooms.
- Chateauform' benefits from five-year contracts to secure its business.
Rugby: in Lyon, GL Events put the LOU back on track - 25/08/2023
- Investments underway for LOU rugby club: 200 million euros
- Amount spent by the GL Events group on investments at Gerland: 2.4 million euros
- number of club players: 45
- Capacity of first Matmut Stadium built in Vénissieux: 12,000 seats
- club budget for the season: 37 million euros
- 2025: Top 14 semi-finals to be held at Groupama Stadium
- In 2024, a renovated nautical center will be delivered
Events: Strasbourg events catches its breath after the pandemic years - 23/06/2023
- Mixed-economy company (SEM) Strasbourg events owned by the City and Eurometropole of Strasbourg and the GL events group
- 243 events organized in 2022
- 495,000 visitors in 2022
- SEM sales in 2022: 19.5 million euros and 20 million in 2019
- New 24,000-square-meter exhibition center
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The market for event decoration | France
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