The bedding market - France (2025)

1.2 Global market

The mattress market size was valued at **.** billion USD in ****. The mattress market industry is expected to grow from USD **.** billion in **** to USD **.** billion by ****, posting a compound annual growth rate of *.**% over the forecast period (***).

Sales trends in the bedding market World, ****-****, in billions of dollars Source: ****

1.3 The domestic market

After a decline in **** (***), probably due to the health crisis, the bedding market gradually resumed its growth, reaching *.* billion euros in ****.

Bedding market sales trend France, ****-****, in billions of euros Source: ****

In terms of furniture market structure, furnishings dominate with **.*% of the market, followed by fitted kitchens (***), but remains a significant segment. These figures demonstrate the importance of the bedding sector in the French furniture industry, although other segments, such as furniture and fitted kitchens, occupy a more prominent place.

Furniture market structure France, ****, in Source: ****

1.4 Foreign trade

To analyze French foreign trade in bedding, the following UN Comtrade codes were used:

****: mattress supports; articles of bedding (***) fitted with springs or stuffed, whether or not covered **** : Blankets ****** : Bed linen; knitted or crocheted ****** : Bed linen; cotton, printed, other than knitted or crocheted ****** : Bed linen; of cotton (***) ****** : Bed linen; of man-made fibres (***)

France is more of an importer than an exporter of bedding products. In fact, the graph below shows that France has a significant trade deficit in bedding. In fact, the deficit is ***.* million dollars, i.e. a coverage rate of **%.

Balance of trade in bedding France, ****, in millions of dollars Source: ****

2.1 The French and sleep

Time spent in bed:

On weekdays, French people sleep an average of * hours ** minutes, and their sleep time increases to * hours ** minutes at weekends. What's more, a significant proportion of them claim to take at least one nap a week. These habits underline the importance of time spent in bed, making quality bedding essential.

Sleep time in France France, ****, in hours.minutes Source: ****

Number of naps taken by the French in a week France, ****, in % Source: ****

Sleep quality:

In ****, according to the Institut Nationale du Sommeil et de la Vigilance, the majority of French people (***) claim to have a good quality of sleep.

French sleep quality France, ****, in Source: ****

According to the French, the primary factor affecting sleep quality is the quality of bedding. Paradoxically, only **% question the quality or age of their bedding. [***]

Factors affecting sleep quality in France France, ****, in Source: ****

2.2 The French and their bedding

Bedding comfort:

A significant proportion of French people have already been affected by poor-quality bedding. We note that as the age of respondents increases, the proportion responding positively to this statement decreases. This suggests that older people pay more attention to the quality of their bedding.

Percentage of French people affected by poor-quality bedding, by age group France, ****, in % Source: ****

In ****, **% of French people say that good bedding prevents sleep disorders, compared with **% in ****. This shows that consumers are as aware as ever of the importance of quality bedding.

Good bedding prevents sleep disorders France, ****, in Source: ****

Frequency of bedding purchases:

The four graphs below show the frequency of purchase of different bedding components. Over **% of respondents buy these components every * to * years.

Comforter purchase frequency France, ****, in Source: ****

Frequency of sheet purchases France, ****, in Source: ****

Frequency of pillow/bolster purchases France, ****, in % Source: ****

Frequency of mattress / pillow protector purchases France, ****, in % Source: ****

Frequency of changing bedding materials:

The graph below, based on data from a survey conducted by Wopilo, shows that **% of French people change their sheets every two weeks, **% once a week, and a minority (***) change them every * to * weeks.

Frequency of sheet changes France, ****, in Source: ****

2.3 French people's knowledge of bedding

According to the Observatoire de la literie, the majority of French people (***) consider themselves well informed when choosing their bedding. However, only **% of French people claim to have read about how to choose their bedding in magazines or on the Internet.

Do you consider yourself well informed when choosing your bedding? France, ****, in Source: ****

Have you ever read about how to choose your bedding in magazines or on the Internet? France, ****, in % Source: ****

On which magazines or websites did you read this information? France, ****, in Source: ****

2.4 France's favorite brands

In ****, "Maison de la literie" is the most popular bedding brand in France, with **.*% of preferences, followed by "La compagnie du lit" (***).

French people's favorite bedding brands France, ****, in Source: ****

The chart below details the above-mentioned preferences by age group. " Maison de la literie" remains the leader in almost all categories, particularly among **-** year-olds (***), while "Grand litier" scores modestly overall.

French people's favorite bedding brands, by age group France, ****, in Source: ****

The distribution of bedding brand preferences in **** by socio-professional category reveals some marked trends. "Maison de la literie" is favored by both groups, with a stronger preference among CSP- (***). "France literie" and "Grand litier" show less significant differences between categories.

French people's favorite bedding brands, by CSP France, ****, in Source: ****

3.1 An increasingly concentrated market

To get an overall idea of the structure of the bedding market in France, naf code **.**Z: Manufacture of mattresses was selected.

Number of companies and employees in the mattress industry France, ****-****, in units Source: ****

There will be a gradual decline in the number of employees, from *,*** in **** to *,*** in ****. At the same time, the number of companies followed an initially downward trend until ****, before stabilizing at around ***-*** companies between **** and ****, then falling back to *** in ****. These trends suggest a concentration of the sector, with a decline in salaried employment, while the number of players shows a certain resilience after an initial phase of decline.

The Haut de France region concentrates the largest number of companies, with ** in the region. It is closely followed by Ile-de-France and Nouvelle Aquitaine.

3.2 Distribution

Several types of players are involved in the French bedding market[***] :

Retail: these are the furniture, homeware and DIY chains that also sell bedding products (***). They dominate the sector, with a **% market share by **** Specialists: these are stores that sell bedding products exclusively (***), or that focus solely on one market segment, such as mattress stores. This segment includes many independent stores and businesses. They will hold **% of market share in ****. Furniture stores such as Mr meuble, MDF and GRAM. These would hold *% of the market in ****. Internet : these are pure players who are shaking up the market with a new type of offer. They will account for **% of the market in ****.

Bedding distribution France, ****, in Source: ****

4.1 Offer typology and pricing

The bedding market is made up of several product families:

Mattresses

There are * main types of mattress: latex, foam and springs. [***]

Spring mattresses: the quality of these depends largely on the number of springs in the mattress. Foam mattresses: foam adapts to the shape of the user's body and holds the spine in place. This category includes polyester foam mattresses (***), high-resilience foam and memory foam. Latex mattresses: a distinction between natural and synthetic latex mattresses

To give you a general idea of prices, we've drawn up a table comparing similar products (***) from different brands:

Source: ****

Bed bases

They come in a multitude of models and types:

slatted bed bases fixed: the most widespread model, it offers firm comfort, but no elasticity. This is also the least expensive type articulated: the slats allow the bed base to follow the user's position and movements slatted bed bases flat box springs: less and less common, as they do not allow sufficient ventilation of the mattress box springs (***) box springs electric relaxation bedsprings

Pillows

According to the Directmatelas website, there are three types of pillow on the market:

The animal-filled pillow: the filling is made of down or feather. This type of pillow generally costs ...

4.2 New trends

In ****, the bedding market is undergoing major transformations, driven by a growing quest for comfort, aesthetics and durability. Here's an overview of the main trends shaping this sector.

*. Minimalism and sobriety

Minimalism continues to dominate interior design, and the bedding sector is no exception. Consumers are looking for clean, functional designs made from high-quality natural materials. The aim: to create a soothing environment conducive to quality sleep. Modular products, capable of adapting to different furnishing styles, are also gaining in popularity.

*. Sustainability and eco-responsibility

In the face of growing environmental awareness, consumers are favouring environmentally-friendly products. Bedding brands are responding to this demand by integrating recycled or renewable materials and optimizing their manufacturing processes to limit their ecological footprint. Whether it's a question of reducing CO* emissions or using resources sustainably, sustainability is a key concern. Products designed to last also help reduce waste, an essential argument for impact-conscious buyers.

*. Technological innovation

Technology is revolutionizing bedding, with the rise of intelligent mattresses equipped with integrated sensors. These innovative devices analyze parameters such as night-time movements or body temperature, providing personalized recommendations to improve sleep. In addition, adjustable bed systems offer users the possibility of modifying the bed's inclination ...

5.1 Regulations

French regulations :

Decree no. ****-*** of February **, ****

Safety of Bedding Products

Decree no. ****-***, which came into force on March *, ****, imposes specific safety requirements for certain bedding items, notably cushions, bolsters, pillows, comforters, eiderdowns and quilted blankets. These products must be designed to withstand ignition by a burning cigarette, thus guaranteeing protection against fire hazards. Non-compliant items may not be imported, held or offered for sale.

Testing standards

To ensure compliance with these requirements, several standards have been established:

NF EN ISO *****-* : Assessment of the ignitability of bedding products to a cigarette. NF EN ISO *****-* : Assessment against a flame simulating a match.

These standards are used to measure the fire resistance of products and ensure their safety.

Hygiene of Bedding Products

Sanitary requirements

Bedding containing feathers or down must comply with rigorous hygiene standards. This includes testing to ensure the absence of pathogenic elements in the materials used. Standards NF EN **** and NF EN ***** specify test methods for verifying the cleanliness and quality of feathers and down.

Labeling obligations

Consumer information

All bedding products must be clearly labeled, indicating :

The nature and percentage of textile fibers used in the coverings. Recommended care instructions to preserve product characteristics.These obligations ...

6.1 Segmentation

• Ikea France
• Conforama France
• La maison de la literie
• Monsieur Meuble
• Tediber
• Adova Group
• La compagnie du Lit (Finadorm)
• Hilding Anders
• Cofel Groupe (Pikolin Group)
• BUT International
• Noctea
• Manufacture Brun de Vian-Tiran
• La Redoute AMPM
• Finadorm Groupe
• Treca (Adova groupe)
• Sealy Tempur
• Pikolin Groupo
• Interplume
• Grand Litier
• Lestra
• Tissages Denantes HDM Groupe
• Jacquart & Fils
• Socofal (Technilat)
• ABEIL