Il mercato dell'allenamento sportivo - Italia

1.2 Global Market

The sports coaching market is poised to grow by $**,***.** million over ****-****, accelerating at a CAGR of *.**% during the forecast period. The market is driven by increasing government initiatives, technological integration in sports coaching, and increasing demand for sports coaches [***].

The sports coaching field is expected to continue performing well in the years to come due to increased participation in sports for health benefits as well as to offset the high cost of college tuition through sports scholarships. Sports camps and academies are growing as parents seek sports coaches and programs to help their children stay active and improve their likelihood of receiving sports scholarships.

Fitness trainers work with people of all ages in health clubs, gyms, fitness or recreation centers, and in yoga and Pilates studios. They lead group classes, instructing students and demonstrating exercises. They also evaluate individuals for their strength and conditioning, and create exercise programs to help people improve their fitness levels. They teach strength training, stretching, and cardiovascula etc... [***].

The number of people working as Sports Coaches, Instructors and Officials (***).

Full-time: Less than half work full-time (***), showing there are many opportunities to work part-time. Hours: Full-time workers spend around ** hours per week at work (***). Age: The ...

1.3 Italian Market

The economic value created by sports coaching services can be consulted on the istat website, taking the following ateco code as a reference: **.**.** - Sports and recreational courses, which includes the activities of:

sports training (***) sports training centres and camps gymnastics courses riding courses or schools swimming courses sports instructors, teachers and coaches martial arts courses card game courses (***) yoga courses

We see from the graph how the value increased from **** onwards, steadily, and then fell following the start of the pandemic in the year ****, where the recorded value is about **% lower than in the previous year.

Value of the production of sport coaching services Italy, ****-****, in thousands of euro Fonte:[***]

1.3 Impact Covid-19

Le chiusure e le limitazioni nelle palestre obbligano tutti i professionisti del settore a riorganizzarsi: se si vuole vedere il bicchiere mezzo pieno, questa situazione può essere vista come un'opportunità per testare il coaching online o a distanza. Il coaching online infatti garantisce di gestire i propri clienti attuali ma anche di espandere la propria clientela, garantendo una fonte di reddito diversificata nel momento in cui sarà possibile rientrare nelle strutture.

Nonostante ciò, la pandemia permette di enfatizzare la digitalizzazione di settori che prima mai avrebbero pensato di poter giovare dell’online. Se già negli ultimi anni vi era stata un incremento in tal senso, nel **** con la pandemia si è registrata un’impennata senza precedenti, anche nel settore fitness/sport. Secondo diversi studi economici, il personal training online, seguito da pilates e yoga, sono le attività che riscontrano maggiore crescita tra il primo e il secondo lockdown. 

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• Sport Management S.p.a
• RABE 23 S.R.L.S.
• SAN CARLO SPORT
• CENTRO SPORTIVO BABEL