The jam market - Italy (2024)

1.2 The global market

The global market for jams and preserves was valued at $*.** billion in **** and is expected to reach $**.** billion by ****, up from $*.** billion in ****, with a compound annual growth rate (***) of *.** percent between **** and ****. With consumers' growing interest in a healthy lifestyle, the use of jams has increased over the years. These ...

1.3 The European market

The European jam market is valued at $*.** billion in **** and is expected to reach $*.** billion by the end of ****, with an annual growth rate of *.** percent between **** and ****.

European Jam Market Value Europe, ****-****, in € billion MarketDataForecast

In ****, the top European exporters of jam, in terms of volume, were Italy, France, ...

1.4 The Italian market

The Italian market is characterized by a rich culinary tradition, in which artisanal production and the use of high-quality ingredients play a key role. In recent years, there has been a growing focus on organic and zero-mile products, which has led to a renewed interest in homemade jams and small local ...

1.5 Imports and Exports

Italy's jam imports increased from ***.* million euros in **** to ***.* million euros in ****. At the same time, exports grew significantly from ***.* million euros to ***.* million euros over the same period. The coverage ratio, which measures the ratio of exports to imports, shows an overall increase, rising from *.** in **** to a peak of ...

1.6 Inflation suffered by the sector

The jam market has suffered from inflation mainly due to rising costs of raw materials, energy and labor. Adverse weather conditions and rising energy prices have increased production and transportation costs. In addition, inflationary pressures have led to higher wage demands, further increasing operating costs. Finally, higher demand for food during ...

2.1 Overview of demand

Data on spending per jam in Italy between **** and **** show a seesaw trend, with spending varying slightly each year. After a decline from *.** euros in **** to *.** euros in ****, a recovery is observed, reaching *.** euros in ****. This final **.* percent increase from **** may reflect an increase in consumer prices.

Item of expenditure (***) per ...

2.2 Demand drivers

Greater affordability compared to big brands is the main driver, with **% of consumers citing this factor. Offers and promotions follow with **%, indicating that pricing and discount strategies are important in attracting customers. **% of consumers believe that products from retailer brands are good to eat, highlighting a positive perception of the quality ...

2.3 Geographical distribution of demand

Northern regions show a higher average expenditure of €*.**. In contrast, the central regions show a lower average expenditure of *.**€. Finally, the center follows with *.**€, the average expenditure per household in the north is up to **.**% higher than in the south. This distribution suggests a greater propensity to consume chocolate in northern ...

2.4 Trend in jam demand

The trend of online searches for jam in Italy between **** and **** shows considerable variability, with significant peaks and troughs. In June ****, the index was **.*, the highest value recorded during the period under consideration, followed by a decline in July and a recovery in August of the same year with an index ...

2.5 New trends in demand

3.1 Italian market structure

ATECO code **.**.** refers to enterprises engaged in the production and preservation of fruits and vegetables, excluding juices. Although the code includes the production of jams and marmalades, it also includes the production of some other fruit- and vegetable-based foods.

Number of active enterprises by "other processing and preserving of fruits and ...

3.2 Value Chain

*. Procurement of Raw Materials

Fruit Cultivation: Purchasing fresh fruit from local farms or orchards. Sugar and Additives: Purchase of sugar, pectin, citric acid and other necessary additives. PackagingMaterials: Obtaining jars, lids, labels and packaging materials.

*. Primary Processing

Harvesting: Harvesting and selection of ripe fruit. Cleaning and Selection: Washing of fruit ...

3.3 The main players in the market

The main producers of marmalade in Italy are as follows:

Rigoni di Asiago: This is an Italian company that has its roots in the Asiago Plateau. Founded in ****, the company began with honey production thanks to Elisa Rigoni, a young widow with nine children, who took over her husband's apiary. Elisa's ...

4.1 The products offered

4.2 Price trends in the market

Trends in the Price Index for Jams, Jams and Honey:

Price index for jams, marmalades, and honey [***] consumer index for the whole community (***) - annual averages Italy, ****-****, index Istat

From **** to ****, the price index for jams, marmalades and honey in Italy showed a significant increase. Starting from a base of ...

4.3 Future trends accessible

The jam market is evolving rapidly with several emerging trends for ****. Here are the main ones:

Organic and Natural Products: There is a growing demand for organic and natural products. Consumers prefer jams and marmalades made with organic ingredients, free of pesticides and chemical additives. Companies such as Rigoni di Asiago ...

5.1 Regulations

In Europe, chestnut jams, marmalades, jellies and purees are defined by Directive ****/***/EC implemented in Italy by Legislative Decree No. ** of Feb. **, ****. [***]

Jam is legally defined as a mixture of pulp and/or puree of one or more fruit species, sugar and water. The minimum amount of pulp and/or puree ...

6.1 Segmentation

• Menz & Gasser
• Rigoni di Asiago
• Zuegg
• Hero Italia
• Santa Rosa
• Conserve Italia: Cirio, Valfrutta, Yoga, Derby
• Alce Nero
• Sole Frutta
• NaturaSì
• Biotobio
• Ortofrutticola Genovesi e Anversa
• Bell Italia