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Summary of our market study
The French jam market is estimated at around 400 million euros.
The broader spread market, which includes honey, spreads and jam, is worth around 800 million euros.
Premium jams account for 29% of the market by value and 19% by volume. Organic jam has reached a market share of 12% in value and 8% in volume. French consumers prefer local, artisanal products. 35% of them make jam at home.
Jam prices are influenced by the cost of raw materials, such as fruit and sugar, which fluctuate widely
Two key trends are at the heart of the market's evolution: the reduction in the sugar content of jams, and the rise of organic products.
70% of French households buy jam around seven times a year, representing an annual consumption of 3 to 4 kilograms per household. Children eat jam around four times a week, mainly at snack time, while people over 50 enjoy sweet snacks throughout the day.
Sweet snacks account for over 60% of afternoon snacks and 77% of evening snacks.
The number of jam consumers fell from 22 to 24 million in 2014 to 21 to 23 million. In the space of six years, the proportion of children and adults who skip breakfast at least once a week has risen from 13% to 29% and 14% to 21% respectively.
French producers are the EU's third largest fruit and vegetable growers. 15% of fruit production goes to the processing and jam industries.
Leading brands include Bonne Maman, which accounted for 35% of the market, and Andros.
French jam producers
- Andros and Materne,
- Andrésy Jams
- Lucien Georgelin
- Valade Group
- Les Vergers de Chateaubourg
- St Dalfour
- Francis Miot, an artisanal brand
- Favols
- La Chambre aux Confitures
- La Cour d'Orgères
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Summary and extracts
1 Market overview
1.1 Presentation and definition of the market
Jam may be a simple product, but it remains an essential product found in almost all French households. Made of sugar and fruit, the jam can be produced both industrially and in an artisanal way.
On this very mature market, as a result, incumbent players are striving to maintain their market shares based on products that don't vary much.
In order to stand out, however, two recent trends have emerged:
- At the product level we observe the decrease in the amount of sugar and the emergence of organic products.
- In terms of packaging, the actors are committed to seducing consumers through consistent quality and innovative packaging (smaller jars to test several flavors, etc.).
The DGCCRF (Direction générale de la concurrence, de la consommation et de la répression des fraudes) defines jam as "the mixture, brought to the appropriate gel-like consistency, of sugars, pulp and/or puree of one or more species of fruit and water. "
1.2 Key figures of the world market
The global market for jams, jellies and marmalade is expected to reach *.* billion by **** and growth forecasts indicate a CAGR of between *,*% (***).
Imports and exports
Over the period ****-****, the main importing countries for jams and jellies were Germany and the United States, both to the tune of *.* billion dollars over ...
1.3 Key figures for the French market
Jam represents a small market in France since according to LSA (***).
Jams are part of the wider spreads market (***).
Jam market in value France, ****-****, in millions of euros Source LSA Jam market in volume France, ****-****, in tonnes Source LSA Among the reasons put forward to justify the weak upward ...
1.4 Commerce extérieur de la France
En ****, les importations françaises de confitures, gelées et marmelades s’élevaient à ***,* millions de dollars, alors que les exportations atteignaient ***,* millions de dollars (***).
Ainsi, la France est largement exportatrice de confitures, avec un taux de couverture atteignant ***,*% en ****. La balance commerciale de la France sur ce produit est même ...
2 Analysis of the demand
2.1 The French are attached to their land
The Kantar data below gives the interest in local products, by country in ****. Thus we can see that among the countries surveyed, france is the country in which interest in this type of product is most widely shared among the population. * out of * French people indeed say they are interested in ...
2.2 Who are the consumers of jam?
The Kantar data below shows how often the French had a sugary snack per week in ****, by age. Overall, two types of profiles can be distinguished:
Children, who mainly consume at snack time, nearly * times a week. People over ** years old, who generally consume throughout the day (***).
Frequency of consumption of ...
2.3 New lifestyles change jam consumption
New dietary concerns have disrupted the consumption of sweet products, and in particular jam. Indeed, if in **** **.* million French people said they consumed jam, this figure had fallen to **.* million in ****. The number of jam consumers has thus fallen by **% over the period.
This decrease is visible on all the consumption ...
2.4 Competition from home-made products
Evolution of the interest in the "jam" search France, ****-****, Google index Source Google trends The graph above represents the proportion of searches for the keyword jam in France over the last five years, compared to the time when the use of this keyword was highest (***).
Over the last five years, ...
3 Market structure
3.1 Forces at work
Many players are involved in the jam market, from production to distribution.
Agricultural producers
According to FranceAgriMer, the french producers are particularly present on the European market since, after Italy and Spain, France is the *rd largest producer of fruit and vegetables in the European Union. In volume, *.* million tonnes of ...
3.2 Two types of players with opposing distribution methods coexist in the market
Many players share the market in France today.
- Some very large groups that dominate: the products are mainly intended for the food industry and mass distribution.
- Smaller players who sell their products via mass distribution and who are therefore faced with a very unfavorable balance of power.
At the ...
3.3 The main brands of jam in France
In the retail sector, the major national brands for the jam sector are Bonne Maman and Andros for the year ****. Bonne Maman thus represents **% of the market turnover. (***).
Brands of jams, honey and spreads France, ****-****, in thousands of consumers Source: ****
The market is largely dominated by Bonne Maman and the ...
3.4 Good export performance with quality positioning
The Bonne Maman brand controls the jam market in France and also exports a lot abroad with **% of its annual production for foreign markets. The brand plays on a quality image and is present in most major retailers such as Wal-Mart in the United States and Tesco in the United Kingdom, ...
4 Analysis of the offer
4.1 Overview of the offer
In the top * favorite jams of the French, we find strawberry, apricot and bitter orange (***)
The premium jam segment (***).
In ****, premium jams accounted for **% of the market in value and **% in volume (***) [***].
Price ranges
Prices start at less than one euro per kilo for a standard jam at the bottom of ...
4.2 Commodity prices: two opposing movements
The price of jams is directly linked to the price of raw materials: fruit and sugar. If the price of fruits is in strong increase, the price of sugar has collapsed over the last * years.
Fruit: large variations but a short-term increase
Of the fruits studied, only apples have seen their ...
5 Regulation
5.1 Regulations in force
According to the DGCCRF, Decree No. **-*** of ** August **** implementing the law of * August **** on fraud and falsification in relation to products or services gives a precise definition of fruit jams, jellies and marmalades, chestnut creams and other similar products (***)
In addition to the ingredients and the total sugar content, the ...
6 Positioning of the actors
6.1 Segmentation of actors
- Andros Groupe
- Materne (Bel groupe)
- Andrésy Confitures
- Delvert
- Lucien Georgelin
- Valade Groupe
- Les Vergers de Chateaubourg (Lactalis)
- St. Dalfour
- Francis Miot
- Favols
- La Chambre aux Confitures
- La cours d'Orgères
- St Mamet Distribution (Intermarché ITM)
- Beyer
- AGRO'NOVAE
- Servair
- Acna (Servair Groupe)
- Servair
List of charts presented in this market study
- Main exporting countries
- Main importing countries
- Jam market in value
- Part des confitures dans les tartinables
- Que consommez-vous le plus souvent au petit-déjeuner ?
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Latest news
St Mamet diversifies into jams with Coeur de fruits - 28/02/2024
- The specialist in canned fruit chunks launches a jam business
- The St Mamet brand is launching the production of jams for supermarkets.
- The range is produced in Mallemort, Corrèze, by Delvert, a subsidiary of Agromousquetaires, which is also responsible for the production of St Mamet compotes.
- - St Mamet joined the industrial division of the Mousquetaires group in August 2022.
- - The separate St Mamet Distribution company that manages the brand generates sales of around €60 million.
Système U deregisters St Mamet, an estimated 10% loss for the brand - 21/02/2024
- Système U's delisting will result in a loss of 10% of St Mamet's sales.
- St Mamet Distribution currently generates sales of 60 million euros.
- Agromousquetaires is the industrial division of the Les Mousquetaires group, which took over St Mamet.
- Following the takeover of St Mamet, two companies were created: Solarys to operate the production site at Vauvert in the Gard region, and St Mamet Distribution.
- Système U now obtains its supplies from Rochefontaine, following the delisting of St Mamet.
Materne conquers fresh compote - 08/10/2023
- Materne France launches three new ranges of products with no added sugar in November 2023.
- Materne holds half of all sales of long-life compotes.
- Andros dominates the fresh offer with 51% of volumes.
- Charles et Alice has a 22% market share in the no-sugar-added fresh segment.
- Materne expects to generate 25% of fresh department sales by 2030.
- Materne aims to grow the category by 10% over the same period.
- The compote market, which accounts for 36% of a 900 million euro market, has lost 3% of its value between 2019 and the present.
- The grocery segment grew by 15% over the same period.
- Penetration of fresh compote is 47%, while that of plain yoghurt is 97%.
- A new very high-speed production line (30,000 tonnes per year) has been installed at the Materne plant in Boué, Aisne, with an investment of several million euros between 2019 and 2020.
Materne, king of compote, jumps into the fridge battle - 23/09/2023
- Materne, leader in the grocery department, plans to launch three new compote ranges
- Currently, 97% of households buy plain yoghurt, while only 47% put fresh compotes in their carts.
- The market for fresh compotes has shrunk by 3% since 2019, compared with a 15% rise in the grocery aisle.
- Materne France saw its sales increase by 15% last year (+10% in volume) to reach 350 million euros.
- Materne uses the same industrial facilities to produce these new ranges, with a current production capacity of 105,000 tonnes of compote per year.
Andros aims to convert the French to peanut butter - 05/09/2023
- The peanut butter market in France could triple by 2030, reaching a value of 90 million euros for 12,600 tons, compared with 35 million euros and 4,000 tons the previous year.
- Peanut butter is a paste containing 80% roasted and crushed peanuts, 10% sugar and 8% vegetable fats.
- American company Skippy leads the French market with 20% of sales, followed by French company Menguy's.
- Andros intends to take the lead in the French peanut butter market over the next five years.
- Andros has invested less than 20 million euros in the launch of its "Be Nuts" peanut butter brand, as well as in the construction of a plant dedicated to its production.
- Andros achieves sales of close to 3 billion euros.
Lucien Georgelin placed in receivership - 31/07/2023
- Lucien Georgelin has been in receivership since July 6.
- Lucien Georgelin is France's number two jam maker.
- In 2022, the company achieved sales of 70 million euros.
- The company employs 350 people
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the jam market | France
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