The beer market - Italy (2024)

1.2 The global market

The global beer market size was estimated at US$***.** billion in **** and is expected to grow from US$***.** billion in **** to US$*,***.** billion by ****, with a compound annual growth rate (***) of *.**% during the forecast period. Europe dominated the beer market with a market share of **.** percent in ****. Beer is one of ...

1.3 The European market

Between **** and ****, the value of the European beer market shows steady growth from $***.** billion to $***.** billion. The compound annual growth rate (***) of *.** percent confirms that the value of the European beer market between **** and **** increases steadily and sustained. This growth rate is consistent with the **.* percent increase observed during the ...

1.4 The Italian market

From **** to ****, the value of the Italian beer market is projected to grow steadily from €*.** billion in **** to €*.** billion in ****, with an overall increase of **.* percent at a CAGR of *.** percent like that of Europe. Italian beer market value forecast Italy, ****-****, in € billion Istat, Businesscoot elaboration

Between **** and ****, the value ...

1.5 Imports and Exports

Between **** and ****, Italy experienced growth in beer exports, rising from $***.* million in **** to $***.* million in ****, an increase of **.* percent. However, imports increased more significantly, from $***.* million in **** to $***.* million in ****, an increase of **.* percent. The coverage ratio, which measures the proportion of exports to imports, has remained relatively stable, but still ...

1.6 Inflation suffered by the sector

In recent years, the beer sector in Italy has faced significant challenges due to inflation, which has affected the entire supply chain, from production to distribution. Rising costs of raw materials, such as barley and hops, have created significant pressure on producers, exacerbated by the ever-increasing energy costs needed to power ...

2.1 Overview of demand

Between **** and ****, average household spending on beer in Italy increased by **.** percent, from €*.** in **** to €*.** in ****. After a slight decline between **** and ****, with a decrease of about *.*%, spending increased significantly, especially from **** to ****, with an overall increase of **.*%.

Average household expenditure item for beer Italy, ****-****, in current &euro Istat

Between ...

2.2 Geographical distribution of demand

Data on average monthly household spending on beer in Italy show significant geographic variation. Households in the Northeast and Northwest record the highest spending, at *.** euros, while in the South and Islands spending is slightly lower, standing at *.** euros. The Center stands out with the lowest expenditure, at *.** euros, a difference ...

2.3 Demand drivers

In ****, in Italy, beer consumption among people aged ** and older shows a gradual increase with age up to the **-** age group, and then begins to decline. The number of consumers increases significantly among young adults, with *,*** thousand consumers in the **-** age group representing the absolute peak. The rate of ...

2.4 Trends in beer demand

In the period between October **** and October ****, the trend of online beer searches in Italy shows an interesting evolution. Starting from an index of ** in October ****, there is a decrease to **.** in December of the same year, followed by a gradual recovery in the following months. The summer of **** marks a ...

2.5 New trends in demand

The beer market is undergoing a significant transformation, driven by changes in consumer preferences and an evolution in producers' offerings.

*. Growth of craft and independent beers

Craft beers continue to gain popularity, especially among younger consumers and so-called "beer enthusiasts." Demand is shifting toward locally brewed beers with a strong ...

3.1 Structure and dynamics of the Italian market

From **** to ****, the number of companies active in brewing in Italy grew significantly. It rose from *** companies in **** to **** in ****, an increase of **.* percent in six years. The growth rate was particularly pronounced between **** and ****, with an increase of *** companies, a sign of strong dynamism in the sector in recent ...

3.2 Value Chain

Procurement ofraw materials: Acquisition of key ingredients such as barley, hops, yeast and water. Malting: Barley is transformed into malt through soaking, germination and drying processes. Brewing: Malt is mixed with water, boiled with hops and fermented with yeast to produce beer. Packaging: The beer is filtered, carbonated and packaged in ...

3.3 Distribution channels

In ****, value sales in Italy's large-scale retail trade (***) were dominated by distillates and spirits, accounting for **.* percent of the total. This was followed by sweet liqueurs with **.* percent, alcoholic aperitifs with **.* percent, and finally bitters with **.* percent. This indicates a clear dominance of distilled spirits and brandies over other categories of ...

3.4 The main players in the market

The main companies in Italy are as follows:

Heineken: Founded in **** in Amsterdam by Gerard Adriaan Heineken, it is one of the world's leading brewing companies. The company owns more than *** breweries in more than ** countries, and is best known for its light lager beer. Among its most famous brands are ...

4.1 Analysis and type of supply

In ****, Heineken dominated the Italian beer market with ** percent of the total released for consumption. Birra Peroni ranked second with **.* percent, while In Bev Italia followed with *.* percent. Carlsberg and Birra Castello have more modest shares of *.* percent and *.* percent, respectively. Minor producers, such as Birra Lucana and Hausbrandt, account for ...

4.2 Price trends in the market

Between September **** and September ****, the Italian Beer Consumer Price Index increased from ***.* to ***.*, with an overall growth of **.* percent. It peaked in January **** at ***.*, followed by a slight decline in the following months, and then stabilized between ***.* and ***.* during the summer of ****. The general trend shows a steady increase in prices ...

4.3 New supply trends

The beer market is undergoing a major transformation, driven by several emerging trends that are redefining consumer supply and expectations. These trends are the result of changing demographics, food preferences, and sustainability. Here are the major trends in beer supply:

*. Craft beers and microbreweries

In recent years, there has been ...

5.1 Market regulation

Excise taxes on alcoholic beverages in Italy between **** and **** show a seesaw trend. After an initial increase from **** to ****, where they rise from *** million to *** million (***).

Excise taxes on alcoholic beverages Italy, ****-****, in millions of € Assobirra

In Italy, the regulation of beer is quite articulated and covers different aspects, from ...

6.1 Market segmentation

• Heineken
• Birra Peroni
• Birra Forst
• Carlsberg
• Birra Castello
• Birra Menabrea
• Birra Amarcord
• Birrificio del Ducato
• Birra del Borgo
• Birra Semedorato