Buy the full study
Summary of our market study
to understand this market
Detailed content of our market study
Inforamtion
- Number of pages : ~ 40 pages
- Format : Digital and PDF versions
- Last update :
Summary and extracts
1 Market Overview
1.1 Definition and presentation
A citrus tree can be defined as any of the various evergreen, usually thorny shrubs or trees in the genus Citrus and other genera in the family Rutaceae, such as grapefruit, lemon, and orange. They are native to South and Southeast Asia and widely cultivated for their juicy edible fruits with a leathery aromatic rind. This study will focus on the fruits of these trees and both their production and marketing.
Citrus fruits are one of the most important fruit and vegetable categories, both in terms of production volume and trade. Over the past three decades, world citrus production has continued to increase steadily and has now reached more than 130 million tons, a growth of about 125 %.
Citrus consumption in Italy is, for various reasons, a phenomenon of particular importance and complexity because it is anchored in deep and distant traditions in the southern part of the country. In fact, in Italy, the trade of oranges and other citrus fruits (tangerines, lemons, grapefruits) accounts for 15-17% of total sales in the super and hypermarket channels.
The COVID-19 pandemic and its consequences on the market created the most important trends in consumer behavior for these specific products recorded in Italy in 2020, mostly. These trends summary should be threefold. First, purchases are less frequent, but the average receipt increased. Then there was a decisive increase in market share by local stores, e-commerce, and discounters, at the expense of hypermarkets and local markets. Eventually, the preference for seasonal products further increased, especially the products of Italian origin, possibly organic, and the focus was more pronounced on recyclable green packaging.
List of charts presented in this market study
- Value of the world fruit market
- Agricultural sector composition
- Area in citrus production
- Citrus production
- Citrus market value
All our studies are available online in PDF format
Take a look at an example of our research on another market!
Companies quoted in this study
This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :
Choosing this study means :
Access to more than 35 hours of work
Our studies are the result of over 35 hours of research and analysis. Using our studies allows you to devote more time and added value to your projects.
Benefit from 6 years' experience and over 1,500 industry reports already produced
Our expertise enables us to produce comprehensive studies in all sectors, including niche and emerging markets.
Our know-how and methodology enable us to produce reports that offer unique value for money.
Access to several thousand articles and paid-for data
Businesscoot has access to all the paid economic press as well as exclusive databases to carry out its market research (over 30,000 articles and private sources).
To enhance our research, our analysts also use web indicators (semrush, trends, etc.) to identify market trends and company strategies. (Consult our paying sources)
Guaranteed support after your purchase
A team dedicated to after-sales service, to guarantee you a high level of satisfaction. +44 238 097 0676
A digital format designed for our users
Not only do you have access to a PDF, but also to a digital version designed for our customers. This version gives you access to sources, data in Excel format and graphics. The content of the study can therefore be easily retrieved and adapted for your specific needs.
Our offers :
the citrus market | Italy
- What are the figures on the size and growth of the market?
- What is driving the growth of the market and its evolution?
- What is the positioning of companies in the value chain?
- Data from several dozen databases
5 reports pack (-15%) IT Italy
- 5 reports at €75.6 excluding VAT per study to choose from our Italian catalogue for 12 months
- Save 15% on additional studies purchased
- Choose to be refunded any unused credit at the end of the 12-month period (duration of the pack)
See the terms and conditions of the pack and the refund of unused credit.
Our customer references
They have consulted our studies
Discover the opinions (+500)
Malcolm Vincent
Astoria Finance
Gregoire de Castelnau
Stags Participations
Timothé Huignard
PWC
Paul-Alexis Kebabtchieff
BCG
Aymeric Granet
Publicis Consultant
interviews & case studies
All interviews and case studies (45)
