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Summary and extracts
1 Market overview
1.1 Definition and presentation
Jam is a mixture made with sugar and fruit pulp or puree. It can be incorporated into many culinary preparations (yoghurts, fritters, pancakes, toast) and is a classic breakfast food. There are different types of jams depending on the proportion of sugar and fruit, but also on the production method: industrial or artisanal.
Worldwide, the jam market is on a positive growth trajectory, a trajectory that has been reinforced since the emergence of covid-19. The pandemic has boosted sales of prepared products and increased time spent at home, with more time spent at breakfast. North America remains the world's leading market, and Europe the second, with organic sales increasing.
In Spain, the main companies in the sector are Unilever España, Grupo Àngel Camacho, Grupo Helios and Hero España. The jam market is relatively mature, with a stable consumer base and a turnover that has been maintained for several years. However, there is an important renewal of the offer: organic, natural, artisanal products, new textures, more fruit and less sugar in their composition or new formats, etc. The sector is full of initiatives and renews its offer to attract a younger clientele looking for healthy products.
1.2 The world market
The evolution of the jam and marmalade market shows steady growth in the coming years. In ****, the market was worth US$*.** billion, and this value is expected to increase year on year, reaching US$*.** billion in ****, US$*.** billion in ****, US$*.** billion in ****, US$*.** billion in ****, US$*.** billion in ****, US$*.** billion in ...
1.3 The domestic market
The turnover of the products of the CNAE code **** that corresponds to the products of the category "Other pre-processing and preserving of fruit and vegetables" (***) experienced a significant growth in recent years. In ****, turnover reached €*.** billion, and in just one year, in ****, it experienced an increase of approximately **%, reaching €*.** billion. The ...
1.4 Spanish foreign trade
Between **** and ****, jam imports and exports in Spain experienced significant changes. Imports increased by *% during this period, rising from $**.*** million in **** to $**.*** million in ****. On the other hand, exports showed a **% growth over the same period, increasing from $***,*** million in **** to $***,*** million in ****.
As forthe trade balance, a positive evolution is ...
2 Demand analysis
2.1 Demand typology
In **** the consumption of jam and marmalade represented in Spain about **.* million kg which formed ***.* million euros of expenditure in total.
Consumption and expenditure of jam and marmalade Spain, ****, millions of kg, millions of euros Source: ****
Per capita, an average consumption of *.* kg with an expenditure of *.* euros was thus ...
2.2 Consumption in HORECA
In the HORECA sector (***), jams can be consumed. Generally, they are consumed with desserts or with cheeses so they are mainly found in hotels for breakfasts or in restaurants and cafe that propose brunches.
First, it should be noted that the HORECA sector was worth **.**% of the total value of the ...
2.3 Homemade and organic marmalade
It is possible to highlight a demand for jam linked to organic products. Indeed, between **** and ****, organic spending increased by **% in Spain and per capita spending also rose by **% from **.** euros to **.** euros on average. Also, jam appears as the *th most sought after item in terms of organic products with ...
3 Market structure
3.1 Market value chain
3.2 Production
The jam market is a concentrated market where few producers can be found. With the search of the terms "marmalades and jams" in the website Empresas, made by the Economist, there are ** producers in all Spain. Therefore, it is a concentrated market in terms of production and that, especially because these ...
3.3 Distribution
The following table presents the brands of jams present in the Spanish market proposed by the main producers and distributors of jams.
Source: ****
Private label brands.
The following table presents the market shares of distributors in Spain in ****. Although we do not have the market shares for private label jams, these ...
4 Offer analysis
4.1 Typology of the offer
Jam and jam :
The main difference between jam and marmalade is the amount of sugar used in their preparation. Jam contains an equal proportion of fruit and sugar, while jam contains more than **% sugar. This makes marmalade softer and less sweet than jam. In addition, jam is prepared from whole fruit, ...
4.2 Prices
The prices of jams depend on the determined factors seen in part *.*. Here is a list of the different prices that can be found in the Spanish market.
Source: ****
4.3 Supply trends
In terms of supply trends, we can highlight * major trends in the jam market:
Artisanal jam. If the handmade jam is at the beginning a product that can be obtained directly in the farms, the industrialists started to create a special segmentation as for this type of products. The brand La ...
5 Regulation
5.1 Legislation
Royal Decree ***/****, of July *, ****, determines the rules for the production and labeling of jams and marmalades.
Regarding the regulatory standards, the following can be found:
The products for jam production must comply with the requirements established in the Spanish and European legislation on food safety. The fruit used must be in ...
6 Stakeholder positioning
6.1 Segmentation
- Unilever España
- Confituras Siboney, S.A
- Conservas Lazaya Frutas Dulces, S.A
- Jumel Alimentaria, S.A
- Alcurnia Alimentación, S.L
- Iberfruta-Muerza
- Grupo Helios
- Conservas Pedro Luis, S.L *
- Hero España, S.A
- Grupo Ángel Camacho, S.L.
List of charts presented in this market study
- Evolución del mercado global de las mermeladas
- Los 10 países que importan más mermeladas
- Los 10 países que exportan más mermeladas
- Evolución de la facturación del mercado del codigo CNAE : 1039 Otro procesado y conservación de frutas y hortalizas
- Gasto de los consumidores en mermelada en España en 2021
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