Buy the full study
Detailed content of our market study
Inforamtion
- Number of pages : ~ 40 pages
- Format : Digital and PDF versions
- Last update :
Summary and extracts
1 Market Summary
1.1 Definition and presentation
Tea is a beverage made from the infusion of the processed leaves of the Camellia sinensis plant; the leaves can undergo different processing to produce the various types, such as black, green, oolong, white, and pu-erh tea. Leaf processing can include withering, rolling, oxidizing, and drying, each of which affects the flavor and final characteristics of the beverage. This presentation provides an overview of the global tea market, with a special focus on the Italian context.
The global tea market is expected to grow from $52.74 billion in 2023 to $56.12 billion in 2024, with a compound annual growth rate (CAGR) of 6.4 percent. Growth is expected to continue to $70.19 billion in 2028, with a compound annual growth rate (CAGR) of 5.8 percent. This growth is attributed to cultural factors, health trends, globalization, rising incomes, e-commerce, product innovation, and sustainability. Future trends include premium and specialty teas, improved packaging, subscription services, and technology integration in retail.
In Italy, the dramatic reduction in quantities sold and increased unit value of products was noted. This dynamic indicates a structural transformation in the industry, where companies are trying to compensate for the decrease in quantities sold by increasing prices per unit, moving to a more premium market or adopting innovations that justify a higher price. It also indicates an increased focus on quality rather than quantity by consumers.
Sixty percent of the market is in the hands of industry biggies focused exclusively on selling iced tea, such as Ferrero or San Benedetto. Analyzing the last years of the we see an overall decrease in production sold of 29.6 percent, characterized by fluctuations rather than a steady decline, to now, the Italian market is set to grow and diversify, supported by various emerging trends. Italians are becoming increasingly interested in high-quality teas and specialty varieties such as green tea, white tea, and oolong tea. This growing interest is fueled by awareness of health benefits and a desire to try new taste experiences.
1.2 The Global Market
SI expects the global tea market to grow from $**.** billion in **** to $**.** billion in **** with a compound annual growth rate (***) of *.* percent.
This growth is attributed to cultural factors, health trends, globalization, rising incomes, e-commerce, product innovation, and sustainability. Future trends include premium and specialty teas, improved packaging, subscription services, and ...
1.3 The Italian market
The sold production of tea, herbal teas and extracts in Italy showed considerable variability between **** and ****. In ****, the value was ***.** million euros. After an increase to ***.** million in ****, the value dropped to ***.** million in **** and further to ***.** million in ****. In ****, there is a recovery to ***.** million euros, followed by a significant ...
1.4 Import-export
Between **** and ****, Italy showed a steady disparity between tea imports and exports. In ****, exports amounted to $*.** million, while imports were significantly higher at $**.** million. In ****, exports decreased to $*.** million, while imports increased slightly to $**.** million.
In ****, exports rose again to $*.** million, with imports peaking at $**.** million for the period. In ****, there ...
1.5 The impact of the Russia-Ukraine conflict
This sector, like many others, has been affected by the economic turmoil and disruptions in global supply chains caused by the conflict. So let us analyze the monthly index data, with base ****=***, for the period ****-****. The producer price index of the tea and coffee processing industry in Italy shows a ...
2 Demand analysis
2.1 Demand trends
In ****, production was **,*** tons, but declined steadily in the following years, reaching **,*** tons in **** and falling further to **,*** tons in ****. Between **** and ****, production stabilized around **,*** tons. From **** onward, the decline was more pronounced, with a drop to **,*** tons in ****, followed by further reductions in the following years: **,*** tons in ****, **,*** tons in ...
2.2 Demand drivers
Italian Consumers' Preferences for Buying Tea:
Drivers of choice for buying tea Italy, ****, in % mark-up
The main drivers of choice for purchasing tea were taste (***). Naturalness of raw materials was important to **.*% of consumers, while **% indicated other reasons.
2.3 Geographic Distribution of Demand
The Northeast and Northwest regions record the highest spending, with an average of *.** euros, followed by the Center with *.** euros, and finally the Islands and the South with *.** euros. Compared with spending in the Islands and the South, which is the lowest, the Northeast and Northwest spend about **.* percent more. The ...
2.4 Trends in tea demand
In May ****, the index was **.*, while in May **** it dropped to **.*, indicating a decrease of **.* percent.
In ****, a peak is observed in December with an index of **.*, followed by a sharp decline in March **** with an index of **.*. The downward trend continues in ****, reaching a low in June **** with **.*, then fluctuating ...
3 Market structure
3.1 Market structure and dynamics
In Italy, the sector is highly competitive, with large-scale retail monopolizing ** percent of tea volumes[***] and *.* percent growth in discount channels.
In addition, ** percent of the market is in the hands of industry bigwigs focused exclusively on selling iced tea, such as Ferrero or San Benedetto. In ****, on the other hand, ...
3.2 Production and value chain
Tea is a beverage made from the leaves of the tea plant, infused in very hot water. The tea plant is an evergreen shrub that belongs to the Theaceae family and is grown mainly on the Asian continent.
Tea does not undergo any processing, however, its preparation requires several steps. These ...
3.3 Major players in wholesale trade
The following are the leading companies in the Italian tea and spice wholesale scene:
Dammann Freres: A historic French tea company, it also has a presence in Italy through its affiliation with Domori Spa, a renowned Italian company specializing in high-quality chocolate. Founded in ****, Dammann Frères is one of the ...
3.4 Major companies in tea and infusion processing
Lipton: Sir Thomas Lipton founded Lipton in **** with the goal of making tea an affordable daily beverage for everyone. He purchased tea plantations in Sri Lanka (***) to control quality and cost, enabling him to offer high quality tea at affordable prices. It was among the first companies to use ready-made tea ...
4 Supply analysis
4.1 Type of the offer
Although there are more than *,*** varieties of tea in nature, they are all derived from the same plant, Camellia Sinensis. It is the processing, growing conditions and cultivation that determine the variety.
table { width: ***%; border-collapse: collapse; } table, th, td { border: *px solid black; } th, td { padding: **px; text-align: left; } th { background-color: ...
4.2 Price trends in the market
Increase in the Consumer Tea Price Index: Consumer tea price index for the whole community (***) - monthly data [***] Italy, ****-****, index Istat Starting from ***.* in May ****, the index reaches ***.* in April ****, marking an overall increase of about * percent. After a period of steady growth until July ****, where the index reaches ***.*, there ...
4.3 New market trends
In the tea sector, too, emphasis has been placed in recent years on sustainability, not only of the product but along the entire value chain and not only in terms of environmental impact. in fact, it has been studied that the tea market, in some of its value chains, would encounter ...
5 Rules and regulations
5.1 Regulatory framework
Regarding the regulatory aspect, Tea does not have specific regulations but follows the following rules like other foodstuffs:
Import Regulations
Current EU import regulations, cover: the Import Rules, which is information for companies on requirements to operate in the EU market, tariff information, rules of origin and other preferential agreements, trade ...
6 Positioning of actors
6.1 Market segmentation
table { width: ***%; border-collapse: collapse; } th, td { border: *px solid black; padding: *px; text-align: left; } th { background-color: #f*f*f*; }
- POMPADOUR TE' S.r.l.
- Lipton (Unilever)
- Twinings
- Tetley tea
- Bonomelli Srl
- La via del tè
- Dammann Freres (Domori Spa)
- Webb James Srl
- Teapack Srl Sb
- Laboratori Biokyma Srl
- De Lorenzi Srl
List of charts presented in this market study
- Tea market value
- Main producers of tea leaves
- Major exporters of tea leaf products
- Sold production of teas, herbal teas and extracts
- Drivers of choice for purchasing tea
All our studies are available online in PDF format
Take a look at an example of our research on another market!
Companies quoted in this study
This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :
Choosing this study means :
Access to more than 35 hours of work
Our studies are the result of over 35 hours of research and analysis. Using our studies allows you to devote more time and added value to your projects.
Benefit from 6 years' experience and over 1,500 industry reports already produced
Our expertise enables us to produce comprehensive studies in all sectors, including niche and emerging markets.
Our know-how and methodology enable us to produce reports that offer unique value for money.
Access to several thousand articles and paid-for data
Businesscoot has access to all the paid economic press as well as exclusive databases to carry out its market research (over 30,000 articles and private sources).
To enhance our research, our analysts also use web indicators (semrush, trends, etc.) to identify market trends and company strategies. (Consult our paying sources)
Guaranteed support after your purchase
A team dedicated to after-sales service, to guarantee you a high level of satisfaction. +44 238 097 0676
A digital format designed for our users
Not only do you have access to a PDF, but also to a digital version designed for our customers. This version gives you access to sources, data in Excel format and graphics. The content of the study can therefore be easily retrieved and adapted for your specific needs.
Our offers :
the Tea market | Italy
- What are the figures on the size and growth of the market?
- What is driving the growth of the market and its evolution?
- What is the positioning of companies in the value chain?
- Data from several dozen databases
5 reports pack (-15%) IT Italy
- 5 reports at €75.6 excluding VAT per study to choose from our Italian catalogue for 12 months
- Save 15% on additional studies purchased
- Choose to be refunded any unused credit at the end of the 12-month period (duration of the pack)
See the terms and conditions of the pack and the refund of unused credit.
Our customer references
They have consulted our studies
Discover the opinions (+500)
Malcolm Vincent
Astoria Finance
Gregoire de Castelnau
Stags Participations
Timothé Huignard
PWC
Paul-Alexis Kebabtchieff
BCG
Aymeric Granet
Publicis Consultant
interviews & case studies
All interviews and case studies (45)
