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1 Market Overview
1.1 Definition and presentation
Honey is a sweet, viscous substance produced by bees from flower nectar. The production process begins when bees collect nectar from flowers and transport it to the hive. Here, the nectar is passed from bee to bee and mixed with enzymes that begin to convert it into simpler sugars. Next, the nectar is deposited in hexagonal wax cells inside the hive and allowed to evaporate into honey. Finally, the bees seal the cells with a wax cap to store it.
The size of the global honey market, in terms of production value, was about 9.77 billion in 2023. The market is expected to grow at a compound annual growth rate (CAGR) of 4.62 percent over the forecast period 2024-2032, reaching a volume of 14.66 billion by 2032.Global demand is expected to be highest in theAsia-Pacific region, which continues to be the largest and fastest growing market. Growth is expected to be quite robust in the coming years as well. China and India, the two largest global players in the region, continue to show great promise in production and marketing.
The value of the European honey market is expected to grow steadily from 2023 to 2028.Starting at $3.36 billion in 2023, it is estimated to increase by 26.2 percent to reach $4.24 billion in 2028, at a compound annual growth rate (CAGR) of 4.76 percent.The honey market in Europe by application is segmented into nutrition, medicine, and skincare & beauty. In 2022, the nutrition segment dominated the market share, accounting for over 72%.
In recent years, the value of the Italian honey market has shown significant fluctuations, however, showing an 37.9 percent increase. As well asproduction, which grew by 57.3 percent, despite significant annual fluctuations. Our countryholds the world record for honey varieties: more than 60 different types and is the 4th country in the European Union in terms of number of hives (more than 1,470,000), after Spain (2.9 million), Romania (1.8 million) and Poland (1.6 million).
1.2 The Global Market
The size of the global honey market, in terms of production value, was about *.** billion in ****. The market is expected to grow at a compound annual growth rate (***) of *.** percent over the forecast period ****-****, reaching a volume of **.** billion by ****. Honey is marketed as a natural sweetener, used domestically as ...
1.3 The European market
The value of the European honey market is expected to grow steadily from **** to ****. Starting from $*.** billion in ****, it is estimated to increase by **.*% to reach $*.** billion in ****, at a compound annual growth rate (***) of *.**%. The honey market in Europe by application is segmented into nutrition, medicine, and skincare & beauty. In ...
1.4 The Italian market
Forecasts for the Italian honey market from **** to **** indicate steady growth. The value of the market is expected to increase from ***.** million euros in **** to ***.** million euros in ****, with an overall increase of **.* percent over the period, at a CAGR of *.** percent like that of Europe.
Italian honey market forecast Italy, ...
1.5 Imports and Exports
From **** to ****, Italy's exports of honey under HS code ****** showed a variable trend, rising from $**.* million in **** to a peak of $**.* million in ****, before declining to $**.* million in ****. Imports, on the other hand, increased consistently, starting at $**.* million in **** and peaking at $***.* million in ****, before declining slightly to $**.* million in ****. The ...
2 Demand analysis
2.1 Overview of demand
From **** to ****, the apparent consumption of honey, which is expressed by (***), in Italy showed a swinging trend. In ****, consumption was **,*** tons, increasing to **,*** tons in ****. In ****, there was a significant drop to **,*** tons. However, in ****, consumption rose significantly to **,*** tons, the highest value in the period. In ****, consumption decreased slightly to ...
2.2 Geographical distribution of demand
In ****, honey production in Italy showed considerable geographical variation. Piedmont was the main producer with *,*** tons, followed by Lombardy with *,*** and Tuscany with *,***. Calabria and Sicily produced *,*** and *,*** tons, respectively. Emilia-Romagna and Campania recorded *,*** and *,*** tons, while Sardinia and Lazio produced *** and *** tons. Veneto and Marche contributed *** and *** tons respectively, followed ...
2.3 Demand drivers
In ****, the shares of honey sales in Italy are distributed mainly through supermarkets, which account for ** percent of the total volume. Discount stores follow with **%, while hypermarkets contribute **%. Free-service stores hold the smallest share at * percent. Shares of honey sales by volume by sales channel Italy, ****, in % ISMEA
In ****, the distribution ...
2.4 Trends in honey demand
The trend of online honey searches in Italy between **** and **** shows a significant fluctuation. Starting from an index of **.* in July ****, the highest peak was reached in December **** with an index of **.*. Thereafter, there has been a steady decline, reaching the lowest point of **.* in June ****. However, there is a slight ...
2.5 New trends in demand
The honey market is experiencing a number of new trends in demand, influenced by various socioeconomic, environmental, and health factors. Health and wellness remain the main drivers of consumption, supported by increased environmental awareness and technological innovation. Global trends and local preferences are intertwined, creating a dynamic and ever-expanding landscape for ...
3 Market structure
3.1 Market structure and dynamics
From **** to ****, the number of honey production activities in Italy showed a significant increase for both self-consumption and marketing. Activities for self-consumption grew by ***.* percent, from **,*** to **,*** units, while those for marketing increased by **.* percent, from **,*** to **,*** units. The trend shows more growth in activities for self-consumption than those for marketing, ...
3.2 Value chain
The honey production chain is characterized by several steps, which are very important to maintain the quality of the product.
Source: ****
3.3 Distribution channels
In Italy, honey distribution channels are varied and well-structured, reflecting the country's beekeeping tradition and the growing demand for natural, quality products. Below is a detailed description of the main honey distribution channels in Italy:
Direct Sales from Producer to Consumer: Farmsand Farms: Many Italian beekeepers sell their honey directly to ...
3.4 The main players in the market
The main companies in honey production in Italy are as follows:
Ambrosoli: Founded in **** by Giovanni Battista Ambrosoli in Ronago, in the province of Como, it is one of the most historic and recognized companies in honey production in Italy. Giovanni Battista's passion for beekeeping began during World War I, when ...
4 Supply analysis
4.1 Typology of Honey's offerings
Honey is an all-natural substance produced by bees from nectar (***). Organically, honey is an extremely complex product: its average composition is given below.
Composition of Italian Honey on Average Source: ****
Honey is produced by bees born from the processing of nectar from flowers or the honeydew from plants, and generally, depending ...
4.2 Substitutes and Derivatives
Substitute Products
In addition to its use in wellness and pharmaceuticals, honey is usually used as a sweetener or as a quick source of sugar. Several products have been devised on the market to replace honey (***). Below is a list of the main products used in the Italian market:
Source: ****
Derivatives ...
4.3 Price trends
The Consumer Price Index for the Whole Community of Jams, Marmalades and Honey in Italy showed a significant increase from June **** to June ****. In June ****, the index was ***.*, while in June **** it reached ***.*, marking an increase of **.* percent. During this period, a peak of ***.* was observed in August ****. However, thereafter the ...
4.4 Fraud in Honey
Fraud in honey can be divided into two major families:
fraud in product composition label fraud on provenance and value chain
Since **** now in Italy, as in the rest of the world, quality honey has become a commodity that is not so readily available due to the decimation in production closely ...
4.5 New supply trends
The honey market is undergoing a significant transformation, driven by several emerging trends that reflect changes in consumer preferences, technological innovation, and an increasing focus on sustainability, with a growing emphasis on quality, authenticity, sustainability, and innovation, responding to the needs of increasingly informed and aware consumers. Here is a detailed ...
5 Regulations
5.1 Regulatory framework
Regulation of the production and sale of honey is a crucial aspect of ensuring that the final product is of high quality and safe for the consumer. In the European Union, for example, there are several regulations that establish the composition requirements for honey, such as Directive ****/***/EC, which defines the ...
6 Positioning of actors
6.1 Market segmentation
- Rigoni di Asiago
- Piemonte Miele
- Apicoltura Piana
- Ambrosoli
- Tenuta Il Ritiro
- Apicoltura Manfredini
- Apicoltura Messidoro Società Cooperativa Agricola
- Privitera Società Cooperativa Agricola
- Consorzio Nazionale Produttori Apistici Società Cooperativa Agri Cola
- Apistica Mediterranea Società Cooperativa Agricola
List of charts presented in this market study
- Composition of Italian Honey on Average
- Average total consumer honey prices
- Average consumer prices of different honey varieties
- Consumer price index for the whole community of jams, marmalades and honey [011820] (base 2015=100) - monthly data
- Consumer price index for the whole community of jams, marmalades and honey (base 2015=100) - annual averages
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the honey market | Italy
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