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Summary of our market study
The French beauty salon market is estimated at over 3.5 billion euros
The global market is estimated at $156.4 billion in 2022, and is expected to grow by 4.7% between 2022 and 2030.
The French beauty salon market is highly fragmented, with independent salons in the majority, but branded networks are expanding rapidly. The market is also characterized by a high concentration in metropolitan areas, particularly the Paris region.
The pandemic has also encouraged an increase in DIY treatments, and beauty care at home.
Around 70% of women and almost 29% of men have been to a beauty salon.
The beauty salon market is not limited to women. Sales of men's skincare products in supermarkets are increasing by 5-7% a year.
Customers visit salons for facials, massages and waxing.
Consumers typically spend between 20 and 60 euros per salon visit. Women spend between 26 and 50 euros, while men tend to spend between 51 and 100 euros.
Some industry players
- Groupe Rocher (Yves Rocher, Dr Pierre Ricaud): Pioneer in the beauty salon sector
- JCDA (Body' Minute, Nail' Minute): Renowned for its express beauty treatments and no-appointment policy
- Beauty Success Group (Esthetic Center, Beauty Full Nails)
- Guinot Mary Cohr (Guinot, Mary Cohr)
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Summary and extracts
1 Market overview
1.1 Definition and presentation
A beauty institute is defined as an establishment offering its customers beauty treatments other than medical or paramedical ones, as well as non-medical beauty sculpting.
Beauty salons are therefore establishments offering beauty treatments including body care, facials, beauty treatments, waxing and other more specific treatments (UV tanning, pulsed light, etc.). They can be generalists, offering a wide range of services, or specialized, focusing on specific services (waxing, manicures, facials, etc.). In fact, the number of specialized institutes is on the rise, reflecting consumers' craving for specific treatments.
Beauty salons operate in a vastly competitive beauty market. Numerous players offer treatment services: perfumeries, cosmetics brands with their own stores, fitness and thalassotherapy institutes, massage salons, etc.
In France, the majority of businesses in this sector are small, independent structures: 80% of companies listed have no employees. While branded institutes belonging to large networks are therefore in the minority, they nevertheless capture a major share of sales and clientele, thanks to their territorial coverage and marketing resources (communication, loyalty programs, etc.).
After a logical dip in 2020 and a timid upturn in business in 2021, the French beauty salon market is back on the rise. In 2022, sales exceeded those established in 2019, before rising even further in 2023. The sector is benefiting from the French people's desire to take care of themselves, as well as from the still complicated relationship they have with their bodies: 47% said they didn't like their bodies in 2023, which may prompt them to resort to treatments to improve their self-image. Beauty salons are also adapting to customer needs in terms of naturalness, innovation and digitalization, in order to meet new expectations in terms of offerings and services.
However, this dynamic could be impacted by inflation, which could reduce consumers' budgets for this type of service. The market must therefore remain vigilant to ensure that the move upmarket does not deprive it of some of its clientele.
Worldwide, growth in the sector (CAGR, compound growth rate) could reach 4.7% per annum over the 2023-2030 period. This growth is driven by rising demand from both affluent and emerging countries, particularly in the Asia-Pacific region.
1.2 The growing global market
The global market for beauty salons and spas rebounded well from the Covid-** crisis, which saw it shrink by *%. Since then, the sector has returned to growth, reaching $***.* billion in ****. This momentum is set to continue, with an annual CAGR (***) of *.*% through to ****, reaching sales of over $*** billion. The spa segment ...
1.3 French market reaches record levels, but watch out for inflation
Beauty salon activity is covered by two NAF codes.
The first, **.**B - Beauty care, includes :
Beauty advice and facial and skin care: make-up, anti-wrinkle treatments, aesthetic facial massages, etc. Aesthetic manicure and foot care Hair removal
The second, **.**Z - Body care, includes :
Body maintenance activities such as those provided ...
2 Demand analysis
2.1 French beauty salon habits and consumer behaviour
Women more accustomed, men increasingly concerned
The majority of beauty salon customers are women. **% of them have already visited a beauty salon, compared to **% of men. In all, half of all French people are beauty salon enthusiasts. [***]
While men are still in the minority among beauty salon customers, a growing number ...
2.2 The French and their bodies: a complex relationship
**% of French people say they won't like their bodies in ****, including **% of women and **% of men. The same reasons recur when it comes to explaining this complex: fear of having to get into a swimsuit in front of other people (***). [***]
Proportion of French people who like their body France, ****, in Source: ...
2.3 New expectations for natural, transparent products
The French are increasingly attentive to the products they buy and their impact on them and the environment. In ****, the composition of a beauty product was the third most important purchasing criterion, at **%, behind price at **% and effectiveness at **%. **% of consumers are more inclined to buy a product that respects the ...
2.4 Significant seasonal demand
Based on Google Trends search data, it is possible to observe a seasonal effect in French demand . it is higher in the summer and at the end of the year, which can be explained by consumers' desire to visit such an establishment before the holidays or for the end-of-year festivities.this ...
3 Market structure
3.1 Macroeconomic structure of the sector
The beauty salon market is highly fragmented in France, with a large number of companies, which has only increased in recent years: **,*** companies were registered under NAF codes **.**B (***) in ****, up **% on ****. However, this increase slowed in ****, when the number of companies remained virtually stable compared with ****.
Number of beauty salons France, ...
3.2 The main players in the sector
The beauty salon market is organized around two types of salon:
Generalist institutes, which offer all types of personal care; Specialized institutes, which focus on a particular segment, such as waxing, manicure, make-up, etc. This enables them to focus their offer on more specific services, but also to highlight their superior ...
3.3 Franchising: a pillar of growth for beauty salons
Franchising is a major lever for the development of beauty salons. It enables you to rapidly roll out your network across the country, while ensuring uniformity of service. Franchisees benefit from the network's reputation, as well as from training, marketing and other advantages.
In ****, the number of franchised outlets in the ...
4 Offer analysis
4.1 Types and prices of services offered by beauty salons
Beauty salons offer a wide range of treatments, depending on their specialization. Here is a non-exhaustive list, with associated prices, as presented on the Wecasa services website.
Source: ****
4.2 Price trends in beauty salons
Consumer prices for beauty care have been rising almost uninterruptedly for many years. This growth was all the more flagrant in ****, +*.** pts for the annual index, due to widespread inflation affecting energy rates and many products, which prompted retailers to raise their prices to compensate for these rising charges.
This increase ...
4.3. Specialization, a growing trend
Opening a specialized salon, whether for hair removal, nails, facials and make-up, or high-tech beauty treatments, is an important differentiator. It enables smaller companies to stand out from the crowd andoffer customers very specific services that are more advanced than those offered by their generalist competitors.
Specialized institutes are booming. In ...
4.4 Innovation and digitalization, symbols of new services for institutes
Innovation goes the extra mile
Innovation is an effective way for beauty salons to build customer loyalty, especially when customers are increasingly well-equipped at home: in ****, over ** million epilators and electric shavers for women were in circulation in France. **% of households owned an electric epilator. The range of electro-beauty appliances is ...
4.5 Organic and natural products on the rise
Organic and natural skincare and cosmetics are increasingly popular with French women. In ****, a survey carried out by the Slow Cosmétique label, which advocates more natural and authentic cosmetics, showed that **% of women surveyed had already purchased this type of product in the past year. had already purchased this type ...
5 Regulations
5. Regulations
Beauty salons are defined by law as professionals offeringprofessionals offering their clientele beauty treatments other than medical and paramedical ones, and comfort beauty sculpting without a medical purpose. (***).
The beauty sector is subject to strict regulations, as detailed below. [***]
Opening a beauty salon
Opening a beauty salon requires a a CAP ...
6 Positioning the players
6 Company segmentation
6.2 Analyse financière du marché
Afin de suivre l'évolution du marché des instituts de beauté, nous avons sélectionné ** entreprises du secteurs et nous avons réccupéré leurs données financières sur Pappers.
En ****, le chiffre d'affaire global de notre échantillon était de *.** millions et atteint *.** millions en ****, ce qui correspond à une hausse ...
- BodyMinute
- L'Onglerie
- L'Atelier du Sourcil (Ieva Group)
- Nocibé (Douglas Groupe)
- Marionnaud France
- Groupe NOVI
- Groupe Rocher (Yves Rocher)
- Guinot
- Dépil Tech
- Mary Cohr
- Citron Vert
- Institut Esthederm (Naos)
- Pyrène
- BodySano
- Une heure pour soi
- Carlance
- Le Comptoir du Visage
List of charts presented in this market study
- Sales from the body care activity, APE code 96.04Z
- French beauty salon market size (sum of two NAF codes)
- Beauty care market sales, APE code 96.02B
- Percentage of French people who have been to a beauty salon
- Types of treatments for which the French visit a beauty salon
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Latest news
Beauty franchises: L'Onglerie acquires Maison by V - 20/02/2024
- - L'Onglerie has 110 franchised boutiques.
- - Nice-based Maison by V has 36 nail bars, 13 of which are subsidiaries.
- - L'Onglerie and by V have combined sales of 18 million euros.
- - They employ over 500 people
- - Every year, L'Onglerie welcomes between 200 and 250 people for training courses.
- - L'Onglerie was the first in France to import the American technique of nail prosthesis in 1983.
- - CEO Angélique Gascoin was a former L'Onglerie franchisee who bought out the previous management in 2021.
- - The newly acquired company, Maison by V, was not doing very well financially
- - L'Onglerie's consumer range will be available in major perfume chains and selected beauty salons from summer onwards.
Groupe Rocher's low-carbon strategy recognized by ESSEC business school - 15/02/2024
- Groupe Rocher becomes the first Company to Mission in 2019.
- Groupe Rocher was awarded the Essec Grand Prix for Responsible Commerce in the "Reducing environmental impact" category.
- The group has 16,000 employees.
- The group achieved sales of around 2.4 billion euros.
- The group has embarked on an industrial reorganization plan involving the loss of 300 jobs in Brittany
- . The group's Ploërmel plant, which employs 90 people, has been put up for sale.
Guillaume Darrousez (Yves Rocher): "Make the brand more profitable, desirable and sustainable" - 10/12/2023
- Yves Rocher has achieved sales growth of +9.4% in 2022.
- There are a total of 2,300 Yves Rocher stores worldwide, including : - 660 in France - 400 in Russia - 240 in Turkey
- 90% of Yves Rocher stores are franchised or managed.
- Groupe Rocher achieved sales of €2.4 billion in 2022, down 14% over two years.
- The total number of sales outlets (boutiques and resale outlets) is 5,800, representing two-thirds of the Group's business.
- Digital sales account for 10% of Group sales.
Yves Rocher seeks to sell its factory in Ploërmel, Morbihan - 27/09/2023
- Yves Rocher's Ploërmel plant was on the verge of closure due to high fixed costs.
- The group has announced a plan to reduce the workforce at its three sites in Brittany.
- The Yves Rocher Group is a family-owned business founded in 1959.
- The cosmetics giant has sales of 2.4 billion and 16,300 employees in 114 countries.
Yves Rocher: major clean-up to relaunch the group - 18/06/2023
- Rocher group sales: 2.4 billion euros
- Yves Rocher sales: 1.2 billion euros (down 200 million, or -15%)
- Objective for Yves Rocher in Asia: quintuple sales to reach 15% of total sales
- Worldwide sales of solid shampoos: 5.5 million euros
- Market share target for Yves Rocher in France: from 8.8% to 10%
Franchising: Novi (Beauty Success) aims to capitalize on its own brands - 20/03/2023
- founded 50 years ago
- Stores under the Beauty Success banner
- 60 outlets outside mainland France in 16 different territories, including 12 perfumeries in Morocco
- Acquisition of Esthetic Center in 2016 and Citron Vert in June 2022
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the beauty salon market | France
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