Summary of our market study

The global market for beauty salons and spas exceeds $190 billion.

The Belgian beauty salon market is driven by growing interest in cosmetics, particularly "Made in Belgium" and vegan products.

The competitive landscape comprises a variety of players, including large franchises, specialized centers and wellness specialists. Online sales in Belgium account for 15% of cosmetics purchases.

Trends in the Belgian beauty salon market

The market thrives on a mix of classic technical procedures such as manicures and pedicures, wellness offerings such as massages, and sales of increasingly popular skincare products.

The sector mainly attracts a female clientele, particularly between the ages of 25 and 44, who frequent salons for services such as waxing. Older women are often attracted by anti-aging treatments. conversely, male customers tend to gravitate towards massages and facials.

Belgians spend around 2-3% of their household budget on personal care.

The Belgian beauty salon market is highly fragmented, with over four thousand companies operating in the sector.

Supermarkets account for over half of cosmetics sales, while selective distribution accounts for just over a third.

Market players

Yves Rocher
Pierre Fabre Benelux
Louis Widmer Belgium
L'institut Daphnys
Cinyhia Institute
Emotion
Body'Minute
Depil'tec
Atelier du Sourcil,

Specialized nail bars and waxing centers are multiplying

Retail: Kruidvat, DI, Ici Paris XL ,Yves Rocher ,Nocibé, Marionnaud.

the beauty salon market - Belgium

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Number of pages : ~ 40 pages
Format : Digital and PDF versions
Last update : 10/12/2020

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Summary and extracts

1 Market summary

1.1 Definition and scope of the study

Beauty institutes, whether independent or under a brand name, aim to provide aesthetic services such as facial and body beauty treatments, massages, depilations, manicures, pedicures or make-up. Thus, it is possible to distinguish three segments of activity of beauty salons: classic technical procedures (manicure, pedicure, depilation), wellness procedures and finally the sale of care products related to these activities.

The main customers beauty salons are still today women and male customers focus on two types of offers: massages and facials. Women, on the other hand, are spread over all segments of the services offered by beauty salons, with a majority of women between 25 and 44 years of age for regular visits (mainly hair removal) and a majority of seniors for anti-ageing care.

Globally, the beauty institute market is expected to grow strongly at a CAGR of 3.59% in the years to come, amid a higher priority given to personal care but also due to higher spending power among consumers. The Western World's consumers are primarily driving this demand.

In Belgium, the market is saturated. However, it has been growing rapidly (+18%) in the last couple of years, owing to an increase in the interest for cosmetics. In particular, vegan and "Made in Belgium" products have increased in popularity, and thus have become more prevalent inside beauty salons.

Finally, in recent years, there has been a expansion of the range of offers offered in beauty salons and particularly the increasing complexity of certain hair removal methods (e. g. pulsed light) or skin treatment methods (e. g. cryolipolysis). Indeed, these acts at the border between aesthetic medicine and the beauty institute do not have a strict regulation of their practice, which allows beauticians to practice them, but also to lower prices.

2 Demand analysis

3 Market structure

4 Analysis of the offer

5 Rules and regulations

6 Positioning of the actors

List of charts presented in this market study

Prévisions de croissance du PIB réel
Dépenses des ménages
Quel pourcentage êtes-vous prêt à payer en plus pour avoir accès à des produits cosmétiques, de beauté et d'hygiène locaux ?
Répartition des recettes, par catégorie
Revenu du secteur des cosmétiques
Parts des acheteurs ayant acheté des produits cosmétiques, de soins de la peau et/ou de soins capillaires en ligne
Breakdown of beauty and cosmetics revenues by category
Marché mondial des salons de beauté et des spas
Main pharmacies and perfumeries, by number of stores

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Latest news

Pierre Fabre sells its immuno-oncology research center - 02/09/2024

- The Pierre Fabre Group has entered into exclusive negotiations to sell its Saint-Julien-en-Genevois R&D center to pharmaceutical subcontractor Jubilant Biosys.
- The center employs 35 people.
- The center was set up in 1990 and specializes in immuno-oncology, notably in the development of monoclonal or conjugated antibodies and immunomodulating biologics.
- Jubilant Biosys, which employs 2,300 people in India, Italy and the USA, carries out contract R&D for pharmaceutical groups.
- The site also included a 45-strong monoclonal antibody clinical batch production unit, which was sold in 2020 to subcontractor Fareva, and later to GTP Bioways, acquired by Italy's Olon.
- Pierre Fabre is discontinuing immuno-oncology research to focus on targeted cancer therapies, with an oncology R&D budget of 100 million euros per year and revenues of 500 million euros.
- The group has transferred all its research to the Toulouse Oncopôle, which employs 650 people, with 40 new hires in 2023 and 30 planned for 2024.
- Pierre Fabre's sales in 2023 will be 2.83 billion euros, up 6%, with 57% generated in dermocosmetics.

Groupe Rocher's low-carbon strategy recognized by ESSEC business school - 15/02/2024

Groupe Rocher becomes the first Company to Mission in 2019.
Groupe Rocher was awarded the Essec Grand Prix for Responsible Commerce in the "Reducing environmental impact" category.
The group has 16,000 employees.
The group achieved sales of around 2.4 billion euros.
The group has embarked on an industrial reorganization plan involving the loss of 300 jobs in Brittany
. The group's Ploërmel plant, which employs 90 people, has been put up for sale.

Guillaume Darrousez (Yves Rocher): "Make the brand more profitable, desirable and sustainable" - 10/12/2023

Yves Rocher has achieved sales growth of +9.4% in 2022.
There are a total of 2,300 Yves Rocher stores worldwide, including : - 660 in France - 400 in Russia - 240 in Turkey
90% of Yves Rocher stores are franchised or managed.
Groupe Rocher achieved sales of €2.4 billion in 2022, down 14% over two years.
The total number of sales outlets (boutiques and resale outlets) is 5,800, representing two-thirds of the Group's business.
Digital sales account for 10% of Group sales.

Pierre Fabre Laboratories acquire a stake in start-up MiYé - 08/10/2023

Start-up MiYé was co-founded in 2020 by Caroline de Blignières and Anna Oualid.
MiYé specializes in women's hormonal well-being.
The start-up distributes a range of 13 products, including 5 dietary supplements and 8 dermo-cosmetics.
The Pierre Fabre Group also became a majority shareholder in Ladrôme Laboratoire in 2021, and sole shareholder in Même Cosmetics a year later.
Pierre Fabre's strategy is to strengthen its brand portfolio by acquiring targeted stakes in companies operating in specific markets.
The MiYé brand is currently distributed in 200 points of sale.

Yves Rocher seeks to sell its factory in Ploërmel, Morbihan - 27/09/2023

Yves Rocher's Ploërmel plant was on the verge of closure due to high fixed costs.
The group has announced a plan to reduce the workforce at its three sites in Brittany.
The Yves Rocher Group is a family-owned business founded in 1959.
The cosmetics giant has sales of 2.4 billion and 16,300 employees in 114 countries.

Yves Rocher: major clean-up to relaunch the group - 18/06/2023

Rocher group sales: 2.4 billion euros
Yves Rocher sales: 1.2 billion euros (down 200 million, or -15%)
Objective for Yves Rocher in Asia: quintuple sales to reach 15% of total sales
Worldwide sales of solid shampoos: 5.5 million euros
Market share target for Yves Rocher in France: from 8.8% to 10%

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Pierre Fabre

Louis Widmer Belgium

Insituut Daphnys

Institut Cinyhia

Emotion

Groupe Rocher (Yves Rocher)

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