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Summary of our market study
The total French market for hair removal is estimated at 1.6 billion euros half that of beauty salonsthe market for permanent hair removal is estimated at 250 million euros.
The permanent hair removal market encompasses hair removal from various parts of the body, such as the face, legs, underarms and pubic area, and laser hair removal.
Theglobal marketfor permanent hair removal is estimated at nearly1.1 billion
The permanent hair removal market is experiencing significant growth among both men and women.
Laser hair removal is the fastest-growing method, with an annual growth rate of around 20%.
Laser hair removal is the most widespread technique and is experiencing strong growth.
Another long-term hair removal method, pulsed light, is also on the market, but is not as widely adopted.
Several sessions are generally required to achieve the desired result.
Market players in permanent hair removal solutions
- Among the leading brands, Cynosure and Candela are important names, recognized for their advanced laser technologies. Cynosure offers a range of devices, including the Elite+™ and Vectus®, renowned for their hair-reduction efficacy for different skin types and tones. Candela, with its GentleMax Pro® system, combines the power of two lasers to effectively target hair follicles while ensuring patient comfort.
- Intense pulsed light innovators:
Companies like Lumenis and Alma Lasers have pioneered sophisticated Intense Pulsed Light (IPL) systems. Lumenis' M22™ platform, for example, is designed to be a versatile tool for hair removal and other skin treatments. Alma Lasers' Soprano ICE uses a diode laser combined with pulsed light, offering a suite of treatment options for hair removal that aims to be virtually painless.
- Champions of affordability:
Tria Beauty and Philips have launched devices for home use.
- Tria Beauty's 4X hair removal laser is one of the first laser hair removal devices to be FDA-approved for home use.
- Philips, with its Lumea range, uses the IPL
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Summary and extracts
1 Market overview
1.1 Definition and scope of study
Permanent hair removal is an increasingly popular method of permanently eliminating hair from various parts of the body, for both men and women. It can be performed on various parts of the body, including the face, legs, underarms and pubic area. Each part of the body is classified according to "zones", as they may have a longer or shorter elimination process.
There are two types of method for permanent hair removal:
- laser hair removal
- pulsed light hair removal
Both of these techniques require several sessions to completely destroy the hair bulb, which is why they are known as "long-lasting hair removal". Permanent hair removal is equally suitable for men and women, although there is an age constraint: it is preferable towait until the subject is18 to begin the procedure, to ensure complete hormonal maturation.
The rise of permanent hair removal is part of a more general trend of increasing attention to physical appearance in our society. Today, aesthetic treatments play a major role in French people's spending, amounting to almost €240 a month for face and body care, of which hair removal is a part.
However, until recently, this market was partly limited by legal constraints. Indeed, laser hair removal procedures were exclusively reserved for medical professionals, notably dermatologists and certain trained practitioners. For a long time, this medical monopoly, introduced in the interests of safety and control, represented a barrier for many beauty salons and specialized centers, preventing them from offering this service directly to their customers.
With new legislation coming into force in May 2024, this situation has changed. The French authorities have decided to relax regulations, putting an end to the medical monopoly on laser hair removal. From now on, beauty centers and specialized institutes, subject to specific training and strict certification, can offer laser treatments.
This legislative change has opened up new prospects for market players, enabling them to develop their offer and respond even more effectively to growing demand, while making services even more accessible in terms of price and geographical reach. This new legislation will also enable innovation, with new methods such as high-frequency hair removal.
1.2 Global market
The global market for permanent hair removal is expected to grow from nearly US$*** million in **** to over US$*,*** million in ****, and is estimated to reach nearly US$*.* billion in ****. over the period, growth will be driven primarily by laser hair removal, which will rise from US$*** million to US$*.* billion, ...
1.3 Domestic market
The permanent hair removal market is part of the aesthetics market. It is therefore interesting to observe the evolution of the market size of beauty salons over the past decade.
The corresponding NAF code is **.**B - Beauty care, which includes facials, manicures, but also hair removal, to which we add ...
2 Demand analysis
2.1 Changing hair removal habits
Hair removal is a predominantly female practice , due to the perpetuation of gender stereotypes associating femininity with hairless skin and masculinity with heavy body hair. However, on the one hand, more and more men are no longer hesitating to have recourse to it, and on the other, the practice of"No ...
2.2 Hair, a source of discomfort
For both men and women, hair can be associated with dirtiness or disgust. That's why hair removal, beyond its seductive aspect, is a sign of cleanliness and body maintenance. However, for social or intimate reasons, many people remove hair from certain parts of their bodies in secret. Permanent hair removal could ...
2.3 Sociological analysis
The need for hair removal is often felt during puberty. However, it tends to diminish with age. In the graph below, we can see that the generation most bothered by their hair is the Millennials, aged **-**. They are twice as likely to be embarrassed by their hair as those over ...
2.4 Permanent hair removal at a beauty salon or dermatologist
The majority of beauty salon customers are women. In fact, a **** YouGov survey showed that **% of women had already visited a beauty salon. When men were asked the same question, the figure dropped to **%. If we aggregate this data, we find that just over half the population has already received treatment ...
3 Market structure
3.1 Mapping of industry professionals
Dermatologists
Dermatologists are unevenly distributed across the country. In ****, there were a total of **** in France, or *.* dermatologists per ***,*** inhabitants. The highest densities are found in the Île-de-France and PACA regions, while Limousin and Picardy have the fewest practitioners in this specialty[***].
Care and beauty institutes
The map below shows the ...
3.2 Franchise growth
Generally speaking, the beauty market is seeing an increase in the number of franchised establishments. In the IPL hair removal market, this trend is structured by hyper-specialized brands. This is particularly true of Dépil'Tech. Its main competitors are Radical'Epil and Unlimited Epil, and other brands offering to franchise hair removal ...
4 Offer analysis
4.1 Laser VS IPL
To fully understand the diversity of the permanent hair removal market, we need to start by explaining the differences between laser and IPL methods.
Source: ****
4.2 Laser hair removal prices by technique
More specifically, we present the prices charged by aestheticians for the various operations.
Source: ****
4.3 Price trends
Consumer prices for beauty care have been rising steadily for many years. Prices have risen by **% between **** and ****. This upward price dynamic is accompanied by a certain premiumization in the case of permanent hair removal. given the risks involved in this operation, franchises are assuming a high-end positioning, like Dépil'Tech, ...
4.4 Supply trends
Specialization
For beauty salons, specialization appears to be an effective differentiation strategy in the face of generalist giants. In fact, the market leaders in permanent hair removal are concentrating on this core business.
The Pyrène institutes, for example, have combined innovation and specialization by positioning themselves in the permanent hair ...
5 Regulations
5.1 A new regulation abolishing the medical monopoly
Article * of the decree of January *, **** stipulates that hair removal by pulsed light or laser may only be carried out by a doctor. Non-physicians, such as nurses or beauticians, were thus condemned for the illegal practice of medicine.
Since ****, there have been new regulations governing who can use pulsed laser technology. ...
6 Positioning the players
6.1 Segmentation
- BodyMinute
- Dépil Tech
- Eurofeedback
- Pyrène
- Lazeo
- Clinique des Champs Elysées
- Clinique des Champs Elysées
- Arthestic
- Celestetic
- Centre Marceau
- Épilations Expert
- Epilium & Skin
- Esthetic Center (Novi Groupe)
- Guinot
- Laselis
- Laservelours
- Laz Esthic
- Skincareagency
- Ulike
- LS Wellness Solutions
List of charts presented in this market study
- Definitive hair removal market size by type of operation
- Sales from the body care activity, APE code 96.04Z
- Breakdown of sales in the beauty market
- French beauty salon market size (sum of two NAF codes)
- Beauty care market sales, APE code 96.02B
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Latest news
Chinese pulsed light giant Ulike arrives in Europe - 22/01/2024
- Year Ulike was founded: 2013 Ulike controls 70% of the home IPL hair removal market in China.
- Ulike set up an office in Paris to enter the European market.
- Philips and Braun, controlling 80% of the European market
- Ulike Air 2 and Ulike Air 3 devices cost between 300 and 340 euros.
- Group sales have doubled every year for the past three years, reaching nearly 1.3 billion euros in 2023
- Huge potential market in Europe
- In France, 17 million women remove hair using other techniques
Intense pulsed light hair removal specialist Ulike comes to Europe! - 08/10/2023
- Ulike is a Chinese group, founded in 2013.
- It markets premium technology via omnichannel distribution, including selective perfumery and department stores.
- The group is gradually entering the European market from its headquarters in Paris.
- Its products include a brand dedicated to semi-definitive hair removal by pulsed light.
- The technology has been patented for over 10 years.
- Ulike markets two models of Intense Pulsed Light machines: Air 2 (309 euros) and Air 3 (339 euros, to be released in late 2022).
- Having tested its business model in Asia and the United States, Ulike plans to apply it in Europe too.
- The target consumer is a woman, aged 35 and over, belonging to the CSP+ category.
- from 2024, Ulike plans to sign several distribution contracts in France.
- The Ulike group also plans to launch Gemo, its anti-aging machine using radiofrequency technology. Prices range from €1,300 to €1,800.
Aesthetic medicine: Blackstone bets on Lazeo to create a European heavyweight - 06/07/2023
- The Lazeo network currently comprises 140 aesthetic medicine centers, making it the largest in Europe.
- Lazeo plans to expand internationally with the help of investor Blackstone, which has acquired a 49.9% stake.
- The Lazeo network currently has 800 employees and hopes to reach 500,000 customers by 2023, up from 300,000 in 2022.
- A Lazeo center represents an average investment of 650,000 euros for the technical platform, and 250,000 euros for the lease and fittings.
- Sales of 71 million (with a forecast of 100 million this year).
- Currently, Lazeo has only 5 centers in Belgium and one in Germany
- The aim is to have 400 centers of its own by 2027, mainly in France and Northern Europe.
Body Minute relaunches its activities - 10/02/2023
- to date, there are 500 Body Minute institutes, located in France, Belgium, Luxembourg and Switzerland.
- Since 2020, an average of 20 institutes have been opened each year.
- The brand plans to return to its previous opening rate of 30 to 40 new institutes a year.
- At present, body minute has 487 institutes in France.
- There are 13 "Hair Minute" spaces and 150 "Nail Minute" spaces.
- The network plans to open a further 100 institutes in France, Belgium, Luxembourg and Switzerland.
- The franchise was founded by Jean-Christophe David.
Skin care agency: a unique concept. - 12/11/2022
- The aesthetic medicine sector has been recording a growth rate of over 10% per year for more than 10 years.
- In 2019, the aesthetic medicine sector represented a market worth 10.9 billion euros worldwide.
- More than half of all women are considering aesthetic medicine, and over 20% of aesthetic medicine procedures are driven by selfies.
- In 2021, Vanessa and Stéphane Marrapodi decided to invest in this sector.
- Their concept, the Skincare Agency, is located in a 300 m2 Haussmann apartment near the Champs-Élysées.
- SKINCARE AGENCY is a team of experienced doctors, nurses, aesthetic medicine assistants and beauticians.
- The company's latest investment in 2022 was the acquisition of the Artas robot, a technology that enables pain-free hair transplants.
- SKINCARE AGENCY's team of medical experts includes two aesthetic physicians, a dermatologist, an osteopathopathe specialized in post-op cosmetic surgery, and a morphologist-nutritionist with a diploma in laser techniques.
Opening of 15 Esthetic Center centers - 18/04/2022
- Esthetic Center has 180 beauty salons.
- They have 120 entrepreneurs in their network.
- The aim is to open 15 new Esthetic Center centers during the year.
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the permanent hair removal market | France
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