The permanent hair removal market - France (2024)

1.2 Global market

The global market for permanent hair removal is expected to grow from nearly US$*** million in **** to over US$*,*** million in ****, and is estimated to reach nearly US$*.* billion in ****. over the period, growth will be driven primarily by laser hair removal, which will rise from US$*** million to US$*.* billion, representing growth of **.*%. In pulsed light hair removal, the growth rate is expected to reach *.**%, enabling the segment to exceed US$*** million in worldwide sales by ****.

definitive hair removal market size by type of operation World, ****-****, US$ million Source: ****

Geographic zones

North America currently dominates the market, thanks in particular to its affluent clientele and advanced technology. Similarly, Europe remains a very important market.

On the other hand, theAsia-Pacific region is experiencing very strong growth thanks to growing demand, as with the rise of the middle class and the evolution of aesthetic standards.

Latin America and the Middle East remain emerging markets where demand for hair removal is booming, but remains held back by delays in technological penetration.

Growth drivers

Growth in the hair removal market is driven by a number of factors:

Aesthetic concerns: there is a growing interest in smooth, hair-free skin, fueled in particular by influencers ...

1.3 Domestic market

The permanent hair removal market is part of the aesthetics market. It is therefore interesting to observe the evolution of the market size of beauty salons over the past decade.

The corresponding NAF code is **.**B - Beauty care, which includes facials, manicures, but also hair removal, to which we add code **.**Z - Body care, which includes saunas, massage parlors and slimming centers, for example.

The first, **.**B - Beauty care, includes :

Beauty advice and facial and skin care: make-up, anti-wrinkle treatments, aesthetic facial massages, etc. Aesthetic manicure and foot care Hair removal

The second, **.**Z - Body care, includes :

Body maintenance activities such as those provided by Turkish baths, saunas and steam baths, solariums, spas, weight-loss and slimming institutes, massage institutes, etc.

Excluded from the scope of the study are massages, medical treatments and the activities of health, fitness and body-building clubs and centers.

As on a global scale, the French beauty care market was severely impacted by the Covid-** crisis, recording a decline of almost **% in ****. But it quickly caught up with its pre-crisis level, even surpassing it by ****. In ****, the market stood at *.** billion euros, an increase of around **% compared to ****.

Beauty care market sales, APE code ...

2.1 Changing hair removal habits

Hair removal is a predominantly female practice , due to the perpetuation of gender stereotypes associating femininity with hairless skin and masculinity with heavy body hair. However, on the one hand, more and more men are no longer hesitating to have recourse to it, and on the other, the practice of"No Shave" among women, which advocates acceptance of one's body in its natural state, is steadily increasing. This trend has been accelerated by the confinements: one French woman in six now waxes less frequently.

Share of women declaring that they wax less than before the *st confinement France, ****-****, in Source: ****

French depilatory habits

The chart below shows, for example, that **% of the population practice No Shave , compared with **% of women .

evolution of hair removal practices by gender France, ****-****, % Source: ****

Among women who wax, the full bikini line remains one of the most widespread practices, if not the most widespread, even though it can be the most painful. This segment of the population may therefore be tempted to opt for permanent hair removal.

Female pubic hair removal practices France, ****, in Source: ****

Despite these new trends, **% of women continue to wax their bikini line, either partially or completely, while **% of heterosexual ...

2.2 Hair, a source of discomfort

For both men and women, hair can be associated with dirtiness or disgust. That's why hair removal, beyond its seductive aspect, is a sign of cleanliness and body maintenance. However, for social or intimate reasons, many people remove hair from certain parts of their bodies in secret. Permanent hair removal could help them avoid a recurring source of shame.

Gilette France conducted a survey of *,*** adults (***) in July **** to get an idea of the nature and origin of French shaving habits. This data will still make sense in ****.

evaluation of the propensity to shave/wax on the sly France, ****, % Source: ****

gaze of friends

Celebrities and sports stars,

marketed

Source: ****

However, sources of influence vary greatly according to age category. **-** year-olds like to draw inspiration from social media (***).

Influences of relationships on shaving and hair removal France, ****, in Source : Gillette For example, American media personality, socialite and businesswoman Kim Kardashian, who has *** million followers on the Instagram platform, was especially able to influence young people by sharing her opinion on hair removal on social networks. "I'm Armenian, so of course I'm obsessed with laser hair removal! Arms, bikini area, legs, armpits... my body is completely waxed."[***] However, this influence works both ...

2.3 Sociological analysis

The need for hair removal is often felt during puberty. However, it tends to diminish with age. In the graph below, we can see that the generation most bothered by their hair is the Millennials, aged **-**. They are twice as likely to be embarrassed by their hair as those over **. This makes them a prime target for the permanent hair removal industry.

evaluation of discomfort with unsightly hair as a function of age France, ****, % Source: ****

Millennials spend the most each year on body care.

While a large proportion of young adults spend on body care, the majority of big spenders are Millennials. The percentage of spenders in this bracket declines steadily, dropping by almost half between the ages of ** and over **. As they age, the French reduce their spending on beautification significantly.

Age group spending most on body and skin care France, ****, in % Source: ****

Geographical distribution Below, we can analyze the cities in which people spend the most on body and skin care. Toulouse, Grenoble and Nantes are the top three. Cities where people spend the most on body and skin care France, ****, in euros Source: ****

2.4 Permanent hair removal at a beauty salon or dermatologist

The majority of beauty salon customers are women. In fact, a **** YouGov survey showed that **% of women had already visited a beauty salon. When men were asked the same question, the figure dropped to **%. If we aggregate this data, we find that just over half the population has already received treatment in a beauty salon.

However, men are spending more and more on wellness and beauty treatments, particularly in stores. They therefore remain an important target for the permanent hair removal market. [***]

Percentage of French people who have been to a beauty salon France, ****, in % Source: ****

Barriers to using beauty salon services France, ****, in % Source: ****

Thus, the price of treatments is the main reason why the French refrain from going to an institute. However, permanent hair removal at a beautician's is not significantly more expensive than the purchase of a personal pulsed light device, both costing several hundred euros. On the other hand, the use of a specialist is safer for the skin, since the practice does entail risks, such as burns. On the other hand, using an esthetician can be more convenient, especially for certain areas of the body, and is therefore more comfortable.

In the case of laser hair ...

3.1 Mapping of industry professionals

Dermatologists

Dermatologists are unevenly distributed across the country. In ****, there were a total of **** in France, or *.* dermatologists per ***,*** inhabitants. The highest densities are found in the Île-de-France and PACA regions, while Limousin and Picardy have the fewest practitioners in this specialty[***].

Care and beauty institutes

The map below shows the territorial distribution of businesses registered under NAF code **.**B. Beauty salons are concentrated in the Paris region, followed by Lyon and Provence-Alpes-Côte d'Azur. Generally speaking, prevalence is higher around dynamic metropolises. On the other hand, regions on the "diagonal of emptiness", such as Limousin and Auvergne, have few beauty salons. These data are available on the Urssaf website and correspond to the year ****.

number of companies and employees

Between **** and ****, the number of beauty salons rose from **,*** to **,***, an increase of **.*%. This is a highly fragmented market, since most of these businesses are sole proprietorships, and less than a third are franchises.

Number of companies with a beauty care or body maintenance business France, ****-****, in thousands Source: ****

grew by almost **.*%, from **,*** employees in **** to

**,*** employees in ****

**%

the expansion of franchise networks

Workforce of companies involved in beauty care or body care activities France, ****-****, in thousands Source: ****

3.2 Franchise growth

Generally speaking, the beauty market is seeing an increase in the number of franchised establishments. In the IPL hair removal market, this trend is structured by hyper-specialized brands. This is particularly true of Dépil'Tech. Its main competitors are Radical'Epil and Unlimited Epil, and other brands offering to franchise hair removal centers: Body Minute, Carlance, Citron vert, Guinot, JFG Clinic, Mary Cohr, Yves Rocher.

With low initial investments, it's possible to launch a franchised business and quickly count on solid profitability. If we include hairdressers, **** stores were under the banner in ****, in the beauty market. [***]

An example: the Dépil Tech franchise

The conditions for becoming a Dépil'Tech franchisee are as follows:

Source: ****

The advantages for Dépil Tech franchisees are presented as follows[***] :

Proven Concept and Market Leadership: Dépil Tech is positioned as a leader in the permanent hair removal market, thanks to its established franchise network, which testifies to the strength of its business model. Continuous Technology and Training: The company continually invests in improving its technology and offers franchisees comprehensive training, both theoretical and practical, with qualifying diplomas, so that they can remain competitive in a constantly evolving market. Impactful communication: The Dépil Tech brand ...

4.1 Laser VS IPL

To fully understand the diversity of the permanent hair removal market, we need to start by explaining the differences between laser and IPL methods.

Source: ****

4.2 Laser hair removal prices by technique

More specifically, we present the prices charged by aestheticians for the various operations.

Source: ****

4.3 Price trends

Consumer prices for beauty care have been rising steadily for many years. Prices have risen by **% between **** and ****. This upward price dynamic is accompanied by a certain premiumization in the case of permanent hair removal. given the risks involved in this operation, franchises are assuming a high-end positioning, like Dépil'Tech, whose average basket is €***.

Consumer price index for body beauty care (***) France, ****-****, base *** in **** Source: ****

4.4 Supply trends

Specialization

For beauty salons, specialization appears to be an effective differentiation strategy in the face of generalist giants. In fact, the market leaders in permanent hair removal are concentrating on this core business.

The Pyrène institutes, for example, have combined innovation and specialization by positioning themselves in the permanent hair removal segment with two techniques: electrolysis, which has now become High Frequency, and pulsed light. The Pyrène brand stands out in particular for its tailor-made offers, which can be adapted to customers' budgets, such as pulsed light packages for several areas of the body, student rates, subscriptions giving access to discounts of up to -**%, or payment in several instalments without charge. Pyrène has announced the opening of its *th location by the end of ****, and the launch of its franchise network. [***]

Digitization

At the **th International Aesthetics and Spa Congress in ****, the importance of digital was particularly highlighted. Internet presence is a significant factor influencing institute visibility. When consumers look for information on the Internet, they are primarily interested in product prices and promotions. They are also interested in contact details (***) and opening hours, as well as more precise information on the products and services on offer. ...

5.1 A new regulation abolishing the medical monopoly

Article * of the decree of January *, **** stipulates that hair removal by pulsed light or laser may only be carried out by a doctor. Non-physicians, such as nurses or beauticians, were thus condemned for the illegal practice of medicine.

Since ****, there have been new regulations governing who can use pulsed laser technology. [***]

Who can now perform pulsed-light or non-therapeutic laser hair removal?

The use of pulsed light devices or non-therapeutic lasers to perform hair removal procedures is authorized for three professions:

Doctors State-qualified nurses Persons professionally qualified, or under the effective and permanent supervision of such persons, for aesthetic personal care other than medical and paramedical.

Current training

Nurses and persons qualified to provide aesthetic treatments must undergo training to guarantee the best possible safety conditions. These training certificates must be clearly displayed to customers.

In addition, to ensure maximum safety for non-therapeutic laser or pulsed-light hair removal, the manager must provide an information sheet for the customer to sign:

This must specify

The categories of consumers excluded from using the device, or requiring special conditions of use. A description of the device's expected performance. A clear and easily understandable description of the risks involved, so that the consumer can give informed ...

6.1 Segmentation

• BodyMinute
• Dépil Tech
• Eurofeedback
• Pyrène
• Lazeo
• Clinique des Champs Elysées
• Clinique des Champs Elysées
• Arthestic
• Celestetic
• Centre Marceau
• Épilations Expert
• Epilium & Skin
• Esthetic Center (Novi Groupe)
• Guinot
• Laselis
• Laservelours
• Laz Esthic
• Skincareagency
• Ulike
• LS Wellness Solutions
• Le comptoir du Regard