The organic cosmetics market - France

The French organic cosmetics market is estimated at over €270 million.

The global organic cosmetics market has grown significantly, despite a general decline in the hygiene and beauty market of 6.5%. More specifically, the organic sector saw an increase of 53% for organic cosmetics and 37.7% for organic and natural cosmetics. Asia-Pacific dominates the global cosmetics market , with a 43% market share in 2020, while France remains Europe's second-largest consumer.

Consumers are attracted to organic products because of their concern for health, environmental values and animal welfare, with certifications such as COSMOS ORGANIC becoming important trust indicators.

evolving consumer trends: growth in organic cosmetics and impact on the beauty industry

The rise of e-commerce and direct-to-consumer digital brands (DNVBs) also reflects changing distribution channels, with supermarkets gaining ground as a key point of sale for organic cosmetics, while online platforms such as Amazon and Yves Rocher are registering significant footfall.

Trends towards "no makeup" and "deconsumerism" have had an impact on purchasing behavior, with budgets allocated to hygiene and beauty declining by 9.1%.

Manufacturers adapt through product innovation, sustainable packaging and customized offers in response to consumer demand With changing consumer habits, demand within the cosmetics industry has shifted towards organic and natural cosmetics in particular.

The organic cosmetics market encompasses a wide range of products, including make-up, creams, serums and oils, scrubs and exfoliants, shower gels, soaps and shampoos, and fragrances. Certified by organizations such as Ecocert and labeled with certifications such as COSMOS ORGANIC. Despite a 5-10% drop in the overall hygiene and beauty market, organic cosmetics have recorded an impressive growth rate.

In France, sales of conventional hygiene and beauty products fell marginally, with a compound annual growth rate of almost -1%, while the organic segment continued to expand.

Toilet soaps and dermatological bars saw a significant increase in sales of over 40%. The annual budget for hygiene and beauty products has fallen by around 10% in five years.

The number of times consumers buy personal care products each year has also fallen slightly. Organic cosmetics seem to attract consumers not only because of their ingredient list, but also because they adhere to a broader value-based purchasing policy. More than half of the consumers surveyed expressed a preference for organic cosmetics for health reasons, while around half chose them for environmental reasons.

Over a third expressed a high level of confidence in certified organic and natural products, compared with only around a third for non-labelled products.

The market has seen the emergence of different consumer profiles, with "committed ambassadors" being the main drivers of demand, made up of individuals who attach great importance to the organic pedigree of their products.

Key players shaping the organic cosmetics landscape.

• Léa Nature and the pioneering spirit of SO'BIO étic Léa Nature has established itself as a historic brand in the organic cosmetics market. SO'BIO étic, its flagship line, illustrates its commitment to offering consumers products that are not only kind to the skin, but also to the environment.
• La Provençale Bio brand from L'Oréal
• Groupe Rocher, with its global presence, has built a reputation for using natural ingredients in all its product ranges.
• Respire in natural deodorants Respire has established itself thanks to a direct-to-customer sales model, and has succeeded in positioning itself in a niche market
• Natura (Brazil) has profoundly influenced the natural cosmetics market, extending its reach to a global audience.
• Les Petits Prodiges The French brand Les Petits Prodiges stands out for its commitment to eco-responsibility and local production.

Inforamtion

• Number of pages : ~ 40 pages
• Format : Digital and PDF versions
• Last update : 24/04/2023

Summary and extracts

List of charts presented in this market study

• Worldwide sales of natural cosmetics
• European cosmetics consumption
• [Copy] Geographical breakdown of cosmetics sales
• [Copy] Breakdown of the cosmetics market by product type
• Evolution of the turnover of organic and natural cosmetics
• Evolution of the turnover of the conventional hygiene and beauty market
• Organic and natural market share by product type and growth
• Breakdown of the make-up market turnover by type of product
• Average annual budget for hygiene and beauty
• Annual purchase frequency of hygiene and beauty products
• Part de personnes ayant acheté au moins un de ces produits
• Part des personnes interrogées achetant des cosmétiques bios
• Part des consommateurs à dépenser plus de 240 euros annuellement en cosmétiques bios
• The types of cosmetics that inspire confidence
• Important elements when buying cosmetics (apart from product composition)
• Raisons pour lesquelles les françaises interrogées achètent des cosmétiques bio
• Consumer profiles of organic cosmetics
• Part de consommateurs de cosmétiques bios femme et homme
• Market share of channels selling organic cosmetics
• Market share of channels selling hygiene and beauty products
• Distribution channel for the purchase of the first organic cosmetic
• Part des françaises interrogées à acheter des produits de cosmétiques bios dans les circuits de distribution suivants
• Evolution of the DNVB
• Barriers to the use of organic or natural cosmetics
• Determining factors for the purchase of cosmetics
• Results from Léa nature and So Bio'étic
• Evolution of organic HB sales
• The consequences of barrier gestures on the skin of the French
• Products purchased to treat problems caused by wearing the mask
• The impact of covid on hand hygiene