Summary of our market study

The French organic cosmetics market is estimated at over €270 million.

The global organic cosmetics market has grown significantly, despite a general decline in the hygiene and beauty market of 6.5%. More specifically, the organic sector saw an increase of 53% for organic cosmetics and 37.7% for organic and natural cosmetics. Asia-Pacific dominates the global cosmetics market , with a 43% market share in 2020, while France remains Europe's second-largest consumer.

Consumers are attracted to organic products because of their concern for health, environmental values and animal welfare, with certifications such as COSMOS ORGANIC becoming important trust indicators.

evolving consumer trends: growth in organic cosmetics and impact on the beauty industry

The rise of e-commerce and direct-to-consumer digital brands (DNVBs) also reflects changing distribution channels, with supermarkets gaining ground as a key point of sale for organic cosmetics, while online platforms such as Amazon and Yves Rocher are registering significant footfall.

Trends towards "no makeup" and "deconsumerism" have had an impact on purchasing behavior, with budgets allocated to hygiene and beauty declining by 9.1%.

Manufacturers adapt through product innovation, sustainable packaging and customized offers in response to consumer demand With changing consumer habits, demand within the cosmetics industry has shifted towards organic and natural cosmetics in particular.

The organic cosmetics market encompasses a wide range of products, including make-up, creams, serums and oils, scrubs and exfoliants, shower gels, soaps and shampoos, and fragrances. Certified by organizations such as Ecocert and labeled with certifications such as COSMOS ORGANIC. Despite a 5-10% drop in the overall hygiene and beauty market, organic cosmetics have recorded an impressive growth rate.

In France, sales of conventional hygiene and beauty products fell marginally, with a compound annual growth rate of almost -1%, while the organic segment continued to expand.

Toilet soaps and dermatological bars saw a significant increase in sales of over 40%. The annual budget for hygiene and beauty products has fallen by around 10% in five years.

The number of times consumers buy personal care products each year has also fallen slightly. Organic cosmetics seem to attract consumers not only because of their ingredient list, but also because they adhere to a broader value-based purchasing policy. More than half of the consumers surveyed expressed a preference for organic cosmetics for health reasons, while around half chose them for environmental reasons.

Over a third expressed a high level of confidence in certified organic and natural products, compared with only around a third for non-labelled products.

The market has seen the emergence of different consumer profiles, with "committed ambassadors" being the main drivers of demand, made up of individuals who attach great importance to the organic pedigree of their products.

Key players shaping the organic cosmetics landscape.

Léa Nature and the pioneering spirit of SO'BIO étic Léa Nature has established itself as a historic brand in the organic cosmetics market. SO'BIO étic, its flagship line, illustrates its commitment to offering consumers products that are not only kind to the skin, but also to the environment.
La Provençale Bio brand from L'Oréal
Groupe Rocher, with its global presence, has built a reputation for using natural ingredients in all its product ranges.
Respire in natural deodorants Respire has established itself thanks to a direct-to-customer sales model, and has succeeded in positioning itself in a niche market
Natura (Brazil) has profoundly influenced the natural cosmetics market, extending its reach to a global audience.
Les Petits Prodiges The French brand Les Petits Prodiges stands out for its commitment to eco-responsibility and local production.

the organic cosmetics market - France

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Last update : 24/04/2023

Summary and extracts

1 Market overview

1.1 Presentation and definition of the organic cosmetics market

The organic cosmetics market covers all hygiene and beauty products, including :

Makeup;
Creams;
Serums and oils;
Scrubs and exfoliants;
Shower gels, soaps and shampoos;
Perfumes.

These products are certified by various private labels that ensure that these products meet several criteria. Certification bodies such as Ecocert will issue labels, such as the COSMOS ORGANIC label, the specifications of this label replace the national specifications for the certification of new products since January 1, 2017.

Organic cosmetics are correlated with other types of cosmetics, particularly natural cosmetics, but also vegan cosmetics. It is in the composition of the product, but also in the packaging or in the method of manufacture that a cosmetic is labeled organic.

To study the organic cosmetics market, it is often interesting to look at the cosmetics market as a whole to see the overall trend. This is how we discover that Asia Pacific is the region with the largest share of the world market with 43% of the shares in 2020 and that France is the second most consuming European country for cosmetics for several years and still in 2020. The overall trend shows, however, a decline in the hygiene and beauty market with a decrease of 6.5% between 2019 and 2020, but the organic cosmetics market does not feel this decline and continues to grow at high speed with a 53% growth for organic cosmetics and 37.7% for organic and natural cosmetics between 2018 and 2019

There are many players present in this sector, Léa Nature with SO'BIO etic being the historic brand, but now private labels and large groups are also going organic by creating new ranges or even new brands, as is the case of L'Oréal with La Provençale bio, created in 2018.

Behind the purchase of an organic cosmetic are values that are expressed, such as the desire to take care of one's health, the environment or animals, and in an overall societal movement towards organic, organic cosmetics find their place very well.

2 Analysis of the demand

3 Market structure

4 Analysis of the offer

5 Regulation

6 Positioning of the actors

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