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Summary of our market study
The French hair care market is valued at over €1.3 billion.
The global hair care market is estimated at $80 billion.
The French market is stable. Natural and organic products have grown considerably in popularity, with 58% of French women buying organic cosmetics or hygiene products.
Large multinational groups dominate the market, and traditional supermarkets remain the preferred distribution channel, accounting for over 50% of sales.
Hair care consumption habits reveal four major concerns among the population: hair loss, hair thinning, dandruff and damaged hair. Addressing these concerns is a real challenge for companies.
Multinationals dominate the market:
- L'Oréal, Garnier :
- Procter & Gamble , Head & Shoulders brands.
- Unilever , Dove and TRESemmé brands.
- Johnson & Johnson :
- Henkel
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Summary and extracts
1 Market overview
1.1 Introducing and defining the hair care market
Hair care covers all products designed to soothe, cleanse and care for the scalp and hair.
Examples include shampoos, conditioners, masks and oils, gels, lacquers, mousse and colorants. More broadly, it is part of the hair care market , which includes hair accessories (styling, blow-drying, dyes, etc.).
The hair care market is dominated by leading multinationals, leaving little room for new entrants. So, despite the general trend towards stagnation, certain market segments are standing out. Indeed, changing consumer habits among men and an ever-increasing demand for organic and natural products are driving manufacturers to diversify their offering. In addition, 2022 will see the rise of solid hair care products, which are gradually finding their way onto the shelves.
For the hair care giants, the challenge remains to adapt to the changing tastes and habits of consumers, who are increasingly looking for natural, effective products for specific needs.
1.2 Key figures for a booming global market
Size of the global hair care market World, ****-****, $ billions Trefis
According to Grand View Research, the global hair care market was estimated to be worth $**.* billion in ****. The market has been growing steadily for several years and is expected to continue doing so, with an annual growth rate of *.*% to ...
1.3 Key figures for a shrinking French market
The personal care and beauty products market is struggling to reinvent itself, and has been stagnating for some years. After a period of growth between **** and ****, when the market grew by +*.*% in * years, it lost -*.*% of its value over the period ****-**** before experiencing slight growth in ****. [***] Since then, the ...
1.4 Foreign trade
Foreign trade in hair care products France, ****-****, millions of dollars Source: ****
Between **** and ****, exports of hair care products were rather stagnant, rising from $***.* million to $*** million, while imports increased at a steady pace.
In ****, however, exports began a period of increase, with +**% in just one year, in line with the ...
2 Demand analysis
2.1 French consumer habits
Over the last few years, cosmetics consumption habits have been evolving, changing the dynamics of the market. Indeed, the importance of make-up is declining in favor of a more sober beauty routine. The trend today is to go natural, or at least to look natural. By ****, hair care will account for ...
2.2 Increasing demand for hair care products
Hair care products are among the most popular in the hygiene and beauty sector. In ****, Elsève's Hyaluron Repulp range topped the list of best launches. The brand achieved sales of *.* million euros in hyper and supermarkets in ****. Despite the arrival of make-up products in the rankings, hair care products continue ...
2.3 Natural and organic products are becoming increasingly popular
More and more consumers are turning to natural and organic products to care for their hair. In ****, there will be *.* million more buyers of organic beauty care products than in ****, and more and more French people are interested in this segment.
Growing demand for natural products France, ****, in Source: LSA-conso *survey ...
3 Market structure
3.1 A market dominated by major groups
The market is largely dominated by large multinational groups such as L'Oréal, Garnier and Head & Shoulders.
The infographic below shows the market shares of the main shampoo and hair care brands in France in ****, as well as their evolution compared to ****.
It can be seen that the market shares of ...
3.2 Traditional supermarkets are still France's preferred distribution channel
Distribution is still clearly dominated by hypermarkets
Where to buy hair and body care products France, ****, % of total Source: ****
This chart shows the major distribution channels for hair care product purchases in France in ****.
More thanone French surveyedout of two make their purchases in large and medium-sized retailers, i.e. hypermarkets ...
3.3 Employees and companies
The hair care segment is included in NAF code **.**Z: Manufacture of perfumes and toiletries, which includes the manufacture of :
perfumes and toilet waters ; beauty and make-up products ; sun protection and tanning preparations; manicure and pedicure preparations; shampoos, hairsprays, preparations for waving or straightening hair; toothpastes and oral hygiene products, including ...
4 Offer analysis
4.1 Offers and prices
The hair care market is characterized by the diversity of the brands present and the variety of products on offer. There are several product categories and sub-categories, as follows (***):
Shampoos: different functions (***). Conditioners: different functions (***), different fragrances. Gels: different operating times, different textures (***). Mousses: adapted to various hair types (***). Masks: different ...
4.2 Price-related issues in the hair care market
Price seems to be the main barrier to buying organic or natural hair shampoos
Determining barriers to the use of organic or natural cosmetics among French women France, ****, % Source: ****
Among the brakes that can affect the purchase of such products, one criterion clearly stands out: price, chosen by **% of respondents.
Among ...
4.3 Supply trends: solid and natural products
The main trend in the hair care market is towards natural products that respect the health of consumers and the environment. Many brands now offer shampoos, treatments and lotions based on natural products. Furthermore, to reduce their environmental impact, many companies are trying to reduce their plastic packaging, which is responsible ...
5 Regulations
5.1 Regulations governing products from manufacture to distribution
Pre-marketing regulations
These are detailed by :
The French National Agency for the Safety of Medicines and Health Products(***); Regulation (***) n°****/**** of the European Parliament and Council of November **, **** on cosmetic products since July **, ****; The French Public Health Code (***).
Before a cosmetic product can be marketed, it must be able to meet ...
5.2 International nomenclature
The Harmonized System is an international nomenclature for product classification. It enables participating countries to classify traded goods on a common basis for customs purposes. At international level,the Harmonized System (***) for the classification of goods is a six-digit code system. [***]
The Harmonized System was introduced in **** and has been adopted ...
6 Positioning the players
6.1 Segmentation
6.2 Study of company websites
Web traffic for the main hair care websites in France France, ****-**** Source: ****
Web traffic for the main generalist hair care websites in France France, ****-**** Source: ****
- Henkel
- Johnson & Johnson
- Vichy
- NAOS Bioderma
- La Roche-Posay
- Caudalie
- Eau Thermale d'Avène (Pierre Fabre Groupe)
- Nuoo (Haco)
- Procter & Gamble
- Provalliance (Holding)
- L'Oréal Groupe
- Eugène Perma
- Unilever Groupe
- Kérastase (L'Oreal)
- Garnier (L'Oréal)
- Leonor Greyl
- Timoteí (marque Unilever)
- Head & Shoulders (Procter & Gamble)
- Dop (L'Oréal)
- Schwarzkopf (Henkel Groupe)
- Cristophe Robin
- Dessange International
- Frank Provost (Provalliance groupe)
- Vog Groupe -Tchip
List of charts presented in this market study
- Size of the global hair care market
- Weekly use of hair care products
- Sales of the main capillary segments and year-on-year trends
- Trends in hair color sales
- Cosmetics sales by category
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Latest news
Unilever in talks with funds to sell Ben & Jerry's and Magnum for 18 billion euros - 22/07/2024
- overall, ice cream will account for just 13% of sales in 2023 (59.6 billion euros)
Unilever to cut 3,200 jobs by the end of 2025 - 16/07/2024
- Total number of job cuts announced: 7,500 people
- - Number of job cuts in Europe: 3,200 people
- - Percentage of European employees affected: one-third
- - Main locations affected: London and Rotterdam
- - Disposal of ice cream division planned by end 2025: current value around 8 billion euros
- - Offer received for Knorr-branded liquid soups business in France: from the Sill Entreprises group
- - Announced sale of Elida Beauty subsidiary: completion scheduled for 2024
- - Sale of Dollar Shave Club brand: to Nexus Capital Management
How L'Oréal's AI helps you look your best - 31/05/2024
- - The "Beauty Genius" app: Scheduled to launch in the US in autumn, then in France.
- - Using AI for beauty diagnostics
- - Since acquiring ModiFace in 2018, L'Oréal has launched a skin diagnosis based on a selfie.
- - Over 100 million uses of diagnostic tools in one year.
- - Investment in technology and AI: 1 billion euros.
- - Creation of the L'Oréal GPT for its 90,000 employees
Procter & Gamble: Optimism - 15/05/2024
- - **Procter & Gamble worldwide sales for fiscal year 2022-2023**: $82 billion, up 2%.
- - A quarter of French people use electric toothbrushes, compared with 45% of Germans and 60% of Scandinavians.
- - Growth in the incontinence protection market: A niche that's growing by 5-10% a year.
- - **Investment in France**: 65 million euros to modernize and expand production capacity at the Amiens and Blois sites, with a total of around 500 million euros over seven years.
Behind the glamour, L'Oréal's massive investments in its French factories - 01/05/2024
- - 38 L'Oréal plants worldwide.
- - 11 plants located in France, employing 3,000 of the country's 15,000 employees.
- - 500 million euros invested by L'Oréal over the last five years in its French industrial base.
- - French production accounts for 25% of L'Oréal's worldwide production volume, 80% of which is destined for export.
- - The Caudry (Nord) plant is one of L'Oréal's largest, with 500 employees and 97% of production supplied to international markets.
- - 7,000 new products launched each year by L'Oréal.
- - Prada skincare products and Ralph Lauren fragrances manufactured in France since their integration into L'Oréal in 2019.
- - 100% of L'Oréal group fragrances are made in France.
Henkel reports 4.2% growth for sales of 21.5 billion euros - 05/03/2024
- Group sales in Düsseldorf to 2023: €21.5 billion
- - Group organic growth rate for 2023: 4.2
- - Consumer business sales in 2023: 10.5 billion euros
- - Adhesive division sales 2023: 10.8 billion euros
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the hair care market | France
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