The organic cosmetics market - Italy

from 2020 onwards, the global organic cosmetics market experienced significant growth, mainly due to consumers' growing preference for natural and organic personal care products. In Italy, the organic cosmetics segment accounts for 10% of the national cosmetics market, worth over one billion euros. The market's upward trend is also reflected in the steady growth of organic farmland in the EU, of which Italy is a major contributor.

Internationally, Italian cosmetics exports in the "cosmetics, beauty, make-up, skin care, manicure or pedicure, 3304" category continued to post solid figures, while France remained the main export and import partner in this market. Consumer behavior continued to shift towards products perceived as healthier and environmentally sustainable, with quality and ingredients taking precedence over price. In addition, online retailing saw double-digit growth for organic cosmetics, reflecting a shift in purchasing habits and platform preferences. On the distribution front, organic cosmetics are increasingly available through a variety of channels, including specialist stores, perfumeries and e-commerce.

Italian companies, both large international players and local players, have been active participants in this dynamic market, posting substantial growth in certified organic businesses. Despite the complexity of the market in terms of product certification and the absence of specific regulations in Italy, the organic skincare segment is set to maintain its dominant position, and the increasing number of "green cosmetics" product launches augurs well for a flourishing industry, supported by consumers' greater willingness to pay for organic options.

Consumer trends and the move towards natural beauty

In recent years, the Italian market has seen a sharp increase in demand for organic cosmetics. With consumers increasingly sensitive to and preferring natural and organic products, the Italian cosmetics market, estimated at around 11.4 billion euros, has adapted to meet these needs. Organic cosmetics, which account for a significant share of the market, have gained ground, with 1 in 4 Italians looking for "natural" or "organic" beauty products. The demand for these products is not simply a passing trend, but reflects a profound consumer shift towards a healthier lifestyle and environmental responsibility. Google trends have shown a steady increase in searches for the term "organic", indicating a growing interest in various aspects of everyday life. This interest is not limited to Italy, but is reflected worldwide, with the organic cosmetics segment thriving as consumers shift from processed to natural products.

In Italy, this segment represents around 10% of the total cosmetics market, or just over one billion euros. Consumer demand is driven by multiple factors, mainly related to health and environmental well-being. This has led to the expansion of organic farmland and a significant increase in the number of certified organic companies. In addition, events such as Cosmoprof underline the growth of the organic sector, attracting significant numbers of exhibitors and attendees interested in natural beauty solutions. The younger generation, in particular the Millennials, who represent around 13.4% of the Italian population, are at the forefront of this green consumerism. They are inclined to pay more for environmentally-friendly products, influencing a market where quality and ingredients outweigh the lure of low prices. The structure of the organic cosmetics offer in Italy is varied, with skincare products generating the highest sales. as the segment evolves, the market is moving towards full sustainability throughout the supply chain, incorporating organic ingredients and eco-friendly packaging. The use of technology has also enhanced the consumer experience, with virtual applications enabling personalized online interactions.

While the demand for organic products in Italy is clear, the higher prices of organic cosmetics compared to non-organic alternatives remain a notable challenge. This price difference is often justified by the use of natural resources and higher production costs. Nevertheless, confusion persists among consumers as to the definition of the term "organic", leading to calls for clearer labels and certification from recognized bodies such as COSMOS, ICEA, CCPB, AIAB and NaTrue. In short, the Italian market presents a dynamic demand fueled by consumer trends that increasingly favor organic and natural cosmetics.

Discovering the leaders and specialists of the Italian organic and natural cosmetics industry, the Italian beauty sector is diverse and brimming with international giants and local pioneers who are defining the direction of the market, particularly in the field of organic and natural cosmetics. Let's take a look at some of the key players who have carved out a place for themselves in the Italian beauty landscape.

Global titans and national icons

• L'Oréal: As a global giant in the cosmetics industry, L'Oréal also has a strong presence in Italy. Its vast product portfolio meets the diverse needs of consumers, including a line of organic products that appeal to Italian buyers concerned about the environment.
• Kiko: An Italian success story, Kiko has established itself as a national leader with a rapid growth trajectory. It is renowned for offering an extensive range of make-up and skincare products that align with the latest fashion trends while being accessible to a broad customer base.

Champions of the organic movement

• Weleda: As a pillar of organic cosmetics, Weleda boasts a history of holistic well-being. Its emphasis on biodynamic farming and ethical sourcing underpins its reputation for natural, organic personal care products appreciated the world over.
• Erbolario: An Italian company with a rich heritage, The Erbolario specializes in plant-based cosmetics. Committed to quality and tradition, it produces products that resonate with consumers seeking organic and plant-derived options.
• Davines: Positioned as an ecological and sustainable brand, Davines offers skin and hair care solutions that are a blend of Italian craftsmanship and powerful natural ingredients, embraced by eco-conscious consumers and stylish salons alike.
• Aveda: Although not originally from Italy, Aveda has found favor with Italians for its ecological ethic and plant-based products. Committed to respecting the environment, Aveda offers organic hair, skin and body care products that match the ecological values of the Italian market.
• Lush: Another international name that resonates with the Italian public, Lush is known for its fresh, ethical and cruelty-free cosmetics. The brand's handmade products, as well as its firm stance on environmental issues, appeal to environmentally-conscious Italian consumers.
• Manetti & Roberts: This company, with its roots in Florence, has been part of Italy's cosmetics history since the 19th century. Although not exclusively organic, the company's focus on product quality and innovation keeps it relevant in a market that places increasing importance on natural ingredients.

Inforamtion

• Number of pages : ~ 40 pages
• Format : Digital and PDF versions
• Last update : 06/12/2021

Summary and extracts

List of charts presented in this market study

• Part de la surface agricole bio totale
• Part des cosmétiques biologiques dans le marché total
• Commerce extérieur de la catégorie cosmétique
• Destination pour les exportations de cosmétiques
• Origine des importations de cosmétiques
• Reasons to use organic and natural cosmetics
• Search trend for the word "organic" on Google
• Consumer demand for organic cosmetics
• Producteurs d'agriculture biologique
• Surface bio agricole
• Répartition du chiffre d'affaires des produits cosmétiques bio
• Achats en ligne de biens réalisés par des femmes
• Magasins bio, répartition par produits vendus
• Chiffre d'affaires des cosmétiques bio par catégorie