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1 Synthèse du marché
1.1 Scope of the study
Cosmetics include all substances that are used to cleanse, moisturize or make up a person's skin, hair, nails or teeth. Cosmetics can be divided into two macro-categories:
- Beauty products: e.g. make-up, perfume, skin cream.
- Hygiene products: e.g. shampoo, soap, deodorant.
At 32% in 2022, North Asia has the largest share of the global market. Germany has been the largest European country consuming cosmetics for many years. [However, the overall trend shows a decline in the personal care and beauty market with a decrease of 3.1% between 2020 and 2021, however, the organic cosmetics market is a segment of the industry that has been growing steadily for several years.in 2021 ,natural cosmetics reached a share of just under 11% of the German cosmetics market. [BioFach ]
The market for organic cosmetics in Germany is subject to various trends. Consumers are placing increasing value on natural ingredients, sustainable packaging and transparency regarding production processes. Personalization and a holistic approach to organic cosmetics are also important trends. These developments are reflected in the growth rates of the market.
This market study aims to provide a comprehensive overview of the market for cosmetics in Germany. Current growth rates, the competitive situation and trends in the market are analyzed to provide valuable insights and findings for companies, investors and industry observers.
This is because the growing interest in topics such as sustainability and the environment or the increased attention being paid to the origin of products means that both the industry giants and the new market players need to rethink their positioning.
List of charts presented in this market study
- Annual growth rates for cosmetic products
- Market share of cosmetics by region
- Turnover of the most important players in the cosmetics market
- Global cosmetics market
- Number of SMEs in the cosmetics market by country
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Latest news
Beiersdorf opens new logistics center in southern Germany - 15/07/2024
- Beiersdorf, owner of the Nivea skincare brand, is planning to invest 200 million euros in the new platform
Results: Beiersdorf boosted by Nivea in 2023 | Performance: Beiersdorf boosted by Nivea in 2023 - 29/02/2024
- The Hamburg-based group recorded annual sales of 9.3 billion euros in 2023, representing organic growth of 10.3%.
- Beiersdorf's consumer business recorded sales of 7.8 billion euros
- The Nivea brand generated annual sales of 5 billion euros
- The dermatology division, with the Eucerin and Aquaphor brands, posted annual sales of 1.3 billion euros
- The health division, Hansaplast and Elastoplast brands, achieved sales of 267 million euros
- The luxury division, La Prairie and Chantecaille brands, saw sales fall by 15.4% and 18.4% respectively.
Beiersdorf starts production at its Leipzig cosmetics plant - 04/05/2023
300 million euros invested in new production plant
Plant location in Leipzig-Seehausen
Inclusion of a logistics platform under construction on neighboring land
Beiersdorf's largest single-site investment worldwide
First products: deodorants, hairsprays and shaving foams
Brands involved: Nivea, 8x4 and Hidrofugal
State-of-the-art technology almost doubles productivity
Use of automated intralogistics systems, robotics and virtual reality for employee training
Beiersdorf closes 2022 financial year up 10.2 - 01/03/2023
- Beiersdorf Group sales: 8.8 billion euros +10.2 %.
- Nivea brand growth: 9.6 %.
- Consumer Division sales: 7.1 billion euros.
- Previous year's Consumer Division sales: 6.1 billion euros.
- Growth in healthcare (Hansaplast and Elastoplast): 13.1%.
- Healthcare sales: 261 million euros.
- Previous year's sales for the healthcare business: 225 million euros.
- Luxury segment growth (La Prairie): 1.9%.
- Luxury segment sales: 655 million euros.
Beieirsdorf: Nivea: + 10.2% in 2022 - 01/03/2023
- Beiersdorf Group sales: 8.8 billion euros
- Sales growth: 10.2
- Nivea brand growth: 9.6
- Consumer division sales: 7.1 billion euros (previous figure: 6.1 billion euros)
- Growth in Health Care (Hansaplast and Elastoplast): 13.1
- Healthcare sales: 261 million euros (vs. 225 million euros in 2021)
- Luxury segment growth (La Prairie): 1.9% Luxury segment sales: 655 million euros
Weleda aims to rejuvenate its brand and accelerate innovation - 28/02/2023
- The group has stopped production of homeopathic medicines at its Alsace site.
- The French subsidiary cut 126 jobs
- France remains the second-largest market behind Germany, accounting for 20% of group sales
- Weleda relies on a distribution network built around pharmacies, parapharmacies and specialized organic retailers
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The cosmetics market | Germany
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