The cosmetics market - Germany (2024)

1.1 Scope of the study

Cosmetics include all substances that are used to cleanse, moisturize or make up a person's skin, hair, nails or teeth. Cosmetics can be divided into two macro-categories:

• Beauty products: e.g. make-up, perfume, skin cream.
• Hygiene products: e.g. shampoo, soap, deodorant.

At 32% in 2022, North Asia has the largest share of the global market. Germany has been the largest European country consuming cosmetics for many years. [However, the overall trend shows a decline in the personal care and beauty market with a decrease of 3.1% between 2020 and 2021, however, the organic cosmetics market is a segment of the industry that has been growing steadily for several years.in 2021 ,natural cosmetics reached a share of just under 11% of the German cosmetics market. [BioFach ]

The market for organic cosmetics in Germany is subject to various trends. Consumers are placing increasing value on natural ingredients, sustainable packaging and transparency regarding production processes. Personalization and a holistic approach to organic cosmetics are also important trends. These developments are reflected in the growth rates of the market.

This market study aims to provide a comprehensive overview of the market for cosmetics in Germany. Current growth rates, the competitive situation and trends in the market are analyzed to provide valuable insights and findings for companies, investors and industry observers.

This is because the growing interest in topics such as sustainability and the environment or the increased attention being paid to the origin of products means that both the industry giants and the new market players need to rethink their positioning.