The salon market - Italy

1.2 A first look at the global salon industry

The global salon and spa market was estimated at $***.** billion in ****. Due to the Covid-** outbreak and travel restrictions, industry sales declined by * percent in ****.

However, recovery is expected to occur as early as **** at a slower pace than predicted before the Covid-** crisis. In fact, on a global scale, the beauty salon market is expected to grow at a CAGR (***) of *.* percent between **** and **** to reach $***.* billion in ****.

World market for beauty salons and spas World, ****-*****, in billions of U.S. dollars Source: ****

The growth of the market is mainly fueled by the development of emerging countries, particularly involving the urbanization of lifestyles and rising living standards. In fact, rising household disposable income and the stress resulting from modern lifestyles are significant growth levers for the industry.

1.3 Italian market

The cosmetics market in Italy in **** is worth *.** billion euros. The turnover of the sector is given by the sale and production of cosmetic products, hairstyle stores and beauty salons. The latter, according to the National Association of Cosmetic Companies, are worth *** million euros, *.* percent of the industry[***].

Cosmetics industry value Italy, ****-****, Million euros Source: ****

In Italy, the market is represented by beauty or beauty salons. The size of the beauty salon market is often represented by the size of the industry's retail trade, thus taking into account the turnover generated by beauty salons only as distributors-commonly called "professional channels"-of cosmetic products. The value of the beauty salon market, intense precisely as retailers, has not changed much over the years, excluding ****, the year of closure for many businesses due to the Covid ** pandemic.

Value of the beauty salon market Italy, ****-****, millions of euros Source: ****

1.4 Beauty centers and regions

Beauty centers are scattered throughout Italy, with the region with the largest turnover being Lombardy, worth ** million euros in ****, followed by Veneto, **, and Emilia Romagna.

1.5 Covid Pandemic

The cosmetic industry has had to deal with the consequences of the pandemic, including lockdowns involving several distribution channels and negative impacts on the entire supply chain. Beauty salons suffered from forced closure at the beginning of the pandemic, with obvious uncertainties after the reopening on May **, ****, due to the often decreed laws with impositions of sudden closures. Risks related to squatting and the permanent closure of many establishments have affected the activities of businesses specializing in the channel.

The national president of Confesercenti revealed that the number of establishments has decreased by ** percent due to the pandemic i[***].

The most consistent problems they faced were:

The upswing in attendance has had a cross-sectional effect on the services offered in the salon; the increase in demand is descriptive of the overcoming of the pandemic crisis, with some concentrations related to the most innovative services in the area of slimming and wellness pathways: the effects on the body and mind dictated by the long lockdown periods are being addressed thanks to the professionalism of beauty salons.

Other changes due to the pandemic were:

Expansion of opening hours Request for funding Rising prices of service Increase in digital payers Use of social networks Use ...

2.1 Needs in Italy

Beauty salons are the business with the most market in the beauty salons category, accounting for **.* percent of the total; the other categories occupy a very small part of the market, coming in at *.* percent of the total.

Beauty salons by category Italy, ****, percent Source: ****

Beauty salons recorded a negative performance in ****, in fact, the number of beauty salons returned to the value of ****, with a decrease of -*.*% in the number of establishments.

Compared with ****, there was a slight decrease in the number of businesses claiming to be " AestheticCenter "(***)[***].

2.2 Quality and comfort win over Italians

Demand for beauty treatments is increasing among Italian consumers. Among the most important factors influencing the choice of a beauty salon, service quality and convenience in terms of time and location are the most important-**% and **%, respectively.

Most important criteria for choosing a beauty salon Italy, ****, percent Source: ****

Beauty salon attendance tends to vary widely depending on individual needs, but a typical clientele in Italy is considered to consist mainly of women between the ages of ** and **. Still very small compared to the female segment, the male segment is growing, and few beauty salons are trying to capture this growing demand. [***]

2.3 Cosmetic consumption influences performance

In addition to their main source of income, usually from services rendered, beauty salons can also derive their income from the direct sale of cosmetics or beauty products. In fact, the evolution of the cosmetics market in Italy and, above all, the sales value of cosmetics in beauty salons are decisive factors for the industry

Italian cosmetics market

Italy was considered the third largest European market for cosmetics consumption in ****, with a value of about **.** billion euros, benefiting from the growing competitiveness in foreign markets and the recovery of the domestic market, being one of the main producers (***). On the other hand, citizens tend to use cosmetics relatively consistently over time, as evidenced by the industry's countercyclical trend, i.e., a steady and positive trend in production, export and use over the past decade, with above-average values compared to other Italian consumer goods Cosmetica Italia ]

Domestic consumption is the highest value and has slightly increased (***) compared to ****. Its turnover can be divided into the two main channels

Traditional (***), which generated sales of *.*** billion euros in **** Professional (***) which generated *** million euros in sales in ****, led by hairdressers with *** million euros-beauty salons reaching sales of *** million euros

Cosmetics industry turnover Italy, ****-****, Million ...

2.4 New trends

Sustainable products

Customers are becoming increasingly aware of the origin of the products that are used in beauty salons. The lack of legislation defining what is a cosmetic with natural and sustainable connotations makes it complicated to frame the products, but The Italian Cosmetic Association reports that the production of these products is up **.* percent from **** and the purchase of them is also up **.* percent.

Claims related to the offer of cosmetics with natural and sustainable connotations represent in the world about **% of the total cosmetics placed on the market. The same proportion for Italy rises to **%: it is a share that is affected both by a delay in the arrival of the phenomenon on the national market, and therefore by a greater effervescence of attention to this phenomenon, and by a more sophisticated culture and research on the part of a public attentive to social and environmental issues.

Over the past * years, with the same logics recorded in defining sales and market values, launches with sustainability-related claims have grown at a faster rate than those related to naturalness, both globally and in Italy.

Source: ****

Men's nail art

A new trend that is becoming increasingly popular in Italy are manicure and ...

3.1 Sector in Italy

The beauty salon market in Italy has an extremely fragmented image, with thousands of small players. In ****, the number of beauty sal ons was estimated at about *****, which represents a *.* percent decrease from the previous year, bringing it back to the same values as in ****. The sector is represented by small and medium-sized beauty salons-some of which are franchised-because of low barriers to entry, although other major market players are slowly consolidating their share by selling their branded products directly.

Number of "Beauty Centers" businesses Italy, ****-****, Units Source: ****

Various activities are included in the nomenclature of beauty salons: about **,*** beauty centers, *** massage centers, *** nail care centers, *** spas, and *** activities categorized under"Other activities."

In addition to the **,*** Beauty Salons, Spas, Nail Centers, and Massage Centers, other typical Beauty Center activities are offered through the channels:

**** *- and *-Star Hotels **** Hairdressers **** Pharmacies **** Perfumeries **** Gyms and Fitness Centers

Beauty centers are mainly located in Lombardy, ****, followed by Veneto, ****, and Emilia Romagna, ****.

Source: ****

3.2 Structure of a beauty center

Where it is placed

According to the study conducted by Cosmetica Italia, in ****, the preferred location for beauty salons remains to be "Street Front," **.* percent, followed by "condominium floor" and "other facilities."

Where beauty salons are located Italy, ****, percent Source: ****

How many employees are there

Most beauty centers, **.*%, normally have * or * employees. it is also possible to find larger beauty centers, normally chains, with more than ** employees. In the beauty salon channel alone, an estimated **,*** employees work.

Beauty centers by number of employees iItaly, ****, percent Source: ****

How many beauticians are there

The qualified beautician is a mandatory professional figure in all salons, however, almost in **.* percent of cases it is limited to one or two people. an estimated **,*** beauticians operate.

Beauty salons by number of beauticians Italy, ****, percent Source: ****

Salon size

Most beauty salons are between ** and *** square meters.

Beauty salons by store size Italy, ****, percent Source: ****

Services offered

**.* percent of beauty salons still offer traditional manicure and nail services, at most supplemented with a gel nail treatment. While **.* percent supplemented the offer with the presentation of an Onychotechnician and thus a specialized nail service.

Extra services offered by beauty salons Italy, ****, percent Source: ****

4.1 Distribution of services

Beauty salons offer a range of services related to a person's image and aesthetics. The composition of the offerings depends largely on the size of the establishment, its equipment, and the target audience, and, therefore, not all services are necessarily present in all establishments, as some may be more specialized in specific segments of the beauty industry and others more generally. However, a hierarchy of the most popular services offered by beauty salons is possible and places body and facial care at the forefront.

Treatments offered in beauty salons Italy, ****, percent Source: ****

As for the equipment most present in beauty salons, with the related treatments, are pressotherapy to remove cellulite and water retention, **.*%, sunlamps for an artificial tan, **.*%, and laser depilatories for hair removal, **.*% .

Equipment found in beauty centers Italy, ****, Percentage Source: ****

4.2 Prices

As a result of the growing demand in the wellness and beauty segment, the services offered have increased significantly, creating a price gap between the various offerings. First, since prices depend on a variety of variables, in the specific case of beauty salons, some influencing criteria are location, quality of treatment and products used, brand

However, prices of basic treatments do not vary significantly from year to year, with the most significant variation occurring in the prices of some treatments available for both men and women, such as waxing: a woman's leg shave costs an average of ** euros, while for a man the cost is about ** euros, depending on the duration or products used. [***]

Source: ****

4.3 New trends

Every year from Hollwood and the East come new trends that Italian nationals look for in beauty salons. The tendencies are very varied but follow macro-categories

source:VanityFair Mabella

5.1 Regulatory framework for beauty salons

The activity of the beautician is regulated in Italy by Law * of **** and Ministerial Decree *** of **/**/**. The decree states that the beautician is responsible for all treatments on the surface of the body for an exclusive or predominant aesthetic purpose. These treatments, according to the regulatory framework, must be performed manually or with electromechanical devices for aesthetic use, or by applying cosmetic products

The administrative procedure to be followed for the opening of a beauty salon involves, on the one hand, a series of steps common to the opening of any business on Italian territory and, on the other hand, must meet the specific needs of the business in question

The first steps to follow, common to the opening of any business, are as follows

Registration with the Chamber of Commerce Opening of VAT Opening of Inps and Inail positions for owners and employees of the business

In addition, in the specific case of beauty salons, the following steps are required

Obtaining a certificate as a professional beautician Applying for a health permit from the regional ASL

For example, in order to open a beauty salon in Italy, the owners or partners of the beauty center must obtain the Certificate of ...

6.1 Segmentation

• Epilate
• Galzignano s.r.l
• Zeropeli
• Seta Beauty
• Ymaa france
• Beauty center Katia Acosta
• Glam's Addict
• Just Beauty
• Kapsalon Trend
• L'institut 1325
• Loanny beauty
• Lui Bien être
• Medi Esthetic
• Melting Pot
• Modern Beauté par Marianna Brizeiu
• MS Beauty Center
• Nicky Beauty Salon
• PM beauty by Parvin
• Pure Skin Belgium
• Rêves pour soi by Maeva
• Rosa beauty Center
• The Skincare clinic
• U Nice Place
• Well & Well