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Summary and extracts

1 Market summary

1.1 Definition and presentation

A cosmetic includes any substance used to clean, moisturize or alter a person's skin, hair, nails or teeth.

Cosmetics can be divided into two macro-categories:

- Beauty products: e.g. makeup, perfume, skin cream.

- Care products: e.g. shampoo, soap, deodorant.

In addition, most products can be distinguished according to the end user, classifying cosmetics into feminine and masculine. The distinction that appears clearer and more outlined for some specific products (e.g. shaving razors) is gradually fading in favor of new unisex product lines.

In Italy, the cosmetics market has shown an incredible performance in recent years, thanks to the positive perception of the country of origin. In fact, both production and export have recorded an annual percentage increase since 2009. As far as men's cosmetics are concerned, the sector has recently been experiencing remarkable performances - positioning itself as a leading segment of the market - stimulated by the growing attention paid to facial and body care, which also comes from the men's population. Moreover, the progressive increase in interest in the environment and health is expected to have an impact on male beauty in the organic channel.

List of charts presented in this market study

  • Turnover of the most important players in the cosmetics market
  • Cosmetics market share by geographic area
  • Breakdown of cosmetics sales
  • Cosmetics market turnover
  • Commercial performance of cosmetics
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Latest news

Beiersdorf opens new logistics center in southern Germany - 15/07/2024
  • Beiersdorf, owner of the Nivea skincare brand, is planning to invest 200 million euros in the new platform
Chanel seeks new impetus with the departure of its artistic director - 06/06/2024
  • - The Chanel group employs over 36,500 people worldwide.
  • - Chanel sales 19.7 billion dollars in 2023
  • - Chanel sales rose by +15.8%.
  • - In the United States, Chanel sales rose by less than 3% to $3.9 billion.
  • - In Asia, Chanel sales rose strongly by 17.7% to $8.4 billion.
  • - Chanel's distribution network has doubled over the last five years.
Luxury: Chanel on the right track - 22/05/2024
  • - Chanel 2023 annual sales: $19.7 billion (approx. €18.2 billion), an increase of 14.6%.
  • - Workforce: 36,500 employees.
  • - Number of Chanel boutiques worldwide: over 600.
  • - Sales in Asia: $8.4 billion, up 17.7%.
  • - Sales in Europe: $4.7 billion.
  • - Sales in the United States: $3.9 billion, with growth of less than 3%.
  • - Number of Chanel stores in mainland China: 18.
Results: Beiersdorf boosted by Nivea in 2023 | Performance: Beiersdorf boosted by Nivea in 2023 - 29/02/2024
  • The Hamburg-based group recorded annual sales of 9.3 billion euros in 2023, representing organic growth of 10.3%.
  • Beiersdorf's consumer business recorded sales of 7.8 billion euros
  • The Nivea brand generated annual sales of 5 billion euros
  • The dermatology division, with the Eucerin and Aquaphor brands, posted annual sales of 1.3 billion euros
  • The health division, Hansaplast and Elastoplast brands, achieved sales of 267 million euros
  • The luxury division, La Prairie and Chantecaille brands, saw sales fall by 15.4% and 18.4% respectively.
Chanel investe ancora in Italia: nuova giunteria per Gensi Group - 29/02/2024

1. **Investimento Chanel nel Calzaturificio Gensi Group**: - Inaugurazione di un nuovo reparto di giunteria di 3.000 metri quadrati nel sito produttivo di Mosciano Sant'Angelo (Teramo). - Attivazione di 4 nuove linee di produzione da 70 metri ciascuna. - Attualmente, 6 linee di produzione sono in funzione, con un piano di raddoppio nei prossimi 3 anni attraverso l'inserimento di nuove risorse professionali. 2. **Iniziative Aziendali per la Sostenibilità**: - Formazione di 3 gruppi di lavoro dedicati alla sostenibilità ambientale dell'azienda un anno fa. - Riduzione dei consumi energetici e degli scarti di lavorazione. - Avanzamenti nel riciclo e riuso. - Avvio dell'istituto interno di formazione "M'Astri Nascenti" in collaborazione con Arsutoria School, con 60 persone formate fino ad oggi. 3. **Forza Lavoro e Piani di Assunzione**: - Attualmente, l'azienda ha oltre 660 collaboratori, dei quali oltre 120 sono orlatrici. - Sono previste nuove assunzioni per aumentare ulteriormente la forza lavoro. 4. **Produzione Chanel e Supply Chain Italiana**: - Le calzature Chanel sono progettate in Francia ma prodotte in Italia. - Aziende italiane controllate da Chanel implicate nella produzione: Roveda di Parabiago (acquisita nel 1999), Gensi di Giulianova (acquisita nel 2015), e Ballin Shoes (acquisita nel 2020).

Chanel creates "La Parcelle", a new green and artistic space - 14/09/2023
  • Le 19M, the space dedicated to Chanel's métiers d'arts, was inaugurated in 2021.
  • Le 19M brings together 600 craftsmen and experts in eleven Maisons d'arts.

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Chanel
Marc Jacobs
Giorgio Armani
LVMH Parfums et Cosmétiques (Parfum Christian Dior)
STRYX
ALTR London
Beiersdorf

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the men's cosmetics market | Italy

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