The confectionery market - France (2023)

1.2 Optimism for the global market

The global market

Confectionery market sales World, ****-****, in US$ billion Source: ****

In ****, the confectionery market was valued at $***.** billion, representing a substantial decline of *.*% compared to ****. A CAGR of *.*% is forecast for the period ****-****, reaching a market value of *** billion USD in ****.

Global market players

top confectionery market players by sales World, ****, US$ million Source: ****

From this ranking, we can see that the USA, Japan and Switzerland are home to a number of major market players, with the three biggest being Mars Inc, Ferrero Group and Mondelez International. between them, these ** players accounted for USD *** billion, or just over half the world market. Most players, with the exception of a few, saw their sales increase between **** and ****.

1.3 Difficulties also affect the French market

The confectionery market, excluding chewing gum, has been estimated at *.* billion euros in ****. In ****, this market grew by **%.

Sweets and lollies attract a wide range of consumers, from children to the elderly. This diverse customer base helps to maintain demand and ensure the market's resilience in the face of more health-oriented consumer trends. Candy manufacturers are implementing strategies to diversify their product ranges and meet the varied preferences of consumers in terms of tastes, textures, colors and flavors. Range extensions are favored to minimize the risks associated with radical innovation.

The candy and lollipop market is enjoying solid growth despite the economic crisis. Sales volumes rose by *.*%, reaching ***,*** tonnes by the end of **** [***]

Sales of the confectionery market in supermarkets, excluding chewing gum France, ****-****, billions of euros Source: Alliance *, Alliance * ****, Alliance * **** * Data not available

the chewing gum market has been estimated at *** million euros in **** and *** million euros in ****.unfortunately, the lack of information on previous data prevents us from having an overview of the evolution of this market, but once again, it is quite possible that the **% drop between **** and **** is due to COVID-**.

Sales of confectionery-related activities

We have identified two NAF codes related to our subject of ...

1.4 Foreign trade: An imbalance of power

In ****, France recorded a deficit of *** million euros in its trade balance. Although exports rose by *.*% during the year, imports increased by a more substantial *.*%, reaching a total of *** million euros.

Foreign trade in "Sugar and sugar factories France, ****-****, in billions of euros Source: ****

According to the confectionery union, France exported **% of its confectionery production by volume in ****[***]

In ****, France exported **. *% of its production abroad [***]

Partner countries

In ****, the Netherlands, Belgium and Spain respectively accounted for **.*%, **.*% and **. *% of French confectionery imports. The first four countries account for almost **% of imports.

Supplier countries for code ** "Sugars and sugar confectionery France, ****, in millions of euros Source: ****

In ****, the customer countries for French confectionery were very numerous and diversified, with Germany, Spain and the United States accounting for only **% of French exports in this field.

France's main confectionery customer countries France, ****, in % of total Source: ****

2.1 Breakdown of demand by confectionery category

Confectionery encompasses many different types of product, and the following chart shows which are the most popular:

Breakdown of confectionery sales in supermarkets by category France, ****, in percent Source: ****

In ****, candies, lollipops and cand y canes were the best-selling products in supermarkets, in terms of value, with a market share of **%, representing an increase of *.*% on ****. This growth in market share was achieved at the expense of chewing gums, which, despite recording an **.*% increase in value, accounted for just **% of the market in ****. Small confectionery and confectionery specialties grew by **% and **.*% respectively in ****. On the other hand, candied fruit recorded a decrease of *.* million in ****.

Chocolate confectionery, which is not included in the previous chart, nevertheless accounted for *.* billion euros in ****, making it the largest confectionery category [***]. However, the focus of this study will not be on chocolate products, as Businesscoot has a study dedicated to this subject: Le marché du chocolat et de la chocolaterie en France.

2.2 Consumer habits

Having learned about the most popular products on the confectionery market, it is useful to look at the consumption habits of the French:

Annual consumption of confectionery France, ****, in grams/day Source: ****

Unsurprisingly, confectionery consumption was higher among children than adults in ****, with a daily consumption of *g for children, and *.*g for adults.

As a result, the French allocated an average annual budget of **.* euros in ****[***].

In ****, this average budget was €**.* [***]

2.3 Towards healthier food consumption

In recent years, French food consumption habits have evolved, with a trend towards "healthy", organic or even vegan products. This niche demand became particularly pronounced in **** with the pandemic and subsequent confinements, as many French people changed their consumption habits and turned to healthier, more balanced products. The trendis also supported by the introduction of the nutri-score since ****, which we'll be talking about shortly after.

The Minsitère de l'agriculture has identified other trends in French food consumption in ****, the most important of which are:

Cross consumption concerns the desire of some French people to associate their meals with an experience (***), and mainly concerns urban dwellers. New forms of food sociability are changing the way the French consume, encouraging them to share their meals within a community, or to use them as tools for a political or social cause. Snacking and delivered meals are increasingly popular with the French, who have little time for meals, especially at lunchtime.

With regard to organic produce, according to LSA, between June *, **** and May **, ****, in all supermarket channels, there will be :

*.* million euros in sales generated by organic sweets and lollies (***) *.* million euros for organic chocolate confectionery, up **.*% on the previous year.

These figures ...

2.4 French favorite candy brands

In the survey conducted by OpinionWay for MPF Conseil in February ****, Haribo was named the French people's favorite confectionery brand, winning **% of votes from our panel . It was closely followed by Tic Tac and Carambar, with **% and **% of participants respectively expressing a preference for these brands.

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On average, women show a stronger preference for sweets than men, with a gapranging from * to ** percentage points depending on the brand. Luttiin particular stands out with the widest gap in popularity between men and women. French favorite candy brands by gender France, ****, in % Source: ****

It is consistent to note that the preference for different candy brandsdecreases with age among the French. For example, Haribo presents the most significant gap in popularity between the **-** and **+ age groups, with a difference in appreciation approaching ** percentage points. An interesting case is that of Krema, which seems to gain in appreciation when comparing the **-** and **-** age groups. In addition, it's important to note that the deterioration of dental health with age can lead to a reduced ability to consume sweets, which could partly explain this decrease in preference for sweets among older people. Preferred candy brands of the French according to age France, ...

3.1 Numerous manufacturing processes

Confectionery can be made in many different ways, depending on the type of confectionery required. Osmosis, vitrification, gelation... are all processes that generally require the use of specially adapted machinery.

Source: ****

Gelled sweets differ from other sweets in that they contain gelling agents in addition to sugar and glucose syrup. The gelling agent may be pectin, gelatin, agar gum or starch, with a residual moisture content of **%. [***]

In the case of starch-based jelly sweets, sugar is dissolved in water, then the mixture is added to a glucose syrup. The mixture is then heated to over ***°C. Citric acid and starch are then gradually added to give the candy its texture. This requires the company to have a wide range of machinery at its disposal.

For larger companies, manufacturers also invest in automatic packaging systems to speed up production.

3.2 Confectionery production: rising numbers of companies and employees

According to Alliance *, in ****, confectioners in France accounted for **% of the French confectionery market, representing ** companies and *,*** direct jobs.

According to Urssaf, there are * NAF codes for confectionery:

**.**Z Manufacture of cocoa, chocolate and confectionery products **.**Z Wholesale of sugar, chocolate and confectionery products **.**Z Retail sale of bread, pastries and confectionery in specialized stores

We have produced graphs with the information corresponding to these codes, but it is important to note that the proportion and therefore the specific behavior of the confectionery business remains unknown.

Number of establishments in confectionery-related NAF codes France, ****-****, in units Source: ****

In the same way, here's what's happening with the number of employees:

Number of employees in confectionery-related NAF codes France, ****-****, in units Source: ****

3.3 Products sold mainly through supermarkets

Here is a list of the different confectionery distribution channels:

Supermarkets: supermarkets buy their supplies from large central purchasing agencies. Examples include Galec for E.Leclerc and EMC Distribution for Casino. Traditional channel: meaning bakeries, tobacconists, kiosks, service stations, vending machines, specialist retailers, cinemas... Prices are often higher than in supermarkets, but the offer is more limited. Artisan confectioners : they produce regional specialities (***) and distribute their products via stores and/or distance selling. E-commerce: there are a number of pure players specializing in online confectionery sales, including ***bonbon.com and top-bonbon.com. They offer the same brands as supermarkets, but generally at lower prices.

As supermarkets are an important channel for the sale of confectionery, it's useful to know who the players are:

Value market share of FMCG* and FLS** retail groups France, ****, in percent Source: LSA * Fast-moving consumer goods ** Fresh and Self-service

The Leclerc group , Carrefour and Mousquetaires are the three main players, with market shares of **.*%, **. *% and **. *% respectively in France in ****

3.4 A highly concentrated sector with room for new players

Typology of players :

Confectionery companies by size France, ****, in Source: ****

In ****, very small, small and medium-sized companies accounted for **% of confectionery companies, i.e. almost all of them. Large companies, which generate the most value, are nevertheless more limited in number, since in ****, they represented *% of the number of confectionery companies.by way of example, in ****, Haribo, number * in France in the sugar confectionery market, held a market share of **.*%[***].

Market share of confectionery companies France, ****, % (***) Source: ****

Market share is concentrated by a dozen or so major groups, which have succeeded in establishing themselves by producing confectionery that appeals to the general public (***). In ****, Haribo and Carambar&Co held market shares of **.*% and **.*% respectively.

Market concentration has intensified, with Haribo holding **.*% of market share in ****, followed by Carambar & Co, with **.*%. [***]

The market has been turbulent in recent years, with pronounced consolidation between the various players. Private equity fund Eurazeo created the Carambar & Co brand in **** to bring together the Carambar, Kréma, La Pie qui chante, Vichy pastilles and Mondelez confectionery businesses.

In ****, the Carambar & Co group combined its activities with Lutti, owned by a German family, which had a **.*% market share in France in **** and produces Lutti and Arlequin candies. ...

4.1 From traditional confectionery to novelties

There are many different types of sweet confectionery and chewing gum. They can be classified into * different categories.

Source: ****

Traditional confectionery is generally based on regional recipes or inherited from within a company. Vichy pastilles, Carpentras berlingots and Montélimar nougat make particular use of this traditional image to sell themselves to consumers, and traditionally represent a niche market.

Modern confectionery, on the other hand, includes all confectionery produced on an industrial scale by large companies such as Haribo or Lutti, which is not based on a traditional or regional recipe. In this category, confectionery is intended for mass sale, such as Haribo's Dragibus and Lutti's Scoubidous.

Lastly, new-fashion confectionery is a category that covers all confectionery that has been developed recently, to meet new consumer expectations. This heterogeneous category includes organic, halal and vegan confectionery.

A further typology of confectionery is possible, based on taste, texture and format (***).

Source: ****

This variety enables some brands to position themselves as generalists (***).

Other brands choose to specialize in a particular segment and leverage their image. This is the case with gingham pastilles, which produce just one product, sold in formats that vary little. [***]

French specialties

Here's a map of French confectionery specialities:

Source: ...

4.2 Strong price rises driven by inflation

Confectionery prices have remained relatively stable between **** and ****, despite a slight fall since ****, with a price index in **** of **.**, below its **** level (***). [***]

In **** (***), consumer prices for confectionery rose by almost **% in just a few months, reflecting rising raw material, energy and wage costs.

Consumer price index for confectionery (***) France, ****-****, base *** in **** Source: ****

Prices are generally above €* per kilo for recognized brands (***) and below €* for private label packs, creating genuine competition between brands.

Source: ****

4.3 Confectionery that needs to adapt

Reducing the amount of sugar: a sound approach

Confectionery sales have gradually evolved in response to changing consumer expectations. The most important trend is the marketing of confectionery that retains its appearance and taste, but with less sugar.

Haribo, for example, has developed Frutilicious and Sea Friends, which contain **% less sugar. Lutti markets its Bubblizz, Crazy Animals... with **% less sugar. This reduction in sugar content is made possible by the use of new ingredients (***). [***]

In addition to the reduction in sugar, several sweet ingredients have been reviewed, including the elimination of titanium dioxide and gelatin, the reduction of additives and the use of natural colorants. For example, Nestlé's Smarties are made with natural colorants[***].

Is organic really a good idea?

Confectioners are also banking on the development of more natural confectionery (***) is emerging with growth of ***%, however, organic remains marginal in the sharing segment and is evolving slowly in the children's segment.

For example, Hollywood's Gum & Candy brand manager stated in ****: "Organic is not something we are looking at. Instead, we're focusing on the natural axis with Simple, with more natural ingredients, but which suffered from being launched at the height of the Covid period. . Another example is Haribo, with ...

5.1 Food industry regulations

The Ministry of Agriculture presents the most important regulatory texts in the agri-food sector, particularly those relating to hygiene.

EC regulation no. ***/**** assigns responsibility for food safety to the professionals who market them. This text creates an obligation of traceability, withdrawal of products likely to present a risk to consumer health...[***] EC regulation n°***/**** on food hygiene applies to all players in the agri-food sector, and requires the implementation of procedures based on HACCP principles. [***]

HACCP is an assessment tool (***) based on * principles:

Hazard analysis Identify critical control points Establish critical thresholds Implement a monitoring system to control critical thresholds Select corrective measures Apply verification measures Compile a file of principles and their application

5.2 Regulatory aspects specific to confectioners

In the case of confectionery, regulations pay particular attention to the use of chemical compounds by confectioners. The regulations stipulate that it is forbidden for manufacturers to produce confectionery containing non-edible elements, whether or not integral to the confectionery, and presenting a suffocation risk for children under * years of age. [***]

Checks carried out by the DGCCRF have shown that the vast majority of manufacturers comply with the regulations (***). The term "natural flavoring" was misused by just under half of the products analyzed. [***]

The DGCCRF noted in particular manufacturers' errors concerning the use of colorants, which did not comply with EC regulation n°****/****, and raised its concerns about the extensive use of glucose and/or fructose syrup, products with a high sweetening power. The latter can lead to a high risk of diabetes among consumers.

5.3 Organic label and nutri-score

For a brand to obtain the organic label on one of its products, it must meet the following conditions:

at least **% of the product's components come from organic farming in accordance with EU regulations; The product complies with the rules of the official inspection system; The product comes directly from the farmer or food processor in sealed packaging; The product bears the name of the producing farmer or food processor or distributor and the name or code of the inspection body.

Within the European Union, the first regulation concerning organic farming came into force in **** (***). The new EU organic logo came into force on February *, ****.

The Nutri-Score summarizes a product's nutritional value in a single letter - from A (***).

This overall score includes positive parameters such as fiber, protein, fruit and nuts, as well as negative parameters such as kilocalories, saturated fatty acids, sugar and salt.

At a time when breakfast cereals are accused of containing elements that are too sweet for children, the signals sent by this score can prove decisive in the act of purchase.

6.1 Player segmentation

• Haribo Ricqles Zan France
• Mondelez Groupe
• Carambar & Co
• Kubli
• Mondelez France
• Lindt & Sprungli
• Mars Group
• Ferrero
• Confiserie du Nord Têtes Brûléées
• Lutti (Carambar Co)
• Clément Faugier
• Francois Doucet
• Perfetti Van Melle
• Chocmod
• Astra Sweets (Vanherpe Groupe)
• Brabo
• Douceurs du Palais
• Ricola
• Cerdan Caramelos
• Chupa Chups (PerfettiI Van Melle )
• Damel Group
• Cruzilles Confiserie
• Solinest