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Summary and extracts
1 Market overview
1.1 Presentation of the organic cosmetics market
The organic cosmetics market is a sub-segment of the larger cosmetics market. A cosmetic product includes any substance used to clean, moisturize or alter a person's skin, hair, nails or teeth.
Cosmetics can be divided into two categories:
- Beauty products: make-up, perfume, skin cream
- Care products: shampoo, soap, deodorant.
The global organic cosmetics market is booming, and despite the fall caused by the COVID-19 crisis this year, predictions are that this market will resume a stable growth from next year until at least 2023, including in Spain. The European leader today in terms of organic cosmetics is Germany, followed by the UK and France, which are far ahead of Italy and Spain (14th world market).
In Spain, the market is promising and shows good prospects. The country seems to be today between two levels: more advanced than most of the other European countries, and in particular its Portuguese neighbour, but still a step behind the 4 continental leaders on the market. The organic cosmetics segment being the one with the highest level of growth among the other possible sub-segments, it is through this one that Spain is developing on its domestic and export markets.
The craze is also affecting large groups, who see organic as a way to renew their product line and to regain consumer confidence. Confidence is indeed a key element in gaining market share, hence, for example, the multiplication of different labels or the marketing of independent brands in specific distribution channels. Finally, we must take into account the success of the online sale. This is a real growth driver for small and large players alike.
1.2 A growing global market
The entire cosmetics market
The global cosmetics market is estimated at *** billion in **** (***), i.e. *% growth for the year [***].
Growth in the cosmetics market World, ****-****, % Source: ****
Asia-Pacific alone accounts for **% of the global market value, followed by North America (***).
Breakdown of the cosmetics market by geographical area World, ****, % Source: ****
The ...
1.3 Spain, an emerging and promising market
Today, Spain is still lagging behind the other European giants (***). Spain is nevertheless showing promise in this sector and particularly in the segment studied, that of organic cosmetics.
Size of the cosmetics market Europe, ****, billion euros Source: ****
Organic, the new Spanish trend
Spanish consumers are increasingly demanding environmentally friendly and healthy ...
1.4 Foreign trade
In the absence of data on Spain's foreign trade in the organic cosmetics sub-segment, we have focused on the broader cosmetics segment in order to understand the country's main customers and suppliers.
Spain is a slightly larger exporter of cosmetic products than importer for the category "cosmetic and toilet preparations; beauty, ...
2 Analysis of the demand
2.1 A favourable consumer climate
In order to understand the national demand for organic cosmetics it is first necessary to analyse the demand for the more general cosmetics market.
Spain is a country that is receptive to cosmetic products, in fact the average annual budget for a consumer in the country in cosmetics was *** euros in ...
2.2 Consumer Behaviour
What they buy
Consumption of cosmetics in Spain is quite homogeneous among the different product categories. Skin care remains the most consumed product category, encompassing **% of purchases. Among skin care products, more than half are intended for facials (***). [***]
Cosmetics consumption by category Spain, ****, % Source: ****
Main criteria for buying organic cosmetics
Spaniards ...
3 Market structure
3.1 Spain, leader in organic farming
The association STANPA lists over *** member companies. These companies represent **% of the national cosmetics market, **% are SMEs. These companies have more than **,*** direct employees in the sector and ***,*** indirect employees. Despite this large proportion of SMEs, the Spanish market is not very homogeneous. The indisputable leader remains L'Oréal with all ...
3.2 Various distribution channels
Organic cosmetics are distributed to consumers through five distribution channels:
Mass distribution (***) Selective distribution (***) Hairdressers and home hairdressers Direct sales (***) Pharmaceutical advice (***)
The distribution channels for organic cosmetics do not have the same weight as in the more general cosmetics market. Indeed, if for cosmetics the privileged channel remains the supermarkets, ...
4 Analysis of the offer
4.1 Specific ingredients
According to COSMOS - the international non-profit organization producing organic standards - organic cosmetics contain five categories of ingredients:
Water Mineral elements Physically processed agri-ingredients Chemically processed agri-ingredients Other ingredients
Agro ingredient (***) the use of a substance of plant, animal or microbial origin that is derived from agriculture, aquaculture or ...
4.2 The different supply trends
A green product throughout the value chain
Given the interchangeable terminology (***), it is difficult to get a comprehensive overview of all products labelled as organic.
Not all certified entities consider the entire product supply chain. This last aspect could potentially be a determining factor in a world of changing supply.
Not ...
4.3 Generally higher prices
Organic cosmetics generally tend to be sold at higher prices than non-organic cosmetics. Among the reasons that can be given for these prices, in addition to a higher willingness to pay to acquire this type of product, we also find the need to use more natural resources which have a higher ...
5 Regulation
5.1 Terminology can be confusing
Terminology can be confusing
There is confusion about the definition and identification of "organic" products. A first step towards a better understanding of the product is to differentiate the following categories [***]:
The natural cosmetics : they contain ingredients of natural and/or organic origin (***) The organic cosmetics : they contain natural raw ingredients ...
6 Positioning of the actors
6.1 Segmentation
- LVMH Vins et Spiritueux
- Estée Lauder
- PUIG Group
List of charts presented in this market study
- Growth in the cosmetics market
- Breakdown of the cosmetics market by geographical area
- Breakdown of the cosmetics market by product category
- Top six companies in the cosmetics sector in terms of turnover
- Size of the organic cosmetics market
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Latest news
Beauty: Estée Lauder cautious about 2024 - 02/05/2024
- - Acquisition of Tom Ford for $2.3 billion
- - Double-digit growth in Clinique sales, across all geographic regions
Estée Lauder unable to keep pace with L'Oréal - 20/08/2023
- Estée Lauder saw sales fall by 10% to $15.9 billion in its offbeat 2022/2023 full year
- Estée Lauder acquired the Tom Ford brand for $2.3 billion.
Spain's Puig reaps the rewards of diversification | Puig successfully diversifies. - 27/03/2023
- - Sales of 3.6 billion euros (+ 30% year-on-year)
- - EBITDA of 640 million euros (+ 30% year-on-year)
- - 10% market share in prestige fragrances
- - 25% of group activity in cosmetics and skincare industry
- - 36% sales growth in China
Estée Lauder buys a breath of fashion air with Tom Ford - 16/11/2022
- Estée Lauder's acquisition of Tom Ford: $2.3 billion.
- Foundation of the Tom Ford brand: 2005.
- Estée Lauder has owned the Tom Ford Beauty license since: 2006.
- Estée Lauder fourth-quarter fragrance sales: $579 million.
- Estimated potential of Tom Ford Beauty for Estée Lauder: over one billion euros in two years.
- Tom Ford will remain the brand's creator until the end of 2023.
Estée Lauder acquires Tom Ford for $2.3 billion | Estée Lauder acquires Tom Ford for $2.3 billion - 16/11/2022
- - Estée Lauder buys Tom Ford for $2.3 billion
- - The deal is expected to close in the first half of 2023.
- - Tom Ford founded his label in 2005.
- - Tom Ford Beauty launched its fragrance and make-up line in 2006 with Estée Lauder.
- - Estée Lauder expects Tom Ford Beauty to sell $1 billion worth of products a year within two years
- - Tom Ford's license to Ermenegildo Zegna for apparel, accessories and underwear lines is extended and expanded.
- - The license currently granted to Marcolin for Tom Ford eyewear will also be extended.
Cosmetics: Chinese confinements affect Estée Lauder - 18/08/2022
- Estée Lauder is the potential buyer of Tom Ford, valued at 2.5 billion euros.
- - The group is forecasting sales growth of between 3% and 5% for fiscal 2023, below the expected growth of 7%.
- - China is Estée Lauder's leading market, where the company is impacted by health restrictions and the Covid19 zero policy.
- - Asia-Pacific generated just over a billion euros in the fourth quarter, down 23% year-on-year.
- - Hainan Island welcomed 81 million travelers in 2021, with tourist numbers up 25.5%.
- - Estée Lauder forecasts adjusted earnings per share of between 5% and 7% for 2023, well below the 10.5% forecast. s.
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the organic cosmetics market | Spain
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