The aesthetic medicine market - Spain

Since 2020, the global esthetic medicine and plastic surgery market has been witnessing significant growth. Despite the pandemic's initial impact causing a nearly 10% drop in value for Spain's market in 2020 to 2.6 billion euros, recovery was swift with demand picked up in 2021 influenced by factors such as increased personal savings during lockdowns and a shift in social dynamics leading to a heightened focus on virtual appearance. The industry is characterized by a high prevalence of non-surgical procedures, which held a 54.4% share of the global market. In terms of regional dominance, the United States leads with 45% of the sector’s revenue, followed by Europe at 25%, and the Asia-Pacific region at 23%. Technology plays a critical role in the market, with advancements enabling more effective, minimally invasive treatments.

The Spanish market specifically has seen a rise in the popularity of esthetic medicine, with 35.9% of the population using such services, and injectable treatments like botulinum toxin and hyaluronic acid being especially prominent. The market is supported by a professional base of 4,500 to 6,000 practitioners and over 5,000 medical clinics. Demand among younger demographics and a growing acceptance among males are key trends within Spain, suggesting diversity in consumer profiles and sustained market robustness.

Demand for Aesthetic Medicine on the Rise in Spain

Spain has been witnessing a significant surge in the popularity of aesthetic medicine, with an increasing number of the population—ranging from approximately 30.5% to 35.9%—opting for various non-surgical and surgical cosmetic treatments. Women predominantly dominate the market, although male participation has seen a considerable increase in recent years, indicating a broadening appeal across different genders. Facial treatments are the clear frontrunner in the aesthetic medicine arena, accounting for over 70% of procedures, with botulinum toxin (Botox) and hyaluronic acid injections being the most sought-after. On the other hand, treatments such as hair removal, calcium hydroxyapatite injections, and photorejuvenation also make up a significant portion of the market.

One distinct trend is the diversification of demand across different age groups. Younger individuals tend to seek treatments for reasons such as combating cellulite or reducing body fat, whereas older clients generally aim to minimize signs of aging, like hyperpigmentation and wrinkles. Men have shown a particular inclination towards hair treatments, making up nearly one-quarter of all aesthetic procedures among the male demographic. The Spanish aesthetic medicine market isn't just driven by domestic demand but is also buoyed by health and beauty tourism, with Spain positioned as a prime destination in Europe. Despite the setback caused by the global pandemic, the market is showing signs of robust recovery, fueled by increasing savings among the Spanish populace and a heightened demand from younger generations who are influenced by social media portrayals of beauty standards. The cumulative effect of such trends has led to substantial economic implications, with the average spend per clinic visit reaching nearly 1,000 euros. Women, on average, tend to spend slightly more than men, allocating around 573 euros compared to 493 euros for each session. Geographically, there's notable regional variance in market distribution, with autonomous communities like Madrid, Andalusia, Valencia, and Catalonia featuring prominently in terms of the number of authorized aesthetic medicine centers.

In conclusion, the interplay of changing sociocultural dynamics, financial factors, and technological advancements has positioned the aesthetic medicine market in Spain on a trajectory of growth, with a strong tilt towards non-surgical, minimally invasive procedures that promise a combination of natural results and convenience for an increasingly diversified consumer base.

Key Players in the Spanish Aesthetic Medicine and Plastic Surgery Sector The Spanish aesthetic medicine and plastic surgery industry is home to a range of key entities that play various roles in this burgeoning market. From esteemed professional associations to leading equipment manufacturers and prominent medical education institutions, the Spanish market is well-equipped with a robust infrastructure to support growth and innovation. Here's an overarching look at some of the principal players shaping Spain's aesthetic medicine landscape.

Professional Associations and Societies

• One of the cornerstones of the aesthetic medicine community in Spain is the Sociedad Española de Medicina Estética (SEME), the Spanish Society of Aesthetic Medicine. SEME serves as a national umbrella for various regional associations, ensuring that practitioners adhere to a standard of excellence and continuously enhance their expertise in line with evolving global trends. It offers education, sets practice standards, and provides a platform for practitioners to exchange knowledge.
• On a regional level, professional practitioners cluster into various associations dependent on their geographic location. These regional associations are crucial for maintaining a strong network of professionals who abide by the norms and guidelines laid down by SEME. They play a significant role in advocating for the interests of the community, organizing local events, and acting as a nexus for practitioners in their respective areas.

Equipment Manufacturers

• The market for aesthetic medicine is driven in part by innovative equipment manufacturers specializing in injectables, energy-based devices, and cosmeceuticals. These companies are at the forefront of technological advancement, providing the medical fraternity with the tools needed to perform non-invasive and invasive aesthetic procedures safely and effectively.
• Injectable manufacturers are crucial players, providing products like neuromodulators and dermal fillers. These injectables are central to numerous non-surgical procedures popular in Spain, such as botox treatments and volumizing enhancements.
• Energy-based device manufacturers contribute significantly to the arsenal of aesthetic medicine, with offerings across various technologies including laser, light, electromagnetic, ultrasound, cryolipolysis, and suction-based systems. These devices are utilized in a broad spectrum of treatments ranging from hair removal to skin rejuvenation.
• Cosmeceutical suppliers, meanwhile, bridge the gap between traditional cosmetics and pharmaceuticals, offering high-concentration, active ingredient formulas to complement aesthetic procedures. Their products are typically validated through stringent clinical testing and are integral to pre- and post-procedure care.

Inforamtion

• Number of pages : ~ 40 pages
• Format : Digital and PDF versions
• Last update : 04/05/2022

Summary and extracts

List of charts presented in this market study

• Global aesthetic medicine and surgery market size
• Segmentation régionale du marché de la médecine esthétique
• Classement des principales opérations de médecine esthétique dans le monde
• Size of the aesthetics medicine market
• Variations du nombre d'opérations de médecine et de chirurgie esthétiques en Espagne
• Percentage of the Spanish population using aesthetic medicine
• Traitements les plus couramment associés à la médecine esthétique
• Connaissance de la médecine esthétique par les Espagnols
• Distribution of aesthetic medicine treatments by type
• Traitements les plus populaires en fonction du genre
• Most popular treatments for men
• Les parties du corps que les Espagnols voudraient le plus modifier
• Comment les Espagnols se perçoivent-ils ?
• Les raisons qui poussent les Espagnols à subir une intervention de médecine esthétique
• Average spending per visit to the clinic by gender
• Âge des patients en médecine esthétique
• Classe sociale des consommateurs de médecine esthétique
• Number of centres practicing aesthetics medicine
• Nouvelles unités de médecine esthétique autorisées chaque année
• Average number of aesthetic medicine patients treated per doctor per month
• Perception of doctors on the evolution in the number of patients
• Impact of Covid-19 pandemic on the number of patients of doctors