Summary of our market study

Since 2020, the global market for aesthetic medicine and plastic surgery has grown significantly. Although the initial impact of the pandemic led to an almost 10% drop in the value of the Spanish market in 2020, to 2.6 billion euros, recovery has been rapid, with demand rebounding in 2021, influencede by factors such as increased personal savings during the downturn and a change in social dynamics leading to greater attention to virtual appearance. The sector is characterized by a high prevalence of non-surgical procedures, which account for 54.4% of the global market. In terms of regional dominance, the USA leads the way with 45% of the sector's revenues, followed by Europe with 25% and the Asia-Pacific region with 23%. Technology plays a key role in the market, as advances enable more effective and less invasive treatments.

In the Spanish market, in particular, the popularity of aesthetic medicine has increased, with 35.9% of the population having recourse to this type of service, including injectable treatments such as botulinum toxin and hyaluronic acid. The market is supported by a professional base of 4,500 to 6,000 practitioners and over 5,000 medical clinics. Demand from young people and the growing acceptance of men are key trends in Spain, suggesting diversity in consumer profiles and sustained market strength.

Rising demand for aesthetic medicine in Spain

Spain has seen a significant increase in the popularity of aesthetic medicine, with a growing number of the population - ranging from around 30.5% to 35.9% - opting for a variety of surgical and non-surgical aesthetic treatments. Women dominate the market, although male participation has increased considerably in recent years, indicating a growing appeal to both sexes. Facial treatments clearly dominate the field of aesthetic medicine, accounting for over 70% of procedures, with botulinum toxin (Botox) and hyaluronic acid injections being the most popular. Treatments such as hair removal, calcium hydroxyapatite injections and photorejuvenation also account for a significant share of the market.

A clear trend is the diversification of demand between different age groups. Younger people tend to seek treatments to combat cellulite or reduce body fat, while older customers want to minimize the signs of aging, such as hyperpigmentation and wrinkles. Men have shown a particular penchant for hair treatments, which account for almost a quarter of all aesthetic procedures in the male population. The Spanish aesthetic medicine market is driven not only by domestic demand, but also by health and beauty tourism, which makes Spain one of Europe's leading destinations. Despite the setback caused by the global pandemic, the market is showing signs of a vigorous recovery, thanks to the increased thriftiness of the Spanish population and the fact that Spain's beauty industry is becoming increasingly competitive.pargne of the Spanish population and increased demand from younger generations influenced by the beauty standards conveyed by social media. The cumulative effect of these trends has had a significant economic impact, with average expenditure per clinic visit reaching almost 1,000 euros. On average, women tend to spend slightly more than men, approximately 573 euros versus 493 euros per session. Geographically, the distribution of the market varies considerably from region to region, with autonomous communities such as Madrid, Andalusia, Valencia and Catalonia standing out for the number of accredited aesthetic medicine centers.

In conclusion, the interplay of changing socio-cultural dynamics, financial factors and technological advances has set the aesthetic medicine market in Spain on a growth trajectory, with a strong bias towards non-surgical, minimally invasive procedures that promise a combination of natural results and comfort for an increasingly diverse consumer base.

Key players in the Spanish aesthetic medicine and plastic surgery sector The Spanish aesthetic medicine and plastic surgery sector boasts a number of key entities playing diverse roles in this booming market. From reputable professional associations and state-of-the-art equipment manufacturers to leading medical educational institutions, the Spanish market has a solid infrastructure to support growth and innovation. Here's a look at some of the key players shaping the landscape of aesthetic medicine in Spain.

Professional associations and societies

One of the pillars of aesthetic medicine in Spain is the Spanish Society of Aesthetic Medicine (SEME). The SEME oversees several regional associations and ensures that professionals adhere to a standard of excellence and continually improve their knowledge in line with changing global trends. It offers training courses, defines standards of practice and provides practitioners with a platform for exchanging knowledge.
At regional level, practitioners are grouped together in various associations according to their geographical location. These regional associations are essential to maintaining a solid network of professionals who adhere to the standards and guidelines set by SEME. They play an important role in defending community interests, organizing local events and acting as a link for professionals in their respective regions.

Equipment manufacturers

The medical aesthetics market is fueled in part by innovative equipment manufacturers specializing in injectables, energy-based devices and cosmeceuticals. These companies are at the forefront of technological advances, providing the medical community with the tools needed to carry out invasive and non-invasive aesthetic procedures safely and effectively.
Manufacturers of injectable products are key players, with products such as neuromodulators and dermal fillers. These injectables are at the heart of many popular non-surgical procedures in Spain, such as Botox treatments and volume augmentations.
Manufacturers of energy-based devices make a significant contribution to the arsenal of aesthetic medicine, with offerings of various technologies, such as laser, light, electromagnetic, ultrasound, cryolipolysis and suction-based systems. These devices are used in a wide range of treatments, from hair removal to skin rejuvenation.
Cosmetics suppliers bridge the gap between traditional cosmetics and pharmaceuticals, offering formulations of highly concentrated active ingredients to complement aesthetic procedures. Their products are often validated by rigorous clinical testing and form an integral part of pre- and post-procedure care.

the aesthetic medicine market - Spain

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Last update : 01/12/2024

Summary and extracts

1 Market overview

1.1 Definition and scope of the study

The aesthetic medicine and plastic surgery market comprises several distinct segments:

Plastic surgery, a technique for reshaping the body through surgical interventions designed to correct a morphological anomaly or the outward appearance of a patient's body;
Aesthetic medicine, which covers all non-surgical advice, care and treatment aimed at improving a patient's aesthetic appearance;
Cosmeceuticals, products halfway between cosmetics and drugs, containing active ingredients for specific dermatological treatments (wrinkles, dark circles under the eyes, etc.).

Plastic surgery therefore exclusively comprises surgical treatments on the patient's body, such as breast surgery, the most popular procedure. Aesthetic medicine, on the other hand, can be performed by general practitioners or specialists. The vast majority of aesthetic medical procedures involve injections under the skin, for example to reduce wrinkles. Cosmetic products are most often used to correct skin ageing, although their efficacy has yet to be proven.

The global market for plastic surgery and aesthetic medicine is growing rapidly, driven in particular by the dynamism of the Asian region, which is currently the main focus of global demand. However, the market remains largely dominated by the United States and Brazil. This growth is due in part to the boom in injectable substances, but also to the renewal of equipment and technologies required for operations and treatments.

Spain is a benchmark country for health and beauty tourism, generating strong external demand. But this demand is just as strong at home, with a growing proportion of the population resorting to aesthetic medicine treatments: in 2020, 35.9% of the population resorted to these procedures, an increase of +5.4 points in two years. This expansion of the aesthetic medicine consumer base suggests very promising prospects for the future of this market in Spain. [ SEME]

2 Demand analysis

3 Market structure

4 Offer analysis

5 Regulations

6 Positioning the players

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