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the men's cosmetics market - Spain

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Number of pages : ~ 40 pages
Format : Digital and PDF versions
Last update : 19/09/2024

Summary and extracts

1 Market overview

1.1 Definition and presentation

Men's cosmetics are products that improve men's appearance, protect certain body parts and can also mask certain body odors. The market is often divided into three main segments: hygiene (soaps, shampoos, deodorants, etc.), skincare (moisturizers, shaving foam, etc.) and beauty products (make-up, perfume, eau de toilette, etc.).

Worldwide, the men's cosmetics market is largely dominated by Asia, which accounts for over 40% of the sector's sales. Consumption habits are much lower than in the Western world, and in certain Asian countries such as Korea, where the use of cosmetics for men is very common. The second largest market is North America, followed by Western Europe. Skin care products are the most popular, ahead of hair care and make-up.

In Spain, men have become increasingly important in the cosmetics market. While men buy an average of 16 beauty products a year, compared with 30 for women, who spend much larger sums, sales of men's products are showing higher growth. Young people between the ages of 25 and 35 are driving market growth. Spending on perfume was most dynamic before the advent of covid-19, which prompted Spaniards to turn more to skin care products.

2 Demand analysis

3 Market structure

4 Offer analysis

5 Regulations

6 Positioning the players

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