The air purifier market - Spain

1.1 Definition and Scope of the Study

An air purifier is a device that reduces the impact of domestic and industrial pollution by filtering the air and consequently eliminating pollutants and unpleasant odors. Within the scope of this study, however, we are going to focus only on domestic and commercial applications of these devices rather than on the industrial ones. 

There are five main air purification technologies on the Spanish market, based on the pollutant treated:

• Mechanical filters (e.g. HEPA);
• Electronic filters (electrostatic ionizers or precipitators);
• Gas phase filters (e.g. activated carbon);
• UVGI or Germicidal UV irradiation;
• PCO or photocatalytic oxidation;
• Ozonizers;

In public settings, such as hospital or aircrafts, air purifiers are mainly used to filter and remove toxic residues. In domestic environments, on the other hand, air purifiers are present in offices and homes to improve the hygiene and quality of life of employees and residents.

It is estimated that the global market for air purifiers will grow at a rate of more than 10% in the coming years. In particular, this growth is due to increased pollution rates and increased awareness of the harmful effects of air pollution on health. 

The United States has been the main market for air purifiers, while Asia Pacific is the region experiencing the highest growth, currently accounting for 41.1% of the market. In the Asia-Pacific region, the rapid industrialization, urbanization and rising disposable income are supporting this growth.

The lockdown measures implemented by the government in various Spanish regions to contain the spread of COVID-19 have led to an increase in demand for household appliances, of which air purifiers is part of. In addition, there is a growing demand for air purifiers from healthcare facilities and buildings as consumers are exploring ways to prevent the spread of coronavirus. The awareness of the benefits of air purifiers in general is increasing which is promising for this market.