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Summary and extracts
1 Market overview
1.1 Definition and presentation
The home-delivered box market encompasses several types of boxes marketed as shipments of different products, at varying frequencies (weekly, monthly, etc.). Boxes tend to be themed (beauty, country-specific products, food, jewelry, etc.) and are usually sent on a monthly basis, although other consumer trends are now to be seen.
In Spain, the most developed type of box is undoubtedly the "food" type, containing different products and foods. There are different types of food boxes:
- "Surprise" boxes containing different products that the buyer has to unravel when he receives the box. Nevertheless, the price of the box should never exceed the total retail worth of the various items contained in the box. Currently, degustabox is one of the firms selling this kind of box.
- Cooking boxes with different ingredients that allow you to cook a specific recipe, as offered by Hellofresh in a majority of European countries (with a planned arrival on the Spanish market in 2022), or by other Spanish companies such as Let's Cook.
After a strong growth that has lasted for the past several years, the box market in Spain is bending towards greater product diversification, although "food" boxes should continue to be the most dynamic type thanks to higher profitability.
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the home-delivered box market | Spain
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