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Summary and extracts
1 Market overview
1.1 Definition and scope of the study
Diapers are toilet paper products that are worn directly on the body with an absorbent layer, usually made of shredded wood pulp, also called "fluff" pulp. The composition of diapers also includes other materials (plastic, elastic for ease of use, lotion to preserve the skin, urine indicator, perfume, etc.).
There are two main types of consumers who may use diapers: infants and children, and some elderly people with incontinence. This study focuses only on baby diapers. these accompany the child at least until he or she is toilet trained, which is around the age of three.
The global market has been growing steadily since 2010, driven by the growth of the world's population. In Spain, the baby diaper market is strongly dominated by the leader Dodot (Procter & Gamble Group, the equivalent of Pampers) with a hegemonic position in the market. Other major players include Ontex, which manufactures private label products from its Valverde del Majano plant, for groups such as Carrefour, Lidl, Alcampo and Dia.
Finally, more and more players are positioning themselves in the natural or zero-waste segments, in response to consumers' growing concern for the environment and product composition. For example, Pingo offers eco-friendly diapers, and Ecopipo sells reusable diapers.
List of charts presented in this market study
- Number of births
- Turnover in the baby diapers sector
- Turnover of the top 5 companies operating under CNAE code 1722
- Por qué los consumidores no pagarían más por los pañales biodegradables
- Distribución del gasto en bebés durante su primer año
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Latest news
Procter & Gamble: Optimism - 15/05/2024
- - **Procter & Gamble worldwide sales for fiscal year 2022-2023**: $82 billion, up 2%.
- - A quarter of French people use electric toothbrushes, compared with 45% of Germans and 60% of Scandinavians.
- - Growth in the incontinence protection market: A niche that's growing by 5-10% a year.
- - **Investment in France**: 65 million euros to modernize and expand production capacity at the Amiens and Blois sites, with a total of around 500 million euros over seven years.
Lidl France maps out its logistics future - 28/10/2023
- The company has opened platforms in Gondreville (54) and Saint-Augustin (62), with the next one planned for Châtelaudren-Plouagat (22)
- Investment in the 63500 m² Gondreville platform: 100 million euros
- This site employs 320 people
- Other new platforms are planned for Châtelaudren-Plouagat (22) in 2024, Ablis (78) in 2025, and Pardies (64) in 2026
- The Lidl network in France comprises 25 platforms, 23 of which have been renovated, expanded or relocated over the past decade.
Michel Biero to head Lidl France - 19/09/2023
At the end of August, the brand boasted almost 1,600 stores and 48,000 employees in France
Lidl launches its beauty range - 12/12/2022
- Lidl has carried out a shopper study in 2021 which has led to an acceleration in the beauty market.
- The "Beauty Box" concept has been on trial since February 2022
- In Lidl's hygiene and beauty department, the ratio is 70% private label and 30% national brands.
- Sales in the department increased by over 10% following the introduction of the "Beauty Box".
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the baby diaper market | Spain
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