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Number of pages : ~ 40 pages
Format : Digital and PDF versions
Last update : 05/10/2021

Summary and extracts

1 Market summary

1.1 Definition and presentation

The non-alcoholic beverages market comprises several types of beverages, mainly marketed through food distribution channels, such as supermarkets and grocery shops, and food service. Non-alcoholic beverages include:

still and sparkling water
sparkling drinks
flavoured waters
fruit juices and vegetable centrifuges
energy drinks
non-alcoholic beers

Within the scope of this study, we are not going to include fruit juices as part of the soft drinks category, as we already treated this type of drinks in a specific study.

The global soft drinks market is expected to grow at a rate of 8.20% until 2027. The growth of the market is driven by the current health trends and the increasing body care of citizens, coupled with the growing inclination towards healthy beverages. In 2019, Asia held the largest share of the soft drinks market, followed by the U.S. and Europe. The European market is expected to witness significant growth due to declining consumption of alcoholic beverages and growing popularity of healthy products.

In 2019, the Italian beverages market consisted of 77% non-alcoholic beverages and 23% alcoholic beverages in terms of litres consumed. Consumption of fruit and vegetable juices and nectars decreased by -3.3% in the last year, while consumption of mineral water and still drinks increased. Overall, soft drink consumption grew 1-3% in 2019. The market is highly concentrated, with a few national and international players dominating the market.

Overall, the market is driven by various innovations, especially in packaging and new formats, and by investments in marketing to stimulate demand in a sustainable way. Recent years have also seen a general increase in prices.

In the aftermath of the Covid-19 pandemic, market turnover has been supported by online sales and the continuity of production in the food sector. However, the hotel industry's results are negative, recovering only during the summer.

2 Demand analysis

3 Market structure

4 Analysis of the offer

5 Rules and regulations

6 Positioning of the actors

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Latest news

Nestlé sells its Natur baby food products to FNB - 06/02/2024

nestlé is the world's number one food company.
FNB is a French investment fund specializing in small and medium-sized food companies.
Nestlé is in exclusive negotiations with FNB to sell its infant food business in France.
The products concerned are NaturNes potties, Babicao and Babivanille infant powders, and the P'tit yogurt range.
These products are manufactured at the Arches plant.
Worldwide sales of Nestlé infant formulas rose by more than 10%.

Nestlé France sells its baby food products to Mousline - 02/02/2024

Nestlé is in exclusive negotiations with the French investment fund FnB for the sale of its infant food business.
The ranges concerned are soups, purées, desserts and breakfast powders under the NaturNes, Babicao and Babivanille brands, as well as the P'tit franchise.
Infant milks, the mainstay of the portfolio - with Laboratoires Guigoz and Nestlé Nidal - remain with Nestlé France.
The infant nutrition products concerned by this sale are manufactured at a factory in the Vosges region of France, which employs 230 people.
FnB, the potential buyer, specializes in supporting French SMEs in the food industry.
The infant food market in France shrank by 6% in volume last year due to the drop in the birth rate, with a sharper decline for milks than for diversification foods.
Nestlé has 14 factories in France.

Nestlé wants to conquer the vitamin market. - 19/04/2023

Nestlé has made more than 60 acquisitions since Mark Schneider took over as CEO in 2017.
Nestlé Health Science sales have almost tripled in 5 years, from 2.6 billion Swiss francs to 6.6 billion in 2022.
The global vitamin and mineral market is worth 140 billion Swiss francs (142 billion euros).
Nestlé increased its market share in vitamins from 1% to 4% between 2018 and 2021, while in medical nutrition it rose from 18% to 19% over the same period.
Nestlé acquired The Bountiful Company in 2021 for 5 billion Swiss francs.
Nestlé controls 14% of the US vitamin and dietary supplement market.
The French market for vitamins and dietary supplements reached 2.6 billion euros in 2022, up 3%.
Nestlé is the leader in clinical nutrition in France, with a market share of 30%.

Private label manufacturers are expecting consolidation. - 21/10/2022

80% of French private label sales are produced by VSEs, SMEs and ETIs
Refresco produces and bottles juices, iced teas and still fruit drinks for all French retailers
In the third quarter of 2021 , sales volumes rose by between 18% and 26%, depending on the category

Nestlé is in exclusive negotiations with the FnB fund to sell its Mousline purées. - 29/03/2022

150 employees at the Rosières-en-Santerre (Somme) site.
The FnB is a fund dedicated exclusively to supporting French and European SMEs in the food industry.
72% of the dehydrated purée market.
Nestlé assures that this sale will have "no impact" on the 150 employees at the site.

Nestlé earns over 16 billion euros - 17/02/2022

Nestlé targets 7.5% growth in 2021
Recurring operating income up 1.4% to 15.1 billion Swiss francs
Net profit up 38.2% to 16.9 billion Swiss francs
Leading category is hot and powdered beverages
The Group pursued its premiumization and value-creation strategy: premium products account for 35% of Group sales and grew by 12% in 2021

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Coca-Cola HBC Italia

Nestlé Groupe

San Benedetto

Sanpellegrino

Refresco

Coop

Conad

Carrefour Italia

Refresco

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