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Summary and extracts
1 Market Overview
1.1 Definition and presentation
Distillates are alcoholic beverages made by a distillation process that separates and concentrates alcohol and other volatile compounds from a fermented liquid. This process takes advantage of the different boiling temperatures of the components in the mixture, allowing for a product with a higher alcohol content than the starting beverage. Common examples of distilled spirits include whiskey, vodka, rum, gin, brandy, tequila, and grappa.
The size of the spirits market is estimated at US$619.54 billion in 2024 and is expected to reach US$825.57 billion by 2029, growing at a compound annual growth rate (CAGR) of 5.91 percent during the forecast period (2024-2029). One of the significant factors for the high growth of the alcohol market during the forecast period is considered to be the increase in demand for premium alcoholic beverages due to the increase in consumer purchasing power.
The European spirits market is expected to reach €26.7 billion by 2028, up from €25.7 billion in 2023, marking a modest annual growth rate of 0.8 percent. Since 2019, the market has seen a steady increase of 0.9 percent per year.Other important factors include the increase of the alcohol consumer base, especially among young people, the strengthening of the distribution network adopted by alcohol producers, and the adoption of Western culture in developing countries are contributing to the market growth.Alcohol consumption is expected to rise to 9.6 billion by 2028, up from 8.8 billion in 2023.
The Italian market is projected to increase from 3.39 billion euros in 2023 to 3.52 billion euros in 2028, with an overall growth of 3.8 percent in five years, with a CAGR of 0.80 percent, the same as the European market. In recent years, the turnover of companies involved in the distillation, rectification and blending of spirits has grown by 26 percent. Good news also regardingthe domestic value of production sold, which increased by 50 percent, as well as the production made and sold, representing an increase of 66.6 percent and 59.6 percent, respectively.
1.2 The global market
The size of the alcohol market is estimated at US$***.** billion in **** and is expected to reach US$***.** billion by ****, growing at a compound annual growth rate (***). One of the significant factors for the high growth of the alcohol market during the forecast period is considered to be the increase in ...
1.3 The European market
The European spirits market is expected to reach €**.* billion by ****, up from €**.* billion in ****, marking a modest annual growth rate of *.* percent. Since ****, the market has seen a steady increase of *.* percent per year.
European spirits market value Europe, ****-****, in US$ billion ReportLinker
Spirits consumption in Europe is expected to ...
1.4 The Italian market
The Italian market is forecast to increase from *.** billion euros in **** to *.** billion euros in ****, with an overall growth of *.* percent in five years, at a CAGR of *.** percent, the same as the European market. Italian distilled spirits market forecast Italy, ****-****, in € billion Company Register, Linker Report, Businesscoot Processing
Between ...
1.5 Imports and Exports
Under HS Code **** - Undenatured ethyl alcohol with an alcohol content of less than ** percent by volume; spirits, liqueurs and other spirituous beverages, between **** and ****, Italy saw a significant increase in both exports and imports of distilled spirits. Exports grew by ** percent from US$*,*** million in **** to US$*,*** million in ****. Imports, ...
1.6 Inflation suffered by the sector
The distilled spirits sector in Italy has faced inflation by adopting various strategies to cope with rising costs and maintain competitiveness. Rising prices of raw materials, production and logistics have forced many companies to adjust the prices of their products upward. This price increase has been reflected both on store shelves ...
2 Demand analysis
2.1 Overview of demand
Between **** and ****, the average household expenditure item for distilled spirits in Italy showed a gradual increase. In ****, the average expenditure was *.** euros, decreasing slightly to *.** euros in **** and remaining stable in ****. Starting in ****, spending began to rise, reaching *.** euros and continuing to increase in **** to *.** euros. In ****, average household spending on ...
2.2 Geographical distribution of demand
In ****, the average monthly household expenditure on distilled spirits in Italy shows significant variations geographically. Households in the Northeast and Northwest record the highest expenditure, with *.** euros each. In the Center, the average expenditure falls to *.** euros, while in the regions of the South and Islands it stands at *.** euros. These ...
2.3 Demand drivers
In ****, the consumption of bitters among people aged ** years and older in Italy varies significantly among different age groups. Data in thousands indicate that the **-** age group has the largest number of consumers, with *,*** people. This is followed by the age groups **-** years (***) have the lowest percentages of ...
2.4 Trend in demand for distilled spirits
Between July **** and July ****, the trend of online distilled spirits searches in Italy showed considerable fluctuations. In July ****, the index was at **.*, remaining relatively stable until September **** (***). These data indicate a growing focus on distilled spirits, with periods of increased interest likely related to seasonal and holiday events. The steady increase ...
2.5 New trends in demand
In recent years, the spirits market has seen a significant transformation, driven by changes in consumer tastes and innovations in the industry. These emerging trends reflect a growing quest for quality, authenticity and sustainability. Below, we explore in detail the major changes that are redefining the demand for distilled spirits ...
3 Market structure
3.1 Market structure and dynamics
Between **** and ****, the number of enterprises active in distillation, rectification and blending of spirits in Italy showed steady growth. In ****, there were *** active enterprises, increasing to *** in **** and *** in ****. In ****, the number increased to ***, continuing to grow to *** in **** and reaching *** enterprises in ****. This represents an overall increase of **.* percent in ...
3.2 Value Chain
*. Procurement of Raw Materials:
Agriculture: Cultivation and harvesting of raw materials such as grains, sugarcane, grapes, potatoes, and other botanicals. Supply: Procurement and management of raw materials from farmers and selected suppliers.
*. Processing and Fermentation:
Processing: Processing of raw materials into a usable form, such as grain milling and malting. Fermentation: ...
3.3 Distribution channels
In ****, value sales in Italy's large-scale retail trade (***) were dominated by distillates and spirits, accounting for **.* percent of the total. This was followed by sweet liqueurs with **.* percent, alcoholic aperitifs with **.* percent, and finally bitters with **.* percent. This indicates a clear dominance of distilled spirits and brandies over other categories of ...
3.4 The main actors in the supply chain
The following table lists some of the major companies operating in the alcoholic beverage industry in Italy, along with their best-known brands. This overview provides a snapshot of the variety of products offered by the different business groups, highlighting the diversity and richness of the Italian alcohol industry. Each company represented ...
4 Supply analysis
4.1 Type of products
The spirits market is extremely diverse and fascinating, reflecting a long history of diverse traditions, innovations and cultures. Each distillate possesses a unique character resulting from a combination of raw materials, production methods, aging, and geographic origins. This guide delves into the major categories of distilled spirits, offering a comprehensive overview ...
4.2 Price Analysis
Between June **** and June ****, the consumer price index for alcohol and liquor in Italy increased from ***.* to ***.*, marking a growth of *.* percent. After a phase of stability between June and August ****, the index began to rise, reaching ***.* in October **** and continuing to grow to ***.* in June ****. In the following months, the ...
4.3 New supply trends
In recent years, the spirits market has seen a remarkable evolution, driven by consumers who are increasingly focused on quality, sustainability and innovation. Distilleries, large and small, have responded to these demands with creativity and commitment, spawning new trends that are redefining the industry landscape. Below, we will explore the major ...
5 Regulations
5.1 Regulation of distilled spirits
In Italy, the regulation of the production and sale of distilled spirits is complex and detailed, influenced by both European and national regulations. At the European level, two key regulations are Regulation (***) ****/***, which revises and updates the previous regulation by introducing new rules on the production and labeling of distillates.
In ...
6 Positioning of players
6.1 Market segmentation
- Gruppo Campari
- Martini & Rossi
- Diageo
- Gruppo Montenegro
- Pernod Ricard
- Illva Saronno
- Branca
- Dilmoor
- Fratelli Caffo
- Molinari
List of charts presented in this market study
- Average household expenditure item for distilled spirits
- National per capita expenditure on distilled spirits
- Production realized in quantity of distilled spirits
- Production sold in quantity of distilled spirits
- Spirits sales report
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The Spirits Market | Italy
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