The bottled water market - Italy (2024)

1.2 The global market

The size of the bottled water market is estimated at $*** billion in **** and is expected to reach $***.* billion by ****, growing at a compound annual growth rate (***). People nowadays have become more aware of the potential risks of contaminated tap water. According to WHO, at least *.* billion people worldwide used feces-contaminated drinking ...

1.3 The European market

The European bottled water market is estimated at $**.** billion in **** and is expected to reach $**.** billion by ****, with a compound annual growth rate (***). In response to the COVID-** crisis, on March **, ****, the European Commission closed the borders of the European Union for ** member states to all nonessential travel for a minimum ...

1.4 The Italian market

Forecasts on the value of the Italian bottled water market from **** to **** indicate an overall growth of **.* percent. It is expected to register steady growth thanks to the restaurant and tourism industries. The natural water segment is expected to register strong sales growth in volume, while sparkling and functional features are ...

1.5 Imports and Exports

Under HS code ****.** (***), between **** and ****, Italy's exports of bottled water grew significantly from $***.* million in **** to $***.* million in ****, peaking at $***.* million in ****. Imports, on the other hand, remained rather stable and contained, increasing slightly from $*.** million in **** to $**.* million in ****. The coverage rate, which measures the ratio of exports to imports, ...

1.6 Inflation suffered by the sector

The bottled water industry in Italy has experienced a period of significant challenges due to inflation. Rising production costs, mainly due to higher prices of raw materials such as plastic and glass, have had a direct impact on companies' budgets. Energy and transportation costs have also risen, making it more expensive ...

2.1 Overview of demand

the Italian packaged water market is ** percent composed of mineral waters. The other categories of packaged waters (***), account for just *% of the total water consumed.

Data on national consumption of mineral and packaged waters in Italy show an increasing trend from **** to ****. In ****, consumption was **,*** million liters, decreasing slightly in **** to ...

2.2 Geographical distribution of demand

In ****, average monthly household spending on water in Italy shows significant geographic variation. Households in the South and Islands spend the most, with an average of **.* euros per month. In the Center, spending drops to **.** euros, while in the Northeast and Northwest it is the lowest, with an average of **.** euros ...

2.3 Demand drivers

In ****, the national breakdown of beverage spending in Italy shows a relatively balanced distribution among several categories. Water accounts for ** percent of total spending, followed by wine and soft drinks, both at ** percent. Beer makes up ** percent of spending, while other alcoholic beverages account for ** percent. Sparkling wines have the lowest ...

2.4 Trends in demand for bottled water

The trend of online searches for bottled water in Italy between **** and **** shows significant fluctuations. In July ****, the index was at **.*, but fell sharply in August and September of that year, reaching **.* and then **.*. From October **** to December ****, the index remained relatively stable, fluctuating between **.* and **.*, with a peak in July ...

2.5 New trends in demand

In recent years, the bottled water market has seen a number of significant changes, influenced by various social, economic, and environmental factors. These trends reflect an evolving bottled water market, driven by growing environmental awareness, an increased focus on health and wellness, and a preference for authentic and transparent products. Here ...

3.1 Italian market structure

The number of enterprises active in the soft drink, mineral water and other bottled water industry in Italy showed a downward trend between **** and ****. In ****, there were *** enterprises, but this number steadily decreased to *** in ****. In ****, there was a slight increase to *** enterprises, followed by a slight decrease in ****, with *** active ...

3.2 Value Chain

*. Extraction and Harvesting:

Acquiring water from natural sources such as springs, deep wells, or treating drinking water. Obtaining necessary licenses and permits for the use of water resources.

*. Treatment and Purification:

Filtration to remove physical impurities. Disinfection through techniques such as ozonation or UV. Addition of minerals, if necessary, to ...

3.3 Distribution channels

Analyzing packaged water sales by channel between **** and ****, Modern Retail shows steady growth, with a **.*% increase from *,*** to **,*** million liters. The Traditional Retail + Door to Door sector experienced a slight initial decline in ****, but recovered, with an overall increase of *.* percent from *,*** to *,*** million liters. Horeca + Catering + Vending suffered a significant ...

3.4 The main players in the market

The main companies producing bottled water are as follows:

Sanpellegrino : The Sanpellegrino SpA group (***).

San Benedetto: It is controlled by the Zoppas family and ranks at the top of the industry in quantity production of mineral water and second in value production. the group now has * production units. the brands with ...

4.1 Supply analysis

the bottled water market is very diverse and includes several types of products, each with specific characteristics and market segments. Here is a detailed description of the main categories:

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As for the ...

4.2 Price analysis

In ****, average market prices of bottled water in Italy show significant variations among different types. Natural effervescent water is the most expensive, with an average price of *.*** €/L. It is followed by carbonated water at *.*** €/L, while non-carbonated natural water has an average price of *.*** €/L. Mildly carbonated water is the ...

4.3 New supply trends

The bottled water market is constantly evolving, and several new trends have emerged in recent years that respond to consumer needs and environmental, economic, and social dynamics. Here is a detailed description of the main current trends:

*. Sustainability and Ecological Packaging:

Recycled Plastic Bottles: Many brands are switching to bottles ...

5.1 Regulatory Context

In the European Union, all food companies producing bottled water must comply with Regulation ***/****/EC on the hygiene of foodstuffs.* In addition, bottled water must follow other regulations that include definitions of the different categories of bottled water, the type of extraction, treatments, safety requirements, sales, labeling and packaging.

We find ...

6.1 Market segmentation

• San Pellegrino
• Ferrarelle
• Sant'Anna
• Lete
• San Benedetto
• Uliveto e Rocchetta
• Refresco
• Acqua Vera
• Acque Minerali D'Italia
• San Bernardo