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the soft drink market - France

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Number of pages : ~ 40 pages
Format : Digital and PDF versions
Last update : 12/12/2019

Summary and extracts

1 Market summary

1.1 Presentation and definition of the soft drink market

Soft drinks include all gaseous and non-alcoholic drinks (max 1%). They are preserved by sugar, carbon dioxide or pasteurization. The soft drinks market is therefore a sub-segment of the beverage industry, and includes a large number of product categories, among the most popular:

Fruit juices
Syrups
Carbonated drinks
Iced teas

Historically, this type of beverage appeared in 1832 when John Matthews developed a machine to mix water, gas, and flavourings together. Dr Pepper is the oldest soft drink brand still on sale today, since it was created in 1885 (although it was very quickly followed by Coca Cola, then Pepsi).

2 Demand analysis

3 Market structure

4 Analysis of the offer

5 Rules and regulations

6 Positioning of the actors

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