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Summary of our market study
In France, the carbonated soft drinks market is worth over 2.6 billion euros. Tonics and lemonades account for around 260 million euros. Lemonades alone represent a market of around 90 million euros.
French supermarket sales of tonics, limes and lemonades fell by 1.2% in value and 4.8% in volume.
Sales of organic BRSAs rose by +16.4% to around 300 million euros.
Healthier, more natural refreshment
In France, the lemonade market reflects a broader trend of consumer awareness and preference for healthier, natural and organic products. Demand for locally-produced, artisanal lemonades is high,
The French have reduced their sugar consumption over the years. 41% of French people say they want to limit their sugar intake. Sugar consumption has fallen from around 35 kilograms per capita to between 25 and 30 kilograms per capita.
The organic market is flourishing in France, reaching values of between 9 and 10 billion euros. Major beverage companies such as Coca-Cola and Pepsi Co are catering to this market segment with their organic brands.
The French lemonade market is full of dynamic players
- Lorina, a brand rooted in tradition and known for its high-end version of the classic lemonade recipe. Lorina exports 50% of its production.
- L'Abeille is a manufacturer of private-label lemonades.
- Rième Boisson has been making lemonades and syrups since the 1920s.
- Exilia is a small but dynamic player in the lemonade market.
- Audebert Boisson originates from the volcanic soil of Auvergne and produces lemonades and non-alcoholic beverages
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Summary and extracts
1 Market overview
1.1 Market overview and definition
Lemonade is a carbonated cold drink made from lemon juice, water and sugar. Lemonade is part of the soft drinks market. BRSAs (non-alcoholic soft drinks) are divided into carbonated and non-carbonated segments.
Market players include lemonade producers, soft drinks producers, breweries, beverage retailers, supermarkets and restaurants.
Among producers, there are two main types of distribution:
- Producers for supermarkets and the national market;
- Producers for retailers, restaurateurs and individuals on a more local market, and sometimes for export.
The carbonated soft drinks market in France is estimated to be worth 2.27 billion euros by 2021, with tonics and lemonades accounting for over 10% of the market, with sales of 230 million euros [LSA Conso]. The leading Lorina brand alone accounts for 36.7% of the lemonade market in supermarkets, and has made a major contribution to the sector's growth. [Rayon Boissons].
The lemonade market is suffering from the contraction of the soft drinks and sodas market in supermarkets, which is being challenged by consumers' desire to avoid excessive sugar. Nevertheless, French lemonade retains a strong image of quality and traditional know-how, which ensures that confidential producers have a loyal clientele among restaurateurs and private individuals. The market could even benefit from this trend towards healthy beverages, if the supply side knows how to adapt to it.
1.2 Steady growth in lemonade sales worldwide
The global lemonade market is estimated to be worth **.* billion USD in ****, with sales expected to grow at an annual rate of *.*% to reach **.* billion USD in ****. Global consumption of lemonade is therefore on the rise. This increase may be associated with the rise in the world's population, since lemonade is ...
1.3 A struggling French market
An overview of the soft drinks market Sales in the soft drinks market France, ****-****, in € billions Source : LSA Conso, LSA Conso, LSA Conso, LSA Conso, LSA Conso It's clear that over the past * years, sales in the soft drinks market have been growing steadily, reaching *.* billion in ****. Overall, with the ...
1.4 France's foreign trade
In the le kiosque finance database, lemonade is recorded under :
HS code ******** - Waters, including mineral waters and aerated waters, containing added sugar or other sweetening matter or flavored, directly consumable as such as beverages
This site reports the trade balance below. It does not concern lemonade alone, but is nonetheless ...
2 Demand analysis
2.1 A highly seasonal market
Because of its refreshing character, the lemonade market is very dynamic during the summer months of July and August: the market is therefore seasonal. The graph below illustrates this trend:
Search frequency for the keyword lemonade on Google France, ****-****, index *** (***) Source: ****
The results reflect the proportion of searches for a ...
2.2 Hydration, a key factor in demand for non-alcoholic beverages
Reasons for consuming BRSA
According to a study by Kantar, the refreshing qualities of non-alcoholic drinks and juices top the list of reasons for consumption. This shows the potential of lemonades, whose tangy, sweet flavor makes them a popular choice for quenching thirst, especially during the hot summer months.
Reasons for ...
2.3 A demand for healthy, natural products: drink better
The organic market
In ****, **% of French people consumed organic food, and this market, which is no longer a niche, is reaching more and more people which is proven by the **.* billion euros generated in ****, an increase of **.*% since ****. These good results put France in *nd place in the European ranking [***].
The ...
3 Market structure
3.1 A value chain polarized by producers
The market is structured around the producer-bottlers who make the lemonade. These producers often market their products on a very local scale. Private labels, on the other hand, call on subcontractors who often specialize in the production of BRSAs in general. Finally, beverage retailers are also involved in B*B distribution, ...
3.2 French lemonade production
The traditional and artisanal lemonade market in France is full of producers offering quality refreshing drinks. A table of French lemonade producers can be consulted on the Keldelice website. The following Businesscoot-processed table highlights the different producers and their locations. It can be seen that lemonade production is spread across various ...
3.3 Major recent operations and investments
The table below reports on the main transactions and investments since ****, which has seen major changes for the market leaders.
While there have been no notable operations or investments since ****, we can nevertheless note this news item: Hugo Sublet, the director of Champagnole-based Imagram, which specializes in the production of Elixia ...
4 Offer analysis
4.1 The competitive landscape
Market segmentation by brand
The lemonade market is segmented by brand as follows:
The leading brand: (***) ; Soda brands that produce lemon-based sodas (***) Private labels (***); Private labels (***). [***]
The following ranking lists the best soft drink launches, and is based on sales during the first three launch periods, according to manufacturer data. Among ...
4.2 Price typology
Supermarket prices
This table gives an indication of the prices of lemonade found in supermarkets. If possible, the table also indicates the nutri-score. The nutri-score is a five-level nutritional labeling system, ranging from A to E and from green to red, based on the nutritional value of a food product
Manufacturer ...
5 Regulations
5.1 Regulation could harm the market
Regulations on soft drink ingredients are a factor strongly impacting market demand.
For example, the new soda tax, determined according to the proportion of added sugar in the drink in question, came into force on July *, ****. This tax also applies, but to a lesser extent, to sweeteners. According to a BFMTV ...
5.2 The soda tax
The soda tax, which came into force on January*, **** and will be refined in ****, aims to limit the consumption of sugary drinks in France. It applies to fruit juices with added sugar, sweetened waters and soft drinks, whatever their distribution channel, and is charged to the end consumer.
Source: ****
This tax ...
6 Positioning the players
6.1 Segmentation
- Geyer Frères (Lorina)
- Elixia
- Rième Boissons
- Sidel (Tetra Laval Groupe)
- Carrefour Groupe
- E.Leclerc
- Monoprix
- Auchan Hypermarches
List of charts presented in this market study
- Volume sales of carbonated soft drinks other than colas
- Lemonade market share by region
- Lemonade market size by distribution channel
- Share of soft drinks sales and trend to 2020
- Sales in the soft drinks market
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Latest news
Carrefour has switched to the more dynamic franchising model - 21/02/2024
- - Carrefour has passed the tipping point towards a model based increasingly on franchising.
- - By 2023, half of its sales in France will come from franchised or leased stores.
- - As part of this strategy, Carrefour has added 653 neighbourhood stores by the end of 2023.
- - In 2023, Carrefour recorded sales of €94.13 billion, up 10.4% on the previous year.
- - Carrefour-branded products now account for 36% of food sales, up from 33% in 2022.
- - Carrefour's e-commerce sales volume rose by 26% to 5.3 billion euros (+16% in France).
- - Carrefour plans to acquire 60 Cora hypermarkets and 115 Match supermarkets for a hefty billion euros in 2024.
80 Carrefour hypermarkets operated under franchise or leasing agreements - 14/11/2023
- On October 20, Carrefour announced its intention to switch 37 stores (comprising 15 hypermarkets and 21 supermarkets) to lease management.
- Since 2018, 80 hypermarkets have left integrated status, representing around a third of all hypermarkets.
- Around 75% of supermarkets (784 out of 1038) are currently leased or franchised.
Carrefour to lease out 37 stores - 21/10/2023
- Carrefour plans to lease out 37 new stores in 2022, 16 hypermarkets and 21 supermarkets.
- Around 4,000 employees affected
- The company launched an outsourcing program in 2018.
- The number announced is in line with previous years: 41 stores (including 16 hyper) in 2023, 43 stores (including 16 hyper) in 2022, and 47 stores (including 10 hyper) in 2021.
- Since Alexandre Bompard took over as CEO, 305 stores, including 80 hypermarkets, have been outsourced, affecting more than 23,000 employees.
Food: Carrefour joins forces with seven manufacturers to promote plant-based products - 07/09/2023
- The aim of the international coalition to accelerate sales of plant-based alternatives is to achieve joint sales of 3 billion euros in this niche by 2026.
- Carrefour's share will be 500 million euros, a 60% increase on today's figure.
- Plant-based alternatives represented a market worth 553 million euros in 2022
- Sales of plant-based products are enjoying double-digit growth.
Carrefour takes over Cora to avoid being left behind in France - 13/07/2023
- Carrefour acquired 60 Cora hypermarkets and 115 Match supermarkets.
- The acquisition cost was 1.05 billion euros.
- The acquired store networks have a strong presence in the Grand Est and Northern regions of France.
- With this acquisition, Carrefour's sales will increase by 5.2 billion euros, adding to the 42 billion euros it currently generates in France.
- Carrefour will take over 55 hypermarkets and 77 supermarkets.
- The combined market share of Carrefour and Cora will reach 22.6%, competing closely with Leclerc (22.4%).
- Carmila, the real estate company in which Carrefour holds a 36% stake, has reached an agreement to take over Louis Delhaize's 93% stake in Galimmo, a company owning 52 shopping arcades adjacent to Cora stores.
Voluntary redundancy plan at Carrefour - 27/06/2023
- 979 voluntary departures from head offices in France
- 85,000 employees in France (over 100,000 including franchised stores)
- Sales 2022: 90.8 billion euros (up 16%)
- Net profit 2022: 1.35 billion euros (up 26%)
- Approx. 1 billion euros in annual cost savings
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the lemonade market | France
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