Summary of our market study

The French food vending market is valued at €2.8 billion.

The global market for food vending machines is valued at $70 billion.

The French market, with sales of €2.8 billion and 640,000 machines, is dominated by hot beverages, which account for 70% of the market.

Trends in the French vending machine market

The French eat 7 out of 10 meals outside the home, and are increasingly inclined to snack. These changing eating habits are driving demand for vending products, fuelling a global market for out-of-home meals worth between 15 and 20 billion euros.

Company vending machines account for 80% of installations. Larger companies with more than 20 employees are more likely to have a vending machine installed.

Regulations prohibit the distribution of alcohol and tobacco, and impose restrictions on educational establishments.

machines are either purchased or, more often, leased.

Players in the food vending market

Machine manufacturers :

  • EVOCA, a well-known Italian company, is at the forefront of vending machine manufacturing. Under its wing are brands such as Necta, Wittenborg, Saeco, Gaggia and SGL.
  • Other international names such as Rheavendors and Bianchi Vending, also from Italy, compete in the same space.
  • Companies like Sielaff and SandenVendo offer more specialized options.

Management companies:

  • Giants like Selecta and Daltys dominate the European vending machine operation and management scene.
  • Selecta, with its recent acquisition of Pelican Rouge, has demonstrated a significant presence in France and throughout Europe
  • Daltys has strengthened its market presence with the acquisition of MaxiCoffe.
  • Beyond these big names, smaller management companies also serve niche segments, and some, like Prodia, group vending machine managers.

Suppliers of vending machine products:

  • Market momentum is partly dictated by the suppliers of products sold in vending machines.
  • In the hot drinks segment, Nescafé is almost synonymous with coffees served in vending machines.
  • The cold drinks segment benefits from the commitment of giants such as Coca-Cola.
  • Well-known brands such as Ferrero, Masterfoods, Lay's, Haribo and Sodebo offer their products in vending machines.

Pioneering payment systems:

  • The functionality of vending machines is highly dependent on the payment systems integrated into them.
  • Crane Payment Innovation and Suzohapp (USA) are the main players in electronic payment systems.
  • Coges (Italy), Ingenico (France) and Aztek (USA) dominate the electronic payment systems landscape.
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Summary and extracts

1 Market overview

1.1 Definition and scope of study

The food vending market refers to the business of selling beverages and snack foods via automatic food dispensers. The most widespread machines are those dispensing hot drinks, such as coffee and hot chocolate, but there are also vending machines for cold drinks, fruit and snacks. The food offer is increasingly diversifying towards sandwiches, dairy products and healthy products with higher added value.

The global market is relatively mature, with a forecast CAGR of 10.7% between 2020 and 2030. Growth is driven by developing countries and their urbanization.

In France, the sector is expanding, thanks in particular to demand from businesses, which are increasingly installing vending machines. Some 80% of vending machines are installed on company premises. The vending market (food and beverages) is dominated by hot drinks, which account for 80% of sales. The number of vending machines in France is estimated at 640,000.

The market is divided between companies specializing in vending machine management, generally with a European dimension such as Selecta or Daltys, and machine manufacturers such as Evoca. Major food groups such as Nestlé and Mars are also important players, as they supply the products sold. The market is tending to become more concentrated, with the major groups buying up independent companies, but small businesses still account for a large majority of the sector.

While hot beverages in cups, such as coffee, remain the spearhead of the market, vending machines have to meet customers' demands for innovation and quality. The vending machine market is reaching a certain maturity, and manufacturers and managers need to differentiate themselves by offering innovative products in terms of taste, service and presentation. The modernization of beverage vending machines themselves, in particular by enabling dematerialization of payments, represents a major growth challenge.

1.2 The global vending machine market

The global vending machine market was estimated at US$**.** billion in ****, with a CAGR of **.**% over the period ****-****. [***] This figure takes into account revenues from vending machine sales and vending machine operations. The market is booming, thanks to growing consumer demand for take-away products and the convenience and speed of ...

1.3 The European market in top form

In Europe, the number of vending machines continues to grow, reaching *.** million by ****, led by Italy with ***,*** machines. While the global pandemic slowed the market for a while, it seems to have resumed strong growth, stimulated by rising demand. In the Netherlands, sales amount to ** billion euros, with an impressive **% growth ...

1.4 French vending market dominated by hot drinks

In ****, the vending machine market in France was estimated at *.* billion euros. [***] There are currently ****** vending machines in France, both for hot drinks and cold drinks combined with snacks. The main customers for vending machines are companies, which provide machines for their employees and account for **% of the French market. They ...

1.5 The impact of Covid-19

The confinement had a major impact on vending machine sales, as the French, stuck at home, were no longer able to use them, either in businesses or public places.

Sales in the sector fell by **.*% between January and April ****. The sector seems to have started to recover since the end of ...

2 Demand analysis

2.1 The French are turning more and more to snacking

At the latest edition of the Sandwich & Snack Show in Paris, the "Speak snacking ****" study revealed current trends in on-the-go catering consumption in France. Although the sector experienced a slight slowdown during the pandemic of **** and ****, with a decline in impulse snack consumption and an increase in nutritional concerns, snacking continues ...

2.2 Businesses, the first customers of food vending machines

demand for vending machine products is directly linked to employment in France. In fact, companies account for **% of the customers of vending machine management companies. [***]

Sales generated by vending machine location France, ****, in Source: Nomadia **% of sales generated by vending machines come from companies.

The coffee break, a veritable institution in ...

2.3 Visitor numbers: a major determinant of demand

Waiting and transit areas are particularly conducive to the consumption of vending machine products.

Public transport

Public transport ridership fell sharply during the covid period, and has not recovered to pre-covid levels. As a result, public transport ridership in the Île-de-France region is currently forecast to fall by **% between **** and ****.

urban ...

2.4 Demand for healthy products

Demand for healthy products is growing every year in France. by way of example, organic products alone represent a market worth *.* billion euros, representing average annual growth of **% between **** and ****.(***) This applies not only to organic products, however, but also to those containing less sugar - the consumption of which is ...

3 Market structure

3.1 The vending value chain

The vending machine industry is unique in that it involves players with very different functions. Firstly, there are the vending machine manufacturers, but also the producers of the products offered in the vending machines, who often work through wholesalers to sell their products.

Managers are primarily responsible for installing and supplying ...

3.2 Suppliers

Machine manufacturers

The main players in the market are the manufacturers of vending machines, who account for a small proportion of the sector's sales compared with the revenue generated by product sales. These companies are often foreign, and France imports the majority of its vending machines.

The market leader in France ...

3.3 Managers

Managers install the machines in companies, take care of maintenance and earn their income from the revenues generated by the vending machines. They account for **% of the market, and face stiff competition. [***] While there are undoubtedly market leaders such as Selecta (***), there are also many smaller players.

Among the leading companies, ...

4 Offer analysis

4.1 The different vending machines

Vending machines can be distinguished according to their format:

Free-standing dispensers: dispensers in the form of cabinets, including hot drinks, soft drinks, sweets and snacks. Table-top" dispensers: automatic or semi-automatic dispensers placed on a pedestal. They take up less space than free-standing machines, so their range is smaller. They usually offer ...

4.2 Distributor prices

The price of a dispenser varies according to the type of products offered, its capacity, size, etc. It is possible to buy a dispenser or rent one (***). Another option is self-management, but this costs the company nothing.

Price ranges are detailed in the table below:

Source: ****

Product prices are set by ...

4.3 Supply trends

New payment solutions:

Innovations in vending machine payment solutions are numerous. Following on from the democratization of contactless bankcard readers, payment systems for cell phones are on the rise. NFC mobile payment methods via apps like Apple Pay could change the game. For example, the acceptance of banknotes a few years ...

5 Regulations

5.1 Regulations

ooreka provides an overview of current regulations concerning vending machines:

Prohibited items:

Alcoholic beverages: according to article L.** of the Code des débits de boissons et des mesures contre l'alcoolisme, their presence in vending machines is prohibited. Tobacco: according to law no. **.*** of May **, ****, the presence of tobacco in vending ...

6 Positioning the players

6.1 Segmentation

Source: ****

  • Evoca France
  • Rheavendors France
  • Selecta France
  • Maxicoffe (groupe Lavazza)
  • Prodia +
  • Qualidea
  • Boxy
  • Tazita
  • Biltoki
  • Géraud Groupe
  • Transgourmet France
  • Pomona Groupe
  • Picnic
  • Intermarché ITM Les Mousquetaires
  • Sodexo France
  • Lidl France
  • E.Leclerc
  • Chronofresh Delifresh (Chronopost)
  • Auchan Retail
  • C10 Distribution
  • Carrefour Market
  • Colruyt France
  • Soframa Capella (Even groupe)
  • Sherpa Distribution (Coréma)
  • Innovorder
  • Flo Europe

List of charts presented in this market study

  • Sales trend
  • Vending machine sales in Europe
  • Top 10 vending machine exporters worldwide
  • French snacking habits
  • Frequency of coffee breaks among French employees
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Latest news

Intermarché, Auchan and Casino launch central purchasing group with Aura Retail - 25/09/2024
  • 1. Completion of an alliance initially announced in April with a planned ten-year term between Intermarché, Auchan, and Casino (including Monoprix, Franprix), which are respectively France's 3rd, 5th and 7th largest food retailers.
  • 2. Aura Retail will be organized into five separate entities, two of which will be based outside France. Main activities include the management of three central purchasing units for foodstuffs, run by Intermarché, with two locations in Massy.
  • 3. One will operate synergies for nearly 200 national brand manufacturers, and another will aim to improve market access for European food manufacturers.
  • 4. Aura Retail International Food Services, based in Brussels, will negotiate with major multinational industrial groups and offer synergies in several European countries (Portugal, Spain, France, Belgium, Luxembourg, Poland, Romania and Hungary).
  • 5. Purchases of national-brand non-food products will be managed by entities run by Auchan, including Aura Retail Achats Non Alimentaires based in Villeneuve-d'Ascq, and Aura Retail International Non-Food Services located in Luxembourg.
  • 6. France's 4th-largest retailer, Coopérative U, wished to withdraw from the Everest European center, but had no official comment.
Agromousquetaires: how Intermarché plans to sharpen its industrial focus - 27/06/2024
  • - 4.7 billion euros: industrial sales in 2023
  • - 54 plants.
  • - 20 logistics sites.
  • - 11,000 employees.
  • - 40% of Intermarché and Netto private labels are manufactured by Agromousquetaires plants.
  • - 15,000 agricultural partners.
  • - 200 sailors and 15 ships.
  • - 12 supply chains, including beef, processed products, pork, charcuterie, milk, and more.
Food: Intermarché turns its 56 plants to fresh produce and vegetables - 10/06/2024
  • Agromousquetaires is France's fourth or fifth-largest agrifood group, focusing on beef and pork with its slaughterhouses.
  • 56 plants and sales of 4.7 billion euros, up 7% year-on-year,
  • The group owns the last French diaper factory.
  • The industrial division produces 75% for Intermarché's own brands (Monique Ranou charcuterie, Jean Rozé meat, Pâturages dairy products, etc.).
  • The fishing fleet, the largest in France with 15 boats
Picnic makes 250,000 deliveries in the Paris region and continues to expand in France - 05/06/2024
  • Fundraising: €355 million
  • Total sales in 2023: €1.25 billion
  • - Sales growth compared with 2022: 40%
How Intermarché intends to achieve a 20% market share - 16/05/2024
  • - Reopening of 35 supermarkets under the Intermarché or Netto banners
  • - Number of supermarkets and hypermarkets acquired from Casino in the southeast: 65 supermarkets, 10 hypermarkets
  • - Number of supermarkets and hypermarkets acquired from Casino in Rhône-Alpes: 56 supermarkets, 4 hypermarkets
  • - Current Intermarché market share in 2023: 16.7
  • - Intermarché short-term target market share: 18.5
  • - Intermarché's medium-term target market share: around 20%
  • - Total number of outlets to be transformed: 294, comprising 257 supermarkets and 37 hypermarkets
  • - Number of integrated ex-Casino employees: 10,000
Thierry Cotillard (Les Mousquetaires): "We want to become invulnerable" - 29/02/2024
  • - 300 integrated Casino stores and 10,000 employees
  • - Group sales of €52.9 billion in 2023 (including fuel), up 7.8%
  • - Group sales of €39.9 billion in 2023 (excluding fuels), up 10%
  • - Intermarché sales of €28.8 bn (excluding fuels), up 8.8%
  • - Netto sales of €1.6 billion (excluding fuels), up 15.7%
  • - Agromousquetaires sales up 7% to €4.7 billion
  • - Sales of €3.4 bn for the DIY division (Bricomarché, Bricorama, Brico Cash, Tridôme, Bricoprivé.com and Racetools), stable
  • - Sales of €359m for mobility banners (Roady, Rapid Pare-Brise), up 4.3% (including fuel)

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Evoca France
Rheavendors France
Selecta France
Maxicoffe (groupe Lavazza)
Prodia +
Qualidea
Boxy
Tazita
Biltoki
Géraud Groupe
Transgourmet France
Pomona Groupe

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